Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?
Curious about why some content that seems great doesn’t do anything to build the business?
“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.
Content all by itself — even terrific content — is just content.
It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.