Meet the Tragic Poster Boy for the Emotional Brain


While Enlightenment-era thinkers like Denis Diderot, Benjamin Franklin, René Descartes, David Hume, and Thomas Jefferson — giants from the age of reason — would like you to believe otherwise, we are not as rational as we think we are.

Recent books like Irrational Exuberance, Emotional Intelligence, and Descartes’ Error teach us that even the most analytical among us make decisions with emotions.

They can disparage the emotions as much as they want, but the fact remains that without emotions we can’t make a decision in the first place.

And strangely enough, the one incident that seemed to break the influence that the age of reason had on the Western mind occurred on September 13, 1848.

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9 Landing Page Goofs that Make You Lose Business [Infographic]

9 landing page goofs that make you lose business

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?

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Why a Unique Selling Proposition Contradicts Everyday Life


Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake …

Listen in to Editor-in-Chief to find out what it was — and how it affects your business.

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A Straightforward Research Method for Finding a Potent Hook


You could have a great product, a revolutionary idea, or a compelling piece of content, but unless you position it with the right approach that instantly captures the imagination of your ideal prospect, forget it.

Listen. People will rush to do business with you if you can help them achieve their dreams, calm their fears, confirm their suspicions, and help them cast stones at their enemies.

Sounds simple enough, right? Unfortunately, it’s not.

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The Traffic Light Revision Technique for Meticulously Editing Your Own Writing

try this system to evaluate and correct your own writing

As a Los Angeles native, I know a thing or two about sitting in traffic.

I’m talking about physically sitting in your car while stopped in traffic on the way to your destination — not the traffic you talk about when people visit your website.

But the two different types of traffic may not be as unrelated as you think.

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How to Start Using LinkedIn (The Right Way)


Successful marketing on LinkedIn starts with optimizing your profile, and this episode of The Missing Link shows you how.

Your LinkedIn profile is one of the most important elements of any LinkedIn marketing effort.

But just because you filled in a few of the missing pieces does not mean your profile is ready.

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