3 Resources that Will Help You Use Email to Build an Engaged Audience of Superfans

build an audience who wants to hear from you

This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you.

You’ll learn:

  • How to turn website traffic into business
  • How to encourage visitors to sign up for your email list
  • How to use landing pages to speak directly to readers

That’s right — these resources will help you connect with excited fans who love what you do and want to hear more about the products and services you offer.

And if you want more information about smart email marketing strategies, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, July 23, 2015.

Space is limited, so grab your spot right now!

Register for Free: Build a Responsive Email List with Rainmaker

Read More…

A Lesson in Authority from a Wooden-Legged Civil War Soldier


Anybody out there know who Cyrus Trask is? Anyone?

You won’t find out who Cyrus Trask is if you eyeball a list of country singers. No. You can only find out who Cyrus Trask is by reading John Steinbeck’s novel East of Eden.

John Steinbeck describes Cyrus Trask as the father of Adam and Charles Trask. Cyrus is the patriarch. The family stud.

He’s a daunting man who lies “so convincingly about his military heroics during the Civil War that the government appoints him to a powerful position in the Army administration.”

Read More…

How to Decide Which Content to Sell and What to Give Away for Free

plan what to give away for free and what to charge for

You are all well aware by now that content is vitally important to your business.

But how do you decide which content should be freely available and which content you ought to charge for?

Is it possible to give away too much?

People struggle with this question all the time.

On the one hand, giving away information clearly works. After all, Copyblogger is based on that premise.

That said, we know that selling information is good business.

So where is the line drawn between freely available content and content that is locked behind a paywall of some kind?

Read More…

Are Podcasters Digitally Sharecropping Without Realizing It?


The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.

Find out more on this new episode of The Lede …

Read More…

6 Ways to Become a Completely Original Writer


Let’s admit it: in a world where blogs and blog posts proliferate, it’s hard to be original.

But it’s not impossible … as long as you’re willing to do a little work.

So what can you, as a web writer or blogger, do to write a post that stands out? That’s original? And will be shared broadly?

Here are six techniques to try.

Read More…

How Pamela Wilson (VP of Educational Content for Copyblogger) Writes


Award-winning designer and marketing consultant Pamela Wilson — who has helped small businesses and large organizations alike create 
”big brands” since 1987 — stopped by The Writer Files to chat about what it’s like to run the blog at Copyblogger.com and her mission to publish impeccable online content.

As head of the editorial team for Copyblogger Media, she helps guide an abundance of educational content for one of the top content marketing and copywriting sites in the world.

Pamela’s unique point of view comes from the marriage of design, branding, content, and conversion — something she has coined “Customer Experience Design.”

Read More…