3 Steps to Writing Copy that Speaks to Real Desire

image of heart in a wrench

When you’re doing your best work with your clients, it can be magical, sacred. There’s almost something holy about what you do, like you aren’t there at all.

And that’s what your clients love most too — those moments of transcendence in the work and the relationship.

The best businesses always originate from an attitude of service, and Copyblogger has talked many times about putting your customer’s needs before your own.

But if you try to talk about this sacredness in your copywriting, it doesn’t make an impact.

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The Direct Path to Finding Prospects and Customers Online

image of highway

There’s a type of marketing that produces more sales than display advertising, PR, or community-based social media.

It’s called direct marketing, and surprisingly, it’s not widely understood.

But we believe that when in doubt, go direct.

A lot of online-based businesses, especially those built around a blog, don’t realize that the kind of marketing they’re doing is a form of direct response marketing — in other words, taking a marketing message directly to your customers, instead of running ads that potential customers might see.

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Are You Someone’s User-Generated Content?

image of Mark Zuckerberg

Over the past few years, as a few longtime content producers announced that independent websites were taking a backseat to Facebook and Twitter, I just shook my head.

There’s a fundamental difference in the way people who build web properties for a living think when compared to those who publish online for other reasons.

For me, there’s really no appeal in spending a lot of time creating “user-generated” content via a social networking application.

That’s like remodeling the kitchen in a house you rent.

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Piecing Together Your Online Marketing Puzzle

image of puzzle pieces on board

My grandma, Nana, loved putting together puzzles. I remember visiting her on the weekends and spending hours putting together 500- and 1000-piece puzzles.

During this time, my grandma would share bits of wisdom. She would encourage me to “stick with it” when I became frustrated. She celebrated every victory no matter how small. I still remember our banter back and forth as we competed to find a hidden piece.

Thirty years later, Nana’s lessons still guide me.

Imagine my surprise when I realized that our puzzle adventures actually offer an incredibly precise blueprint for marketing your business online.

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48 Elements of Persuasive Written Content

image of old locked door

You feel your blood pressure rising.

Maybe you’re mad, maybe you’re inspired, or maybe you’re just excited to find someone who really, truly gets you. Regardless, your attention is riveted — you can’t look away.

Bang!

You’ve just been spellbound by content that persuades. It grabs us like nothing else can.

How?

The truth is, words are very powerful things.

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The Naked Marketing Guide to
Compelling Copy that Closes Sales

image of feet and flower

How smooth is your copy?

Is your writing powerful, seductive, and engaging? Can you move people to act, without having to give it a second thought?

Some people are like that. The naturals. They always know exactly what to say, and how to say it.

Lucky them.

The rest of us have to work at it. We have to study and figure it out, one hard-learned lesson at a time.

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