9 Articles for Serious WordPress Publishers

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It’s one of the most overlooked (and undervalued) elements of an online platform that converts.

In an instant, the poor performance of your website can undermine much of the hard work that every serious WordPress publisher does to build their presence and livelihood.

Poorly coded themes, unstable plugins, and lapses in security can all turn a normal day into a digital panic room. We’re not big fans of digital sharecropping or shoddy, unoptimized hosting. If you remember, we dislike it so much, we actually built our own managed WordPress hosting.

And, thanks to Jerod Morris, we’re compiling some very valuable WordPress management advice over on the Synthesis blog.

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How Amazon Grew My Audience By More
Than 24,000 Readers in Three Days

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It’s every writer’s dream. Every entrepreneur’s struggle. Every marketer’s goal.

The promise of more. More readers, more revenue, and more exposure.

What if I told you there was a way that you could find all three — but that it required you give something truly valuable away? Would you listen to me?

If you’re a Copyblogger reader, you understand the power of smart marketing that benefits your audience. In fact, you’re probably doing this in some form already: a free eBook, or a valuable email autoresponder series for new subscribers to your content.

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What Michael Phelps’ 19th Olympic Medal Can Teach You About Smarter Online Marketing

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If you were an Olympic-caliber swimmer, you could be forgiven for sort of hating Michael Phelps.

On Tuesday, he broke the record for holding more Olympic medals than any other athlete in history — 19 medals, of which 15 are gold.

During this summer Olympics, he’s been battling it out in a widely-publicized rivalry with his U.S. teammate Ryan Lochte.

Even a casual observer gets the impression that Lochte is, well, kind of sick of hearing about how great Michael Phelps is.

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6 Enduring Marketing Lessons from the Ironman World Championship

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Could you swim 2.4 miles? How about bike 112 miles? Or run 26.2 miles? What about doing all three, one right after the other?

Now, if you can imagine doing this in temperatures well in excess of 100 degrees, you’ll understand what truly makes an Ironman, as well as what defines the Ironman.

Every year a few thousand athletes compete in an endurance event called the Ironman World Championship which is held in Kailua-Kona, Hawaii. This isn’t for the faint of heart, and quite honestly, I classify these people as borderline insane.

But that’s what makes them so appealing and — to put it simply — awesome.

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How to Protect Your Business’s Most Important Asset (No, It’s Not Your Website)

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We talk a lot about your self-hosted website as a cornerstone business asset. You own it, you control it, and over time, if you take care of it, it becomes more and more valuable.

Your permission-based email list is an asset as well. You don’t control it to quite the same degree as your website, but it’s still something you build over time that keeps getting more and more valuable.

But there’s something more important than your site or your list. In fact, it’s what gives them value. It’s the reason you’re in business in the first place.

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Magic Mike’s Guide to Seducing Your Audience (and Leave Them Panting for More)

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What can a movie about a male stripper teach you about engaging your audience and giving them what they really want?

With a fistful of dollars and a few free evenings you could probably work it out on your own, but to save you an embarrassing conversation with your spouse or accountant, I’m going to give you a shortcut.

All the lessons you need to know are available in the new movie Magic Mike, the tale of a male stripper at a popular club in Tampa who trains his fellow dancers in the art of seducing from the stage.

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