The Best of Copyblogger in 2012

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For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.

One of them is that every year, just around the time when you wondered if your relatives were ever going home, we slip in a “Best of Copyblogger” post right before New Year’s.

It’s a chance for you to catch up on something you might have missed.

And it lets us revisit content we are particularly proud of.

These are some of our votes for the best Copyblogger articles from 2012, based both on your enthusiasm and our own.

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How to Create an Agile Content Marketing Strategy (and Stay Sane Doing It)

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I’ll admit it: I spent so much time this past year creating content that I didn’t make enough time to read. And reading is important when you’re a content creator. After all …

It is what you read when you don’t have to that determines what you will be when you can’t help it. ~ Oscar Wilde

I’m determined to change, and I started by making time to read The Business Case for Agile Content Marketing by Copyblogger’s Brian Clark.

What exactly is agile content?

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What Every Content Marketer Needs to Know about Mobile Marketing

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Creating epic content and continually teaching your audience — if done well — can eventually earn you raving fans and paying customers.

The problem is your audience now chooses how they learn, where they learn, and when they learn.

If your business only connects with customers on the desktop, you’re not only missing a huge opportunity to grow your business, but you’re pushing business away … possibly to your competitor.

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The 6 Unique Traits of All Remarkable Writers

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I’ve spent the last four years mentoring about seven writers.

In that time I’ve also evaluated dozens of other writers, without choosing to mentor them. I saw something in those seven that I didn’t see in the rest.

That “something” I saw was a set of qualities that I think are unique to remarkable writers. And I wanted to start documenting those qualities — those things that make writers stand out from the rest of the population.

Now a typical list on writers usually revolves around habits common to a lot of professions (obsession, perseverance, getting up early, reading a ton, and so on).

That’s too easy.

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How to Quit Publishing Bad Content

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2012 was the year that mainstream businesses started to get it. They realized that content marketing is where they should be putting their time and energy.

And inevitably, when a particular term gets a lot of coverage, you’ll see a backlash. I’d start watching for “Content Marketing is Dead” posts around the first of next year, if not earlier.

And what will those misguided posts be pointing to?

They’ll point out that an awful lot of content is … how can I put this delicately?

It’s really, really bad.

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A 3-Step Process for Painless Keyword Research

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Keyword research is one of the most important types of research you’ll do throughout your content marketing career. It’s also one of the most difficult.

In this series, we’ve already discussed the fact that research isn’t sexy, glamorous, or fun. We’ve also talked about how you need to do research consistently — just like you need to work out in a consistent manner in order to see the real physical fitness results you want.

But there’s something particularly arduous about conducting keyword research. Many of the tools available are confusing and counter-intuitive. We don’t know what we’re supposed to be looking for, and we often don’t have a system in place for how to do keyword research effectively.

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