How to Build an Audience Using Gamification

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Back in November, Firepole Marketing’s Content Editor made a complete and utter fool of herself.

On purpose.

And she was happy to do it.

She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette Mario Brothers re-enactment) to the dangerous (construct and use web-slingers), to the simply embarrassing (narrate the introduction to an adult film).

Why would they do this? Because they wanted to win.

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How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It)

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

In many ways, this century has mostly been a dark time for online writers.

Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?!

Yes. And no.

Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain later, the importance was placed on the page, which created a nasty race to the bottom as far as writer’s value was concerned.

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The Essentials of Web Design That Works

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Raise your hand if your website is designed for little Martian men. Go ahead. Don’t be shy.

Anyone? Anyone? I didn’t think so.

Our sites are created for human interaction. And we human beings — for all our splendiferous variety — share some universal behaviors, no matter where we’re from.

As publishers to the open web, we ignore these behaviors at our peril. What are they?

I thought you’d never ask.

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7 Tips for Falling in Love with Your Blog All Over Again

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You’re trying hard not to show it,
But baby, baby I know it …
You’ve lost that loving feeling …

~The Righteous Brothers

Ever get to a point with your blog and your internet marketing strategy where you’re just … worn out?

The writing that used to thrill you now feels like a chore. Your readers are getting on your nerves. The tedious little tasks are getting to you.

You don’t want to quit … but you do want to get some of that old magic back, the way it was in the early days.

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3 Quick Ways to Find Hidden Guest Blogging Opportunities

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Guest posting is a great strategy for building an audience — no doubt about it.

If you regularly write guest posts for legitimate blogs that feature quality content, your posts can be an amazing source of traffic and inbound links.

Guest blogging just works … when you do it right.

But finding quality guest posting opportunities can be a chore. Everyone who needs guest posting gigs is searching Google for terms like “guest posts.”

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6 Ways to Find an Audience that Hangs on Your Every Word

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What’s one thing content marketers really want?

You want an audience that hangs on your every word.

Loyal fans are the foundation of your business, and they’re the best guarantee of your entrepreneurial success.

You can read a lot of powerful advice on how to build a powerful relationship with your audience. But some nuggets of marketing gold are found in unexpected places — like a live pop concert.

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