Do We Celebrate Failure Too Much?


The only people who don’t fail are people who don’t try anything outside of their comfort zones, which is no way to grow.

So a certain amount of failure is not only okay, it’s desirable. But have we reached a point where we are now over-glorifying failure?

The Lede hosts Jerod Morris and Demian Farnworth dive deep and discuss.

And in case you’re wondering where the idea for this episode came from … just look back one week in the archive.

In the last episode of The Lede, James Altucher used a term that made both Demian and Jerod do a double take: “failure porn.”

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4 Deep Marketing Questions (with Answers!)


Once again, Confessions of a Pink-Haired Marketer host Sonia Simone is jazzed to have four great questions from the audience about marketing and business.

How do you move forward when you’ve made a big change with your business? How do you get the confidence to launch your product?

And just what is Sonia’s evil ulterior motive for recording her podcast?

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The Beginner’s Guide to Writing Bullet Points That Work


Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else …

In the online attention economy, studies show us that readers behave in very predictable ways.

They’ll read the headline, the first sentence, they’ll scan the page, particularly the left-hand side of the page, looking at the sub headlines and slowing down at the bullets.

But they’ll fly by those bullets if you fail to craft them in a certain way …

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A Simple Content Marketing Strategy for Creative Folks

man with glasses working on laptop on yellow couch

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.

Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?

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About Pages: How to Fascinate and Engage with Just One Look


If you want your website’s About page to work, you have to answer one crucial question.

And no, the question isn’t, “How many years have you been in business?”

It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll stick around to see what else you have for her.

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How to Create Exquisite Subheadlines


The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex.

Imagine your average reader. She has fallen in love with your headline. It’s a good one. It’s a humdinger.

And now she is scrolling down the page, evaluating whether or not she wants to invest time in reading this article of yours.

As she scrolls, she sees a subheadline and thinks, “Oh, now that’s interesting.” So she stops scanning, and she reads that section.

Sound simple enough? But not so fast. How you write a subheadline so she stops and reads is not as easy as you might think.

There are tactics you have to master.

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