Surviving “Content Shock” and the Impending Content Marketing Collapse

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I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?”

But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing.

Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content Cliff.” A period where content collapses in on itself as audiences max out on their ability to consume it.

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The Simple Difference Between Being Heard and Being Ignored Online

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Editor’s note: This essay is one of three Second Prize winners of the Copyblogger Media Essay contest, for which writers had 250 words to discuss why it’s essential to be an online authority.

“Nick, your shoes are untied.”

We are taking a break at 12,000 feet on the Incan trail to Machu Picchu. It’s day two of a four day hike, rainy, and there’s a woman in my group who points out the obvious at every possible turn.

“Thanks Sharon. My shoes are untied because I’m resting.”

“Don’t forget to retie them! Also, your pants are soaked!”

Did I mention it was raining?

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How to Write 16 Knockout Articles When You Only Have One Wimpy Idea

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Many of you have resolved to write more in 2014. Good.

Serious content creators know that each article they publish is a piece of a larger content marketing puzzle — one that expands a website into a knowledge hub that has authentic, useful information on a specific topic.

But as we all know, writing is often the easy part.

The whole coming-up-with-ideas part is what often knocks us out before the opening bell even rings.

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Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn

image of Peter Green playing guitar

It’s the usual story.

A poor Jewish kid, guitar player from London’s East End. Black curly hair blossoming around his head. T-shirt tucked tightly into his flared jeans.

He’s leading one of the most popular bands of the late 60s. He’s touring the world, playing large concerts, making acclaimed records, dropping acid. He and his bandmates are living the life most musicians only dream of.

But not this kid.

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The Best of Copyblogger: 2013 Edition

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It’s that time of year again — time for us to look back and pick out our favorite posts from last year.

The editorial team got together and selected the posts that struck us — the ones that made us stop and think, the ones that got us up and writing again, the ones that pushed us to see things in a new way.

Because while we create the blog, we’re also writers — and we need education, advice, and inspiration just like you do.

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2014: The Year of the Rainmaker

A year ago almost to the day, I wrote 2013: The Year of the Online Writer. The basic premise was that we had reached a tipping point. Companies of all sizes that wanted to succeed now knew that:

  • Content is what people want.
  • Content is what people share.
  • Content is what makes buying decisions happen.

Those realizations, in turn, require great content creators. Notably, great writers.

This coming year will continue the trend, with an added twist.

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