I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?”
But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing.
Within the content marketing
echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content Cliff.” A period where content collapses in on itself as audiences max out on their ability to consume it.