10 Lessons from My First Million-Dollar Launch

image of man thinking of money

I was amazed.

Jaw-on-the-floor astounded.

I’d been imagining what it would feel like for a long time, and truly believed if I put my mind to the task and nose to the grindstone, it was sure to happen.

But the reality was like seeing a six-pack after 100,000 crunches (not that I’d know anything about that).

I never thought I would know what it felt like to hit a million dollars with a first launch.

[ Continue Reading... ]

How to Avoid Becoming Just Another
Social Media Burnout

cartoon image from Hugh MacLeod

Dear Social Media Maven,

So … you work in social media, you’re passionate about social media, you live and breathe social media, your life revolves around social media, helping your clients with social media, turning the world on to social media, etc. etc….

To keep this whole social media thing on the road, you find yourself spending 18 hours a day on the computer, working that online buzz, working those relationships, for both you and your clients — Twitter, Facebook, Tumblr. It’s never-ending. Relentless.

[ Continue Reading... ]

Aristotle’s Ancient Guide to Compelling Copy

image of a statue of Aristotle

A long long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids called the Sophists who loved to talk.

Actually, not just talk. They loved teaching people how to debate and come up with persuasive arguments to influence the opinions and beliefs of others through the use of rhetoric.

Rhetoric is the art of using language for persuasive ends. Not unlike copywriting.

[ Continue Reading... ]

Will OnSwipe be the Mobile Publishing Platform of Choice for the New Influencers?

image of onswipe logo

How are you telling a story with your content today?

You have a blog. Check.

You use Twitter, Facebook and YouTube. Check, check, check.

You might even be using pictures posted on sites such as Instagram. Bonus check.

These are all elements of your content marketing story, and they contribute to the complete story of your brand, your business, and your connection with those in your niche.

[ Continue Reading... ]

6 Questions to Ask Before You Spend a Dime on Graphic Design

image of a U.S. dime (ten-cent coin)

I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client.

There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all.

There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.”

[ Continue Reading... ]

The Jersey Shore Guide to
Irresistible Personal Branding

image of New Jersey postage stamp

The Jersey Shore is back and up to its old antics again.

My guess — you being a respectable content marketer who finds that sort of display crude, irresponsible and embarrassing — is that you’re not tuning in.

Hey, I hear you. But do you know who isn’t offended by it?

The 8.4 million people who tuned in to the season premiere last month, making it the network’s most-watched series episode ever.

[ Continue Reading... ]