The Mad Men Guide to Changing the World with Words

image of Jon Hamm as Don Draper

Mad Men made writers sexy again.

Donald Draper is dark and moody and mysterious in all the right ways. He’s powerful, able to send staff scurrying from his office with a scowl.

And he’s a creative genius too, lounging on his office couch, sipping whisky, and crafting the perfect slogan to capture the minds of America.

He makes it all look so freaking cool.

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Copyblogger Weekly Wrap:
Week of October 25, 2010

image of Copyblogger Weekly Wrap logo

Two weeks ago in Vegas, I earned a new distinction. While on the stage during a Blogworld Expo keynote, Sonia Simone declared me an expert in something. Something cool. Something I can’t repeat here because this is a PG-13 blog — but if you’re feeling saucy, this video contains the original R-rated phrasing (somewhere in point #4, which starts at 50:33).

I’m going to get shirts made so that everyone will know what I stand for. I’m going to wear my new distinction proudly. Who’s with me?

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Does Your Site Hold Up to the
Window Shopping Test?

image of red rain boots

Window shopping can be a disillusioning experience. A beautiful display can pull you in, only to lead to a shop with a bad selection and lousy customer service. Which makes it less fun to pop back onto the street to continue the search.

Online businesses have window displays too — or at least a good counterpart. If you’re doing business online, you may be surprised to know that your window display could be making promises that your store doesn’t deliver on.

Follow along with me and my daughter as we shop for new rain boots, and you’ll discover what works and what doesn’t when you’re creating an online “window display” to entice your customers to buy.

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How to Beat “Invisible Content Syndrome”

image of ghostly figure

If you had known how hard it would be when you first started your blog, would you have done it at all?

You had a topic you cared about. You thought you had something to say. And you had $10 to register a domain name.

But you’ve been writing (and writing and writing) and it’s all just words into the void.

No readers. No tweets. No stumbles. No comments.

Just … silence.

I hate to break this to you, but you have Invisible Content Syndrome. Fortunately, this condition is curable.

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How to Publish Your Book in the iBookstore

image of iBookstore

One of the original forms of content marketing is publishing a good old-fashioned book. It’s not the book sales that make most business authors wealthy, but what they can do because they’ve written a book — consulting, speaking engagements, and more.

But here’s the twist. A recent report out a few weeks ago that electronic books are outselling paperback books, and Apple expects to sell more than 28 million iPads by the end of 2011. So it’s no surprise that a lot of writers want to know how they can get a new-fangled electronic book into the iBookstore.

Getting your book into the iBookstore can be a low-cost and profitable route that exposes your work to entirely new markets. But getting a book approved by Apple isn’t a simple process.

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Should Your Content Aim for Traffic or Conversion?

image of woman making a decision

Which articles attract reader attention, bringing you more traffic, more tweets and Stumbles, more eyeballs on the page?

Which articles convert, bringing you more subscribers and sales?

And how do you roll out a strategy that maximizes the twin impact of attraction and conversion?

Head to your local newsstand. The best attraction and conversion techniques are hidden between the pages of two very different magazines: Cosmopolitan and The New Yorker.

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