Are You Still Playing Russian Roulette with Google?

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Yep, here we are once again … on the back side of another huge Google algorithm change wondering how it will impact SEO.

Every online publisher and her brother has since rushed to spill ink on the topic because we all want to know: how can we please Google?

Not like souless robotic spammers, of course. But like people who sincerely believe they deserve to rank highly (even if that becomes a less meaningful metric by the day). Because, well, think about it …

If we all knew the ins-and-outs of how Google ranks content, and if we knew which factors they use and the exact weight each carries in ranking, then all we’d have to do is just tick off our check list, publish the post, and bask in the light of steady traffic pouring in from our high rankings!

Life would be sublime. But it just doesn’t work that way.

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20 Tips for Producing Way Better Webinars

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A smart, well-run webinar is one of the most powerful tools in the content marketer’s toolbox.

If you present an organized, content-rich webinar and you make a connection with each audience member, you’ll be well on your way to becoming an authority in your field.

But, if you present a webinar with faulty slides, cackling audio, or worse … you’ll likely lose the trust and respect of the audience that you’ve worked so hard to gain.

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Is Content Marketing a Hamster Wheel You Can’t Escape?

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Brace yourself. It kind of is.

Here’s the thing: the more information you share, the more frequently you post, the fresher you keep your website — the better writer/podcaster/researcher/thinker you’ll be, and the greater the chance your ideas will spread.

That doesn’t mean you should post every day. Quality is just as important as quantity. Find a frequency that works for your business and your audience.

But there’s no way around it: successful content marketing involves creating a lot of content, and keeping it up over a period of weeks, months, and years.

But really, what are your alternatives? Spend hundreds of thousands of dollars (or more) on advertising that doesn’t work?

Don’t throw in the towel at the thought of creating all that content!

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Why Google’s New Hummingbird Algorithm is Good News for Serious Content Creators

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On October 3rd, 2013 Google announced a major search algorithm release called Hummingbird.


Does this mean your content-driven business is in jeopardy? Is keyword research dead? Are you going to have to reengineer your entire content strategy?

There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this — and any — environment that may come in the future.

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13 Ways to Attract More Webinar Attendees

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It is one of a content creator’s worst fears …

What if you decide to host a webinar, take the time to create an incredibly useful presentation, sign in on the day of the event, and no one shows up?

Maybe you’re already using webinars to grow your mailing list, build authority, and connect with your audience. Or perhaps you’re just starting to consider adding them to your marketing mix.

Either way, you probably have one huge question — how do you get people to sign up? What’s the best way to get a good crowd?

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99 Ways to Market Your Art

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You’re an artist — a writer, musician, illustrator, or dancer. Maybe you’re into doll sculpting, keepsake jewelry making, fashion photography, plein air painting, or composing ambient electronica.

You’re pretty brave when it comes to creating, but the mere thought of marketing your work might make you break into a cold sweat.

Would you rather be shot out of a cannon than toot your own horn? Is balancing on a tightrope more attractive to you than asking people to shell out money for your masterpieces?

If so, don’t worry, you’re not alone.

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