The 5 Types of Prospects You Meet Online, and How to Sell to Each of Them

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If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in.

On the other hand, you’ve probably noticed that if you spend all your time relentlessly selling, you’ll alienate a good portion of your prospective audience.

The tricky problem for content producers is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer.

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5 Harsh Realities of Making a Living Online

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Okay, show of hands.

Who else is sick and tired of so-called gurus telling you making money online is easy, and all you have to do is follow a few simple steps to become a millionaire?

You know it’s not that easy.

You aren’t dumb.

You’ve tried building an online business, and you’ve experienced for yourself how tough it is.

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The Copyblogger “Secret” to Creating Better Content

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If you’re a content marketer, high-quality content is your most potent form of advertising.

You may be advertising to attract more clients to a service business. You may be advertising a product. You may be advertising an idea.

But when you publish content, you want someone to do something.

When you’re doing it right, the work you put into your content gets your audience to take a specific action.

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Why You Should Build an Audience Before You Build a Business

Where do great business ideas come from?

What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market?

In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote:

“This is the copywriter’s task: not to create mass desire — but to channel and direct it.”

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The Myth of Mobile Content Marketing

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I’m an unapologetic fan of Matt Drudge’s website.

A couple years ago, he (or someone around him) released an official Drudge Report iPhone app.

“Excellent,” I whispered, deep within the halls of the Bruce Family Compound.

I downloaded the thing the day it hit the App Store and opened it up. I opened it a few more times after that … then deleted it before the week was done.

What happened? This was a mobile content app from a website I used almost daily.

What happened was, there’s no such thing as “Mobile Content Marketing”.

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A Fool-Proof Formula for Easily Creating Compelling Content

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There’s a secret to writing a lot of compelling content.

Every successful, prolific content writer knows this secret, and most other people … well, they don’t. And that’s what contributes to the mystique around the magical wordsmithing powers that some writers seem to have.

Well, no more.

Today I’m going to share that secret with you. The secret to prolifically creating excellent content isn’t inspiration or brilliance — it’s found in structure, planning, and research.

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