The Betty Crocker Secret to Email Marketing
That People Want

Email Marketing 101

You’ve heard it a thousand times: the money’s in the list. If you’re serious about getting results online, you need to build a list of people who are paying attention to you, typically an email list.

So how do you get people to sign up for your email newsletter?

You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer PDF special report or white paper, an exclusive podcast.

Sure, everyone else does that. Because it works.

It works . . . if you do it the right way.

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What Avatar Can Teach You About
Repurposing Your Content

image from the movie Avatar

The entertainment and CGI world has been fawning over the movie Avatar for months, and it seems you can’t watch any entertainment news program without hearing about James Cameron’s groundbreaking 3D epic.

And even if Cameron went home last week without the armful of Oscars he expected, directing the highest-grossing movie of all time probably takes the sting out.

But despite the movie’s brilliant effects and the unique world it creates, you’ll likely feel as if you’ve heard its underlying story before. In fact, you may very well predict the ending about an hour into the film.

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The Power of Confident Writing

image of a sign saying confidence

There’s a wonderful European-style market and bakery in the Oak Lawn area of Dallas. They serve everything from made-to-order salads and sandwiches to chef-prepared, ready-to-eat meals.

But what I love most about the place is the sign on the door when you leave. It’s classic.

The sign doesn’t read “Please Come Again” or “Thank You for Your Business” or some other typical exit sign platitude.

It says . . .

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Give and Grow Rich:
The Power of Focused Generosity

image of boy giving flowers

There are two kinds of people on the Internet: the greedy and the generous.

The greedy want you to pay for everything. Every link is an affiliate link. Every recommendation has a profit motive. The really good content is locked away until you fork over some money.

The generous want to give you everything free.

It never occurs to them that their time or expertise has value. They’re kind, selfless, giving, and (too often) dirt poor.

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The Sex and the City Guide to Blogging

Sex and the City

I’ve always been of the opinion that if Carrie Bradshaw had popped onto our television screens in 2010 instead of 1998, she would have been a blogger. But alas, she didn’t, so she wrote a (gasp!) print column for the fictional New York Star newspaper.

Yes, before there were blogs, there were newspaper columns – where readers couldn’t talk back or share good content. ‘Carrie the blogger’ would have been huge.

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10 Pathways to Inspired Writing

image of inspired woman

As writers, inspiration is one of the most important of the criteria for success. Without it, well, our writing ends up pretty lame.

A huge percentage of blogs see their demise before the six month milestone. Why?

Because people don’t know what to write about – writing becomes a chore and when that happens, you might as well seal it in. Here are 10 ways to become a more motivated, effective, and inspired online writer.

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