Sonia Simone gets this question all the time (natural, Sonia guesses, since she teaches people how to start or grow businesses): How long will it take before my business starts to take off and make money?
And there are two parts to the answer. One part is nuts and bolts — the processes of building an audience, uncovering market opportunities, crafting your marketing message, creating products and services.
But the other part is all the “fluffy” mindset stuff — the mental game that lets you take action on those nuts and bolts. And in Sonia’s experience and observation, the mental game tends to be the hard part.