I’ve been thinking about thought leadership lately.
Personally, I’ve never liked the term. It signifies some exalted guru status, and my 15 years of online content marketing suggest something much less exclusive.
Anyone can achieve business authority with content, if they truly want to. I’ve done it in several industries, starting as a complete unknown in each.
Still, when smart people speak, I listen. I decided to dig a little deeper into the concept of thought leadership, especially since I don’t think I’ve ever mentioned it before on Copyblogger.