How the Buddha Solved His Marketing Problem

image of the buddha

When you think of the Buddha, you don’t think of marketing.

At least I hope not.

The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money.

But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.

[ Continue Reading... ]

21 Ways to Create Compelling Content When You Don’t Have a Clue

Sometimes you’re just flat out of ideas.

It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.

This happens to the best of us — even veterans who consistently produce quality content have their off days.

Yet they continue to write.

[ Continue Reading... ]

Copywriting Essentials from A to Z

image of cutout letters

Where do you begin?

I wondered that as a fresh-faced, new copywriter, staring at the blank page and a phone that wouldn’t ring.

There was so much information online — and I didn’t know where to start.

Today I offer you the guide I wish I’d had back then: an A to Z of the absolute essentials of copywriting — plus a good bit of further reading for each.

[ Continue Reading... ]

The Art of Enchanting Online Marketing with Guy Kawasaki

What’s the driving force behind effective online marketing?

  • Is it self-centered promotional messages?
  • Manipulation?
  • A secret hard-sell method that social media won’t reject?

Nope.

So what is it?

[ Continue Reading... ]

How to Create Online Content Like an Immortal Renaissance Artist

image of leonardo da vinci

So you want your online content to get noticed, huh?

Maybe you’re an blogger that aspires to crack into the A-list crowd.

Perhaps you’re a promising author with an irresistible story idea.

Or you may simply be an online freelance writer with big league dreams.

Kudos if you are, because the exploding digital content universe needs you to be at your best.

[ Continue Reading... ]

Do You Have What it Takes to be an
Effective Leader?

image of Jillian Michaels

Last night I tuned in for one of my favorite guilty pleasures — watching The Biggest Loser on NBC.

The episode featured celebrity trainer Jillian Michaels being hurled off of the Auckland Sky Tower, the highest structure in the Southern Hemisphere.

(OK, she had a sort of bungee cord apparatus that kept her from falling to her doom. But you know there were still some cheers).

[ Continue Reading... ]