Native Commerce: Media That Makes Real Money

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This podcast began with the mantra “media not marketing.” In other words, valuable online content does the job that marketing is supposed to do, but instead of people avoiding it, they seek it out.

Once you have an audience, you can intelligently determine what people want to buy. Not with random ideas and guesswork, but by serving the problems and desires of a group of real people.

There’s a new buzzword for this process: Native Commerce. In short, this means an integration of media and related products and services developed and owned by the media company itself, not by outside advertisers.

That’s the Copyblogger model. It’s also the model of today’s special guest, Ryan Deiss of Digital Marketer, and his portfolio of commerce-powered media sites.

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Is Reinvention the Secret to Success?

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Ever meet someone who completely revamps the way you look at an issue? This is the story of how an older gentleman changed Demian Farnworth’s mind about what it takes to be successful.

The first time Demian met Peter Hut was in a swank, open-air lounge where the concrete floor shone from a glossy finish. Peter draped himself over one of the three black faux-leather couches and complained about how cold the place was.

Demian took the couch across from him.

Everything about Peter looked smart. The long-toed, alligator-skinned shoes. The pressed long-sleeve shirt with mini checks. And the short, but neat white hair. The turtle-shell rimmed glasses punctuated that intellectual flair.

But Demian only knew Peter on a superficial level. So he really didn’t know if Peter was smart.

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Webinar: A Podcast Strategy That Attracts Attention and Builds Your Content Arsenal

Free webinar! How to use a podcast to build an audience

Podcasts attract audience attention and build connection. You get that by now.

But have you ever stopped to consider how far the tentacles of one podcast episode can extend?

This is the subject of our next free Rainmaker Webinar: Start a Podcast to Attract Attention and Seed Your Content Library

Register now, space is limited

Consider everything you get from a single episode — or can get, with a smidge more effort and a dollop of strategic thought …

  • An episode that plays directly on your site
  • An mp3 file for distribution via your feed to iTunes, Stitcher, and scores of other podcast channels
  • A blog post that “sells the listen” that can generate traffic via search and social media
  • A transcript of the episode provides more meaty content
  • An ebook or section of an ebook (by editing, polishing, and combining transcripts)
  • A video that could be uploaded to YouTube, one of the world’s largest search engines, or even used inside of a course (if you simply turn on your webcam as you record)
  • An outline for an infographic or SlideShare presentation, or the start of an outline that can be combined with other episodes into the full, final version
  • Idea development and practice delivering those ideas for in-person, on-stage presentations
  • Content that could leverage the live video craze if you broadcast it via a Google Hangout or on Periscope
  • A legitimate reason to have people send you voice recordings of questions, which then becomes a benefit of joining your membership site

Yeah. All that. From a podcast episode.

Also consider the following quick case studies, and how you might adapt the strategies for your own projects …

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Your Most Valuable Intellectual Property (Plus, How to Compensate Partners)

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We’re all in the intellectual property business now. But as business people, how much do we enforce our rights when others infringe on them?

Creative freelancers are thought of as service providers, but what they’re really selling is their copyright in the work product they create for clients. This has special implications on both sides of the transaction.

But the true area of confusion that persists is copyright when it comes to web content. Is attribution okay? What about a link? Maybe a disclaimer?

Copyright law is strict in favor of creators, and yet, a more laissez faire attitude often makes better sense. There are other IP rights, however, that you should defend with a vengeance.

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From Stats to Sponsors: A Remarkable Show Is Simply Great Content, On Demand

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Sponsorships are one of the most discussed topics in podcasting. For the most part, we all want to monetize our podcasts and get compensated for all the hard work we put into our shows.

Well, there’s good news and bad news.

The Showrunner hosts Jerod Morris and Jonny Nastor begin this episode with a chat about Podcast Movement, and Jerod decides to call Jon out on when this episode is being recorded. In the end, they mutually agree that, at the very least, it is great to plan ahead to keep your schedule!

Then they dive straight into the main topic: a discussion and analysis of Tom Webster’s presentation, The Podcast Consumer 2015: from the Infinite Dial 2015 study from Edison Research and Triton Digital.

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The Jerry Seinfeld Approach to Adaptive Content

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We know you must deliver the right marketing message, to the right audience, at the right time, but why is that so important?

And how do you ensure that outcome in your own business?

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