A Comprehensive Guide to Formatting Your WordPress Posts and Pages

image of wordpress logo

The WordPress publishing platform makes it incredibly easy to create readable, engaging pages, but only if you use all the editing bar bells and whistles to their fullest.

This post is going to show you how to make the most of the tools on the WordPress post (and page) editing bar.

By then end of it, you’ll understand how to create pages and posts that are interesting to look at, easy to read, and engaging to … even the most jaded web surfer.

Read More…

How to Weave a Story that Instantly Captivates Your Audience

image of old shoes

Yesterday, I went out to buy some walking shoes. I ended up spending $2000. And that’s not counting the shoes …

There’s a good chance those opening sentences got your attention. They sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article like most people do.

Most people slide logically into an article.

But, most writers neglect the power of a story to captivate their audience immediately. And they neglect not just the story, but the middle of the story. Because there, smack bang in the middle, lies the real drama — the part that truly captivates your reader.

Read More…

7 Crucial Tactics for Writing a Wildly Successful Guest Post

image of number 7

We all know that guest posts grow blogs.

But not many people realize that tactical guest posting grows careers.

Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits.

In this post I am going to show you the seven crucial tactics for writing a radically successful guest post.

Read More…

Case Study: How an Audience Survey
Fueled Real Business Growth

image of paper survey

If you’ve been online for a while, you may have already heard of services like SurveyMonkey, Wufoo, and PopSurvey. (And if you haven’t, hop on over to those sites and check ‘em out).

Surveys can be a great way to keep your finger on the pulse of your prospects and clients.

They help you know what your audience thinks is important, what they want more of, and what motivates them to buy or change their habits.

But that isn’t the only thing surveys can do.

Read More…

A 10-Point Plan for Connecting with Online Influencers (Without Turning into a Suck-Up)

image of boy talking to a statue

This is the fifth post in the “Content Connections” series.

I’m here to tell you a dreadful truth about online business and marketing.

While you can, in fact, make money in your underwear, there are limits to how antisocial you get to be.

The web isn’t really made up of algorithms. It’s made of people. In all their frustrating, imperfect, and complicated glory.

Don’t get me wrong. Systems are smart. Automation has its place. Creating functional processes will do a lot for your project or business.

Read More…

49 Ways to Gain the Trust
and Loyalty of Your Audience

image of heart shaped wood cut

Let me guess, you’re an honest person.

You know what you’re talking about. And your clients, your friends, and your colleagues trust your advice.

But online things seem different.

How can you demonstrate that you’re competent, credible, and trustworthy? Gaining trust online may seem difficult. But it doesn’t need to be.

Online, you can’t assume trust is automatically established. Instead, you need to actively build your trustworthiness.

How?

Read More…