Most of us struggle to find the uniqueness, the interestingness, in our products or services.
The reason we struggle is because we’re looking for something exciting and new to show our clients and customers.
All we seem to come up with though, is how mundane and uninteresting our wares seem to be. A long list of boring features, a tired value proposition that one hundred other businesses offer.
I’ve come to understand that marketing a boring product or service online can actually a very exciting exercise — for you, and your customers.
It’s the question I get more often than any other when I’m talking with business owners about content marketing strategy.
It’s the question we see most often from new members in our Third Tribe Q&A sessions.
It’s the hook most online marketing teachers use to attract your attention and get you to buy their products and services.
How do I get more traffic?
You may have noticed that a lot of businesses are using webinars to generate leads.
Do webinars work for that? Absolutely — they’re fantastic at it, as a matter of fact.
But you might not know that you can also use webinars to build great relationships with customers and prospects.
The fact is, webinars can be used in all kinds of different ways, depending on your business goals. The more creatively you approach them, the better business results you’re going to see.
Chris Brogan is everywhere.
From the outside, it seems that in just a few short years, he’s created an independent publishing and speaking empire with nothing more than his personality and a laptop.
The truth of his story is a lot more compelling.
He spent 10 years writing into the void. He flew to conferences around the country broke, eating leftover granola bars. He struggled to pay the mortgage, to pay the electric bill. After eight years of work, he had an audience of just 100 subscribers.