I’m an unapologetic fan of Matt Drudge’s website.
A couple years ago, he (or someone around him) released an official Drudge Report iPhone app.
“Excellent,” I whispered, deep within the halls of the Bruce Family Compound.
I downloaded the thing the day it hit the App Store and opened it up. I opened it a few more times after that … then deleted it before the week was done.
What happened? This was a mobile content app from a website I used almost daily.
What happened was, there’s no such thing as “Mobile Content Marketing”.