The Hipster’s Dilemma

Dave — one of the finest hipsters that the city of Portland, Oregon had ever produced — had the crowd at the house party eating out of his hand.

His frames were flawlessly authentic.

His philosophizing on the underground bands of the day, and the importance of taking long, literary walks in Prague was effortless.

His posture … perfectly post-postmodern.

But as the can of Pabst Blue Ribbon slowly began to warm in his hand, Dave could not shake a deep sense of emptiness.

Read More…

Ask the Content Marketing Know-It-All

Image of the chemistry cat meme

If you have a blog, you’ll know what I mean — some of the most interesting, thought-provoking material on your site often comes from reader questions in the comments.

Sometimes it’s the questions themselves. And sometimes it’s the response it generates — from your community and within your own thinking. (That’s why blogs are one of the earliest and most powerful forms of social media.)

I get tremendous value from our reader questions, so I thought I’d respond in detail to a few comments from recent Copyblogger posts for an “Ask the Content Marketer” column here on Copyblogger.

Read More…

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing

Image of Blurry Eye Chart

You devour online marketing lessons. You feast on articles, reports, books, and ebooks.

Maybe you spend some of your precious time attending webinars and conferences, and you can’t help but join the conversation on blogs and social networks.

Good for you.

Read More…

The Key to Creating Content that Resonates with Your Audience

Image of Tuning Fork on Sheet Music

A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).

One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

But creating posts that resonate with your readers is an often-overlooked part of what we do. It’s one of those touchy-feely things no one talks about. But it’s incredibly important — and it can be difficult to do.

Read More…

7 Ways to Write Damn Bad Copy

Image of Copyblogger Copywriting 101 Logo

It’s obvious that creativity is an essential part of being a remarkable writer.

But when a results-oriented writer says “creative” and an image-oriented writer says “creative” you have to understand that they are talking about two completely different things.

The results-oriented writer emphasizes problem solving with clear, concise, and compelling copy (for example: How do I demonstrate that our product will solve our target customer’s problem?).

The image-oriented writer puts an emphasis on artistic, clever, or humorous copy (for example: How can I demonstrate how entertaining and crafty I am?).

Read More…

Why You Should Fire Yourself

Illustration of Man Looking into Mirror

What would you do if you discovered that the secret to your success online lay in firing yourself? Would you do it?

That’s the question Alex, a freelance copywriter, had to face.

Alex started his copywriting business three years ago, after the local newspaper he worked for as a staff writer was shut down.

From the get-go he scrambled to pick up writing jobs, tapping his network, searching freelance websites, and sending query after query.

Opportunities soon began to open up for him, and he took every single one.

Read More…