How a Stay-at-Home Mom Built a Million-Dollar Business (from Her Living Room) through Passionate Online Marketing

Content Marketing Case Studies | copyblogger.com

Kelly Lester’s business is hugely successful (she’s on track to make $1.5 million in 2013) and it came straight from the kitchen.

She’s built her brand by working closely with bento bloggers and other diehard fans of her product. And, at the center of her business strategy is a surprising secret — Pinterest.

Kelly needed a solution to one her most pressing problems — she was looking for a quick, easy ways to create healthy, interesting lunches for her three kids. So she developed EasyLunchboxes, a slick, easily washable lunchbox set.

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The Answers to Last Week’s Content Marketing Quiz …

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Last week we published a 10-question quiz to test your content marketing chops.

If you missed it, go back and take the test before reading this!

Below are the answers to those questions, from each corresponding ebook that you’ll find in our free MyCopyblogger resource.

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7 Tips for Creating and Running Your First Membership Site

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Does earning a regular monthly income and a bunch of loyal customers sound good to you?

Let’s make it even better … what if these paying customers could be a great testing ground for your newest service or product ideas?

And better still — what if you had the chance to spend time creating powerful, in-depth content — while getting paid for it over and over again?

Well, this doesn’t need to be a “what if” situation for you …

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Why It’s Not About You (Except When It Is)

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When new entrepreneurs learn about copywriting that works, many think, “Great! Now I can talk about myself in a more compelling way!”

No. Never talk about yourself.

Once you learn this rule, your audience may start paying attention — but if you follow it blindly, your copywriting will lack punch … and it’ll lack a high conversion rate, too.

That’s why you need to learn the following three exceptions to the “Never Talk About Yourself” rule …

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The 5 Things Every (Great) Marketing Story Needs

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Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story.

Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.

Stories are memorable and shareable — and those are two of the most important aspects of the very best content.

So we can all agree that stories matter … but how do you tell them?

What, specifically, makes for a good marketing story?

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Save the Date: Authority Intensive, May 7-9, 2014

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The month of May in Denver, Colorado is absolutely spectacular. And we’d like to invite you to come on over and take your content marketing game to a new level, while also having a great time.

Authority Intensive is Copyblogger’s first large-scale live event. We’ve had spectacular feedback from the smaller live events we’ve done, so we’re now ready to throw a bigger party.

But it won’t be too big. We’ll be limiting attendance so that we can provide something the “big box” conference can’t. And of course we’ll make it the best intensive education you’ll see in all of 2014.

No tickets to sell you yet. Just an FYI, so you can start planning your event calendar for next year accordingly. :)

More soon …