The Naked Marketing Guide to
Compelling Copy that Closes Sales

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How smooth is your copy?

Is your writing powerful, seductive, and engaging? Can you move people to act, without having to give it a second thought?

Some people are like that. The naturals. They always know exactly what to say, and how to say it.

Lucky them.

The rest of us have to work at it. We have to study and figure it out, one hard-learned lesson at a time.

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The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects?

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Once you decide to learn more about the craft of copywriting, you quickly find out there are two schools of thought.

One school hammers the reader with red headlines, yellow highlighting, and aggressive copy that grips the reader like a terrier shaking a squirrel.

The other school develops a compelling personal voice, nurtures a relationship with the reader, and uses soft-sell techniques to nudge the reader down the path to purchase.

So which one is right?

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3 Components of a Content Marketing
Editorial Calendar that Works

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I’ve been in the publishing industry for more than a dozen years now, and along the way I’ve noticed a couple of things about editorial calendars.

First, they are utterly critical for any content marketing program to be successful.

Second, most businesses don’t use them.

New social media platforms are sexy. New marketing ideas are sexy. Calendars, for most of us … not so sexy.

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A Simple Plan for Writing One Powerful Piece of Online Content per Week

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Good morning, you epic article writer, you.

That’s right, I’m talking to you. You wield your WordPress editor as a valuable tool. You use it to attract new prospects, to build trust with them — word-by-word — so you can get down to business.

And you do it in your slippers. Because shoes are optional in our world, right?

Your shoes might be fuzzy, but your words need to be consistently remarkable.

Consistently good content creation is the backbone of online business.

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Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

What is marketing?

Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back?

Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive?

Is it a performance you frantically stage around your product, service, or idea, in the final moments before launching it into the world?

Or is it something else entirely? And if it is, how and when do we employ it?

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What Does it Take to Write a Billion-Dollar Marketing Story?

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In 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue.

That same process is being used today by a master copywriter to attract hundreds of thousands of paying subscribers.

With companies creating millions of web pages of content marketing, finding an untold story or a new angle can feel like an impossible task. Especially when you want to avoid creating a story so unique nobody understands it … or wants to pay for it.

So how do you create a story that cuts through the noise and strikes at the heart of your ideal client?

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