How Chris Brogan Built His Content Platform

Chris Brogan is everywhere.

From the outside, it seems that in just a few short years, he’s created an independent publishing and speaking empire with nothing more than his personality and a laptop.

The truth of his story is a lot more compelling.

He spent 10 years writing into the void. He flew to conferences around the country broke, eating leftover granola bars. He struggled to pay the mortgage, to pay the electric bill. After eight years of work, he had an audience of just 100 subscribers.

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3 Myths of Guest Writing for Big Websites … and 6 Tactics for Doing it Well

image of empty stage

You’ve got a book to promote, or a product, or a service — and you need a bigger audience to get it moving out into the world.

Why not borrow one (an audience, that is)?

Guest writing for other websites is a fantastic way to get your name, message, and offer in front of tens of thousands of readers (depending on the size of the site you’re writing for). And the best part? It won’t cost you a penny.

Why aren’t more writers, entrepreneurs, and thought leaders doing it? Why aren’t you doing it?

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What The Bachelor Can Teach You About Hooking an Audience

image of Ben from the show The Bachelor

Have you noticed how indifferent you are to most things you read? You may start reading but stop a few sentences in. You might only skim sections. You might not even make it past the headline.

Given the way people consume content, it can be tough to truly capture your readers’ attention.

If you want to know how to capture and keep attention, you need to study who’s already doing it incredibly well. And the answer to what makes people return to your content can be learned from one of the longest-running reality TV shows: The Bachelor.

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Don’t Disappoint Your Mom

In Ogilvy on Advertising, David Ogilvy famously wrote:

The consumer is not a moron, she is your wife.

When it comes to social media marketing, the “user” is not a moron, she’s your mom.

Your mom wants valuable content, not irrelevant advertisements and in-her-face pitches.

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The Ultimate Guide to Publishing Your eBook on Amazon’s Kindle Platform

image of amazon kindle

I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message:

It’s not that bad.

But why write and publish an eBook? If you’re an online marketer, entrepreneur, writer, blogger, or maybe a chef, what’s the point? Here’s what I’ve found:

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Jay Baer on How to Turn Interested Prospects into Lifelong Customers

Think having a huge Twitter following is enough to drive your marketing?

Is big media attention (social or otherwise) enough to drive the sales you need and want?

Those certainly help, but the future of a successful marketing campaign lies — in part — in becoming a “Youtility,” finding creative ways to to be unforgettably useful to your interested propects.

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