Are You Overlooking Any (or All) of These 7 Ways to Build Online Authority with LinkedIn?

Image of Ellie Caulkins Opera House

Flash mobs.

People are attracted to these spectacles. We drop what we’re doing and gather around to watch, but then we leave.

We go back to what we were doing before we were interrupted. No one really knows who orchestrated the performance. The entire experience is short-lived and doesn’t make any profound impact.

Now, imagine performing at an opera house, such as the Ellie Caulkins Opera House pictured above — the venue for Authority Rainmaker 2015.

An attentive audience becomes fascinated by your performance and applauds you to show their appreciation. You know they’ll be back for more.

You can have that same type of interaction with your audience on LinkedIn when you properly position yourself on the platform.

Read More…

13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

Free Worksheet: Draft a Winning Content Strategy

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.

We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.

And 16 Stats That Explain Why Adaptive Content Matters Right Now is a foundational blog post that briefs you on the subject.

At this point, it’s only natural that we jump right in to the heart of adaptive content.

Read More…

Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

The Lede Podcast logo

You have a natural ability to fascinate others that you may or may not be taking full advantage of.

And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.

Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.

Those of you who are going to Authority Rainmaker this May will get to experience Sally’s passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.

And in today’s episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally’s Fascination Advantage for free so that you can find out what your archetype is.)

Read More…

The New Authenticity and Authority: What it Looks Like, How to Use It

Image of Jon Stewart

Jon Stewart’s retirement from The Daily Show this week, accompanied by many tears and some cheers, is getting a lot of coverage around the web.

First, because the show is insanely popular.

But more than that, because the show demonstrates a real shift in what authority and authenticity look like in the 21st century.

Read More…

The Smart Way to Use Surveys to Engage and Grow Your Audience

engaged audience at a rock concert

Last month, you may have seen Copyblogger’s 2015 Cost of Online Business Report that analyzed the results of a survey we conducted on the blog.

The report explores the cost of doing business online, so you can accurately evaluate your current strategies and tactics — and their associated costs — to help you see if there are ways you can improve your online business revenue.

Since publishing your own research creates authority in your space while providing numerous opportunities to present your findings to a wider audience, I recently decided to conduct my own informal online research survey.

And while I am no Nate Silver, I hope to show you today how easy and inexpensive it is to create and publish your own online survey.

Read More…

How to Learn from Your Successes

The Lede Podcast logo

We all know about the importance of learning from mistakes. “Fail forward,” as they say.

But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own.

In the last episode of The Lede, Demian and I discussed mistakes that have taught us valuable lessons. In this week’s episode, we flip the script and talk about successful moments that taught us just as much.

Read More…