Check Out the New StudioPress.com

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Sometimes your house needs a cosmetic update.

Other times you just want one. This is one of those times.

We recently unveiled a brand spanking new design for our StudioPress WordPress theme shop, and invite you all to head on over and check it out.

If you’ve been over to StudioPress before, you’ll certainly notice the new light and bright look. This is a near top-to-bottom re-imagining of the site design and a stand-alone showcase of what’s possible with the Genesis Framework.

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How the Buddha Solved His Marketing Problem

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When you think of the Buddha, you don’t think of marketing.

At least I hope not.

The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money.

But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.

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21 Ways to Create Compelling Content When You Don’t Have a Clue

Sometimes you’re just flat out of ideas.

It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.

This happens to the best of us — even veterans who consistently produce quality content have their off days.

Yet they continue to write.

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Copywriting Essentials from A to Z

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Where do you begin?

I wondered that as a fresh-faced, new copywriter, staring at the blank page and a phone that wouldn’t ring.

There was so much information online — and I didn’t know where to start.

Today I offer you the guide I wish I’d had back then: an A to Z of the absolute essentials of copywriting — plus a good bit of further reading for each.

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The Art of Enchanting Online Marketing with Guy Kawasaki

What’s the driving force behind effective online marketing?

  • Is it self-centered promotional messages?
  • Manipulation?
  • A secret hard-sell method that social media won’t reject?

Nope.

So what is it?

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How to Create Online Content Like an Immortal Renaissance Artist

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So you want your online content to get noticed, huh?

Maybe you’re an blogger that aspires to crack into the A-list crowd.

Perhaps you’re a promising author with an irresistible story idea.

Or you may simply be an online freelance writer with big league dreams.

Kudos if you are, because the exploding digital content universe needs you to be at your best.

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