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Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
White space sounds like a design issue. So why should you, dear web writer, care? Because words matter.
Imagine a statue. An aged bronze sculpture of a young girl, possibly eight years old, in a long dress.
She stands about 50 inches … roughly four feet tall.
Her head is cocked to the left, a pensive, sad look on her face. Both elbows are pinned to her side and her forearms stretch upward, her palms open to the sky, a bowl in each hand.
As if she is feeding the birds. You probably recognize this statue.
I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.)
I’ve been a content marketer since 2004, even though we didn’t call it that back then.
These days, I’m a Chief Content Officer — a job title that didn’t exist just a few years ago.
I love and respect writers, and I know a lot of them. Some are successful, some are struggling.
And I have some thoughts on what can make the difference.
What are you refraining from doing that could dramatically change your content?
For your online business to produce your desired results, you may need rethink your strategy to provide the best experience for your target audience.
If you think a task is too difficult, this might be the time to try it anyway.
Everything up to now — all these markers that flag a reader to come in for a landing — traded in words.
But not the next element. And curiously enough, it’s probably as important and powerful as the headline.
Remember the episode of Rough Draft about the headline experiment involving Google Reader?
Remember how host Demian Farnworth said he learned that trick from Robert Scoble, who claimed to be able to “read” 1,000 blog posts in a very short period of time?
Well, it was the headline and the image that got him to stop and pay attention to the blog posts he was actually going to read.
But not just any image.
Fans of the Internet love to mock print magazines.
They love to gloat and preen as the gate to Big Media’s kingdom has been thrown open — and the gatekeepers are torn from their thrones and tossed in the moat (the pockets of their blazers stuffed with rocks).
We watch from a distance as the city burns to the ground. Like there is nothing redeemable about these institutions.
That’s unfortunate. Because they actually have a lot to teach us.