Have you ever been to a concert where the opening act was just awful?
Maybe their music was okay, but there was something about the performance that undermined your ability to enjoy it. The group just lacked that special something that would make them stand out, that would draw you in.
That quality they’re lacking is called showmanship — and it’s not just for musicians.
You can spot a blogger who lacks showmanship a mile away. Even after they’ve built a small and loyal following of readers, they never reach the level of success that the “A-List” bloggers in their niche achieve.