What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.
In this episode of The Lede, hosts Demian Farnworth and Jerod Morris introduce you to the perfect illustration for understanding content syndication.
Content syndication is nothing more than circulating the same article, video, or podcast across multiple pubs. For example, Demian could take a Copyblogger article he wrote and try to get it published on Business Insider, Fast Company, and Huffington Post.
How could this be a good thing? Easy. It broadens your reach and exposure to new audiences without demanding you invest more time in creating new content.