49 Ways to Gain the Trust
and Loyalty of Your Audience

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Let me guess, you’re an honest person.

You know what you’re talking about. And your clients, your friends, and your colleagues trust your advice.

But online things seem different.

How can you demonstrate that you’re competent, credible, and trustworthy? Gaining trust online may seem difficult. But it doesn’t need to be.

Online, you can’t assume trust is automatically established. Instead, you need to actively build your trustworthiness.

How?

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A 5-Step Plan to Improve Every Blog Post You Write

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Are your blog posts getting the results you want?

When you’re blogging to build or grow your business, you need each post to pull its weight.

That means writing articles that draw readers in. Articles that get shared and discussed and linked to. Articles that keep readers coming back for more.

Articles that persuade readers to take action.

If your posts aren’t getting the traction you want, you might think you’re not a good enough writer. But the truth is, every writer can follow a few simple steps to improve their posts. (And that goes for the old hands, too.)

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4 Proven Strategies for Finding a Wider Audience for Your Content

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Yes, content is king — that’s old (and very profitable) news.

Content is the fuel of permission-based marketing, and an excellent instigator of engagement.

It’s the marketing that your audience wants to receive.

There’s just one little problem.

Sure, content is king — but without an audience, the king can get awfully lonely.

Sorry, but even terrific content doesn’t get out there and find an audience all by itself. You need a practical plan for how you’re going to find and grow that audience.

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10 Grammar Mistakes that Can Keep Your Content from Spreading

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Ever read a blog post and think, “This writer seems to have some good ideas, but the grammatical errors are driving me crazy”?

(Pro tip: If you don’t ever think this, some of your readers probably do.)

Grammatical glitches make your writing harder to read, and they turn readers off.

Content may be king, but you’ll gain a lot more respect and credibility if your writing is just as brilliant as the ideas you convey.

And by brilliant, I mean clean.

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12 Lessons Learned from 12 Years of Writing

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Writing is hard.

Writing something worth sharing is even harder.

Writing something worth keeping — hardest.

That’s twelve years of professional writing experience summed up in fifteen words.

Experience that starts with a stint as a junior copywriter writing product descriptions … that morphs into a managing editor with my own staff of writers and proofreaders at an international organization … and ends with a successful business as a freelance web content strategist.

Writing has been my professional life. And naturally, I have a lot to say about it.

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How to Tell the Stories Your Audience Wants to Hear

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You only have about 90 seconds to tell your story online. Probably less, but that number reflects conventional wisdom on the matter.

We all want to get pulled into a great story. It’s hardwired into our psychology. Storytelling has been an integral part of humanity since charcoal met cave wall.

And we’re surrounded by more and more stories every day. Stories we read, stories we listen to, stories we watch, and the stories we share with each new digital mode of communication that arrives on the scene.

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