Who Do You Trust for
Online Business Advice?

image of scorpion

Do you know this story?

A scorpion needs to cross the river. He asks a friendly-looking frog to carry him across.

“Do you think I’m stupid?” asks the frog. “You’re a scorpion. You’ll sting and kill me.”

“No I won’t,” says the scorpion. “That would be completely against my self interest. If I sting you, I’ll fall in the river and drown.”

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How to Do 500 Times Better than AdSense

image of U.S. penny coin

Right around a year ago now, I made my first cent online. It was literally a cent — $0.01 — and it showed up in my Google AdSense account after a certain number of people had viewed an ad for dog food or a shiatsu massager or whatever on my old humor blog.

That first cent was exciting, because it proved that you really could make money online in the way it seemed that everyone said you could — by creating sites populated with ads, and then sitting back and letting the earnings pile up. Then, if the gurus were to be believed, it was only a matter of time before I would be living in Hawaii, while bikini girls used the Mona Lisa to wax my Lamborghini.

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37 Seconds to Great Storytelling

image of story stamp

We tell you about the power of stories quite a bit. And now we’re able to see what happens in our brains when we encounter a compelling story.

But how do you learn to tell these types of stories? Often, just by studying great ones.

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Does Your Writing Suffer from
Purple Overload?

image of purple sunset

Let’s face it — choosing just the right word can be a lot of fun. Most writers like to play with language, and choosing the perfect word makes you feel like a master chef selecting the perfect spice.

But words, like spices, can be overused. If you’re not careful, you’ll end up with the enemy of writing that communicates and persuades. You’ll cross over into that dread zone — “purple prose.”

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Five Smart Things You Can Still Do in 2009

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Copyblogger is about to go on our annual holiday hiatus. We’ll be taking a break from posting while we catch up, get rested, and get excited about what we’ve got in store for you in 2010.

You may be taking a little time off yourself. Or you may still be going into the office, but the last week of the year is often a time when routine tasks slow down or stop altogether.

So what’s the smartest, most productive use you could make of the next seven days?

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Should We Be Worried About
Fast Food Content?

image of guy looking at a hamburger

Earlier this week on TechCrunch, Michael Arrington wrote an alarmed post about “fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today.”

Mom and pop operations and hand-crafted content sounds an awful lot like you and me, doesn’t it?

So is this actually something we need to worry about? Is what Arrington calls “the rise of cheap, disposable content on a mass scale, force fed to us by the portals and search engines” going to destroy the businesses we’re building on a foundation of high-quality content?

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