One of the most useful lessons I’ve learned about writing engaging content came from studying screenwriting.
It’s that every single piece of dialogue or screen direction had to be working hard to hook viewers in and keep them gripped.
Audiences don’t like fluff or irrelevance.
Write like that and you won’t keep their attention.
And while there’s no absolute science to it, the screenwriters I trained under drummed into me a single golden rule to help me write powerfully engaging content …