Copywriting Essentials from A to Z

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Where do you begin?

I wondered that as a fresh-faced, new copywriter, staring at the blank page and a phone that wouldn’t ring.

There was so much information online — and I didn’t know where to start.

Today I offer you the guide I wish I’d had back then: an A to Z of the absolute essentials of copywriting — plus a good bit of further reading for each.

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The Art of Enchanting Online Marketing with Guy Kawasaki

What’s the driving force behind effective online marketing?

  • Is it self-centered promotional messages?
  • Manipulation?
  • A secret hard-sell method that social media won’t reject?

Nope.

So what is it?

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How to Create Online Content Like an Immortal Renaissance Artist

image of leonardo da vinci

So you want your online content to get noticed, huh?

Maybe you’re an blogger that aspires to crack into the A-list crowd.

Perhaps you’re a promising author with an irresistible story idea.

Or you may simply be an online freelance writer with big league dreams.

Kudos if you are, because the exploding digital content universe needs you to be at your best.

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Do You Have What it Takes to be an
Effective Leader?

image of Jillian Michaels

Last night I tuned in for one of my favorite guilty pleasures — watching The Biggest Loser on NBC.

The episode featured celebrity trainer Jillian Michaels being hurled off of the Auckland Sky Tower, the highest structure in the Southern Hemisphere.

(OK, she had a sort of bungee cord apparatus that kept her from falling to her doom. But you know there were still some cheers).

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Three Worldclass WordPress Themes for Savvy Online Publishers

image of Genesis Framework logo

It would be a gross understatement to say that my colleagues over at Copyblogger Media’s StudioPress division have been working like crazy on your behalf (likely because we’re now offering WordPress hosting for StudioPress customers only).

They’ve been developing and shipping so much digital goodness lately, it’s making me feel fatigued just watching.

I mean, I’m just a guy typing in his bathrobe, continually pouring coffee, and talking into a microphone once a week. I’m lucky to get a coherent sentence out in an hour.

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5 Things a Bad Dog Can Teach You About Writing Good Copy

image of a bad dog

I refer to my dog Tika as my “learning experience” dog.

In her youth, she made Marley of Marley and Me fame look like a paragon of obedient canine virtue.

Tika had a troubled past and by the time I adopted her, she had pretty much every behavior problem in the dog training books. My husband couldn’t actually touch her for the first six months we owned her.

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