Should We Be Worried About
Fast Food Content?

image of guy looking at a hamburger

Earlier this week on TechCrunch, Michael Arrington wrote an alarmed post about “fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today.”

Mom and pop operations and hand-crafted content sounds an awful lot like you and me, doesn’t it?

So is this actually something we need to worry about? Is what Arrington calls “the rise of cheap, disposable content on a mass scale, force fed to us by the portals and search engines” going to destroy the businesses we’re building on a foundation of high-quality content?

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How to Do Less and Get More

Less is More

I’m a big fan of Leo Babauta.

His book, The Power of Less, is required reading for anyone who wants a rewarding life.

But many of Leo’s followers think doing less means, well, settling for less.

I’m here to tell you it can mean achieving much more.

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The First Rule of Copyblogger

image of a man throwing a punch

Are you guilty of spamducation?

Spamducation is a white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad. Jon Stribling describes them as “compelling headlines and disappointing content written by amateurs or second-rate copywriters.”

The content is too often a lame version of work done by a real expert. (You know, someone who cared enough about the topic to actually learn a lot about it.)

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What Purple Rain Can Teach You About Effective Online Marketing

Purple Rain

Ever had an idea that couldn’t miss?

You took immediate action, created the perfect warm-up content, the best launch strategy, and the perfect offer . . . .

And then it totally failed.

So yeah, the film Purple Rain contains the consummate lesson on this one.

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How to Make Money with Free

image of sign saying yes, it's free

We live in a world of free. If you’re trying to make money, especially online, you might think that would make things difficult.

Every day, someone releases a new eBook, video, or podcast that not only contains tremendous value, but gives away many of the “tricks of the trade” that we used to have to pay for.

You’d think that the paid content business would be shrinking in the face of all this free information, but it keeps getting stronger. How can that be?

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The Quentin Tarantino Guide to
Creating Killer Content

image from the film Reservoir Dogs

In a recent Copyblogger post discussing how the king of content is being slowly usurped by the Crown Prince of Context, author Larry Brooks referenced the remarkable opening scene of Quentin Tarantino’s new movie Inglourious Basterds.

There are few writers like Tarantino, and though his verbal carpet bombs and kinetic escalation of violence aren’t for everyone, there is no doubt that the dude follows his muse. Those who love him will eagerly wait in lines wrapped around the block to show their support.

In short, Tarantino sells it every time. And by it, I mean an ironclad belief in the worlds he’s created.

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