The 7 Deadly Sins of Blogging

Bloggng Sins

If you write a blog, the bad news is you have millions of competitors.

The good news is most of them suck.

The same problems come up again and again, keeping bloggers from building a real audience for what they have to say. So how about you? Do you commit one of these seven deadly sins with your content?

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The Ramones’ Guide to Killer Content

Ramones

What could you possibly learn about killer online content from an old 70’s punk band consisting of three chords, four pinheads, and excessive Prince Valiant hair? The answer is: a whole bunch!

“Hey, Ho… let’s Go!” and “Gabba Gabba Hey!” are just two of the iconic chants the Ramones made famous when they exploded onto the scene in 1974.

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Five Ways to Make Your Email Marketing
Work Better

Email Marketing 101

When I wrote a few weeks ago about making your email so good it can’t be stopped, a few readers wrote to ask for more specifics.

It’s an understandable request, given the percentage of permission-based messages that are being thrown away by email service providers.

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The Most Horrible Blog Post Ever

Horrible

Have you ever felt like your blank screen is having a staring contest with you?

And it’s winning?

You want to get that blog post written — you really do — but the words just aren’t flowing. They’re not even dripping.

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How to Keep Your Email Marketing from
Being Killed Dead

Email Marketing 101

A new study by the email marketing firm Return Path shows that nearly a quarter of the permission-based email sent to Gmail never gets there.

No, I’m not saying it goes to a junk box. Most of it doesn’t get delivered at all. No bounce message. No spam folder. Just . . . gone.

(This is not spam I’m talking about, either. It’s email you asked to get, which Gmail decided not to give to you.)

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Bloggers: Are You Being of Service or
Self Serving?

Service Bell

Writers love metaphors, and one of my personal favorites is the comparison between writing and sports. They’re both something anyone can do, but few can do it at a professional level.

What’s intriguing about the comparison – at least for this writing teacher and novelist turned blogger – is that while hardly anybody with an ounce of sanity who takes up tennis or golf thinks they’ll eventually turn pro at it, just about everyone who has ever darkened the door of a writing workshop or has secretly begun writing a novel has every intention of doing so.

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