In the fall of 2008, I had every aspect of running my online copy editing business carefully mapped out — but the unpleasant reality that callously illuminated my pretty little map was that there wasn’t much of a business to run.
I had a few clients to keep me busy, but I put way too much hope in my bare-bones website.
At the time, I thought that the mere presence of a website would make clients flock to me and graciously ask for writing help. I’d have a steady flow of clients who were happy to pay me substantial fees, and to pass the time between copy editing work, I’d recline comfortably, eat bon bons, and file my nails.
I was incredibly disappointed and frustrated not only because that scenario was not my reality, but also because I didn’t know the most effective ways to promote my digital business.