Does Your Site Hold Up to the
Window Shopping Test?

image of red rain boots

Window shopping can be a disillusioning experience. A beautiful display can pull you in, only to lead to a shop with a bad selection and lousy customer service. Which makes it less fun to pop back onto the street to continue the search.

Online businesses have window displays too — or at least a good counterpart. If you’re doing business online, you may be surprised to know that your window display could be making promises that your store doesn’t deliver on.

Follow along with me and my daughter as we shop for new rain boots, and you’ll discover what works and what doesn’t when you’re creating an online “window display” to entice your customers to buy.

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How to Beat “Invisible Content Syndrome”

image of ghostly figure

If you had known how hard it would be when you first started your blog, would you have done it at all?

You had a topic you cared about. You thought you had something to say. And you had $10 to register a domain name.

But you’ve been writing (and writing and writing) and it’s all just words into the void.

No readers. No tweets. No stumbles. No comments.

Just … silence.

I hate to break this to you, but you have Invisible Content Syndrome. Fortunately, this condition is curable.

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How to Publish Your Book in the iBookstore

image of iBookstore

One of the original forms of content marketing is publishing a good old-fashioned book. It’s not the book sales that make most business authors wealthy, but what they can do because they’ve written a book — consulting, speaking engagements, and more.

But here’s the twist. A recent report out a few weeks ago that electronic books are outselling paperback books, and Apple expects to sell more than 28 million iPads by the end of 2011. So it’s no surprise that a lot of writers want to know how they can get a new-fangled electronic book into the iBookstore.

Getting your book into the iBookstore can be a low-cost and profitable route that exposes your work to entirely new markets. But getting a book approved by Apple isn’t a simple process.

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Should Your Content Aim for Traffic or Conversion?

image of woman making a decision

Which articles attract reader attention, bringing you more traffic, more tweets and Stumbles, more eyeballs on the page?

Which articles convert, bringing you more subscribers and sales?

And how do you roll out a strategy that maximizes the twin impact of attraction and conversion?

Head to your local newsstand. The best attraction and conversion techniques are hidden between the pages of two very different magazines: Cosmopolitan and The New Yorker.

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The Easy-to-Use Tool that Helps You Build a Breakthrough Blog

image of swiss army knife

As a digital branding and marketing agency, our company has encouraged, coached, and cajoled clients over the years on the importance of blogging for building traffic, buzz, and organic search.

We watched some clients grow by leaps and bounds, attracting hundreds of thousands of blog visitors per month.

And we watched others clients stumble along without ever gaining the momentum we were working for.

Of course there are a lot of factors that drive success or failure. But among the blogs that succeeded on a huge scale, we noticed two common factors.

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50 Can’t-Fail Techniques for Finding Great Blog Topics

image of number fifty

It’s one thing to know you need to create lots of great content. It’s another to actually know what you’re going to write about this week.

Are you out of ideas for blog posts? Small wonder, if the only place you’re looking is inside your own head. We all need inspiration … and you’re not going to find it banging your head against the desk and hoping an idea falls out.

You need fresh inspiration if you’re going to come up with new ideas.

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