This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Make sure to get your special free bonus at the end of the article.
Due to its potential to generate large amounts of traffic, but result in low conversion rates, bare-bones Attraction content is kind of like saying, “Let’s throw some spaghetti at the wall and see what sticks.”
It’s the spaghetti that sticks around that matters. (No, I’m not suggesting your readers are spaghetti. That’s where the analogy breaks down.)
But for those readers who do stick around, Affinity content is the content that keeps them sticking around. It gets them to like you. Even love you.
When you attract ideal visitors to your site, they hopefully click around and find Affinity articles that further endear them to you.
So, what is Affinity content? Here’s a definition:
Affinity content is content that attracts people who have the same values and beliefs as you. This content shares your beliefs, so people with similar beliefs feel like they belong in your community.