Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it’s not entirely understood.
Content syndication is an age-old idea of taking an original piece of work and then trying to get it published in other places.
By “other places,” we mean: you look for bigger sites to publish your work. In other words, effective content syndication occurs when you go up the food chain — not down.