As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird.
But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.
In the current digital marketing landscape, the strategic use of visual content — whether it accompanies text or stands alone — is a smart move as you strive to produce the best experience for your audience.
This week’s Copyblogger Collection is a series of three handpicked articles that will help you learn:
- How to create simple, captivating drawings
- How to use images to engage distracted readers
- How to create a visual brand
As you work your way through the material below, think of these lessons as a mini visual content creation course.