Why Don’t More People Believe You’re the Best?

One of the foundational tenets of direct marketing (which means all online marketing) is the “reason why.”

  1. Why are you the best?
  2. Why should I believe you?
  3. Why should I buy right now?

Good luck with that now. You can claim anything you want … and that’s the problem.

These questions have been answered in the prospect’s mind before you knew they were a prospect. The Internet makes your internal sales process a joke.

These three questions become one: Why should I buy from you at all when I understand your competition better than you do, and there’s no difference?

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How to Create Dramatic Content

Image of Walter and Jesse from Breaking Bad

Do you get a headache from putting together your to-do list?

I sure do, because no matter how much I whittle down my list, there’s always a ton of projects that need to be finished. And that’s when the headache comes on. And stays on until I complete one simple act …

I choose to start on one project.

And when I start that one project, the wall of things to do hasn’t gone away, but there’s a release of tension. And this is similar to the “tension and release” in article writing.

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The 3 Steps to Success at Anything

Many seek the simple formula for success. That’s true of content marketing, culinary mastery, improving your golf game, and with life in general.

So here it is:

  1. Attempt
  2. Observe
  3. Repeat

At least when it comes to online publishing and marketing, there’s a lot more training and advice available these days, unlike 15 years ago when I attempted and initially failed. But you still might find yourself putting off the attempt, allowing every little nagging issue to keep you from going live.

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Who’s the Hero in Your Business?

Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle.

Other businesses fail to thrive due to an overabundance of hero syndrome. “We’re awesome, we beat the competition, we kick ass …” we, we, we.

News flash: No one cares about you or your business.

People care about themselves. They care about their problems and desires. Your business must become a hero to thrive, yes. Just remember that you’re not the hero.

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3 Powerful Tips for Building Your Business and Career

Image of Number Three on Train Car

A lot of marketing strategies that work for big companies can also work for smaller companies, or even freelancers gutting it out online.

I believe that in today’s world, everyone has to be a world-class marketer in order to stand out and achieve career and business success.

In today’s marketplace, the biggest challenge professionals have is standing out in the crowd, becoming recognized as an authority, and obtaining their dream job.

Tested, proven marketing strategies can help you solve these challenges, whether you think of yourself as a marketer or not.

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When it Comes to Content, Who Cares if there’s an App for That?

Image of Apple's iOS7

One of the more satisfying aspects of the more than 8 years of publishing Copyblogger has been the renewed praise for email marketing. Misguided pundits had proclaimed it dead for years.

Email, of course, is alive, well, and had never left the building. That’s because email still converts to sales at the highest rate of any online medium, while social media barely registers.

Email may be “old,” but it works.

The other favorite target of the doomsday punditry is the web itself. Specifically, the tried-and-true website.

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