You Already Know How to Write an Ebook … So What’s Stopping You?

image of bookstore sign

There are plenty of great reasons to write an ebook.

A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members.

A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.

Being able to say, “I’m an author.” could give your credibility a massive boost.

So what’s stopping you? I think I know …

[ Continue Reading… ]

The 7 Essential Elements of Effective Social Media Marketing

image of social media icons on a smart phone

So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).

We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you.

So you may be asking yourself — OK, what should I be doing with social media marketing?

How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?

[ Continue Reading… ]

23 Reasons Your Blog Isn’t Making Any Money (And What To Do About It!)

image of broke man

Sure, you want comments.

And subscribers, and shares, and likes.

But you don’t really care about any of these things. You want what they will eventually lead to …

Money.

Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing a business and making some money.

Now, that could be a bit distressing, because most bloggers are broke.

[ Continue Reading… ]

A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You

image of black and white spiral

Well, why not?

They are the problem, right?

Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried:

  • If you ask a popular blogger for a link, will you get a reply?
  • If you ask a partner to email a product offer to their list, will they agree?
  • If you ask a friend for a donation, will they write you a check?

You don’t know. You can’t know. And it bothers you.

[ Continue Reading… ]

How to Build a First-Class Email List in 30 Days — from Scratch

image of postmark stamps

If you want to quickly build a responsive email list in the next 30 days — especially if you’re just starting online and don’t have a lot of money — the following strategy can get the job done.

Here’s the story:

Several years ago, I was struggling to build my email list and nothing seemed to work.

I wrote hundreds of ezine articles. I tried setting up joint ventures with other list owners. I even added loads of fresh content to my site hoping to attract search engine traffic and leads.

All of these things were helpful, but they didn’t deliver the big “hit” I wanted.

[ Continue Reading… ]

Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?

image of scientific flasks

Marketers of most stripes know how important and powerful calls-to-action are.

If you want someone to take a specific action, you have to actually ask them to take that specific action.

But, it seems like social media marketers have either forgotten CTAs, or rejected them altogether.

[ Continue Reading… ]