Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them?
Someone who can find the unique angle that will differentiate you from the mob?
Rough Draft host Demian Farnworth goes for the awkward edge because, when getting attention and visibility online is so difficult but so important, Demian wants a person to look at what he does and say, “Hey, why don’t we position you as, like, the priest of web writing?”
That’s goofy. But it gets people’s attention. Let Demian explain.