Get Over Yourself and Get On Google+

Image of Google+ Logo

Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

Does any of this sound familiar?

  • That’s just dumb.
  • No one’s over there.
  • Who needs another social network?

Yep, many people, including me, were saying that about Twitter in 2008. Seems we were wrong.

Now, some people are saying the same things about Google+. Some of those people owe their current careers to being Twitter early adopters.

Threatened much?

Read More…

Why Content Marketing is Not Branding

image of branding iron

It would appear that our buzzword du jour is “content marketing.”

You might have noticed that they talk about it a lot here on Copyblogger.

(If you haven’t noticed that, you’re either new or you don’t pay attention very well.)

At a gathering in Boston recently, I threw out this one: “Content marketing is weaponized storytelling.”

It got a lot of retweets. And now, weeks later, I don’t really know if I even agree with that.

But I do believe that content marketing is a lot more like sales than it is that dubious (and yet somewhat important) word “branding.”

Read More…

Try This: A Valentine’s Day Promotion for Content Marketers

image of paper valentines

So you’re a happy internet marketer, writing awesome relationship-building content to promote your business.

Today I want to suggest a quick, simple promotion you can put together in the next couple of days and fire off next week. The business purpose? To strengthen one of the most important aspects of your business.

Every business needs a steady stream of new prospects, and there’s a lot of information out there to tell you how to attract and nurture those new prospects.

But most businesses — large and small — tend to chase new customers at the expense of their existing customers.

Read More…

Is it Finally Time for You to Step Up?

image of African violet

A frail older woman, never married. Living in a large house that she has inherited. Her materials needs are met, but her days are lonely.

Health challenges have confined her to a wheelchair, and she is feeling increasingly isolated. Increasingly … useless.

Her life has very little meaning, and less pleasure. She wonders why she keeps going. And sometimes, very late at night, she considers simply … quietly saying good-bye.

But not today. Today she is having a visitor for tea, a friend of her nephew’s.

Read More…

Charles Bukowski’s “Secret” of Good Writing

Image of Robert Bruce at Charles Bukowski's Grave

Henry Charles Bukowski, Jr. was, in my opinion, the greatest American fiction writer of the last half of the 20th century.

Fortunately for his book sales, most think of him as the archetypal drunk, misanthropic male pig. Whatever else he was, he was also the archetypal writer, a force of nature who knew exactly what to do to a blank page.

He thought and talked deeply about the craft of writing during his lifetime, and on many occasions, he bluntly voiced his opinions about what works, what doesn’t, and why.

He once wrote what he thought was the secret to all immortal writing.

Read More…

The Three Things This Viral Video Gets Exactly Right

image of staffordshire terrier

If you’ve been on Facebook for more than ten minutes, you’ve seen a friend share an interesting video.

Today I want to talk about one that was shared with me — about why it worked, what you can learn from it, and how you can break a complex piece of content down to get insights for your own material.

After I took a few minutes to watch the video, I immediately shared it. And then my friends shared it. And their friends shared it.

When I see that happening in my social media streams, I stop and pay attention.

Read More…