You may have heard of the “Law of Attraction.” This is the idea that if you think about something enough, it will quasi-magically appear in your life.
At its most simplistic, it can get pretty silly — the equivalent of thinking you can click your heels together and repeat “There’s No Place Like Home” to whisk yourself back to Auntie Em.
That’s not what I’m going to talk about today. I’m going to talk about something that’s almost as “spooky,” but much more pragmatic.
It’s the way that content — if you structure it correctly — has a magical-seeming way of attracting certain benefits to your business.