The Evolution of Permission Marketing: What You Need to Succeed in 2013

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Are you familiar with the phrase Permission Marketing?

If you’re trying to sell anything online (including your ideas), you should be.

In 1999, a certain smart marketer made some observations about what kinds of persuasive communication worked well as we moved into the 21st century … and what kinds didn’t.

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. ~Seth Godin

The 20th century was the era of interruption. Your favorite television shows were “brought to you by” an increasingly noisy set of ads for soap, cereal, and shiny new automobiles. Nearly all mass communication was supported by advertising — television, newspapers, radio.

The internet brought something different.

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How To Leverage the Science of Relationships to Gain True Influence

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If you define influence by the size of your Klout score, you can stop reading this right now.

If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.

Establishing influence is a multi-step process that moves the influenced through four key stages.

They move from awareness of the influencer, to knowing the influencer, to liking the influencer and finally finishing with preference for the influencer’s advice and counsel.

And, as an influencer, you’re going to earn your long-term living in that last stage of the relationship.

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“Content” Isn’t a Buzzword, It’s the Future of Your Business

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Content Marketing is a hot topic, no doubt.

What you may not know, however, is that it’s been around for a long time, and that it’s finding itself in the midst of yet another “Golden Age” with the rise of the Internet.

This is very good news if you’re a content creator. It’s even better news if you’re building authority online.

But, are you actually getting the job done?

Whether you have no idea what I’m talking about, or you do, and you’d like to take your content marketing skills much further online, we’ve got your back.

We’ve built an incredible training resource called MyCopyblogger, and when you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course) …

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What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

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What does it take to get people to pay attention to your content?

I think we’ve all read a great piece of writing and thought to ourselves, “Why isn’t this more popular?”

(And hey, maybe you even feel that way about your own work!)

I obviously can’t answer the entirety of that question in a single blog post, but I will tell you that there is a trait that many popular works of writing seem to share: they are controversial.

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21 Reasons You Must Become an Expert

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For years the search economy built by Google (and others) allowed many people to make decent money by simply executing on certain SEO tactics more efficiently than their competition — even if they didn’t necessarily know the business they were writing about.

This led to poor quality web sites that ranked highly for valuable search terms, with the need to deliver quality products or services coming in a distant second.

Now that Google is making great progress in their effort to marginalize questionable SEO tactics, this approach to producing online content is finally going extinct.

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Case Study: How Two Artists Used Online Content to Build their Face to Face Business

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Colorado-based artists, Lori Wostl and Lorri Flint, noticed that when they attended huge art retreats, the experience was more stressful than relaxing.

So, they founded their business — Art Camp for Women — in order to provide a fun, supportive, relaxing camp adventure for their participants.

They started a blog in order to help them market their camps, and got a sweet surprise a few years later when a huge national magazine called to offer them some amazing exposure.

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