The More Informative Your Content …

There’s a lot of online marketing advice floating around out there.

One way to determine if it’s any good is to hold it up to the tested wisdom from the greats of the past.

Enjoy (and use) this slightly new spin on a classic David Ogilvy quote, as relevant today as when he uttered it decades ago …

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7 Savvy Copywriting and Marketing Links

The Lede |

This week on The Lede

  • ‘Damn Good Advice’ From One Of The Real Mad Men
  • The Power of Short Copy in the Internet Age
  • 3 Reasons Why Online Advertising Sucks
  • The Un-Cool Virtue That Defines Entrepreneurship
  • How to Boost Sales by Offering Less
  • What Really Makes Content Marketing Work
  • How to Become the Best in Your Field

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Snag this Content Marketing Course from Brian Clark

Daily Success Deals

Do you want to know more about the specific techniques and strategies that make up effective content marketing?

Then listen up.

Michael Port (bestselling author of the tremendously useful Book Yourself Solid) has put together a nifty resource with our own Brian Clark.

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How to Craft an Exciting Marketing Message … Even for a Boring Product

image of man yawning

Most of us struggle to find the uniqueness, the interestingness, in our products or services.

The reason we struggle is because we’re looking for something exciting and new to show our clients and customers.

All we seem to come up with though, is how mundane and uninteresting our wares seem to be. A long list of boring features, a tired value proposition that one hundred other businesses offer.

I’ve come to understand that marketing a boring product or service online can actually a very exciting exercise — for you, and your customers.

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5 Ways to Get More Traffic with Content Marketing

image of busy traffic

It’s the question I get more often than any other when I’m talking with business owners about content marketing strategy.

It’s the question we see most often from new members in our Third Tribe Q&A sessions.

It’s the hook most online marketing teachers use to attract your attention and get you to buy their products and services.

How do I get more traffic?

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How to Use Webinars to Create Great Relationships with Prospects and Customers

image of modern meeting room

You may have noticed that a lot of businesses are using webinars to generate leads.

Do webinars work for that? Absolutely — they’re fantastic at it, as a matter of fact.

But you might not know that you can also use webinars to build great relationships with customers and prospects.

The fact is, webinars can be used in all kinds of different ways, depending on your business goals. The more creatively you approach them, the better business results you’re going to see.

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