The Key to Creating Content that Resonates with Your Audience

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A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).

One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

But creating posts that resonate with your readers is an often-overlooked part of what we do. It’s one of those touchy-feely things no one talks about. But it’s incredibly important — and it can be difficult to do.

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7 Ways to Write Damn Bad Copy

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It’s obvious that creativity is an essential part of being a remarkable writer.

But when a results-oriented writer says “creative” and an image-oriented writer says “creative” you have to understand that they are talking about two completely different things.

The results-oriented writer emphasizes problem solving with clear, concise, and compelling copy (for example: How do I demonstrate that our product will solve our target customer’s problem?).

The image-oriented writer puts an emphasis on artistic, clever, or humorous copy (for example: How can I demonstrate how entertaining and crafty I am?).

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Why You Should Fire Yourself

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What would you do if you discovered that the secret to your success online lay in firing yourself? Would you do it?

That’s the question Alex, a freelance copywriter, had to face.

Alex started his copywriting business three years ago, after the local newspaper he worked for as a staff writer was shut down.

From the get-go he scrambled to pick up writing jobs, tapping his network, searching freelance websites, and sending query after query.

Opportunities soon began to open up for him, and he took every single one.

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How to Write Interesting Content for a “Boring” Topic

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If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience.

The secret to making so-called boring source material work is almost shocking in its simplicity.

It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections.

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Why Content Marketing is a Long Game (and How to Play It)

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The Copyblogger Media team returned from Austin last week, where (almost) all of us gathered for a company-wide meeting amidst the madness of SXSWi.

We flew in for three days — from all corners of the US and Canada — to talk company values, where we’ve been, and where we’re going.

Our company works entirely remotely, so before this meeting, I hadn’t met most of my co-workers. During the course of those three days, I built relationships with our support team, I played poker (badly) with our developers, and I bonded with my editorial staff over eighties music and movies.

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The Writer’s Author Rank Cheat Sheet

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

Mention the words “Author Rank” and online writers typically cock their heads or raise an eyebrow.

They’ve more than likely heard of it, but defining it is an entirely different animal.

That’s because it refers to a nebulous Google algorithm that seems more legend than reality and can often cause confusion.

Yet, if you’ve been following us over the last five posts in this series you probably realize that the developments behind Author Rank (Google+, Search + Your World, and authorship markup) will help you drive more traffic to your website, increase your online visibility, and establish your online authority.

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