The Art of Writing Great Google+ Posts

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There’s no denying it: we love Google+.

Sure, we’ve made hay over other social networking sites like Twitter, Facebook, and Pinterest. That’s because it’s smart to be where your audience is … to engage them there, and then direct them back to your own digital property.

But Google+ is something different.

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How to Write Your Way to the Top of Your Industry

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Here’s the thing: I’m not a writer.

I feel more comfortable saying, “I am a person who writes.” Why? Because I have had no writing training outside of regular English classes.

What I have had, though, is lots and lots of practice.

All that practice — all that writing — has helped me build my online business from scratch to where it is today.

I’m meeting my business goals with my writing. And more importantly, my writing has helped me reach thousands of people I’d otherwise have no contact with. I teach, share, and encourage them with my words.

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Last Day to Save on Our Small Business Marketing Summit

Small Business Summit at Content Marketing World

NOTE: Today is the last day to save $100 off registration with the code COPYBLOGGER. See you next month!

We’re only a month away from Copyblogger’s first ever Small Business Summit, but there’s still time to attend and save!

That’s right … we’re hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year’s Content Marketing World. This one-day event features me, Sonia Simone, and some of the finest minds in content marketing, all drilling down into the tactics and strategies that actually work for small businesses.

The Small Business Summit is a completely stand-alone event — you don’t have to attend the rest of Content Marketing World. But it does perfectly complement the broader sessions if you want to enjoy a truly immersive experience.

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3 Ways Content Creators Can Diversify their Way to a Bigger Paycheck

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You’re a content marketer. I get that.

But have you thought about leveraging your writing skills and topic expertise into other kinds of gigs that can bring in revenue?

Diversification is key. Even if you’re great at what you do, developing multiple streams of income is a great thing:

  • It helps keep your income steady. If one type of gig tanks, or just slows down for a while, you have others to rely on as backup.
  • It keeps you from getting burned out. No matter how much you love what you do, there will be times when you would rather stick hot pokers into your eyes than write another white paper, newsletter, or client blog.

So, what else is a 21st-century content creator qualified to do?

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21 Content-Related Business and Revenue Questions Answered

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Note: This podcast is syndicated from my Entreproducer project.

In this third edition of our content marketing Q&A series we focus on your questions about business structure and revenue models.

Getting your head around the practice of regular and valuable content creation can be tough, but once you do … you’ve only just started building your business.

What kind of products or services should you offer? How do you hire the right people so you can scale? How do you actually build revenue?

In this 58-minute discussion, Robert Bruce and I cover …

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Why You Should Write Short Articles, Too

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After writing the first draft of a new Copyblogger post last week, I noticed something interesting.

I wrote the conclusion, then looked at the word count (which was just slightly under 700 words) and thought, “What can I do to make this longer?”

My articles for Copyblogger typically run between 1500 and 2000 words. After drafting this shorter piece, I wondered if something was wrong. I thought perhaps I needed to come up with another piece of evidence for my idea, or an additional example to illustrate my point.

Then I stopped myself.

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