Writing is scary.
Sometimes when we publish something, it makes us feel like our insides are hanging out, for all the world to see. We feel vulnerable. We feel naked. We feel … terrified.
But here’s the thing — we have to keep writing, in spite of the fear. If we let fear stop us, our content will have no spark, no life. And everything we write will be completely unremarkable.
Right now, I’m working on a blog post (on a different topic) that scares the living heck out of me. I am afraid of the strong opinions and passion that are rising from some long-buried place inside me. I’m worried that I won’t write well enough to clearly communicate what I need to say. I’m worried about what people will say when I publish this piece.
Bottom line — I’m scared.
You know you need to be helpful on your blog in order to grow your audience. You share useful tips. You give away free tutorials.
But somehow you’re not connecting with your readers. Your blog seems a little quiet.
Sure, you’re getting some traffic. But a certain spark is missing. It’s not the enjoyable party you’d imagined it to be.
Is it getting you down?
Today I’m sharing five tips to engage with your readers, make them feel at home, and to turn your blog into a nice and warm get-together.
Even as a seasoned writer, I’m not immune to making simple but stupid mistakes. Take the word “jive” for instance …
Ever since I was kicking the slats out of my crib, I thought it meant “to agree with, to be in harmony.” But nnnnnnnnoooooo.
Jive is a language immortalized by the movie Airplane. The word that I should have been using was “jibe.”
Here’s the thing, the English language is full of pitfalls — simple errors that can alienate readers, turn off subscribers, and annoy buyers.
Bill was a struggling copywriter with a big idea.
He’d spend hours and days laboring over headlines, landing pages, ads, and emails for his few clients, but the results of his work were often not worthy of comment.
He’d had enough.
One warm Friday night, he decided he would build a machine — a copywriting machine — that could be fed raw data on one end, and would spit out highly converting copy on the other.
If he got it right, the business world would beat a path to his desk.
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”
In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schwepps, Rolls Royce, and the island of Puerto Rico among many others.