There is No ROI in Social Media Marketing

image of smart phone with social media iconsIt’s the online business equivalent of jeans that don’t make your butt look big. Social media ROI is everyone’s holy grail of the moment.

And it’s easy to see why. If a business is going to put the time, effort, and attention into social media marketing, it would be nice to think we’d actually get some sales out of it.

In other words, we want a return on our investment.

Sonia Simone talked recently with Sean Jackson, Copyblogger Media’s CFO, about the ROI of social media. She expected to hear one answer, but was surprised to get something very different.

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How to Build an Engaged Audience with Content Marketing

image of danny iny's engagement book

Most bloggers are after the same things.

They want traffic to their blogs, comments on their posts, and sales of their products or services.

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

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The 5 Keys to Content Marketing Mastery

image of five old keys

What does it take to be the best?

The best copywriter, the best graphic designer, the best blogger, the best content marketer?

The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist.

That’s 20 hours a week for 10 years.

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3 Reasons Why You Should Be a
Formulaic Blogger

image of mathematic formula

Imagine you’re engrossed in an action-packed thriller.

You’re close to the end of the book, you’re anticipating a showdown between the hero and the villain, and …

… the villain undergoes a sudden change of heart, and the hero decides to retire and enjoy a quiet life in Florida.

Huh?

Chances are, you’d throw the book across the room in disgust. The author promised you a thriller, but what you got is an unsatisfying fairy tale.

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The Ziggy Stardust Guide to Social Media Superstardom

image of ziggy stardust

Some are born famous, some achieve fame easily, and some work out how to make fame happen.

David Bowie’s career hit lightspeed when he became Ziggy Stardust, but it was anything but a fluke or an overnight success.

In the seventies, Ziggy was futuristic. We are now living in the future — where news guys tell us earth may well be dying, and our brains hurt like warehouses from information overload.

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Why Bad Writers are Eating Your Lunch and What To Do About It

image of yin and yang

Why do some bloggers succeed while others fail?

Why do mediocre writers sometimes beat out the really gifted ones?

Why does talent ultimately not win?

You see it all the time, certain authors get published while others wait years without any luck.

Superior businesses struggle, while sub-par ventures take off.

These days, it’s not enough to be a good writer. In fact, it never was. You need more.

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