Most professional marketers don’t understand the FTC rules that apply to online marketing. So as a busy freelancer or small business owner, it’s certainly understandable if this isn’t on your radar.
But this is a critically important thing, as new guidelines are being released that you need to understand. The FTC is about to make an example out of companies that cross the line, even if only out of ignorance.
But you’re an ethical marketer who doesn’t lie in your marketing materials or engage in deceptive practices, right? Even so, you may be unknowingly violating the FTC endorsement guidelines, and the penalties can be harsh.
Now, I used to be an attorney, but I’m not one now. So this isn’t legal advice, but I do know the rules and have to live by them running my company.