How to Write Interesting Content for a “Boring” Topic

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If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience.

The secret to making so-called boring source material work is almost shocking in its simplicity.

It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections.

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Why Content Marketing is a Long Game (and How to Play It)

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The Copyblogger Media team returned from Austin last week, where (almost) all of us gathered for a company-wide meeting amidst the madness of SXSWi.

We flew in for three days — from all corners of the US and Canada — to talk company values, where we’ve been, and where we’re going.

Our company works entirely remotely, so before this meeting, I hadn’t met most of my co-workers. During the course of those three days, I built relationships with our support team, I played poker (badly) with our developers, and I bonded with my editorial staff over eighties music and movies.

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The Writer’s Author Rank Cheat Sheet

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

Mention the words “Author Rank” and online writers typically cock their heads or raise an eyebrow.

They’ve more than likely heard of it, but defining it is an entirely different animal.

That’s because it refers to a nebulous Google algorithm that seems more legend than reality and can often cause confusion.

Yet, if you’ve been following us over the last five posts in this series you probably realize that the developments behind Author Rank (Google+, Search + Your World, and authorship markup) will help you drive more traffic to your website, increase your online visibility, and establish your online authority.

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12 Ways to Connect, Create, and Collaborate Using Google Hangouts

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You’re a content marketer, and you care about connection and collaboration. But you live in a remote village in Alaska, and you can’t just hop down to the local Chamber of Commerce when you need to pick up a little extra business.

Flying to conferences isn’t an option, either — your local airport is snowed in nine months a year (and when it’s not snowed in, it’s too expensive to fly to major cities for the best networking events).

You want to connect, and you need to do it virtually. So you need a connection tool that’s easy, fast, user-friendly and highly accessible. 
Google Hangouts are about to become one of the best tools in your online content marketing toolbox.

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Here’s How Lisa Barone Writes

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Truly connecting with your customers and clients via the written word is a challenge that many content marketers and business owners face every day.

But if you aren’t building your platform on something meaningful, with an array of engaging content, it’s nearly impossible to stand out from the crowd or become a trusted and likable expert in your niche.

Perhaps no one wants you to successfully connect with your audience more than the ever insightful, online marketing maven Lisa Barone.

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10 Reasons Writers Should Claim Their Google Authorship Markup

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

To say Stephen King is prolific is a gross understatement. Since he published his first novel (Carrie) back in 1973, he’s written over 70 more.

Early in King’s career, he wanted to write and publish constantly — which was against the prevailing wisdom of the time — and eventually convinced Signet to let him release a few books under the pen name “Richard Bachmann.”

King also wanted to answer the question of whether success was related to luck or talent. He went as far as purposefully suppressing the marketing of his Bachmann books.

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