The Jersey Shore Guide to
Irresistible Personal Branding

image of New Jersey postage stamp

The Jersey Shore is back and up to its old antics again.

My guess — you being a respectable content marketer who finds that sort of display crude, irresponsible and embarrassing — is that you’re not tuning in.

Hey, I hear you. But do you know who isn’t offended by it?

The 8.4 million people who tuned in to the season premiere last month, making it the network’s most-watched series episode ever.

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7 Mistakes that Lead to Guest Post Failure

image of train wreck

Guest posting! The highway to unbridled blogging success! Nab yourself a spot on an A-List blog and suddenly it’s your name in lights. Traffic, engagement, the undying adulation of the unwashed masses!

Sounds great, right?

Well, it is, actually.

But what about those of us who really crave a bit of failure? The ones who like to start every anecdote with “One time I almost” or “I was this close …”?

What does guest posting offer for us?

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Need More Customers? 5 Ways to Get Them to Know, Like, and Trust You

image of couple holding hands

It’s Valentine’s week on Copyblogger! This week’s posts will focus on how to improve reader and customer relationships to grow your business.

Dating and business are both all about forming relationships. You need to get out there and be seen. You need to “romance” potential customers and get them comfortable with what you have to offer.

If you’ve been in business for a while, you’ve probably heard the concept of know, like, and trust. Salespeople often talk about it as a lead-generating tactic used before the sale. Good salespeople know that a prospect needs to know, like and trust you before she’s willing to complete the sale. And it’s a key component of good content marketing.

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Want More Copywriting Clients? Here’s a Surprising Way to Find Them

image of postage stamp

As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.

I didn’t use SEO or pay-per-click. I didn’t go to networking events and shake hands with half the Rotary Club. And I didn’t take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE.

I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.

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How to Capture Your Reader’s Attention

image of a peacock

Getting attention is the most important part of online marketing.

No matter how brilliant your ideas are, you can’t even offer them to your prospect unless you’ve made her look in your direction first.

You have to get your prospect’s attention before you can turn her into a reader, let her know how wonderful you are, or sell her something.

Do I have your attention yet?

Good. Now I’ll show you how to get someone else’s.

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5 Tips for Better Results with Mobile Email Marketing

Email Marketing 101

Picture this scene.

A reader of your blog and a loyal subscriber gets a new mobile device.

No problem: You’ve taken great care to make your site mobile friendly.

You’ve even taken the right steps to convert more mobile readers to your email list.

So you feel pretty confident that all your bases are covered.

Until your subscriber gets her first email from your latest marketing campaign. It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read.

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