Picture this scene.
A reader of your blog and a loyal subscriber gets a new mobile device.
No problem: You’ve taken great care to make your site mobile friendly.
You’ve even taken the right steps to convert more mobile readers to your email list.
So you feel pretty confident that all your bases are covered.
Until your subscriber gets her first email from your latest marketing campaign. It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read.