Nearly all of us make decisions based on our beliefs — including decisions about what to buy and which businesses to connect with.
The 7 Circles of Belief are a spiral path that can bring customers or clients ever closer to your business.
Belief binds us together, often creating micro-tribes within our larger communities. And people want to connect with products and services that are aligned with their beliefs.
When you learn how to communicate your values and beliefs, you’ll pull your audience closer to you, along what we’ve identified as a 7-stage spiral path of belief.