If you look at the last 30 years of the men’s 100-meter finals at the Olympics, you’ll find a number of athletes who didn’t make it to retirement without getting saddled with a doping allegation.
- Carl Lewis: failed drug test, 1988
- Ben Johnson: failed drug test, 1988
- Linford Christie: tests positive for pseudoephedrine, 1988
- Justin Gatlin: failed drug test, 2006
- Maurice Greene: admits to buying performance-enhancing drugs, 2008
And then Usain Bolt comes along. He not only wins the gold in both the 100-meter and 200-meter finals at the 2008 Olympics in Beijing — he also breaks two world records for those races.
Can anyone blame you if you’re cynical? Don’t you want some sort of proof that Bolt didn’t use performance-enhancing drugs?
Not surprisingly, so does your reader.
When you write an article, you may do it Usain Bolt-style — full of gusto and glee. Yet, your reader is still skeptical — and rightly so. Stating something does not necessarily make it believable.
So, how do you enhance the believability of your article?