Case Study: How Two Artists Used Online Content to Build their Face to Face Business

Content Marketing Case Studies | copyblogger.com

Colorado-based artists, Lori Wostl and Lorri Flint, noticed that when they attended huge art retreats, the experience was more stressful than relaxing.

So, they founded their business — Art Camp for Women — in order to provide a fun, supportive, relaxing camp adventure for their participants.

They started a blog in order to help them market their camps, and got a sweet surprise a few years later when a huge national magazine called to offer them some amazing exposure.

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9 Tips on Becoming a More Creative and Productive Writer

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Dorothy Parker famously said:

“I hate writing. I enjoy having written.”

Don’t we all? We love the end result, the feeling of accomplishment and creative fulfillment. But the hardest thing for most writers is the simple act of getting started. Here’s the usual scenario:

A great idea pops into your head while in the shower. By the time you’re dry enough to turn on the computer, you’ve forgotten what it was. Stare at the blank computer screen. Nothing.

Get up and fix a cup of coffee. Nothing. Check email. Check your Facebook page. Read other people’s Facebook pages. Resist temptation to play Angry Birds. Got to write something. HELP!

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Return of the Content Marketing Know-It-All

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Yes, it’s back again! The Content Marketing Know-It-All is here to answer your questions.

This time, we’ve taken a few questions from recent comments here on the blog, a few from the comments on the earlier post, and one from the forums inside Authority, our brand-new education and networking community for content professionals.

As always, all answers reflect my own biases, strong opinions, personal pet peeves, and individual business experience.

Since this is not paint-by-numbers, the answers for your business will always come from you. But these questions may point you in a useful direction.

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30 Quick Editing Tips Every Content Creator Needs to Know

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Inbox 0: in a bad way.

Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience?

If you think your articles are top-notch, but there’s a lonely tumbleweed blowing through your barren website, it may be because you’re just a writer.

You heard me, Gloria.

If everybody wants you, why isn’t anybody calling? Once you create a blog or email newsletter, you need to also actively take part in its evolution.

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How to Nail the Opening of Your Blog Post

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The opening four notes to Beethoven’s Fifth Symphony are the most popular notes in Western music.

Dun dun dun dum

They are stormy. Heroic. Disorienting. Short enough to be remembered. Portentous enough to be memorable.

Today you’ll find those notes everywhere. In movies, commercials, and songs when the dramatic and foreboding are needed … And we hardly bat an eye.

We recognize them, we know them, and we love those first four notes. Not so for Beethoven’s opening night at Vienna’s Theater an der Wien in 1808.

One contemporary composer of Beethoven — one who represented the consensus — said, “That sort of music should not be written.”

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5 Things Every Copywriter Needs to Know About Their Prospects

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What do you really know about your prospect?

Their age range perhaps? Where they live? What they do for a living?

Useful definitely, but not enough to create copy that rouses emotion and compels action.

For that we need to take a journey much deeper into the dark recesses of our customers’ minds …

Want to join me?

Today’s article is inspired by someone who understood that in writing, how well you knew your ‘characters’ made the difference between captivating an audience, or boring them.

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