The Ultimate Guide to Publishing Your eBook on Amazon’s Kindle Platform

image of amazon kindle

I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message:

It’s not that bad.

But why write and publish an eBook? If you’re an online marketer, entrepreneur, writer, blogger, or maybe a chef, what’s the point? Here’s what I’ve found:

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Jay Baer on How to Turn Interested Prospects into Lifelong Customers

Think having a huge Twitter following is enough to drive your marketing?

Is big media attention (social or otherwise) enough to drive the sales you need and want?

Those certainly help, but the future of a successful marketing campaign lies — in part — in becoming a “Youtility,” finding creative ways to to be unforgettably useful to your interested propects.

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3 Simple Storytelling Methods That Can
Do Your Selling For You

image of maverick giving us the thumbs up

Sometimes this gets me in trouble with the hardcore copywriters …

I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads (no clear call to action, lame bullets, weak offer, etc).

Take the 1986 box office hit “Top Gun”, for example.

Top Gun is about a couple of hotshot Naval pilots given a chance to train with the “best of the best” pilots in the world at the “Top Gun” fighter pilot school. And it was, in many ways, an extremely profitable sales letter.

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Traditional Advertising Works Great …

There are a few businesses out there that are making smart use of traditional advertising … and a whole lot of businesses throwing their budgets away.

Maybe your agency is smart enough, cares enough about spending your money wisely, and is dedicated to measuring the real impact of the dollars spent.

On the other hand, maybe not.

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7 Sensible Content Marketing Links

The Lede | copyblogger.com

This week on The Lede:

  • How Lists (and List Posts) Make Sense of the World
  • How to say No . . . Especially to Things You Want to Do
  • 85+ Copywriting Resources
  • The Best Content Marketing Infographics on the Planet
  • 8 Principles of Product Naming

If you want more useful links than the seven we highlight here every week, follow @copyblogger on Twitter.

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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

image of copyblogger infographic thumbnail

Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content.

And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

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