It’s the online business equivalent of jeans that don’t make your butt look big. Social media ROI is everyone’s holy grail of the moment.
And it’s easy to see why. If a business is going to put the time, effort, and attention into social media marketing, it would be nice to think we’d actually get some sales out of it.
In other words, we want a return on our investment.
Sonia Simone talked recently with Sean Jackson, Copyblogger Media’s CFO, about the ROI of social media. She expected to hear one answer, but was surprised to get something very different.