6 Simple Steps to Writing Seductive Web Copy

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How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a marketer and copywriter, I’ve studied the seductive techniques that big brands use to win customers.

How does Apple tempt us to part with our hard-earned cash and trade in a perfectly fine iPhone 4 for an iPhone 5?

How did Amazon ever persuade me to read books on a Kindle when I love the look, feel, and smell of real books?

The “secret” to writing seductive web copy is to follow a proven 6-step process.

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Seven Lessons Learned from Three Years of Content Creation

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Life and business are full of lessons if you look for them.

Some you learn the easy way, and some you learn the hard way.

A few years ago, I started creating content for my brand-new site. It wasn’t easy — I didn’t consider myself a writer, so cranking out blog posts on a consistent schedule was daunting at first.

But over the years I’ve become more comfortable with content creation, and I’ve even added to my writing workload. I now write a weekly newsletter, and I write guest posts regularly for some pretty big sites, some of which you may know. 😉

I have learned a few valuable lessons along the way.

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How to Build an Audience that Builds Your Business

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There was a time — not too long ago — when you could solve your sales problems by simply throwing money at television, print, and radio ads.

And that approach can still work … if you’ve got a lot of time and a lot of money.

But even if you do, traditional (interruptive) advertising has lost its mojo. People are dropping out, turning on, and tuning in … to content.

Your potential customers could not care less about how “creative” your ads are … but if you regularly give them the useful, interesting, and relevant content they’re already looking for online, you (and your business) can win.

So, how do you give your prospects what they want?

To answer that very question for you, we’ve built a powerful training resource called MyCopyblogger. When you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course).

Take a quick look at what’s waiting for you …

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The Evolution of Permission Marketing: What You Need to Succeed in 2013

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Are you familiar with the phrase Permission Marketing?

If you’re trying to sell anything online (including your ideas), you should be.

In 1999, a certain smart marketer made some observations about what kinds of persuasive communication worked well as we moved into the 21st century … and what kinds didn’t.

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. ~Seth Godin

The 20th century was the era of interruption. Your favorite television shows were “brought to you by” an increasingly noisy set of ads for soap, cereal, and shiny new automobiles. Nearly all mass communication was supported by advertising — television, newspapers, radio.

The internet brought something different.

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How To Leverage the Science of Relationships to Gain True Influence

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If you define influence by the size of your Klout score, you can stop reading this right now.

If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.

Establishing influence is a multi-step process that moves the influenced through four key stages.

They move from awareness of the influencer, to knowing the influencer, to liking the influencer and finally finishing with preference for the influencer’s advice and counsel.

And, as an influencer, you’re going to earn your long-term living in that last stage of the relationship.

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“Content” Isn’t a Buzzword, It’s the Future of Your Business

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Content Marketing is a hot topic, no doubt.

What you may not know, however, is that it’s been around for a long time, and that it’s finding itself in the midst of yet another “Golden Age” with the rise of the Internet.

This is very good news if you’re a content creator. It’s even better news if you’re building authority online.

But, are you actually getting the job done?

Whether you have no idea what I’m talking about, or you do, and you’d like to take your content marketing skills much further online, we’ve got your back.

We’ve built an incredible training resource called MyCopyblogger, and when you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course) …

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