Wait, Was That a Click or a Conversion?

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That’s the problem with discussions of social media ROI today.

Unless your company ponies up for enterprise level social media management software, you’re left to use free or low cost platforms that offer little more than click tracking data.

But it’s all you have, so you use the data to develop and manage your ongoing social media strategy.

The problem is, once you upgrade to a social media monitoring platform that includes conversion tracking, you begin to see a very different world.

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5 1/2 Reasons You Should Kill a Draft Blog Post

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“Forget the schedule. This post sucks.”

That’s the refrain I repeat to myself at least once a week. Whether it’s working on a piece for Copyblogger, my own blog, or our Google+ account … something’s not clicking and I need to throw in the towel.

Ever been in that position before? Perhaps you struggle to know which ideas to kill.

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A Common Sense Guide to Getting Your Work Done

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I don’t know about you, but creating content is not always a piece of cake. (mmnn, cake …)

See how easy it can be to get distracted?

Writing requires the actual use of your brain, not just the low hum of “On” required to zone out in front of your television.

It requires a little forethought, maybe some (at least light) planning, as well as a host of other factors conducive to churning out words on a page that make sense, and communicate your message to your audience.

However, there’s one little itty bitty thing that can save your ass every day of the week, not just in writing but in life. (Although let’s stick to how it applies to writing for today.)

It’s called common sense.

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Announcing: Seth Godin will be Keynoting Authority Intensive

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Ah, the challenge of writing about Seth Godin.

The process: Write 12 paragraphs of embarrassing mush. Delete. Ponder.

Write 12 more paragraphs of really embarrassing mush. Delete. Despair.

Because “Seth Godin is awesome” is a terrible marketing cliché. And like a lot of clichés, there’s a good reason for that.

Around the Copyblogger Media virtual offices, we’ve been squeeing all over our shoes very pleased to learn that Seth Godin will be keynoting our first major live event, Authority Intensive, taking place May 7-9, 2014, in beautiful Denver, Colorado.

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How to Create an Influencer Plan that Drives Your Content Marketing

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When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 130,00 unique visitors per month, almost 300,000 page views, and more than 50,000 email newsletter subscribers (both daily and weekly).

In each category, this is double our performance from 2012, and almost all of our revenue at CMI, in one way or another, can be traced to one CMI blog post.

I share these results with you because I believe any company can reproduce the same kind of results by being eternally focused and diligently consistent with the creation and distribution of exceptional content.

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Four Old-School Ways to Thrive in any Economy

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So, how’s the economic meltdown been treating you? Excited about the opportunities, or sick to your stomach worrying about how your bills will get paid?

Exhilarated or freaked out?

Maybe a little of both?

It’s impossible to really see massive change when we’re still in the middle of it. But there are a handful of things you can bank on. One of them is that human nature doesn’t fundamentally change, even though the environment can change radically.

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