3 Questions Content Producers Must Answer

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Have you ever read a non-fiction book that was so poorly structured that you couldn’t finish it, because you were constantly confused about what you were supposed to be learning?

I know I have. And I know that my not being able to finish it or not learning whatever I was supposed to wasn’t my fault — it was the fault of the author and their editors.

Learning is a journey. Effective teachers help students navigate that journey smoothly. The major difference between learning on your own and learning from a teacher is the fact that the teacher knows where you need to go and how to help you get there.

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A History of Social Media [Infographic]

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I’m going to let you in on a well-kept secret.

There’s nothing new about “social media.”

Further, most online social sharing still happens outside of social networks.

From the very first email sent by researchers in Switzerland in 1971, to modern sites like Google+ and Pinterest, the Internet, and the valuable content it distributes, have always been social.

The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate.

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The Dysfunctional Guide to Blogging (and Business) Success

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Ever wonder how some bloggers seem to suddenly take off — or come out of nowhere and steal your attention and your audience?

Their subscriber numbers blow up into the six-figure digits … they garner a gargantuan mob of Twitter followers … and everywhere you look people are talking about them.

To top it all off, they land the book deal, the sweet speaking gigs, and the adulation by big media.

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How to Set Up Your SEO-Friendly WordPress Website in 15 Minutes

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For serious WordPress publishers with specific online business objectives, there is no more critical component to your website’s long-term value than its search engine rankings.

Brian Clark reiterated this just a few days ago when announced the launch of Scribe 4.0:

“… we consider targeted search engine traffic the most valuable site visitors you can get when it comes to meeting business objectives.”

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Last Day to Grab Our New Content Marketing Ebook Without Registration

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Heads up, today’s the last day to download our free 22-page content marketing ebook without registering first.

I wrote this piece to explain the integrated process of content + social + search as an introduction to an entire series of in-depth follow-up ebooks, seminars, and other educational resources.

There’s no charge … and no email address required until the end of the day. So go grab it, and if you like what you see, register for access to the entire ebook series that follows (link at the end of the book).

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The Best Damn Copywriting Advice I’ve Found

The Best Damn Copywriting Advice I've Found

Copywriting is not writing, copywriting is assembling.

Great copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that wins.

The assembly of these parts is key.

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