It’s the new thing: 1. Start a podcast. 2. Attract an audience. 3. ??? 4. Profit!
Sounds a lot like blogging in 2006. Problem is, with the exception of a few huge sites, it didn’t really work out that way for most bloggers. Which is why thinking in terms of content marketing and developing your own products took off in that field.
Brian Clark will admit that the prospects for good revenue from audio ads — when done correctly — are much better than banner ads and AdSense were for bloggers. So there’s no reason why working with the right sponsors shouldn’t be a part of your revenue mix.
But what else is in that mix? Or put another way, what might be the backbone of your podcast monetization strategy, rather than advertising?