4 Proven Strategies for Finding a Wider Audience for Your Content

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Yes, content is king — that’s old (and very profitable) news.

Content is the fuel of permission-based marketing, and an excellent instigator of engagement.

It’s the marketing that your audience wants to receive.

There’s just one little problem.

Sure, content is king — but without an audience, the king can get awfully lonely.

Sorry, but even terrific content doesn’t get out there and find an audience all by itself. You need a practical plan for how you’re going to find and grow that audience.

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10 Grammar Mistakes that Can Keep Your Content from Spreading

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Ever read a blog post and think, “This writer seems to have some good ideas, but the grammatical errors are driving me crazy”?

(Pro tip: If you don’t ever think this, some of your readers probably do.)

Grammatical glitches make your writing harder to read, and they turn readers off.

Content may be king, but you’ll gain a lot more respect and credibility if your writing is just as brilliant as the ideas you convey.

And by brilliant, I mean clean.

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12 Lessons Learned from 12 Years of Writing

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Writing is hard.

Writing something worth sharing is even harder.

Writing something worth keeping — hardest.

That’s twelve years of professional writing experience summed up in fifteen words.

Experience that starts with a stint as a junior copywriter writing product descriptions … that morphs into a managing editor with my own staff of writers and proofreaders at an international organization … and ends with a successful business as a freelance web content strategist.

Writing has been my professional life. And naturally, I have a lot to say about it.

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How to Tell the Stories Your Audience Wants to Hear

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You only have about 90 seconds to tell your story online. Probably less, but that number reflects conventional wisdom on the matter.

We all want to get pulled into a great story. It’s hardwired into our psychology. Storytelling has been an integral part of humanity since charcoal met cave wall.

And we’re surrounded by more and more stories every day. Stories we read, stories we listen to, stories we watch, and the stories we share with each new digital mode of communication that arrives on the scene.

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BECAUSE AWESOME!

NO ONE CARE ABOUT YOUR STUPID THING. WHY? YOU HAVE WRONG BECAUSE.

BECAUSE WANT. BECAUSE GREED. BECAUSE SELF.

WRONG BECAUSE ALWAYS MAKE FAIL. HAVE RIGHT BECAUSE INSTEAD.

HAVE BECAUSE AWESOME.

ME, FAKEGRIMLOCK, TELL YOU HOW.

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How to Win a Zero-Sum Game: What to Do if Competitors Won’t Link to You

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This is the third post in the “Content Connections” series

Because Copyblogger is a company that was born in this strange virtual place we call the worldwide web, partnerships and cooperation have always been central to what we do.

One of the most important of these is the ecosystem of voices that share our content.

We work hard to keep engaging your interest and teaching you valuable things. And we rely on other web publishers to share what we create, so we can find new people to talk to.

We believe in cooperation … but we know perfectly well that business is also a competition. And sometimes, competitors don’t much want to play.

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