When I was preparing for my panel earlier this month at South by Southwest, I thought a lot about what I wanted the audience to take away.
Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need a little more explanation if it’s going to be helpful.
So what could I give content marketing newbies that would give them the right foundation? And how could I help content marketing veterans who weren’t finding the success they wanted? Was there a “formula” they could use that would start them on the right foot?