How to Create World-Class Content by Never “Writing” Again

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Sitting at your desk, “grinding it out” is so last century.

Thing is, that didn’t work real well last century either.

Writing content that grips, moves, and sells is not about pulling inspiration out of the sky. You don’t need to sweat blood in order to come up with great stuff.

If you want to be the next Dostoevsky, that’s a different game.

If you want to write content that brings people to you and your business, relax.

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How the Art of Screenwriting Can Make You a Better Web Writer

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One of the most useful lessons I’ve learned about writing engaging content came from studying screenwriting.

It’s that every single piece of dialogue or screen direction had to be working hard to hook viewers in and keep them gripped.

Audiences don’t like fluff or irrelevance.

Write like that and you won’t keep their attention.

And while there’s no absolute science to it, the screenwriters I trained under drummed into me a single golden rule to help me write powerfully engaging content …

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What Has Your WordPress Theme Done for You Lately?

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Sure, it used to take you to dinner and laugh at your jokes. But let’s face it … the magic is gone between you and your tired old WordPress theme.

Never fear. We’ve got a magical new rendezvous in the works.

(38 of them, in fact).

If you’ve not yet heard about what’s going on over at Copyblogger Media’s StudioPress division, we’ve built a world-class theme framework for WordPress and have currently delivered (with more on the way) 38 child themes to easily skin your site.

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10 Ways to Beat Online Obscurity

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Listen, I’ve got some bad news for you.

More than likely, no one knows who you are.

And more than likely, they never will.

How can I say that with such authority? Easy.

As of December 2010, there were over 152 million blogs on the Internet — in the U.S. alone.

That’s a lot of noise, with not a lot of signal coming through. Despite all the talk about relationships, conversation and reputation, online competition is tough.

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12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

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Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?”

Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet.

Loads of it.

If your posts have evergreen, highly useful information, they can be turned into paid products.

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How to Dominate Your Industry like Drudge

On any given day, The Drudge Report drives more traffic to major news sites than Facebook or Twitter.

Think about that for a minute.

One man with a 14-year-old, one-page, static html website sends more traffic to the CNN, Yahoo, New York Times, LA Times, FOX News and USA Today websites than the nearly one billion users of Facebook and Twitter combined.

In driving traffic to those sites, Drudge is second only to Google. The journalistic world has accordingly beaten a path to Matt Drudge’s door, all seeking just one link from the Master.

How does he do it?

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