Claim Google Authorship for Your WordPress Website in 3 Easy Steps

Image of WordPress and Google+ Icons

Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

Hopefully you’ve already caught the importance of Google Authorship, the mechanism by which Google’s search engine rankings can be influenced by Author Rank.

If you haven’t, Google Authorship basically amounts to the biggest shakeup in search since the link. It’s Google’s way of identifying the author of a piece of content to factor it as a signal of content quality.

We realize that most writers and online publishers don’t have tons of time to sift through excessively geeky posts involving underlying website code (rel= “author” or rel=”me” anyone?).

Read More…

How to Transform Yourself from an Underpaid Copywriter into an Authoritative Content Producer

image of superhero kid

You probably know that business and marketing are moving in a new direction.

You know that it’s based on producing high-quality content that attracts an audience and nurtures prospects.

And you might know that, increasingly, the author is going to be at the center of it all.

Read More…

How to Become an Influential Writer in the Age of Author Rank

Image of sign: Gentlemen, Adjust Your Dress

Let’s admit it.

Sometimes it feels like everything has been written already. There’s too much information on the web.

How can you write original content? How can you craft influential articles? How can you inspire others with your writing?

It may seem difficult (or too late) to imagine how you can become an influential writer online. An authority. A thought leader. Let me tell you, it’s not too late, not yet.

Hard work is required, but you can write authoritative content — even if you feel like a beginner. But you need to start right now …

Read More…

2013: The Year of the Online Writer

Image of Authority Logo

We’re coming up on seven years since I started Copyblogger. That alone is hard for me to wrap my head around, and yet … here we are.

Since day one, it’s been about content. Not just words that fill up a webpage, but valuable information that attracts attention, drives traffic, and builds businesses.

But there’s another thing Copyblogger has always been about, and that’s the people who create the content. For the most part, especially for us, that means writers.

The last several years (and especially 2012) you’ve heard a lot about content marketing. Some might say too much, but trust me, it’s not going away. We won’t go back to straight pitches, clever commercials, and filler website copy after being offered strategic content with independent value – the Internet-empowered prospect won’t tolerate it.

Read More…

The Best of Copyblogger in 2012

image of stopwatch nearly at 2013l

For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.

One of them is that every year, just around the time when you wondered if your relatives were ever going home, we slip in a “Best of Copyblogger” post right before New Year’s.

It’s a chance for you to catch up on something you might have missed.

And it lets us revisit content we are particularly proud of.

These are some of our votes for the best Copyblogger articles from 2012, based both on your enthusiasm and our own.

Read More…

How to Create an Agile Content Marketing Strategy (and Stay Sane Doing It)

Image of Leaping Ballerina

I’ll admit it: I spent so much time this past year creating content that I didn’t make enough time to read. And reading is important when you’re a content creator. After all …

It is what you read when you don’t have to that determines what you will be when you can’t help it. ~ Oscar Wilde

I’m determined to change, and I started by making time to read The Business Case for Agile Content Marketing by Copyblogger’s Brian Clark.

What exactly is agile content?

Read More…