Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
“I was only four years old when I saw my mother load up a washing machine for the very first time in her life …”
That is global health and data expert Hans Rosling’s opening line of a 2010 TED Talk, as he stands on stage with a bundle of laundry and a washing machine. Rosling does what the best presenters in the world excel at; in a matter of seconds, they get and keep your attention.
When you write content, your job is similar to someone standing on stage. Your readers are distracted and you have mere seconds to get their attention.
To grab and keep your audience’s attention, it’s best to use at least one attention-grabbing method that yanks your readers into your articles by creating intense curiosity.
Want to know three methods I recommend? Keep reading …
Content marketing is a long game … but that doesn’t mean we can’t create some quick wins.
Strategic content marketing is all about long-term results — but there’s actually a lot you can do to create some momentum right away.
Does this ever happen to you?
You read something from one of your favorite writers — maybe it’s a blog post, or a scene from a novel, or an essay on Medium.
You’re caught up in the words. The way that writer spins and turns the language, shaping what you see and feel as you read.
And once the reading spell is broken, you think …
Dang, I wish I could do that.
Experienced creative workers — writers, painters, musicians — know how to make it look easy.
But when we try our hand … it’s harder than it looks.
Hey there — welcome back to the Copyblogger Weekly!
So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”)
But I have bills to pay, just like you do. Selling is an integral and important part of business. And content marketing is as much about marketing as it is about connection.
This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff.
Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler.
Joanna Wiebe, conversion expert extraordinaire, two-time speaker at our live events in Denver, and creator of Copy Hackers, is launching a new tool designed for writers who work in collaborative teams.