3 Simple Techniques to Getting Your Message Seen, Heard and Out There into The World

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On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news.

We were moving to San Antonio, Texas.

I was devastated. Texas? I imagined what our new home would look like.

We’d be miles from any neighbors — who all walked straight off the “Hee Haw” set — with a dusty, rock-filled front yard punctuated by the occasional tumbleweed rolling by.

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Introducing the StudioPress Marketplace: Great WordPress Themes from Exceptional Designers

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When you’re buying a premium theme for your hosted WordPress site, you have to ask yourself (or someone who knows what they’re doing) real questions about security, stability, SEO, ease of use, ease of updates, and much more.

That’s why we created the Genesis framework to be the rock-solid foundation of a smart WordPress site. Then it’s just a matter of dressing it up with a cool paint job.

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Why People Don’t Want the “Real” You

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Everywhere you turn these days, you hear about authenticity.

They say you’ve got to be real in order to connect with today’s social media savvy audiences and consumers.

But it’s not necessarily true.

Go out and be “real” when you’re having a bad day, and people will quickly call you out for not reacting in the “right” way.

Or, cross a line with your audience that disturbs their expectations of you, and you’ll quickly find that people didn’t want that much of the “real you” after all.

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3 Steps to Finding Your True Writing Voice

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As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?”

My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!”

OK, I’m not really that egocentric.

But I do typically respond with something along the lines of “I’d love to teach you how, but I don’t know how I do it … I just do it.” And then I run off to a dark corner somewhere to eat sweet potato French fries like they’re going outta style.

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Confessions of a 21st Century Writer

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It felt like the walls were closing in, the room growing smaller.

My heart was hammering hard enough that I could see my pulse against the back of my eyes.

I was having trouble breathing, an automatic function that was suddenly requiring conscious thought.

Sounds were too loud. Lights were too bright.

The lab’s normal smell of yeast — food for the stock of fruit flies — had grown pungent, vaguely offensive.

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The Four “Productivity” Personality Types and How to Write for Each One

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If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect.

Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color.

If you’re writing to that person (and you really have those details correct), your copy will likely convert well.

What you might not know about is a secret weapon you can add into the mix that, if used correctly, can skyrocket your conversions through the roof.

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