5 Things Every Copywriter Needs to Know About Their Prospects

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What do you really know about your prospect?

Their age range perhaps? Where they live? What they do for a living?

Useful definitely, but not enough to create copy that rouses emotion and compels action.

For that we need to take a journey much deeper into the dark recesses of our customers’ minds …

Want to join me?

Today’s article is inspired by someone who understood that in writing, how well you knew your ‘characters’ made the difference between captivating an audience, or boring them.

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Why We Still Need to Write, Even When We’re Scared

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Writing is scary.

Sometimes when we publish something, it makes us feel like our insides are hanging out, for all the world to see. We feel vulnerable. We feel naked. We feel … terrified.

But here’s the thing — we have to keep writing, in spite of the fear. If we let fear stop us, our content will have no spark, no life. And everything we write will be completely unremarkable.

Right now, I’m working on a blog post (on a different topic) that scares the living heck out of me. I am afraid of the strong opinions and passion that are rising from some long-buried place inside me. I’m worried that I won’t write well enough to clearly communicate what I need to say. I’m worried about what people will say when I publish this piece.

Bottom line — I’m scared.

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5 Ways to Bond with Your Blog’s Audience

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You’re smart.

You know you need to be helpful on your blog in order to grow your audience. You share useful tips. You give away free tutorials.

But somehow you’re not connecting with your readers. Your blog seems a little quiet.

Sure, you’re getting some traffic. But a certain spark is missing. It’s not the enjoyable party you’d imagined it to be.

Is it getting you down?

Today I’m sharing five tips to engage with your readers, make them feel at home, and to turn your blog into a nice and warm get-together.

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11 Compound Word Errors that Might Make You Look like a Numbskull

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Even as a seasoned writer, I’m not immune to making simple but stupid mistakes. Take the word “jive” for instance …

Ever since I was kicking the slats out of my crib, I thought it meant “to agree with, to be in harmony.” But nnnnnnnnoooooo.

Jive is a language immortalized by the movie Airplane. The word that I should have been using was “jibe.”

Here’s the thing, the English language is full of pitfalls — simple errors that can alienate readers, turn off subscribers, and annoy buyers.

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The Amazing Copywriting Machine

Bill was a struggling copywriter with a big idea.

He’d spend hours and days laboring over headlines, landing pages, ads, and emails for his few clients, but the results of his work were often not worthy of comment.

He’d had enough.

One warm Friday night, he decided he would build a machine — a copywriting machine — that could be fed raw data on one end, and would spit out highly converting copy on the other.

If he got it right, the business world would beat a path to his desk.

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