How to Craft an Exciting Marketing Message … Even for a Boring Product

image of man yawning

Most of us struggle to find the uniqueness, the interestingness, in our products or services.

The reason we struggle is because we’re looking for something exciting and new to show our clients and customers.

All we seem to come up with though, is how mundane and uninteresting our wares seem to be. A long list of boring features, a tired value proposition that one hundred other businesses offer.

I’ve come to understand that marketing a boring product or service online can actually a very exciting exercise — for you, and your customers.

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5 Ways to Get More Traffic with Content Marketing

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It’s the question I get more often than any other when I’m talking with business owners about content marketing strategy.

It’s the question we see most often from new members in our Third Tribe Q&A sessions.

It’s the hook most online marketing teachers use to attract your attention and get you to buy their products and services.

How do I get more traffic?

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How to Use Webinars to Create Great Relationships with Prospects and Customers

image of modern meeting room

You may have noticed that a lot of businesses are using webinars to generate leads.

Do webinars work for that? Absolutely — they’re fantastic at it, as a matter of fact.

But you might not know that you can also use webinars to build great relationships with customers and prospects.

The fact is, webinars can be used in all kinds of different ways, depending on your business goals. The more creatively you approach them, the better business results you’re going to see.

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1,000 Words Can Make You Immortal

Yes, social networking sites are entertaining, powerful, and endlessly absorbing.

Yes, they can (and should) be put to good use for your content marketing goals.

But serious content, polished and published on your own domain? That’s where things can, and often do, get very interesting.

Have you written your 1000 words today?

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How Chris Brogan Built His Content Platform

Chris Brogan is everywhere.

From the outside, it seems that in just a few short years, he’s created an independent publishing and speaking empire with nothing more than his personality and a laptop.

The truth of his story is a lot more compelling.

He spent 10 years writing into the void. He flew to conferences around the country broke, eating leftover granola bars. He struggled to pay the mortgage, to pay the electric bill. After eight years of work, he had an audience of just 100 subscribers.

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3 Myths of Guest Writing for Big Websites … and 6 Tactics for Doing it Well

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You’ve got a book to promote, or a product, or a service — and you need a bigger audience to get it moving out into the world.

Why not borrow one (an audience, that is)?

Guest writing for other websites is a fantastic way to get your name, message, and offer in front of tens of thousands of readers (depending on the size of the site you’re writing for). And the best part? It won’t cost you a penny.

Why aren’t more writers, entrepreneurs, and thought leaders doing it? Why aren’t you doing it?

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