How an Unknown Street Artist Used Content Marketing to Build a Global Brand

image of shepard fairey's OBEY poster

The word “OBEY” first caught my attention in 2000.

It was printed underneath a huge black and white silhouette of the famous wrestler Andre the Giant, and plastered across a derelict billboard on Wilshire boulevard in LA, of which there are hundreds.

It appeared both haunting and hilarious amidst the bland, big-box advertisements for Office Depot and Vons grocery chain.

What did it mean? Was it a call to arms, coercion, a warning? I really wanted to know.

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How to Build an Email List that
Builds Your Business [Free Webinar]

image of Copyblogger + Aweber logo

If you want to build your business online, there’s no better way to do it than by building an audience first.

An audience gives you everything you need — direct or indirect feedback, the sharing of your content, ideas for products and services, and eventually … revenue.

And there’s no better way to build a responsive, buying audience than with email marketing.

But how do you build that initial audience? How do you organically grow a responsive, permission-based, spam-free list?

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Need More Links and Social Shares? Try Making More Enemies

image of a woman boxer

This is the sixth post in the “Content Connections” series.

So by now you know that real links (the kind you earn, not the kind you pay for) and social sharing are key components of natural SEO.

And by “natural” I mean “the kind that still works.”

So you’re busting your tail to:

  • Create really good content,
  • To get a decent headline on it,
  • And to cultivate your online network to get the word out

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A Comprehensive Guide to Formatting Your WordPress Posts and Pages

image of wordpress logo

The WordPress publishing platform makes it incredibly easy to create readable, engaging pages, but only if you use all the editing bar bells and whistles to their fullest.

This post is going to show you how to make the most of the tools on the WordPress post (and page) editing bar.

By then end of it, you’ll understand how to create pages and posts that are interesting to look at, easy to read, and engaging to … even the most jaded web surfer.

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How to Weave a Story that Instantly Captivates Your Audience

image of old shoes

Yesterday, I went out to buy some walking shoes. I ended up spending $2000. And that’s not counting the shoes …

There’s a good chance those opening sentences got your attention. They sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article like most people do.

Most people slide logically into an article.

But, most writers neglect the power of a story to captivate their audience immediately. And they neglect not just the story, but the middle of the story. Because there, smack bang in the middle, lies the real drama — the part that truly captivates your reader.

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7 Crucial Tactics for Writing a Wildly Successful Guest Post

image of number 7

We all know that guest posts grow blogs.

But not many people realize that tactical guest posting grows careers.

Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits.

In this post I am going to show you the seven crucial tactics for writing a radically successful guest post.

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