5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy

rainbow over a neighborhood of houses

When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution.

But how much do you consider the data that supports these decisions?

I’m not talking about demographics, like age, gender, or location — although those matter, too. Rather, I’m talking about the answers behind qualitative questions:

  • Who are your community’s influencers and why?
  • Which events are your community members attending?
  • What will be your first touchpoint with your community?
  • Where is your community getting their information and news?
  • Where is your community having meaningful conversations?
  • How do you choose which headline will resonate best with your audience?

Gathering this type of intelligence will allow you to develop a stronger content strategy with better results and deeper relationships.

One of the best (and most efficient) ways to conduct this research is by listening to current and potential customers on the web and social media.

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The Key Element of 21st Century Persuasion

The Key Element of 21st Century Persuasion

Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer.

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.

Three days after the initial treatment, the man was out of bed and joking with his nurses. As treatment continued, his tumors shrunk by half.

Ten days later, he was discharged from the hospital … the cancer was gone.

That’s pretty amazing in itself. The more amazing thing is that Krebiozen didn’t actually work.

We’re back for the fall season of the New Rainmaker broadcast, this time looking into the unstoppable power of belief, and what it means for doing business in the 21st century.

In this episode you’ll discover …

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The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

two question mark cufflinks

On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?”

The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52’s blog.

By the end of the day on July 7, just three days later, the quiz had been viewed more than 20,000 times — it was a hit.

Food52’s quiz-success story is not the only recent one. In the last six months, quizzes have been popping up at an increasing pace all over the web.

Content marketers are itching to get involved, but the elements of a successful quiz are complicated.

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The 7 Things Writers Need to Make a Living

writer tools: typewriter, glasses, notebooks

If you’re a writer, you might have heard this most of your life.

People don’t make a living writing. You should find something practical to do with your life.

Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignments, clients who don’t pay, disdain for our craft, and disrespect for our profession.

And yet.

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An Internet Marketing Education in 16 Ebooks and 20 Emails. No Charge.

image of Albert Einstein

Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation?

Want to convert those leads to customers and clients?

We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.

These 16 high-impact ebooks plus our 20-installment email course deliver the techniques and strategies you need to know to become a much smarter marketer online.

Find out more and sign up (free) right here.

4 Simple Steps to Writing a Blog Post that Floods Your Inbox with Inquiries

mailbox shaped like a house with yellow flowers in the background

Are your blog posts helping you win clients?

Blogging helps boost your authority, drive relevant traffic, and generate leads.

But are your blog posts working for your business?

Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.

Not just one lead. But a handful or more of quality leads.

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