How to Create Better Content: Treat Your Readers Like Dogs

Dog

Do you want a wider audience, more subscribers, better conversion to paying customers, fanatically loyal readers, and enviable word of mouth?

You can have all of them by keeping one simple piece of advice in mind:

Treat your readers like dogs.

If you want to teach your dog to sit, how do you go about it?

Any good trainer will tell you that the smart way is to give him lots of rewards and love every time he sits when you say, “Sit!”

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How to Infuse Your Writing with Nostalgia

image of batman on cover of life magazine

Holy fruit salad, Batman!

Do you know the reference?

If you ever watched the old-school Batman TV show, you’ll get it. Each episode of the show featured Robin uttering a different version of the catch phrase, with an increasingly unlikely noun taking its place in the middle.

But it’s not Robin who made those off-the-wall catch phrases memorable.

It’s the nostalgia that a show of this nature still wells up in their audience to this day.

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12 Must-Do Tasks for the New
WordPress Site Owner

image of wordpress logo

You know you’re sitting on a gold mine, don’t you?

That freshly-installed WordPress site of yours is poised to be a source of income, prospects and possibilities for your business. It has the potential to be a powerhouse resource, but there are a few things you’ll need to get in order first.

This post shares the top 12 power sources you can plug into with your brand-new WordPress site.

It may seem like a lot to do, but they’re listed in order of importance. Work on the top of the list first. Once you’ve got those things set up, move on to the rest of it.

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The Must-Have Social Media Tool Every Content Marketer Needs

image of utility knife

What if we told you about an ultra powerful, infinitely flexible social media tool that allowed you to publish business-building content — text, audio, or video — without holding you to any arbitrary rules?

It’s a tool that fixes everything that’s broken about the existing social media sites, new and old.

It gives you an astonishing degree of freedom — to say what you want, the way you want to say it, and in the format that works best for you.

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11 Ways to Bore the Boots Off Your Readers

image of bored man

Snore.

Eh? What was that you were saying? Of course you don’t ramble on like that boring old history teacher in high school.

You’re likeable. You tell stories. You keep it short.

But somehow, it’s not working.

Your content doesn’t get the tweets, shares, and comments it deserves. Sometimes you wonder…

Does your content not captivate your readers?

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10 Steps to Becoming a Better Writer (Poster)

image of 10 Steps to Becoming a Better Writer Poster

Back in the sweltering summer of 2007, I got a bit crazy.

I wanted to get across to people that becoming a better writer is not something a “10 Step” article can teach you. Yes, reading helps writers immensely, but when it comes down to it, you become a better writer by writing.

Then, it occurred to me. Why not deliver that “10 Steps” post that everyone was hoping for as a way of hammering home the point?

With that, the original 10 Steps to Becoming a Better Writer was born. It was an instant hit, and remains one of the most popular posts on Copyblogger.

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