The 7 Secrets of Running a
Wildly Popular Blog

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Did you ever wonder why some blogs attract tons of readers and others don’t?

Of course you’ve wondered. We all have. Because if you’re reading this blog, you almost certainly have a blog of your own. You think it’s great, and you want lots of other people to think it’s great too.

So what’s the answer? Why do some blogs become more popular than others?

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The Insider Guide to Creating
An Audience of Raving Fans

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There’s a scene in the animated series Futurama that cracks me up every time I think about it.

The show’s characters are at the horse track of the future, but there’s controversy when a race ends very, very closely — so closely that the race officials need a powerful electron microscope to judge the “photo finish.” The track loudspeaker eventually announces, “And the winner is … Number Three, in a quantum finish!”

And Professor Farnsworth, who had bet on the other horse, tears up his tickets in a rage and yells, “No fair! You changed the outcome by measuring it!”

Didn’t get the joke? Don’t worry, neither did most of the viewers.

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How to Find Thousands More Prospects for Your Business

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Ever wonder why conversion rates are so low?

A “good” sales page will usually convert between 1 and 5 percent of its readers. Those numbers vary wildly depending on about a zillion factors, but that’s the middle of the bell curve.

So that means between 95 and 99 percent of people reject what you’ve got to offer. Seems a little depressing when you look at it that way, right?

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The Force that Powers Persuasive Content (And 3 Ways to Intensify It)

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You hear it from us all the time…

If you want to engage and influence, connect emotionally and then justify logically.

That’s still true.

But there’s a Force more powerful than logic or emotion…

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Want More Readers?
Try Expanding Your Internet Universe

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Ever notice how everyone on the blogs you read seems to agree on everything?

We all know that content is king, that transparency is good, that sleazy sales pages are bad.

We even seem to know the same people: Brian, Sonia, Naomi, Johnny, Dave N, Chris G.

What we forget is that this little galaxy we’re occupying is only a tiny sliver of the universe. And if we want to expand our audience, we need to start boldly going beyond our own safe little corner.

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The 7 Essential Steps to Creating
Your Content Masterpiece

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In the UK, we have a derogatory term for newspapers: chip wrappers. No matter how good, today’s front page wraps tomorrow’s fish and chips.

Bloggers can relate. You slave for hours to write a stellar article that bursts into the limelight for only a few days, or even hours, before it’s forgotten. Readers who find you this week won’t know what you wrote last week, much less last year.

It’s tough to feel like even your best work is destined to become nothing but a chip wrapper.

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