3 Simple Storytelling Methods That Can
Do Your Selling For You

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Sometimes this gets me in trouble with the hardcore copywriters …

I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads (no clear call to action, lame bullets, weak offer, etc).

Take the 1986 box office hit “Top Gun”, for example.

Top Gun is about a couple of hotshot Naval pilots given a chance to train with the “best of the best” pilots in the world at the “Top Gun” fighter pilot school. And it was, in many ways, an extremely profitable sales letter.

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Traditional Advertising Works Great …

There are a few businesses out there that are making smart use of traditional advertising … and a whole lot of businesses throwing their budgets away.

Maybe your agency is smart enough, cares enough about spending your money wisely, and is dedicated to measuring the real impact of the dollars spent.

On the other hand, maybe not.

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7 Sensible Content Marketing Links

The Lede | copyblogger.com

This week on The Lede:

  • How Lists (and List Posts) Make Sense of the World
  • How to say No . . . Especially to Things You Want to Do
  • 85+ Copywriting Resources
  • The Best Content Marketing Infographics on the Planet
  • 8 Principles of Product Naming

If you want more useful links than the seven we highlight here every week, follow @copyblogger on Twitter.

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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

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Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content.

And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

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The Downton Abbey Guide to Irresistible Narrative Marketing

image of downton abbey

Every content marketer needs to build relationships with readers.

To have a chance at achieving your marketing goals, you need readers who love what you do.

What if there were a blueprint for telling irresistible stories, for making almost everything you write have an impact in the hearts and minds of your readers?

Look no further than Downton Abbey for that blueprint.

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Whether You Call it Blogging or Not, Online Content Still Rules

What if most of the business world stopped blogging tomorrow?

Would you stop as well?

No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long.

This is why the annual “blogging is dead” claim is so dumb. Even if it were true, your continued content production would dominate the web in every way.

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