The 5 Things Every (Great) Marketing Story Needs

Image of Little Girl Reading a Story

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story.

Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.

Stories are memorable and shareable — and those are two of the most important aspects of the very best content.

So we can all agree that stories matter … but how do you tell them?

What, specifically, makes for a good marketing story?

Read More…

Save the Date: Authority Intensive, May 7-9, 2014

Image of Authority Intensive Poster

The month of May in Denver, Colorado is absolutely spectacular. And we’d like to invite you to come on over and take your content marketing game to a new level, while also having a great time.

Authority Intensive is Copyblogger’s first large-scale live event. We’ve had spectacular feedback from the smaller live events we’ve done, so we’re now ready to throw a bigger party.

But it won’t be too big. We’ll be limiting attendance so that we can provide something the “big box” conference can’t. And of course we’ll make it the best intensive education you’ll see in all of 2014.

No tickets to sell you yet. Just an FYI, so you can start planning your event calendar for next year accordingly. :)

More soon …

The Future of Content Marketing

Image of Brooklyn Bridge Being Built

New York City should have been destroyed 33 years ago.

A bunch of really smart people got together in 1880 to predict the future, according to Jeff Stibel in his intriguing book Breakpoint. These experts were called on to predict how the rapidly growing Gotham would manage into the next century and beyond.

The prognosis was not positive.

NYC was a major source of American innovation in 1880. Skyscrapers, subways, stock exchanges — and it was doubling in size every 10 years. The experts were concerned by this growth, because they projected by 1980, you’d need six million horses to transport all the people who would live there.

Read More…

Can You Pass This Content Marketing Test?

Image of Old Schoolhouse Desks

Most content marketing authorities should ace the quiz below. But no worries if you don’t … we’ve got you covered (I’ll explain).

As you probably know content marketing is a hot topic, and study after study tells us that it’s going to stay that way for the foreseeable future.

This is very good news if you’re a content creator. It’s even better news if you’re building authority as an author online.

But are you?

Read More…

How to Leverage the Power of the Kindle Ecosystem to Build Your Business

Image of Amazon's Kindle Paperwhite

As if you’re not doing enough.

You have a website. You update your blog once a week. You’re growing your email list. And you try to maintain some presence on Facebook, Twitter, and Google+.

Why the heck would you worry about Amazon and Kindle?

I used to hold the same opinion.

I liked the idea of writing a book. Who doesn’t want to be a published author?

But having to format, launch, and promote a Kindle book didn’t sound appealing at all. And apart from the snob factor of being an author, I couldn’t see how producing a book could be a valuable use of my time.

Could it seriously generate business leads?

Read More…

Content Marketing: A Truly Winning Difference

Image of Schlitz Factory

In the 1920s, Schlitz beer went from 5th in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement.

Never mind that all beer companies used the same process. No one had told that story before.

Advertisers became more astute after that point, which led to the development of the unique selling proposition by a guy named Rosser Reeves. This was the beneficial feature of a product or service that the competition would not, or could not offer.

Read More…