Five Steps to Constructing an
Exceptional Content Experience

image of pair of wrenches

Remember when you could simply sit down and pound out your “web log” post in 10 minutes? Well those good ol’ days are over.

Today, millions of blogs and other types of content are competing for your readers’ attention. Slicing through the clutter means taking your content writing skills to a whole new level.

The best way to bring your A-game is to focus relentlessly on the fundamental mechanics of meaningful content.

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What’s the Difference Between Content Marketing and Copywriting?

Content Marketing 101

From a traditional marketing standpoint, the answer to the above question is simple.

Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff.

Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.

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125 Tips for Building an Irresistible Brand

image of the word brand

There are countless blogs and articles on the web that proclaim the importance of building a unique brand.

But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority?

And how do you do it if you’ve never built one before?

In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success, many of you said you were having trouble finding your unique style and turning it into a brand.

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How to Stop Marketing
(And What to Do Instead)

sign saying No Salesmen Or Agents

Back when I took copywriting clients, I had one request that seemed to come up over and over again.

“I don’t want to do any marketing or selling,” the client would say. “I just really hate all that stuff. It makes me feel sleazy and gross and I don’t want my name associated with it and I don’t want to have anything to do with it.

“But, um, I don’t want the business to die.

“Is it hopeless? Is there anything you can do for me?”

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How to Make People Give a Damn About Your Business

image of Claire Danes in Romeo and Juliet

There’s been a lot of talk about “story” here at Copyblogger lately. Actually, they’ve been talking about story for about four years, but you might not have realized it.

As a content marketer, or even just a blogger who’s trying to figure out the basics, you’re writing a story.

Every day. With every word you put in front of your readers.

So far, Robert Bruce has given us a lesson in dramatic tension; Sonia, protagonists; and Brian, crafting remarkable marketing stories.

But there’s something that wasn’t touched on. Something, to me, that’s the most important aspect of any marketing story.

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How to Find the Gold in Your Business

image of gold coins

I was talking to a concerned client recently.

After taking my advice, his traffic and blog comments had started to decrease. We’d had three or four sessions, and he’d diligently done all I suggested, and he was implementing and enjoying himself and excited about his business.

But that graph kept trending downward. And it was starting to get to him.

Honestly, I could see where he was coming from. You hire a coach, and he tells you what to do, and your numbers go down?

Awesome.

But here’s the flip side:

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