How to Increase Traffic and Revenue by Writing for Fewer Readers

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Let’s say you’re a nutrition coach and you need a copywriter.

You’re scaling up your blog’s editorial calendar and you need some help staying on top of all of the great content you want to create.

You search online and find websites for two different writers. We’ll call them Angela and Betty.

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7 Must Read Content Marketing Links

The Lede |

This week on The Lede

  • 44 Must Read Resources on Content Marketing
  • 10 Reasons Why We Love Making [and Reading] Lists
  • How to Create a Successful Editorial Calendar
  • The Dirty Little Secret Of Overnight Success
  • How To Optimize Your Twitter Marketing
  • The Upside of Being Ordinary And Obvious
  • Jason Fried on Marketing Through Sharing

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

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The 5 Types of Prospects You Meet Online, and How to Sell to Each of Them

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If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in.

On the other hand, you’ve probably noticed that if you spend all your time relentlessly selling, you’ll alienate a good portion of your prospective audience.

The tricky problem for content producers is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer.

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5 Harsh Realities of Making a Living Online

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Okay, show of hands.

Who else is sick and tired of so-called gurus telling you making money online is easy, and all you have to do is follow a few simple steps to become a millionaire?

You know it’s not that easy.

You aren’t dumb.

You’ve tried building an online business, and you’ve experienced for yourself how tough it is.

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The Copyblogger “Secret” to Creating Better Content

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If you’re a content marketer, high-quality content is your most potent form of advertising.

You may be advertising to attract more clients to a service business. You may be advertising a product. You may be advertising an idea.

But when you publish content, you want someone to do something.

When you’re doing it right, the work you put into your content gets your audience to take a specific action.

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Why You Should Build an Audience Before You Build a Business

Where do great business ideas come from?

What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market?

In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote:

“This is the copywriter’s task: not to create mass desire — but to channel and direct it.”

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