Keep Them Fascinated: How To Discover Your Winning Difference as a Content Marketer

You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.

It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us.

You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.

Author and entrepreneur Sally Hogshead has committed her career to helping people discover their winning difference. And a content-driven approach to communicating that difference is amazingly powerful – because it makes you fascinating to follow — to the right crowd, that is.

This new installment of New Rainmaker takes you on a journey with Sally as she outlines what it takes to develop a fascinating and unique position in your market. The answer might surprise you.

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The 6-Step Process to Building Better Relationships With a Data-Driven Approach to Outreach

golden retriever puppy running alongside an English bulldog

Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels.

It’s a subject near and dear to my heart.

Earlier this year, I spoke about this topic at Authority Intensive, sharing the insights I learned while down in the trenches — building outreach teams from scratch, and seeing them lose opportunities to gain substantial visibility because of a lack of data-driven research and improper targeting.

Truly effective outreach is based upon deep research, relationship-building skills, and a fundamental understanding of SEO

To form the relationships you want, you need to customize each outreach campaign.

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7 Reasons You’ll Want to Start Your Free Trial of the Rainmaker Platform Today

Last Monday, we publicly launched the Rainmaker Platform. It’s a complete website solution for content marketers and Internet entrepreneurs.

With Rainmaker, you can:

  • Create powerful content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Absorb cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your content to WordPress at any time you choose.
  • A whole lot more …

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How to Make Winning Infographics Without Risk

portrait photo of Salvador Dalí gesturing with his hand

The infographic is the Salvador Dalí of content marketing. By far the most interesting person at the cocktail party.

Who can compete with the thin, longhorn mustache decorated with forget-me-nots? The anteater curled at his feet?

His closest peer, the video, dozes near the crackling fire … slippered feet propped up, face buried in a white beard.

The podcasts, hovering in the shadows, laugh at all his jokes in between sips of sparkling wine.

And the blog posts? Yeah. The blog posts go home to weep themselves to sleep.

The infographic holds court. He is the darling of the content marketing world. For good reason.

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The Lede: Are You Overlooking This Cornerstone of a Smart Content Strategy?

The Lede Podcast logo

Yesterday, Brian Clark published a highly anticipated answer to a question that’s been on a lot of entrepreneurial and marketing minds.

If you missed it, that question is: Isn’t it time for more power and less hassle from WordPress … without breaking the bank?

The answer is yes, of course, and he provides the solution — a turnkey, hosted platform for content management that is already providing the technological engine for many smart content strategies across the globe.

But technology is just technology. It will do its part reliably, but you have to do yours too. That’s why Brian released the New Rainmaker content library well before the platform … and why the library is still available for free. He wants you to have the knowledge to actually make good use of the tools — which, after all, is the Copyblogger way.

That is why we are kicking off the relaunch of The Lede with a three-part series on content strategy, starting today.

And we begin with an element of content strategy that often gets overlooked … but that is crucial to understanding your audience intimately enough to influence it.

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Introducing Rainmaker: The Complete Solution for Content Marketers and Internet Entrepreneurs

Four years ago this month, Copyblogger Media was born.

Up until that point, I had launched several businesses off of Copyblogger, with several smart partners. Each of those individual businesses were killing it and had me involved, but those smart individuals weren’t collaborating with each other … because why would they?

The five of us convened in a Denver conference room – the first time the group had ever met in person. In just three hours, we worked through the seemingly impossible task of merging five companies into one new entity, with everyone’s equity interest and responsibilities in place.

How was that even possible? In short: shared vision.

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