How an Independent Video Production House Makes Seven Figures with the Help of Two Insanely Useful Blog Posts

Content Marketing Case Studies | copyblogger.com

Simplifilm has one clear vision — they help businesses and individuals create professional videos when they need book trailers and application demos.

They’re great at what they do. They’re so good, in fact, that many of their clients report an instant uptick in trial sign-ups and sales when the Simplifilm videos are implemented on their sites.

In an online world full of bad videos (including a host of problems with fuzzy screenshots, poorly thought-out scripts, and bad voiceovers) Simplifilm is a welcome change. The company is also benefiting from content marketing in some very interesting (and unique) ways.

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10 Rules for Writing First Drafts [Poster]

Image of 10 Rules for Writing a First Drafts Poster

Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great copy is born in a single moment of white hot inspiration.

I want to destroy those things so you can get down to the business of writing. And that begins with first drafts.

See, first drafts scare people into a state of inactivity. Even the greats. Kurt Vonnegut said, “When I write, I feel like an armless, legless man with a crayon in his mouth.”

So when a writer of his caliber makes a statement like that … do you think you will be any different?

You won’t.

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Why Don’t More People Believe You’re the Best?

One of the foundational tenets of direct marketing (which means all online marketing) is the “reason why.”

  1. Why are you the best?
  2. Why should I believe you?
  3. Why should I buy right now?

Good luck with that now. You can claim anything you want … and that’s the problem.

These questions have been answered in the prospect’s mind before you knew they were a prospect. The Internet makes your internal sales process a joke.

These three questions become one: Why should I buy from you at all when I understand your competition better than you do, and there’s no difference?

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How to Create Dramatic Content

Image of Walter and Jesse from Breaking Bad

Do you get a headache from putting together your to-do list?

I sure do, because no matter how much I whittle down my list, there’s always a ton of projects that need to be finished. And that’s when the headache comes on. And stays on until I complete one simple act …

I choose to start on one project.

And when I start that one project, the wall of things to do hasn’t gone away, but there’s a release of tension. And this is similar to the “tension and release” in article writing.

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The 3 Steps to Success at Anything

Many seek the simple formula for success. That’s true of content marketing, culinary mastery, improving your golf game, and with life in general.

So here it is:

  1. Attempt
  2. Observe
  3. Repeat

At least when it comes to online publishing and marketing, there’s a lot more training and advice available these days, unlike 15 years ago when I attempted and initially failed. But you still might find yourself putting off the attempt, allowing every little nagging issue to keep you from going live.

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Who’s the Hero in Your Business?

Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle.

Other businesses fail to thrive due to an overabundance of hero syndrome. “We’re awesome, we beat the competition, we kick ass …” we, we, we.

News flash: No one cares about you or your business.

People care about themselves. They care about their problems and desires. Your business must become a hero to thrive, yes. Just remember that you’re not the hero.

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