Want More Copywriting Clients? Here’s a Surprising Way to Find Them

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As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.

I didn’t use SEO or pay-per-click. I didn’t go to networking events and shake hands with half the Rotary Club. And I didn’t take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE.

I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.

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How to Capture Your Reader’s Attention

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Getting attention is the most important part of online marketing.

No matter how brilliant your ideas are, you can’t even offer them to your prospect unless you’ve made her look in your direction first.

You have to get your prospect’s attention before you can turn her into a reader, let her know how wonderful you are, or sell her something.

Do I have your attention yet?

Good. Now I’ll show you how to get someone else’s.

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5 Tips for Better Results with Mobile Email Marketing

Email Marketing 101

Picture this scene.

A reader of your blog and a loyal subscriber gets a new mobile device.

No problem: You’ve taken great care to make your site mobile friendly.

You’ve even taken the right steps to convert more mobile readers to your email list.

So you feel pretty confident that all your bases are covered.

Until your subscriber gets her first email from your latest marketing campaign. It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read.

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The 6 Essential Steps to Writing a
Killer Press Release

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Think the press release is dead in the age of social media?

No way. A powerful press release can tell a story, report news, or help a cause. Smart online writers know that a great press release can take your message to new channels and reach thousands or even millions of new readers. And a terrific press release has great SEO benefits as well.

Writing a press release takes time, research and some skill. And writing a killer press release, which catapults visibility of the message and drives results, requires adding a few more ingredients to the mix.

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Has the Internet Made Teaching Lucrative?

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When I turned 18, my father took me aside to talk about my future.

“I don’t care what you do for a living“, he said, “as long as you don’t go into education.”

I obeyed to a point. I never did go into academia; I didn’t become a schoolteacher or a professor.

But I currently run a business that teaches craftsmen and professionals how to master the fundamentals of business on their own terms, without spending years in school and without racking up six-figure debts.

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Check Out the Lifestyle Theme for WordPress

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Whether you’re a one-person shop at a kitchen table, or the next Rupert Murdoch (or both), you need to start thinking like a media business.

Say you want to run an online magazine. Or maybe you’re a personal publisher executing on myriad ideas that need more options than a simple blog post can provide.

You’re covering multiple topics, in multiple formats.

You’ve got video, you’ve got text, you’ve got photos … You’ve got the idea.

How do you organize and layout all that content in a meaningful and attractive way for your readers?

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