Confessions of a 21st Century Writer

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It felt like the walls were closing in, the room growing smaller.

My heart was hammering hard enough that I could see my pulse against the back of my eyes.

I was having trouble breathing, an automatic function that was suddenly requiring conscious thought.

Sounds were too loud. Lights were too bright.

The lab’s normal smell of yeast — food for the stock of fruit flies — had grown pungent, vaguely offensive.

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The Four “Productivity” Personality Types and How to Write for Each One

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If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect.

Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color.

If you’re writing to that person (and you really have those details correct), your copy will likely convert well.

What you might not know about is a secret weapon you can add into the mix that, if used correctly, can skyrocket your conversions through the roof.

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A Crash Course in Marketing With Stories

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Remember learning Greek mythology in school?

I’m going to give you one name, and I want you to think about the first image that pops into your head …

Hercules.

What’d you think about? Was it what you read in that dusty old history book, or was it the unforgettable Disney cartoon?

That, my friends, is the power of storytelling in action.

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6 Ways to Supercharge Your Writing

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Have you ever gotten so caught up in a deadline (or your own expectations) that writing anything at all felt … uncomfortable?

Too often as writers we measure ourselves by our level of productivity. We get so worried about being productive that we forget to enjoy ourselves.

Here’s the rub: if you aren’t enjoying your writing, you aren’t truly being productive.

Give me six minutes and I’ll give you six techniques that’ll make you a happy and productive writer.

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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

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When was the last time you wrote something with the intent to specifically motivate your readers to take action?

Admit it or not, we’re all in the same game.

Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.

You want them to do something.

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Why Bad Writing is Essential to Good Blogging

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I’ve been blogging for six years now, and in that time I’ve noticed something — anyone can do it.

At first, I thought that this was a good thing. But then I realized that every good thing has a shadow side.

So here’s the downside of the accessibility of blogging: It makes the already-terrible writers much, much louder.

There are too many bloggers out there.

How can this be a good thing for you?

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