Here’s How Lisa Barone Writes

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Truly connecting with your customers and clients via the written word is a challenge that many content marketers and business owners face every day.

But if you aren’t building your platform on something meaningful, with an array of engaging content, it’s nearly impossible to stand out from the crowd or become a trusted and likable expert in your niche.

Perhaps no one wants you to successfully connect with your audience more than the ever insightful, online marketing maven Lisa Barone.

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10 Reasons Writers Should Claim Their Google Authorship Markup

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

To say Stephen King is prolific is a gross understatement. Since he published his first novel (Carrie) back in 1973, he’s written over 70 more.

Early in King’s career, he wanted to write and publish constantly — which was against the prevailing wisdom of the time — and eventually convinced Signet to let him release a few books under the pen name “Richard Bachmann.”

King also wanted to answer the question of whether success was related to luck or talent. He went as far as purposefully suppressing the marketing of his Bachmann books.

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Where Marketing is Going … in 2013 and Beyond

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2013 is already shaping up to be an epic year for marketers and writers. It’s the year that content, social, search, and email are coming together, working in sync for the greater good of marketing-kind.

It’s also the year that wise marketing departments will use analytics and automation to scale their efforts and make better decisions.

It’s the year that content tipped from being an interesting option to being a must-have.

And paired with that, it’s The Year of the Online Writer — in other words, the year that content creators begin to be valued as the creators of valuable assets, rather than an expense on the balance sheet.

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Case Study: How Keyword Research Works in the Wild

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You’ve got a straightforward system for finding keywords that work for you.

You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site.

But you’ve still got some questions about how this research works in real life.

Let’s take this final article in my content marketing research series to walk through a simple case study that explains how one business owner conducted her own keyword research.

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Why Google+ Is the Best Social Platform for Content Marketers

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Play along with me here for a minute.

Imagine some drunk wandering down the sidewalk at 3 in the morning. He’s got a cigarette dangling from his lip and a half-empty beer bottle he’s sloshing around in his hand. He’s alternately singing “Paradise by the Dashboard Light,” kicking the rearview mirrors of parked cars, and sobbing.

He’s a sad sight — until he slips on the ice in front of your house.

You run out and help him to his feet. He thanks you, pinches your cheek, and says, “I love you man.” You hand him his now empty bottle, shove him off, and think that’s the end of it.

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Seven Ways Writers Can Build Online Authority with Google+

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Google was founded on a simple principle — some web pages are more important than others.

How is that importance quantified? Ideally, it’s based on the fact that people think that page satisfies their questions about the topic better than other pages.

Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.

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