10 Steps to Becoming a Better Writer (Poster)

image of 10 Steps to Becoming a Better Writer Poster

Back in the sweltering summer of 2007, I got a bit crazy.

I wanted to get across to people that becoming a better writer is not something a “10 Step” article can teach you. Yes, reading helps writers immensely, but when it comes down to it, you become a better writer by writing.

Then, it occurred to me. Why not deliver that “10 Steps” post that everyone was hoping for as a way of hammering home the point?

With that, the original 10 Steps to Becoming a Better Writer was born. It was an instant hit, and remains one of the most popular posts on Copyblogger.

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How to Get Attention Money Can’t Buy

image of Don Draper with iphone

This photo is an illustration of perfect serendipity, and priceless cool. But, you’re not seeing the entire picture … yet.

John Hamm (who plays Don Draper) owns an iPhone, and brought it to work. On a break, photographer James Minchin III captured a moment wherein Apple aligns itself with one of the best stories being told in our culture right now, Mad Men.

Not too long ago, Apple stood on the brink of oblivion. Then Steve came back and started telling stories again.

You’ll never have the cash reserves of Apple, Inc. You may never enjoy the budget, or the expertise, or the creative force of an AMC. But you can tell a story online.

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5 Marketing Secrets of the Master Sommeliers

image of wine glasses

As it happens, my dad is the chairman of the Sommelier Society of America.

A sommelier is a wine educator — it’s that person in a good restaurant who knows anything and everything about wine. The sommelier can guide you on the best choices based on what you’ll be eating tonight.

A sommelier is also, almost by definition, a wine marketer.

It’s the sommelier’s job to create a fantastic experience for the customer, so that the customer buys more wine.

In that sense, they’re true content marketers, using their depth of knowledge to make customers happy and to do more business.

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The Difference Between a Mediocre and a Great Website

image of golden

The year is 1962. The public approval rating for US president John F. Kennedy is dipping. And dipping fast. It’s fallen from the once incredible 83% to a merely average 62%.

That’s the time when his old friend — and Republican Party member Clare Boothe Luce — gives him a piece of advice.

Her advice is simple: stop doing so many things. Stop catering to everyone. Concentrate.

A great man is one sentence.
~ Clare Boothe Luce

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The Simple Reason You’re Not a Writer (Yet)

image of classic typewriter

I’ve been writing my whole life.

For years, I penned stories in notebooks, even wrote and published articles in magazines. Still, I never considered myself a writer.

I used words like “wannabe” and “aspiring.” I told myself I’d write a book and be a real writer … some day.

But then, I had a breakthrough.

It was a simple shift of mind that changed everything, and it’s what you need to do — if people are going to take your work seriously.

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The 10-Step Content Marketing Checklist

image of checklist

Everyone knows that content marketing is the “new” marketing approach that all the cool kids are supposed to be doing.

Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for six years now, so it’s a no-brainer, right?

Except, uhhhh, what is it exactly, again?

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