Are you guilty of spamducation?
Spamducation is a white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad. Jon Stribling describes them as “compelling headlines and disappointing content written by amateurs or second-rate copywriters.”
The content is too often a lame version of work done by a real expert. (You know, someone who cared enough about the topic to actually learn a lot about it.)
Ever had an idea that couldn’t miss?
You took immediate action, created the perfect warm-up content, the best launch strategy, and the perfect offer . . . .
And then it totally failed.
So yeah, the film Purple Rain contains the consummate lesson on this one.
In a recent Copyblogger post discussing how the king of content is being slowly usurped by the Crown Prince of Context, author Larry Brooks referenced the remarkable opening scene of Quentin Tarantino’s new movie Inglourious Basterds.
There are few writers like Tarantino, and though his verbal carpet bombs and kinetic escalation of violence aren’t for everyone, there is no doubt that the dude follows his muse. Those who love him will eagerly wait in lines wrapped around the block to show their support.
In short, Tarantino sells it every time. And by it, I mean an ironclad belief in the worlds he’s created.
Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king.
The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the king.
Nothing succeeded without content. Writing without it was cast from the kingdom, banished as self-serving junk mail and the much-loathed “interruption marketing.”
But the king is dead.