7 Strategies for Escaping
“Me Too” Product Launches

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Are you noticing an awful lot of launches nowadays?

Well, it’s not just you.

As many bloggers jump off the Adsense bandwagon, they’re getting into the launch game, with a neverending stream of premium eBooks, white papers, audio interview series, video courses, membership sites, networking events, webinars, conferences, consultation packages, private coaching groups, print books, physical items, and anything else that could be wrangled together into a marketable asset.

And because bloggers are good at creating content, they don’t just release these products without any buildup. They’re conducting multi-stage launches with tons of strong content.

So if you’ve got something to bring to market, is there any point? Is there any way to cut through all this noise?

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When to Stop Drinking from the
Information Fire Hydrant

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I’ve been working with people and helping them figure out their personality styles for years, but I’m brand-new to blogging.

So I did the logical thing and started researching. How to write an interesting post, how to target my audience, how to find my writing voice.

If you’ve ever thought about trying a brand-new endeavor — like starting a business or a blog — you’ve probably done something similar.

Problem is, there’s so much information out there, you can start to feel like you’re drowning.

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20 Warning Signs That Your Content Sucks

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Admit it … you’ve wondered.

You’re writing and writing and writing, and a few people say they like it, but you’re just not getting results. Traffic is coming in at a trickle, links are hard to come by, and your comments section is about as lively as a nightclub at breakfast.

And you can’t help wondering …

Do you just need to be patient, waiting for your traffic to snowball?

Or could it be possible that, really, your content sucks (thereby breaking the first rule of Copyblogger), and everyone is just being nice so as not to hurt your delicate artistic feelings?

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How to Make More Sales
With the Help of ELO

image of ELO album cover

Launches have been on my mind a lot lately. Not just because of Jeff Walker and his PLF3 release, but because I have been on a crazy launch kick myself with several back to back. I have learned a fair bit about what to do and what doesn’t work so well, especially in the area of email promotions.

My main discovery, though, I gleaned from my Shy Networking launch. This launch was a pared-down affair, because of all the other launches taking place all over the world at the same time. I didn’t want to have a showdown with the entire Third Tribe!

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It’s the Simplicity, Stupid

image of Hugh MacLeod cartoon

I’m a cartoonist. This is my tenth year blogging. My work has been mentioned in big media including Wall St. Journal, Financial Times, New York Times, and The Guardian. It’s been mentioned in bestselling books like Groundswell and Tribes. And it’s been mentioned on thousands of blogs, including many of the big, A-Lister ones.

That’s all well and good, I suppose. We artist types can use all the PR we can get.

But looking back, it occurs to me that none of that “hot PR media action” has moved my business forward nearly as quickly or effectively as this one simple thing:

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How to Build a Successful Business With a Small Audience

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More subscribers. More traffic. More followers.

It’s easy to get caught up in the race for more. More is better, right?

We all want our businesses and blogs to grow. But not all growth is ideal or even beneficial. Sometimes blind growth can be harmful.

More contacts and more eyeballs doesn’t always mean better eyeballs. Would you rather have 1,000 people’s eyes completely glued to everything you do, or 100,000 with an attention span rivaling a fruit fly on amphetamines?

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