Aristotle’s Ancient Guide to Compelling Copy

image of a statue of Aristotle

A long long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids called the Sophists who loved to talk.

Actually, not just talk. They loved teaching people how to debate and come up with persuasive arguments to influence the opinions and beliefs of others through the use of rhetoric.

Rhetoric is the art of using language for persuasive ends. Not unlike copywriting.

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Will OnSwipe be the Mobile Publishing Platform of Choice for the New Influencers?

image of onswipe logo

How are you telling a story with your content today?

You have a blog. Check.

You use Twitter, Facebook and YouTube. Check, check, check.

You might even be using pictures posted on sites such as Instagram. Bonus check.

These are all elements of your content marketing story, and they contribute to the complete story of your brand, your business, and your connection with those in your niche.

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6 Questions to Ask Before You Spend a Dime on Graphic Design

image of a U.S. dime (ten-cent coin)

I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client.

There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all.

There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.”

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The Jersey Shore Guide to
Irresistible Personal Branding

image of New Jersey postage stamp

The Jersey Shore is back and up to its old antics again.

My guess — you being a respectable content marketer who finds that sort of display crude, irresponsible and embarrassing — is that you’re not tuning in.

Hey, I hear you. But do you know who isn’t offended by it?

The 8.4 million people who tuned in to the season premiere last month, making it the network’s most-watched series episode ever.

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7 Mistakes that Lead to Guest Post Failure

image of train wreck

Guest posting! The highway to unbridled blogging success! Nab yourself a spot on an A-List blog and suddenly it’s your name in lights. Traffic, engagement, the undying adulation of the unwashed masses!

Sounds great, right?

Well, it is, actually.

But what about those of us who really crave a bit of failure? The ones who like to start every anecdote with “One time I almost” or “I was this close …”?

What does guest posting offer for us?

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Need More Customers? 5 Ways to Get Them to Know, Like, and Trust You

image of couple holding hands

It’s Valentine’s week on Copyblogger! This week’s posts will focus on how to improve reader and customer relationships to grow your business.

Dating and business are both all about forming relationships. You need to get out there and be seen. You need to “romance” potential customers and get them comfortable with what you have to offer.

If you’ve been in business for a while, you’ve probably heard the concept of know, like, and trust. Salespeople often talk about it as a lead-generating tactic used before the sale. Good salespeople know that a prospect needs to know, like and trust you before she’s willing to complete the sale. And it’s a key component of good content marketing.

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