This is the second post in the “Content Connections” series.
We all know what a customer is.
The customer is that lovely, wise person who buys our stuff. Whether we sell a product, a service, an idea, a candidate, a change of habits … the customer is the one who buys.
If we don’t have customers, we don’t have a business. Simple enough.
But when you’re doing business online, particularly if you’re using content in your marketing, you need another customer. One who might never take out a credit card to buy from you … but who can still help take your business to amazing places.