Why Bad Writers are Eating Your Lunch and What To Do About It

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Why do some bloggers succeed while others fail?

Why do mediocre writers sometimes beat out the really gifted ones?

Why does talent ultimately not win?

You see it all the time, certain authors get published while others wait years without any luck.

Superior businesses struggle, while sub-par ventures take off.

These days, it’s not enough to be a good writer. In fact, it never was. You need more.

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Introducing The Lede: A Copywriting and Content Marketing Sheet

The Lede | copyblogger.com

Welcome to The Lede.

Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.

Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.

No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.

All right then, on with it …

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8 More Habits of Highly Effective Bloggers

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Do you ever feel as if your blog has plateaued?

Like you’ve hit some kind of blogging hump you just can’t get over?

About a year ago I wrote the 8 Habits of Highly Effective Bloggers here on Copyblogger.

I practice those habits and continue to see huge improvements in my writing — but some habits come more naturally than others.

Through this continued struggle, I’ve identified 8 more habits to help stay on top of the ceaseless blogging and writing game, to get over those humps and get back to work that matters.

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The Picasso Guide to Becoming a Social Media Legend

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During his career he was loved, hated, admired, dissed, fought over … but never ignored.

His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y …

Picasso.

Anybody with a name like that was bound to lead a big, bold, messy life, and Picasso did exactly that.

I have to confess that I’ve had a creative crush on him ever since I first encountered his work in my college art history class.

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The Art of Finding Ideas

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Every writer who has ever lived has lusted after ideas.

Where are they, how do I get them, and how do I keep them coming?

If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun.

Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas.

So, relax.

But the page is not going to write itself, is it? Where then do we turn for ideas that work, ideas that move, ideas that persuade?

In short, we steal them.

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How to Use 3 New Facebook Features for Better Social Media Marketing

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Facebook likes to keep us on our toes, right?

They continue to evolve, thanks in part to the new competition from Google+. Facebook introduced three new features recently, including improved Photos, the Ticker, and Top News.

The buzz surrounding Google+ is forcing Facebook to improve their features and differentiate their offering. Competition is good.

But make no mistake, Facebook continues to dominate the social media scene. They recently had half a billion people log in on a single day. With those kinds of numbers, Facebook is still the big dog and still a smart place to reach customers.

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