The 11 “Secrets” of Prolific Content Creators

image of stack of papers

Earlier this year — after a Copyblogger article I wrote took off — a major publisher approached me and asked if I wanted to write a book on Pinterest marketing.

But there was a catch — in order to get the book deal, I had to write the manuscript in six weeks.

I decided to say yes.


I felt comfortable taking on the challenge because I had a set of skills — what I call my Tools of Super Content Creators — that I could use to crank out a good manuscript in an insanely short amount of time.

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How I Did Research For 3 New York Times Bestselling Authors (in My Spare Time)

image of books in library

I’m going to talk about research. No, research is not very fun, and it’s never glamorous, but it matters. A lot.

If you want to be able to make compelling case for something — whether it’s in a book, on a blog, or in a multi-million dollar VC pitch — you need stories that frame your arguments, rich anecdotes to compliment tangible examples, and impressive data so you can empirically crush counter arguments.

But good research doesn’t just magically appear. Stories, anecdotes and data have to be found before you can use them.

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The Truth About Marketing (Online or Off) That No One Wants to Admit

image of train crossing

There’s a sad story about failed marketing campaigns that maybe you’re familiar with. Perhaps this has happened to you (I know it’s happened to me on more occasions than I care to admit).

The story goes something like this:

Upon launching your product, or presenting a new offer, you do all the right things.

… You create useful and valuable pre-launch content that builds all sorts of interest and attention.

… You carefully craft your messaging based on tested and scientific copywriting methods.

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How to Create Better Content: Treat Your Readers Like Dogs

Dog

Do you want a wider audience, more subscribers, better conversion to paying customers, fanatically loyal readers, and enviable word of mouth?

You can have all of them by keeping one simple piece of advice in mind:

Treat your readers like dogs.

If you want to teach your dog to sit, how do you go about it?

Any good trainer will tell you that the smart way is to give him lots of rewards and love every time he sits when you say, “Sit!”

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How to Infuse Your Writing with Nostalgia

image of batman on cover of life magazine

Holy fruit salad, Batman!

Do you know the reference?

If you ever watched the old-school Batman TV show, you’ll get it. Each episode of the show featured Robin uttering a different version of the catch phrase, with an increasingly unlikely noun taking its place in the middle.

But it’s not Robin who made those off-the-wall catch phrases memorable.

It’s the nostalgia that a show of this nature still wells up in their audience to this day.

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12 Must-Do Tasks for the New
WordPress Site Owner

image of wordpress logo

You know you’re sitting on a gold mine, don’t you?

That freshly-installed WordPress site of yours is poised to be a source of income, prospects and possibilities for your business. It has the potential to be a powerhouse resource, but there are a few things you’ll need to get in order first.

This post shares the top 12 power sources you can plug into with your brand-new WordPress site.

It may seem like a lot to do, but they’re listed in order of importance. Work on the top of the list first. Once you’ve got those things set up, move on to the rest of it.

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