Hey …

Email Marketing 101

How’s that for a headline?

If you saw the news out of the Obama camp yesterday, “Hey” was the most successful email subject line of a very data-driven and oddly personal email campaign for fundraising. By all accounts (especially election results), Obama’s digital strategy was a wild success.

So, I decided to try that headline with this post. I’ll be able to easily see how it does based on email open rates and traffic levels, plus other metrics like social sharing and commenting.

And, despite violating every bit of headline and subject line advice we’ve ever given you, it just might work. The reason why may surprise you, though.

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Is it Time for Content Marketers to Abandon Facebook?

image of Batman and Robin

If you spend time on Facebook, you’ve seen a great weeping and gnashing of teeth as Pages realize that they’re only reaching a tiny sliver of their audiences with each post.

Facebook’s noisy, overvalued IPO means they need a better revenue model. Page owners are being strong-armed encouraged to pay to “Promote” posts to get a wider reach to the audiences they built in the first place.

For a business with a really large Facebook audience, this can run into tens of thousands of dollars a year.

Does this suck? Yes, it sucks.

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Digital Sharecropping: The Most Dangerous Threat to Your Digital Business Strategy

Beware: Don't plant your content flag on borrowed land

Editor’s note: The original version of this post was published on November 28, 2012. We’re republishing it today to remind you how to protect your digital business as social media sites continue to encourage you to publish original content on their platforms — platforms you don’t own.

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop, so you can relax with an espresso. They get your favorite writers to come in for readings, so there’s always an event and a sense of excitement.

They do everything right, and they’ve always had plenty of customers.

But they still closed their doors last year.

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5 Ways an Introvert Can Build a Thriving Online Audience

Image of a Shy Girl in a Hat

Do you often find yourself intensely focused on the things that interest you? Do you enjoy solitude and quiet?

Do you prefer deep conversations over loud parties? Do crowds drain you? Does alone time energize you?

If so, chances are you’re an introvert.

Either you’re giving a knowing nod or you’re confused because you thought introversion meant you were merely shy.

And maybe you’ve despaired that that introversion and “shyness” have held you back from achieving your business goals online?

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4 Powerful WordPress Design Tips

Image of WordPress Logo

Click, click, click. Your ideal customer has eleven tabs open, and is flipping through them, trying to find some information.

Will he stop at your site? Or will he click and make it disappear?

What’s stopping him from ditching your site altogether?

He’ll make up his mind about the quality of your information before he’s even read it, and it will be based on his gut reaction to your website’s design.

If it doesn’t pass muster, he may never read your words. He’ll hover over that big X on the browser, click it, and make your site go away. How can you invite him in and keep him there?

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What The New Yorker Magazine Can Teach You About Content Marketing that Works

Image of February 2006 New Yorker Magazine Cover

You probably already know that your business needs online content marketing. What you want to know is how to create content that actually works.

You want content so irresistible it makes your followers swarm to your website, light up the comments and share it like wildfire.

You want content so persuasive that readers stampede your email newsletter subscription box, instantly download every report you publish and snap up your products.

You, my friend, want content that engages.

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