In the UK, we have a derogatory term for newspapers: chip wrappers. No matter how good, today’s front page wraps tomorrow’s fish and chips.
Bloggers can relate. You slave for hours to write a stellar article that bursts into the limelight for only a few days, or even hours, before it’s forgotten. Readers who find you this week won’t know what you wrote last week, much less last year.
It’s tough to feel like even your best work is destined to become nothing but a chip wrapper.
What did one Grateful Dead fan say to the other when the drugs wore off?
“Man, this music sucks!”
Jokes aside, no one can argue the cultural influence of the Dead and the legions of loyal Deadheads who continue to love the band. And a big part of how it happened was due to the band’s pioneering content marketing approach.
Are you noticing an awful lot of launches nowadays?
Well, it’s not just you.
As many bloggers jump off the Adsense bandwagon, they’re getting into the launch game, with a neverending stream of premium eBooks, white papers, audio interview series, video courses, membership sites, networking events, webinars, conferences, consultation packages, private coaching groups, print books, physical items, and anything else that could be wrangled together into a marketable asset.
And because bloggers are good at creating content, they don’t just release these products without any buildup. They’re conducting multi-stage launches with tons of strong content.
So if you’ve got something to bring to market, is there any point? Is there any way to cut through all this noise?
I’ve been working with people and helping them figure out their personality styles for years, but I’m brand-new to blogging.
If you’ve ever thought about trying a brand-new endeavor — like starting a business or a blog — you’ve probably done something similar.
Problem is, there’s so much information out there, you can start to feel like you’re drowning.