In the movie Amadeus, the creatively frustrated composer Antonio Salieri discovers pages of Mozart’s original, handwritten compositions and remarks, with utter anguish:
He had simply written down music already finished in his head. Page after page of it — as if he were just taking dictation.
When it comes to writing, do any of us know what that feels like?
Maybe once in a blue moon we are lucky enough to stumble into a Mozart-esque state of content creation — dropping perfectly formed prose into our blog or ebook without any struggle.
For most of us content marketers, this is not the case, even though we aren’t short of inspiration, ideas, or coherent thoughts.
Why? Because we’re writing backwards.