What the eBook Revolution Means and How Copywriters Can Prosper From It

image of yesterday's gone book cover

You love books. Printed books.

And like most writers, you’re probably an avid reader who has spent thousands of hours with print books over your lifetime.

Perhaps you’re mourning their passing.

No, print isn’t quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different.

[ Continue Reading… ]

The 5-Step Process that Solves Three Painful Writing Problems

image of dentist sign

Recently, I asked the Copyblogger tribe over on Google+ to name their biggest writing challenge.

From the many responses, a pattern developed:

  • How to get started
  • How to cut the fluff
  • How to finish

These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing. Don’t worry … it’s a fairly common ailment.

[ Continue Reading… ]

Shiny: The Firefly Guide to Producing More Creative Content

image of Firefly characters Mal Reynolds and Zoe Washburne

I was reading Jonathan Fields’ new book Uncertainty: Turning Fear and Doubt into Fuel for Brilliance this weekend, and one of the insights that struck me the most was his breakdown of the two types of creativity.

Because analogies help us learn, and because Firefly is the best show that has ever been on television, I’m going to call the two types of creativity Mal Reynolds creativity (insight, vision, and brave new ideas) and Zoe Washburne creativity (actually getting something done).

[ Continue Reading… ]

The Johnny Depp Guide to Mesmerizing Marketing

image of johnny depp

On Stranger Tides is just one more in the long line of big budget Hollywood movies. Or is it?

Actually, it happens to be just another movie that Johnny Depp refused to appear in for anything short of $42,000,000.

He charges that amount because the movie can’t exist with out him.

Johnny’s the star of the show. Pirates of the Caribbean without Captain Jack Sparrow is like an ice cream sundae with no ice cream.

But if Johnny Depp didn’t act in movies — if he were a regular job-holding guy from Kentucky — nobody would care about him. Nobody would pay him.

[ Continue Reading… ]

A Social Media Marketing Case Study: Uncertainty by Jonathan Fields

image of Jonathan Field's Uncertainty

I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal.

What I didn’t realize was how huge.

It’s become the core of my marketing outreach not just for books, but for everything I do.

But with the launch of my new book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, I decided to take things to an entirely different level, test a bunch of new strategies, and bring video strongly into the picture.

[ Continue Reading… ]

The Art of Irresistible Copywriting

image of ogilvy rolls royce ad

I’m going to tell you a secret.

It’s a copywriting secret that the immortals — from Aristotle to Ogilvy to Draper — have known, but few have stated as directly as I’m about to.

By now, you know the standards of effective copywriting

Know your audience. Know your product cold. Research. Nail the headline. Write plainly, in the language of your audience. Research more. Write fascinating bullets. Craft a great offer. Include a strong call to action. Et cetera.

These elements are the standard for good reason. They get the job done.

This little truth I’m about to tell you is the foundation that makes all the rest of it work.

[ Continue Reading… ]