6 Enduring Marketing Lessons from the Ironman World Championship

image of ironman race logo

Could you swim 2.4 miles? How about bike 112 miles? Or run 26.2 miles? What about doing all three, one right after the other?

Now, if you can imagine doing this in temperatures well in excess of 100 degrees, you’ll understand what truly makes an Ironman, as well as what defines the Ironman.

Every year a few thousand athletes compete in an endurance event called the Ironman World Championship which is held in Kailua-Kona, Hawaii. This isn’t for the faint of heart, and quite honestly, I classify these people as borderline insane.

But that’s what makes them so appealing and — to put it simply — awesome.

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How to Protect Your Business’s Most Important Asset (No, It’s Not Your Website)

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We talk a lot about your self-hosted website as a cornerstone business asset. You own it, you control it, and over time, if you take care of it, it becomes more and more valuable.

Your permission-based email list is an asset as well. You don’t control it to quite the same degree as your website, but it’s still something you build over time that keeps getting more and more valuable.

But there’s something more important than your site or your list. In fact, it’s what gives them value. It’s the reason you’re in business in the first place.

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Magic Mike’s Guide to Seducing Your Audience (and Leave Them Panting for More)

image of magic mike cast

What can a movie about a male stripper teach you about engaging your audience and giving them what they really want?

With a fistful of dollars and a few free evenings you could probably work it out on your own, but to save you an embarrassing conversation with your spouse or accountant, I’m going to give you a shortcut.

All the lessons you need to know are available in the new movie Magic Mike, the tale of a male stripper at a popular club in Tampa who trains his fellow dancers in the art of seducing from the stage.

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A Step-by-Step Guide to Creating Your Self-Hosted WordPress Website

image of A Step-by-Step Guide to Creating Your Self-Hosted WordPress Website

You know it’s about building a new media asset of your own.

You know that being a digital sharecropper is not cool.

And you know WordPress is the most popular content management system on the Internet (and it’s free).

But did you know it’s simple to get started with your own WordPress site, on your own domain, right now?

To prove it, we’ve put together the graphic below that takes you through the process, step-by-step. If that’s not enough, you can also register for a completely free course that digs down into the details.

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The 11 “Secrets” of Prolific Content Creators

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Earlier this year — after a Copyblogger article I wrote took off — a major publisher approached me and asked if I wanted to write a book on Pinterest marketing.

But there was a catch — in order to get the book deal, I had to write the manuscript in six weeks.

I decided to say yes.


I felt comfortable taking on the challenge because I had a set of skills — what I call my Tools of Super Content Creators — that I could use to crank out a good manuscript in an insanely short amount of time.

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How I Did Research For 3 New York Times Bestselling Authors (in My Spare Time)

image of books in library

I’m going to talk about research. No, research is not very fun, and it’s never glamorous, but it matters. A lot.

If you want to be able to make compelling case for something — whether it’s in a book, on a blog, or in a multi-million dollar VC pitch — you need stories that frame your arguments, rich anecdotes to compliment tangible examples, and impressive data so you can empirically crush counter arguments.

But good research doesn’t just magically appear. Stories, anecdotes and data have to be found before you can use them.

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