Why Google+ is an Inevitable Part of Your Content Marketing Strategy

image of Google+

Hear that, content marketers?

That is the sound of inevitability.

It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo.

Goodbye … free time.

Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, here’s why every online content marketer needs to be building a Google+ network.

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15 Copywriting and Content Marketing Blogs that Will Make You More Money

Image of a globe made of dollar bills

As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year’s Top 10 Blogs for Writers.

We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

So today I put together a list of 15 writing blogs I think you’ll get a lot out of.

I got lots of great suggestions for blogs to check out (thank you all), and it was tough to narrow them down to a manageable few.

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There is No ROI in Social Media Marketing

image of smart phone with social media iconsIt’s the online business equivalent of jeans that don’t make your butt look big. Social media ROI is everyone’s holy grail of the moment.

And it’s easy to see why. If a business is going to put the time, effort, and attention into social media marketing, it would be nice to think we’d actually get some sales out of it.

In other words, we want a return on our investment.

Sonia Simone talked recently with Sean Jackson, Copyblogger Media’s CFO, about the ROI of social media. She expected to hear one answer, but was surprised to get something very different.

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How to Build an Engaged Audience with Content Marketing

image of danny iny's engagement book

Most bloggers are after the same things.

They want traffic to their blogs, comments on their posts, and sales of their products or services.

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

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The 5 Keys to Content Marketing Mastery

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What does it take to be the best?

The best copywriter, the best graphic designer, the best blogger, the best content marketer?

The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist.

That’s 20 hours a week for 10 years.

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3 Reasons Why You Should Be a
Formulaic Blogger

image of mathematic formula

Imagine you’re engrossed in an action-packed thriller.

You’re close to the end of the book, you’re anticipating a showdown between the hero and the villain, and …

… the villain undergoes a sudden change of heart, and the hero decides to retire and enjoy a quiet life in Florida.

Huh?

Chances are, you’d throw the book across the room in disgust. The author promised you a thriller, but what you got is an unsatisfying fairy tale.

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