Last week on New Rainmaker with Brian Clark, Brian talked about the concept of “native commerce” as a way to create content, build an audience, and ultimately find out what people will actually buy.
It’s about creating a unique experience for the right type of person, but how does that happen?
Brian realized shortly after last week’s episode went live that we had just explored the idea of creating a seamless, valuable experience for our ideal customers and clients. We use an integration of both our content and our products and services to make that happen.
So, Brian called in a favor on short notice to get Robert Rose on the show. He’s the Chief Strategy Officer at Content Marketing Institute, among other things.
Notably, he’s also the author of Experiences: The Seventh Era of Marketing — which makes him the perfect guest following last week’s episode.