How Doctor Who Can Help You Craft a Timelessly Engaging Marketing Message

image of eleventh dr. who

You may not think the apex of cool is a multi-colored scarf. Or a bow-tie. Or both.

Unless you’re a Whovian, of course.

Doctor Who is listed in the Guinness Book of World Records as the longest-running science fiction television show in the world, and as the “most successful” science fiction series of all time (in terms of its overall ratings, DVD and book sales, and iTunes traffic).

The show has earned acclaim for imaginative stories, creative low-budget special effects (although these have improved over time), and its pioneering use of electronic music.

[ Continue Reading… ]

How to Build a Business with Premium Content (Updated for 2012)

Teaching Sells logo

It’s that time again. We’re going to be launching Teaching Sells to a brand new group of members.

If you haven’t done this with us before before, let me tell you what it’s all about.

Basically, I spend the next four weeks or so writing my little fingers to the bone, giving you a ton of awesome content you can use right now to start creating something epic.

Then we tell you a little about our flagship course, Teaching Sells, or as I affectionately call it, “Brian’s Brain in a Box.” (But you know, less messy than that.)

[ Continue Reading… ]

58 Ways to Create Persuasive Content Your Audience Will Love

image of pen and paper on wooden desk

Would you like to become a better writer?

Would you like to create content that people will remember, tweet, and plus?

How about content that inspires your audience to click, subscribe or buy? That’s the Holy Grail, right?

It may sound difficult, but it really isn’t.

You’re about to become a writer that’s incredibly persuasive and completely unforgettable.

Ready?

[ Continue Reading… ]

5 Lessons in Creativity from
the Return of Ze Frank

image of ze frank

It’s one of the most frequent questions we get from online publishers: How do I find ideas for all this content that’s going to fuel my business?

We all face the blank page screen every day. It’s not easy.

Ze Frank is an artist who illustrates — and overcomes — this creative struggle well. If you’re not familiar with him, his stuff can seem quite … unique.

[ Continue Reading… ]

How to Increase Traffic and Revenue by Writing for Fewer Readers

image of jack of spades

Let’s say you’re a nutrition coach and you need a copywriter.

You’re scaling up your blog’s editorial calendar and you need some help staying on top of all of the great content you want to create.

You search online and find websites for two different writers. We’ll call them Angela and Betty.

[ Continue Reading… ]

7 Must Read Content Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • 44 Must Read Resources on Content Marketing
  • 10 Reasons Why We Love Making [and Reading] Lists
  • How to Create a Successful Editorial Calendar
  • The Dirty Little Secret Of Overnight Success
  • How To Optimize Your Twitter Marketing
  • The Upside of Being Ordinary And Obvious
  • Jason Fried on Marketing Through Sharing

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

[ Continue Reading… ]