The Must-Have Social Media Tool Every Content Marketer Needs

image of utility knife

What if we told you about an ultra powerful, infinitely flexible social media tool that allowed you to publish business-building content — text, audio, or video — without holding you to any arbitrary rules?

It’s a tool that fixes everything that’s broken about the existing social media sites, new and old.

It gives you an astonishing degree of freedom — to say what you want, the way you want to say it, and in the format that works best for you.

Read More…

11 Ways to Bore the Boots Off Your Readers

image of bored man


Eh? What was that you were saying? Of course you don’t ramble on like that boring old history teacher in high school.

You’re likeable. You tell stories. You keep it short.

But somehow, it’s not working.

Your content doesn’t get the tweets, shares, and comments it deserves. Sometimes you wonder…

Does your content not captivate your readers?

Read More…

10 Steps to Becoming a Better Writer (Poster)

image of 10 Steps to Becoming a Better Writer Poster

Back in the sweltering summer of 2007, I got a bit crazy.

I wanted to get across to people that becoming a better writer is not something a “10 Step” article can teach you. Yes, reading helps writers immensely, but when it comes down to it, you become a better writer by writing.

Then, it occurred to me. Why not deliver that “10 Steps” post that everyone was hoping for as a way of hammering home the point?

With that, the original 10 Steps to Becoming a Better Writer was born. It was an instant hit, and remains one of the most popular posts on Copyblogger.

Read More…

How to Get Attention Money Can’t Buy

image of Don Draper with iphone

This photo is an illustration of perfect serendipity, and priceless cool. But, you’re not seeing the entire picture … yet.

John Hamm (who plays Don Draper) owns an iPhone, and brought it to work. On a break, photographer James Minchin III captured a moment wherein Apple aligns itself with one of the best stories being told in our culture right now, Mad Men.

Not too long ago, Apple stood on the brink of oblivion. Then Steve came back and started telling stories again.

You’ll never have the cash reserves of Apple, Inc. You may never enjoy the budget, or the expertise, or the creative force of an AMC. But you can tell a story online.

Read More…

5 Marketing Secrets of the Master Sommeliers

image of wine glasses

As it happens, my dad is the chairman of the Sommelier Society of America.

A sommelier is a wine educator — it’s that person in a good restaurant who knows anything and everything about wine. The sommelier can guide you on the best choices based on what you’ll be eating tonight.

A sommelier is also, almost by definition, a wine marketer.

It’s the sommelier’s job to create a fantastic experience for the customer, so that the customer buys more wine.

In that sense, they’re true content marketers, using their depth of knowledge to make customers happy and to do more business.

Read More…

The Difference Between a Mediocre and a Great Website

image of golden

The year is 1962. The public approval rating for US president John F. Kennedy is dipping. And dipping fast. It’s fallen from the once incredible 83% to a merely average 62%.

That’s the time when his old friend — and Republican Party member Clare Boothe Luce — gives him a piece of advice.

Her advice is simple: stop doing so many things. Stop catering to everyone. Concentrate.

A great man is one sentence.
~ Clare Boothe Luce

Read More…