The Copyblogger “Secret” to Creating Better Content

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If you’re a content marketer, high-quality content is your most potent form of advertising.

You may be advertising to attract more clients to a service business. You may be advertising a product. You may be advertising an idea.

But when you publish content, you want someone to do something.

When you’re doing it right, the work you put into your content gets your audience to take a specific action.

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Why You Should Build an Audience Before You Build a Business

Where do great business ideas come from?

What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market?

In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote:

“This is the copywriter’s task: not to create mass desire — but to channel and direct it.”

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The Myth of Mobile Content Marketing

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I’m an unapologetic fan of Matt Drudge’s website.

A couple years ago, he (or someone around him) released an official Drudge Report iPhone app.

“Excellent,” I whispered, deep within the halls of the Bruce Family Compound.

I downloaded the thing the day it hit the App Store and opened it up. I opened it a few more times after that … then deleted it before the week was done.

What happened? This was a mobile content app from a website I used almost daily.

What happened was, there’s no such thing as “Mobile Content Marketing”.

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A Fool-Proof Formula for Easily Creating Compelling Content

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There’s a secret to writing a lot of compelling content.

Every successful, prolific content writer knows this secret, and most other people … well, they don’t. And that’s what contributes to the mystique around the magical wordsmithing powers that some writers seem to have.

Well, no more.

Today I’m going to share that secret with you. The secret to prolifically creating excellent content isn’t inspiration or brilliance — it’s found in structure, planning, and research.

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The More Informative Your Content …

There’s a lot of online marketing advice floating around out there.

One way to determine if it’s any good is to hold it up to the tested wisdom from the greats of the past.

Enjoy (and use) this slightly new spin on a classic David Ogilvy quote, as relevant today as when he uttered it decades ago …

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7 Savvy Copywriting and Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • ‘Damn Good Advice’ From One Of The Real Mad Men
  • The Power of Short Copy in the Internet Age
  • 3 Reasons Why Online Advertising Sucks
  • The Un-Cool Virtue That Defines Entrepreneurship
  • How to Boost Sales by Offering Less
  • What Really Makes Content Marketing Work
  • How to Become the Best in Your Field

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