3 Ways Your Website is Losing Readers

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The last time you got into your car, did you notice if your wheels were properly aligned?

My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway?

But it’s an important question. Wheels being out of alignment can decrease gas mileage, reduce the longevity of tires through uneven wear, and make handling the car more difficult.

You might even say that it can cost you in traffic.

The same is true for your website.

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Case Study: How Aurélien Amacker Escaped the Cubicle to Find Success in Content Marketing

Content Marketing Case Studies | copyblogger.com

This case study kicks off a new series at Copyblogger: Real-world stories of people like you who have used the “Copyblogger method” of content marketing to strengthen their businesses, launch strong new projects, and do epic work.

We’re starting with the story of versatile content marketer Aurélien Amacker. Sonia Simone met him at a marketing conference late last year, and they immediately hit it off.

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The Hipster’s Dilemma

Dave — one of the finest hipsters that the city of Portland, Oregon had ever produced — had the crowd at the house party eating out of his hand.

His frames were flawlessly authentic.

His philosophizing on the underground bands of the day, and the importance of taking long, literary walks in Prague was effortless.

His posture … perfectly post-postmodern.

But as the can of Pabst Blue Ribbon slowly began to warm in his hand, Dave could not shake a deep sense of emptiness.

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Ask the Content Marketing Know-It-All

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If you have a blog, you’ll know what I mean — some of the most interesting, thought-provoking material on your site often comes from reader questions in the comments.

Sometimes it’s the questions themselves. And sometimes it’s the response it generates — from your community and within your own thinking. (That’s why blogs are one of the earliest and most powerful forms of social media.)

I get tremendous value from our reader questions, so I thought I’d respond in detail to a few comments from recent Copyblogger posts for an “Ask the Content Marketer” column here on Copyblogger.

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Making Your Online Marketing Work: Sharpen Your Focus on This One Thing

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You devour online marketing lessons. You feast on articles, reports, books, and ebooks.

Maybe you spend some of your precious time attending webinars and conferences, and you can’t help but join the conversation on blogs and social networks.

Good for you.

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The Key to Creating Content that Resonates with Your Audience

Image of Tuning Fork on Sheet Music

A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).

One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

But creating posts that resonate with your readers is an often-overlooked part of what we do. It’s one of those touchy-feely things no one talks about. But it’s incredibly important — and it can be difficult to do.

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