How Demian Farnworth Will Make You Read Every Single Line of This Article

read-this

Quite a challenge, right? Especially since Rough Draft with Demian Farnworth is a podcast. Trust Demian on this one.

Demian’s daughter and her strand of pink hair. The first-ever triple BMX backflip. A throbbing finger.

Strange way to begin a podcast about getting people to read every single line you write. But it’s a proven method to make content irresistible.

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The Ugly Truth About How People Read Online

online-readers

In this episode of Rough Draft, host Demian Farnworth wants to put some teeth to the things he has been teaching. Some substance behind my claims.

He’ll present four research studies you should know about. They’ll help you understand the true state of what it means to write online.

But Demian needs to warn you: what you are about to learn could depress you. Could make you throw in the towel. But don’t fear. He’s here to help you get over that hump.

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Images: How to Find and Choose High-Impact Photos

find-good-photos

Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post?

Let’s start with the bad news: a terrible stock photo is worse than no photo at all.

The good news? There are more free stock photos available now than ever before!

But you have to know where to look. And you need to understand a little about image licensing, like the difference between free, royalty-free, and Creative Commons license terms. Or else that photo you use could land you in legal trouble.

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The 3 Pillars of Great Web Writing

great-web-writing

If you summarized every single book and article written on writing for the web, you’d get the three words I’m about to tell you.

Yet, no one — not even the experts, authors, or pundits — has, to my knowledge, ever consolidated all this knowledge into one simple, sticky process.

Write with these three words in mind, and anything you publish on the web will rivet attention, stoke desire, and get action.

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A Quick-Start Guide to Measuring Your Content Marketing Efforts

Authority Rainmaker 2015 speaker, Michael King

Simply put, if you’re not measuring, you’re not marketing.

In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.

Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.

Let’s talk about how to get started effectively measuring your content marketing efforts.
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Can You Be a Writer and an Editor-in-Chief?

editor-writer-relationship

An editor’s job could be viewed as a writer’s safety net — an opportunity to catch and correct mistakes before the general public views a writer’s work.

But what if an editor regards a section of text as a mistake and the writer regards that same section as an integral part of his work of art?

Right before Rainmaker.FM launched, Editor-in-Chief host Stefanie Flaxman got the chance to talk to her co-worker, Copyblogger Media’s Chief Content Writer Demian Farnworth, about the fragile nature of writer-editor relationships.

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