5 Tips for Better Results with Mobile Email Marketing

Email Marketing 101

Picture this scene.

A reader of your blog and a loyal subscriber gets a new mobile device.

No problem: You’ve taken great care to make your site mobile friendly.

You’ve even taken the right steps to convert more mobile readers to your email list.

So you feel pretty confident that all your bases are covered.

Until your subscriber gets her first email from your latest marketing campaign. It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read.

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The 6 Essential Steps to Writing a
Killer Press Release

image of newspaper

Think the press release is dead in the age of social media?

No way. A powerful press release can tell a story, report news, or help a cause. Smart online writers know that a great press release can take your message to new channels and reach thousands or even millions of new readers. And a terrific press release has great SEO benefits as well.

Writing a press release takes time, research and some skill. And writing a killer press release, which catapults visibility of the message and drives results, requires adding a few more ingredients to the mix.

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Has the Internet Made Teaching Lucrative?

image of apple and chalkboard

When I turned 18, my father took me aside to talk about my future.

“I don’t care what you do for a living“, he said, “as long as you don’t go into education.”

I obeyed to a point. I never did go into academia; I didn’t become a schoolteacher or a professor.

But I currently run a business that teaches craftsmen and professionals how to master the fundamentals of business on their own terms, without spending years in school and without racking up six-figure debts.

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Check Out the Lifestyle Theme for WordPress

image of Lifestyle Theme logo

Whether you’re a one-person shop at a kitchen table, or the next Rupert Murdoch (or both), you need to start thinking like a media business.

Say you want to run an online magazine. Or maybe you’re a personal publisher executing on myriad ideas that need more options than a simple blog post can provide.

You’re covering multiple topics, in multiple formats.

You’ve got video, you’ve got text, you’ve got photos … You’ve got the idea.

How do you organize and layout all that content in a meaningful and attractive way for your readers?

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Five Steps to Constructing an
Exceptional Content Experience

image of pair of wrenches

Remember when you could simply sit down and pound out your “web log” post in 10 minutes? Well those good ol’ days are over.

Today, millions of blogs and other types of content are competing for your readers’ attention. Slicing through the clutter means taking your content writing skills to a whole new level.

The best way to bring your A-game is to focus relentlessly on the fundamental mechanics of meaningful content.

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What’s the Difference Between Content Marketing and Copywriting?

Content Marketing 101

From a traditional marketing standpoint, the answer to the above question is simple.

Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff.

Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.

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