The Freakonomics Guide to Making Boring Content Sexy

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It’s easy to write about certain topics, like celebrities, or technology, or even social media. Everybody wants a piece of it.

But what if your passion is botany, supply chain logistics, or cognitive psychology?

How do you get noticed with a compelling story when your subject is … well … boring?

In the summer of 2006, an economics book was on the New York Time Bestseller list. The title was provocative and promised to be anything but a boring read.

Even my hero Malcolm Gladwell said, “Prepare to be dazzled.”

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How to NOT Get Paid to Write Online
(And Make Money Doing It)

Writer for hire

Fresh out of college, I landed a job writing one-page sell sheets for a marketing company for $50 each. On a rare excellent day, I might do as many as two of these.

Soon after, I found a freelance gig that would pay me $300 per article I wrote for an inter-organizational newsletter. I got to interview people for that one. It was more work, but better money.

Eventually, I hooked up with a pretty big industry magazine and was being paid $1300 for 2000-word feature articles. That was the big money.

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6 Online Marketing Mistakes that
Will Kill Your Business

image of chalk outline of crime victimUsually on Copyblogger we talk about how to grow your business with online marketing, get more customers, increase your conversion rate, build thousands of daily readers, and all the rest of it.

But you also need to know about the factors that will kill off your business. Sometimes it’s a question of attitude, like when you’re sick of it, when it’s only a hobby and you don’t want to take it too seriously, or when you’re equally scared of success and failure.

And then there are just downright mistakes, which, fortunately, can be corrected.

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5 Reasons Why No One Is
Reading Your Email Newsletter

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Five reasons?

There may be seven thousand reasons why your newsletter won’t get the response you’re looking for.

Most of those reasons have the same common problem, though: readers just don’t like it.

And that’s probably because you’re making one of these five mistakes.

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101 Ways to Make More Sales Online

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If you’re trying to make money online, sooner or later you have to face it. Conversion. That intimidating topic: how to get more buyers from the same amount of traffic.

The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have.

I don’t have a thousand tips for you today, but I do have 101 to get you started.

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Introducing GuestBlogging.com
(Check out the Free Videos)

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So, you’ve heard my take on why guest blogging is important. Over the years, you’ve probably seen other popular bloggers talking about it too.

But maybe you can’t help thinking … how does it help you build a popular blog of your own?

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