How to Learn from Your Successes

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We all know about the importance of learning from mistakes. “Fail forward,” as they say.

But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own.

In the last episode of The Lede, Demian and I discussed mistakes that have taught us valuable lessons. In this week’s episode, we flip the script and talk about successful moments that taught us just as much.

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New Book: Success Secrets of the Online Marketing Superstars

Media allows authority to be demonstrated and earned rather than claimed.

In 2005, the Internet had already begun to profoundly change the world of business, yet for many online entrepreneurs the roadmap to success was unclear.

In response, I compiled the first edition of Success Secrets of the Online Marketing Superstars, a book that celebrated the ways in which the most successful marketers on the web had blazed trails, set records, and created benchmarks to make the Internet overwhelmingly relevant to modern business practices and the business world.

Now, in 2015, the Internet has not only transformed the business world, but also the world at large.

Once a promising tool, the Internet has now redefined the way in which we learn and relate to one another as humans.

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How to Create a Deep Connection with Your Prospects and Customers

Two toddlers playing on their backs

When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.”

Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it.

I’m here. I exist. I want to be seen, and heard. I want to be recognized.

And as human beings, we never quite lose that. We might get a little more sophisticated about how we say it, but ultimately we all want to let the world know:

I’m here.

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Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy

seagulls landing on shore by Patryk Sobczak

Ever wanted to know how you can gain more email subscribers when you guest post?

You work hard to establish connections with editors. You share your most valuable tips. You polish your writing until each word shimmers and shines.

But when your article goes up?

You feel a tad disappointed.

Why don’t more people join your email list? What’s stopping them?

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7 Steps That Will Hook Your Audience through the Magnetic Force of Fascination

women holding bowls gazing down at one of their phones by Sigfrid Lundberg

Throughout your journey to overcome online obscurity, you produce a lot of content.

Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results.

But what if your posts aren’t getting the engagement you need to take your digital media platform to the next level? How do you create content that deepens your connection with your audience?

The answer may lie in the specific reason why we absorb certain information, while overlooking other content.

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Do Lower Prices Lead to More Sales?

Sean D'Souza, speaker at Authority Rainmaker 2015

Let’s say you’re choosing between three photography courses covering similar topics.

The prices are stacked like this:

  • $200
  • $250
  • $2,000

What’s going through your mind right now?

Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses.

If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest.

But that’s not how we’re built as human beings.

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