22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

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Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content.

And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

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The Downton Abbey Guide to Irresistible Narrative Marketing

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Every content marketer needs to build relationships with readers.

To have a chance at achieving your marketing goals, you need readers who love what you do.

What if there were a blueprint for telling irresistible stories, for making almost everything you write have an impact in the hearts and minds of your readers?

Look no further than Downton Abbey for that blueprint.

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Whether You Call it Blogging or Not, Online Content Still Rules

What if most of the business world stopped blogging tomorrow?

Would you stop as well?

No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long.

This is why the annual “blogging is dead” claim is so dumb. Even if it were true, your continued content production would dominate the web in every way.

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10 Content Marketing Goals Worth Pursuing

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Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?

Curious about why some content that seems great doesn’t do anything to build the business?

Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.

Content all by itself — even terrific content — is just content.

It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.

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3 Content Marketing Ideas You Should
Steal from Coca Cola

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Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy.

The short version?

Content marketing has arrived.

For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.”

(You and I call that an advertisement.)

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Why Google+ is an Inevitable Part of Your Content Marketing Strategy

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Hear that, content marketers?

That is the sound of inevitability.

It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo.

Goodbye … free time.

Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, here’s why every online content marketer needs to be building a Google+ network.

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