The Easy-to-Use Tool that Helps You Build a Breakthrough Blog

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As a digital branding and marketing agency, our company has encouraged, coached, and cajoled clients over the years on the importance of blogging for building traffic, buzz, and organic search.

We watched some clients grow by leaps and bounds, attracting hundreds of thousands of blog visitors per month.

And we watched others clients stumble along without ever gaining the momentum we were working for.

Of course there are a lot of factors that drive success or failure. But among the blogs that succeeded on a huge scale, we noticed two common factors.

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50 Can’t-Fail Techniques for Finding Great Blog Topics

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It’s one thing to know you need to create lots of great content. It’s another to actually know what you’re going to write about this week.

Are you out of ideas for blog posts? Small wonder, if the only place you’re looking is inside your own head. We all need inspiration … and you’re not going to find it banging your head against the desk and hoping an idea falls out.

You need fresh inspiration if you’re going to come up with new ideas.

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Why Being Too Diligent About Your Facts
Can Hurt Your Content

image of scientist examining liquid

Once upon a time, the world was flat.

Now it’s round.

Who knows? Maybe some day we’ll find out it’s square.

It’s hard to come across a cold hard fact anymore.

Drink 8 glasses of water a day. Drink 16 glasses of water a day. Don’t drink any water; get all your water from fruits and vegetables.

The contradictory advice goes on forever. There’s almost nothing you can nail down with absolute certainty.

Even your own content.

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3 Reasons to Tell Readers Why

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You know you’re right, right?

Everyone should fall in line and accept what you know in your heart to be true.

Sorry, that’s not how people work.

So much of persuasive writing comes down to proof. And so many people fail at persuasion because they offer assertions without giving people reasons.

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The Freakonomics Guide to Making Boring Content Sexy

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It’s easy to write about certain topics, like celebrities, or technology, or even social media. Everybody wants a piece of it.

But what if your passion is botany, supply chain logistics, or cognitive psychology?

How do you get noticed with a compelling story when your subject is … well … boring?

In the summer of 2006, an economics book was on the New York Time Bestseller list. The title was provocative and promised to be anything but a boring read.

Even my hero Malcolm Gladwell said, “Prepare to be dazzled.”

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How to NOT Get Paid to Write Online
(And Make Money Doing It)

Writer for hire

Fresh out of college, I landed a job writing one-page sell sheets for a marketing company for $50 each. On a rare excellent day, I might do as many as two of these.

Soon after, I found a freelance gig that would pay me $300 per article I wrote for an inter-organizational newsletter. I got to interview people for that one. It was more work, but better money.

Eventually, I hooked up with a pretty big industry magazine and was being paid $1300 for 2000-word feature articles. That was the big money.

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