10 Content Marketing Goals Worth Pursuing

Image of start of a race

Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?

Curious about why some content that seems great doesn’t do anything to build the business?

Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.

Content all by itself — even terrific content — is just content.

It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.

Read More…

3 Content Marketing Ideas You Should
Steal from Coca Cola

Image of the Coca-Cola logo

Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy.

The short version?

Content marketing has arrived.

For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.”

(You and I call that an advertisement.)

Read More…

Why Google+ is an Inevitable Part of Your Content Marketing Strategy

image of Google+

Hear that, content marketers?

That is the sound of inevitability.

It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo.

Goodbye … free time.

Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, here’s why every online content marketer needs to be building a Google+ network.

Read More…

15 Copywriting and Content Marketing Blogs that Will Make You More Money

Image of a globe made of dollar bills

As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year’s Top 10 Blogs for Writers.

We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

So today I put together a list of 15 writing blogs I think you’ll get a lot out of.

I got lots of great suggestions for blogs to check out (thank you all), and it was tough to narrow them down to a manageable few.

Read More…

There is No ROI in Social Media Marketing

image of smart phone with social media iconsIt’s the online business equivalent of jeans that don’t make your butt look big. Social media ROI is everyone’s holy grail of the moment.

And it’s easy to see why. If a business is going to put the time, effort, and attention into social media marketing, it would be nice to think we’d actually get some sales out of it.

In other words, we want a return on our investment.

Sonia Simone talked recently with Sean Jackson, Copyblogger Media’s CFO, about the ROI of social media. She expected to hear one answer, but was surprised to get something very different.

Read More…

How to Build an Engaged Audience with Content Marketing

image of danny iny's engagement book

Most bloggers are after the same things.

They want traffic to their blogs, comments on their posts, and sales of their products or services.

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

Read More…