How to Immediately Become a More Productive (and Better) Writer

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You want to become a better writer.

I know this because you’re reading Copyblogger.

I also know that you fear becoming a better writer.

This I know because you must change to become better, and to fear change is to be human.

But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?

Would you believe me?

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Two Words That Will Make You a Smarter Content Marketer

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You don’t usually envision a poet engaging in a pistol duel — let alone twenty-nine — but that’s exactly what Alexander Pushkin did.

His last duel proved fatal.

Sadly, as long as there are two people on earth, there will be conflict. But it doesn’t always have to end in death.

I’ve been in several duels myself. Not of the pistol-slinging variety — but the copywriting kind. You’ll probably recognize the scenario …

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Case Study: How Content Marketing Saved this Brick-and-Mortar Business

Content Marketing Case Studies | copyblogger.com

At this point, we hope you’re seeing how content marketing can transform an online business into a runaway success story.

It’s probably less obvious how you might go about doing that with a more traditional brick-and-mortar business. But those under-explored territories can be
particularly fertile ground for a solid content strategy. Today we’ll talk about just one example.

Marcus Sheridan’s pool company was hit hard by the recession in 2008. He and his business partners discovered that in order to save their business, they had to get creative — fast.

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A Simple Story About the Power of Publishing Content on the Open Web

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I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice.

I’ve been watching this day creep towards me for a long time, and now that it’s here, I’m feeling more emotions than I can describe. Excitement and an agreeable sort of fear are vying for the top spot right now.

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The 5 Cornerstone Values that Build an Authoritative Online Presence

Authority

You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.

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How to Use Ebooks Strategically and Reach Your Content Marketing Goals

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Have you written an ebook yet?

Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income.

Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.

Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals …

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