The Myth of Mobile Content Marketing

image of iphone

I’m an unapologetic fan of Matt Drudge’s website.

A couple years ago, he (or someone around him) released an official Drudge Report iPhone app.

“Excellent,” I whispered, deep within the halls of the Bruce Family Compound.

I downloaded the thing the day it hit the App Store and opened it up. I opened it a few more times after that … then deleted it before the week was done.

What happened? This was a mobile content app from a website I used almost daily.

What happened was, there’s no such thing as “Mobile Content Marketing”.

[ Continue Reading… ]

A Fool-Proof Formula for Easily Creating Compelling Content

image of mathematical formula

There’s a secret to writing a lot of compelling content.

Every successful, prolific content writer knows this secret, and most other people … well, they don’t. And that’s what contributes to the mystique around the magical wordsmithing powers that some writers seem to have.

Well, no more.

Today I’m going to share that secret with you. The secret to prolifically creating excellent content isn’t inspiration or brilliance — it’s found in structure, planning, and research.

[ Continue Reading… ]

The More Informative Your Content …

There’s a lot of online marketing advice floating around out there.

One way to determine if it’s any good is to hold it up to the tested wisdom from the greats of the past.

Enjoy (and use) this slightly new spin on a classic David Ogilvy quote, as relevant today as when he uttered it decades ago …

[ Continue Reading… ]

7 Savvy Copywriting and Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • ‘Damn Good Advice’ From One Of The Real Mad Men
  • The Power of Short Copy in the Internet Age
  • 3 Reasons Why Online Advertising Sucks
  • The Un-Cool Virtue That Defines Entrepreneurship
  • How to Boost Sales by Offering Less
  • What Really Makes Content Marketing Work
  • How to Become the Best in Your Field

[ Continue Reading… ]

Snag this Content Marketing Course from Brian Clark

Daily Success Deals

Do you want to know more about the specific techniques and strategies that make up effective content marketing?

Then listen up.

Michael Port (bestselling author of the tremendously useful Book Yourself Solid) has put together a nifty resource with our own Brian Clark.

[ Continue Reading… ]

How to Craft an Exciting Marketing Message … Even for a Boring Product

image of man yawning

Most of us struggle to find the uniqueness, the interestingness, in our products or services.

The reason we struggle is because we’re looking for something exciting and new to show our clients and customers.

All we seem to come up with though, is how mundane and uninteresting our wares seem to be. A long list of boring features, a tired value proposition that one hundred other businesses offer.

I’ve come to understand that marketing a boring product or service online can actually a very exciting exercise — for you, and your customers.

[ Continue Reading… ]