Yesterday, I went out to buy some walking shoes. I ended up spending $2000. And that’s not counting the shoes …
There’s a good chance those opening sentences got your attention. They sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article like most people do.
Most people slide logically into an article.
But, most writers neglect the power of a story to captivate their audience immediately. And they neglect not just the story, but the middle of the story. Because there, smack bang in the middle, lies the real drama — the part that truly captivates your reader.