How to Stop Marketing
(And What to Do Instead)

sign saying No Salesmen Or Agents

Back when I took copywriting clients, I had one request that seemed to come up over and over again.

“I don’t want to do any marketing or selling,” the client would say. “I just really hate all that stuff. It makes me feel sleazy and gross and I don’t want my name associated with it and I don’t want to have anything to do with it.

“But, um, I don’t want the business to die.

“Is it hopeless? Is there anything you can do for me?”

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How to Make People Give a Damn About Your Business

image of Claire Danes in Romeo and Juliet

There’s been a lot of talk about “story” here at Copyblogger lately. Actually, they’ve been talking about story for about four years, but you might not have realized it.

As a content marketer, or even just a blogger who’s trying to figure out the basics, you’re writing a story.

Every day. With every word you put in front of your readers.

So far, Robert Bruce has given us a lesson in dramatic tension; Sonia, protagonists; and Brian, crafting remarkable marketing stories.

But there’s something that wasn’t touched on. Something, to me, that’s the most important aspect of any marketing story.

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How to Find the Gold in Your Business

image of gold coins

I was talking to a concerned client recently.

After taking my advice, his traffic and blog comments had started to decrease. We’d had three or four sessions, and he’d diligently done all I suggested, and he was implementing and enjoying himself and excited about his business.

But that graph kept trending downward. And it was starting to get to him.

Honestly, I could see where he was coming from. You hire a coach, and he tells you what to do, and your numbers go down?

Awesome.

But here’s the flip side:

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What’s the Perfect Time to Make an Offer?

image of hourglass with money running through it

In advertising we used to have a saying:

“Everyone hates advertising until they have to sell their own car.”

Sometimes we all encounter readers who get mad at us for “selling too much.”

And sometimes you have to ignore those readers. They might just not be your customer. Or they may be those people who hate all advertising, as long as they’re not the ones who have something to sell.

But the problem might be something very different.

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4 Scientific Tips to Help You
Get More Blog Comments

image of scientific flasks

One of the most engaging features of the blogging platform is the commenting system.

Many bloggers believe there is as much or even more value in the discussion than the posts they write themselves. Comments are a classic form of social proof for blogs, and blogs that attract lots of comments appear more authoritative.

Because of all this, comments can become addictive, and many bloggers want to know how to get more of them. While there is a lot of great anecdotal advice out there from experienced bloggers, I thought some might appreciate a more data-driven approach.

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The Rockstar Guide to Getting More
Traffic, Fame, and Success

image of young woman in sunglasses

Have you ever been to a concert where the opening act was just awful?

Maybe their music was okay, but there was something about the performance that undermined your ability to enjoy it. The group just lacked that special something that would make them stand out, that would draw you in.

That quality they’re lacking is called showmanship — and it’s not just for musicians.

You can spot a blogger who lacks showmanship a mile away. Even after they’ve built a small and loyal following of readers, they never reach the level of success that the “A-List” bloggers in their niche achieve.

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