Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
On the Internet, there is no shortage of answers to the question: “What is a paragraph?” You’ll find answers from prestigious universities and on popular forums. Unfortunately, they are all wrong.
The Writing Center at the University of North Carolina at Chapel Hill defines a paragraph as “the building blocks of papers.”
Fair enough. What else would you expect from a college? But that won’t do for us. Us, web writers.
The best answer Rough Draft host Demian Farnworth could find on the Yahoo! Answers forum was: “Usually consists of more than one sentence on the same topic.”
Again. Fair enough. But here’s the web writer’s version of what a paragraph is …
Copyblogger loves writers. We always have.
For more than nine years now, the writer has been the most important person we write for. Week in, week out.
I’ve written about making a living as a professional writer.
And I elaborated a bit on that, unpacking some of what it takes to move from “good writer” to “smart, well-paid content marketer.”
It’s why we created our list of Certified Content Marketers.
And it’s why we open that program periodically to new writer applicants.
It’s a good thing your mom taught you everything you need to know to become a well-respected, successful blogger, isn’t it?
Your mom never taught you anything about blogs? Because blogs didn’t exist when you were growing up?
I beg to differ.
I’m going to bet that she really did teach you everything you need to know. She just may have forgotten to say “when blogging.”
Let’s take a look.
Here’s the thing: Your sentences don’t have to say much. They just have to say the right things.
When you are trying to get people to respond to your articles, subscribe to your email newsletter, buy your products, or donate to your cause … you need to write seductive sentences.
And you need to do it naturally. Here’s how to do that.
Ever had a great idea, and then started to doubt yourself?
Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.
How can you be sure it will work? Should you ask for feedback?
I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.