What the Web Wants

Allow me to over-simplify for a moment.

There is obviously much room on the web for technical innovation. We’ll always be moving forward with advances in hardware and software, both incrementally and in great leaps. But many of the difficult challenges of publishing online have (largely) been solved.

It’s easy to set up your own responsive website.

You no longer need to be an expert in the performance and security issues inherent in website hosting and management.

The tools available to you for optimizing content and attracting prospects that convert into customers are both powerful and affordable. This is indisputable.

So, what’s left to do?

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How to Resist the Temptation to
Lie and Cheat Your Way to the Top

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I’ve been duped.

A few weeks ago, I bought Jonah Lehrer’s new book, Imagine: How Creativity Works, after hearing rave reviews from several friends and respected bloggers.

Imagine was an easy book to love.

Jonah Lehrer has a wonderfully engaging writing style, and I enjoyed his anecdotes, examples, and advice on how to use the “science of creativity” to cultivate more creative and inspired work.

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Score More Traffic, Subscribers, and Buyers by Discovering Your Second Customer

Content Connections

This is the second post in the “Content Connections” series.

We all know what a customer is.

The customer is that lovely, wise person who buys our stuff. Whether we sell a product, a service, an idea, a candidate, a change of habits … the customer is the one who buys.

If we don’t have customers, we don’t have a business. Simple enough.

But when you’re doing business online, particularly if you’re using content in your marketing, you need another customer. One who might never take out a credit card to buy from you … but who can still help take your business to amazing places.

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9 Articles for Serious WordPress Publishers

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It’s one of the most overlooked (and undervalued) elements of an online platform that converts.

In an instant, the poor performance of your website can undermine much of the hard work that every serious WordPress publisher does to build their presence and livelihood.

Poorly coded themes, unstable plugins, and lapses in security can all turn a normal day into a digital panic room. We’re not big fans of digital sharecropping or shoddy, unoptimized hosting. If you remember, we dislike it so much, we actually built our own managed WordPress hosting.

And, thanks to Jerod Morris, we’re compiling some very valuable WordPress management advice over on the Synthesis blog.

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How Amazon Grew My Audience By More
Than 24,000 Readers in Three Days

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It’s every writer’s dream. Every entrepreneur’s struggle. Every marketer’s goal.

The promise of more. More readers, more revenue, and more exposure.

What if I told you there was a way that you could find all three — but that it required you give something truly valuable away? Would you listen to me?

If you’re a Copyblogger reader, you understand the power of smart marketing that benefits your audience. In fact, you’re probably doing this in some form already: a free eBook, or a valuable email autoresponder series for new subscribers to your content.

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What Michael Phelps’ 19th Olympic Medal Can Teach You About Smarter Online Marketing

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If you were an Olympic-caliber swimmer, you could be forgiven for sort of hating Michael Phelps.

On Tuesday, he broke the record for holding more Olympic medals than any other athlete in history — 19 medals, of which 15 are gold.

During this summer Olympics, he’s been battling it out in a widely-publicized rivalry with his U.S. teammate Ryan Lochte.

Even a casual observer gets the impression that Lochte is, well, kind of sick of hearing about how great Michael Phelps is.

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