12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

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Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?”

Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet.

Loads of it.

If your posts have evergreen, highly useful information, they can be turned into paid products.

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How to Dominate Your Industry like Drudge

On any given day, The Drudge Report drives more traffic to major news sites than Facebook or Twitter.

Think about that for a minute.

One man with a 14-year-old, one-page, static html website sends more traffic to the CNN, Yahoo, New York Times, LA Times, FOX News and USA Today websites than the nearly one billion users of Facebook and Twitter combined.

In driving traffic to those sites, Drudge is second only to Google. The journalistic world has accordingly beaten a path to Matt Drudge’s door, all seeking just one link from the Master.

How does he do it?

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What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

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Ever had a great idea, and then started to doubt yourself?

Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.

How can you be sure it will work? Should you ask for feedback?

I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.

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How to Beat the 3 Types of Writer’s Block

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It’s just about the least fun part of being a writer, and one of the big stumbling blocks a lot of businesses face with content marketing.

You never seem to have enough ideas.

Or you have a bunch of ideas, but you don’t quite get around to writing them.

Or you start a dozen different projects, and manage to finish half a page on each one.

It’s maddening, and it’s got to stop.

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Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

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No one loves blogs more than I do. They’re a great way to build your authority, attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines.

I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility.

Blogs take time. You’ve got to write terrific content that stands out from the general noise, promote it intelligently, and cultivate reader relationships. And that’s in addition to everything else you do in your business, from producing your product to getting your taxes filed.

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The “Talk Radio” Approach to Effective Email Marketing

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Most people struggle with email marketing because they think email is … email.

But it’s not.

At least, not when you’re selling online.

When you’re selling with email it’s far more like talk radio than it is sending an email.

What do I mean by this?

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