Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels.
It’s a subject near and dear to my heart.
Earlier this year, I spoke about this topic at Authority Intensive, sharing the insights I learned while down in the trenches — building outreach teams from scratch, and seeing them lose opportunities to gain substantial visibility because of a lack of data-driven research and improper targeting.
Truly effective outreach is based upon deep research, relationship-building skills, and a fundamental understanding of SEO.
To form the relationships you want, you need to customize each outreach campaign.