How to Build a Successful Business With a Small Audience

image of a collection of garden gnomes

More subscribers. More traffic. More followers.

It’s easy to get caught up in the race for more. More is better, right?

We all want our businesses and blogs to grow. But not all growth is ideal or even beneficial. Sometimes blind growth can be harmful.

More contacts and more eyeballs doesn’t always mean better eyeballs. Would you rather have 1,000 people’s eyes completely glued to everything you do, or 100,000 with an attention span rivaling a fruit fly on amphetamines?

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Who is the Internet Marketing for Smart People Course for?

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It’s only for people who want:

  • A systematic, simple way to get a good grasp of the power of effective online marketing.
  • Easy-to-navigate tutorials on the “Copyblogger method” of creating a profitable online business or marketing your offline business online.
  • An organized reference guide to the “best of the best” that’s appeared on Copyblogger over the years.

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How to Write an Article That Draws
Thousands of New Readers

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Imagine you woke up this morning and wrote an article.

Just another article like all the articles you’ve been writing. Except something is different about this one.

Tons of folks are clicking on this article. They’re reading it and forwarding it to friends. They’re signing up to your newsletter in droves. The numbers go into the hundreds, then into the thousands, then into the tens of thousands.

What was it about that single article that created such a surge of traffic?

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The 5-Minute Trick for Better Traffic, SEO, and Subscribers

Blogs are great resources. They let you publish high-quality content quickly, efficiently, and inexpensively.

The problem is, the default functionality of blogging software makes it easy to show what’s new — but hard to show off the depth of what you’ve done over time.

Blogging excels at presenting new content, but fails at aggregating old content in a way that works for people and search engines.

So what can you do? How can you help both people and search engines find your content efficiently?

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How to Sell Without a Sales Pitch

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When you’re about to launch a new product or service, you need some buzz.

Sure, you can use your blog to mention your plans a few times leading up to the launch. You’ll probably ask some fellow bloggers to write reviews. You’ll use your best copywriting techniques to craft pitches for your blog and email list, and send as many people as you can to the sales page on the day of the launch.

That’s all good.

But there’s also a more subtle route.

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Why You Shouldn’t Write for Other Writers

image of Hugh MacLeod cartoon: The world will always conspire to make you less than you are

There’s a scene in “Mad Men”, the TV drama about a 1960s advertising agency.

One of the junior copywriters is showing the Creative Director an ad he’s just written. The ad is clever, flowery, and poetic.

The Creative Director cuts the copywriter down in five short, stern words:

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