(Sorry, This Contest is Over) Enter Copyblogger’s First-Ever Essay Contest For a Chance to Win $7,000 in Content Marketing Prizes

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Great content creators demand attention. They grow audiences and influence thousands.

They become high-priced mentors, run popular membership programs, build successful businesses, and get the pick of top marketing jobs for some of the best companies.

They are the Seth Godins of the world. The Darren Rowses. The Ann Handleys, Sonia Simones, and Brian Clarks.

See, content makes the Internet work — and when a content creator makes great content, it’s just a matter of time before their name becomes synonymous with their field of expertise.

Fortunately, achieving that status isn’t out of your reach.

This is why we rolled out our content marketing training program Authority, and our upcoming live event Authority Intensive. Our goal with these training resources is to help you become an online publisher people cannot ignore.

And you now have a new and unique way of getting involved …

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Why I Hate Copyblogger

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I’ve been learning about content marketing from Copyblogger since the days when its only writer was Brian Clark, and the phrase “content marketing” didn’t yet exist.

Yep, that was a long time ago.

At first I was seduced by Copyblogger. It lured me in with useful content marketing and copywriting advice, and all the lovely instruction that a young publisher needed to learn.

But now I know the truth … I actually hate Copyblogger.

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How One Man Saved the Family Furniture Business, Then Built a Wildly Successful Online Fitness Company

Content Marketing Case Studies | copyblogger.com

Ryan Masters has done the heavy lifting a successful content marketing strategy demands, and it has enabled him to break into one of the Internet’s toughest markets: men’s fitness.

He’s made his mark by publishing short, insanely useful workout videos and sending daily emails to his loyal subscribers. He calls his community “his Spartans,” and he’s passionate about helping them achieve their best lives.

Ryan also runs an Internet marketing consulting firm that helps businesses achieve success through Google advertising and analytics. His smart tactics and strategic Adwords management have generated over $4.2 million in revenue for his clients.

I was lucky enough to sit down with Ryan and ask him some questions about how he’s achieved his amazing success.

Turns out, he’s not just another pretty face.

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7 Things the Great Copywriters Wish You Knew

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We sometimes talk about web copy and content like they’re the same, but they aren’t — they complement each other, but they also serve two distinct purposes.

Copy, traditionally, is what we use to make the sale. To use Albert Lasker’s phrase, it’s salesmanship in print (or pixels). Its aim is to persuade.

Content does everything else. It attracts an audience, engages their sustained attention, demonstrates your ability to solve their problems, and paves the way for an eventual purchase.

Content marketing is the new cool kid in advertising– because the web lets us use content to accomplish so much with relatively limited resources.

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What the Best Halloween Costume of 2013 Can Teach You About Creativity

Edgar Allen Ho creative Halloween costume

Right now you are probably thinking, Wow … what a unique idea for a Halloween costume.

But is it really?

Edgar Allan Poe always gets plenty of play come Halloween time, thanks to his reputation for the macabre. And there is perhaps no greater Halloween tradition outside of the pumpkin itself than females donning the sexy nurse/cop/maid costume.

Two Halloween clichés. What’s so special about that?

The brilliance of this costume lies in the creative merging of two common but disparate ideas into a totally fresh, attention-grabbing combination.

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Are You Still Playing Russian Roulette with Google?

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Yep, here we are once again … on the back side of another huge Google algorithm change wondering how it will impact SEO.

Every online publisher and her brother has since rushed to spill ink on the topic because we all want to know: how can we please Google?

Not like souless robotic spammers, of course. But like people who sincerely believe they deserve to rank highly (even if that becomes a less meaningful metric by the day). Because, well, think about it …

If we all knew the ins-and-outs of how Google ranks content, and if we knew which factors they use and the exact weight each carries in ranking, then all we’d have to do is just tick off our check list, publish the post, and bask in the light of steady traffic pouring in from our high rankings!

Life would be sublime. But it just doesn’t work that way.

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