37 Seconds to Great Storytelling

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We tell you about the power of stories quite a bit. And now we’re able to see what happens in our brains when we encounter a compelling story.

But how do you learn to tell these types of stories? Often, just by studying great ones.

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Does Your Writing Suffer from
Purple Overload?

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Let’s face it — choosing just the right word can be a lot of fun. Most writers like to play with language, and choosing the perfect word makes you feel like a master chef selecting the perfect spice.

But words, like spices, can be overused. If you’re not careful, you’ll end up with the enemy of writing that communicates and persuades. You’ll cross over into that dread zone — “purple prose.”

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Five Smart Things You Can Still Do in 2009

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Copyblogger is about to go on our annual holiday hiatus. We’ll be taking a break from posting while we catch up, get rested, and get excited about what we’ve got in store for you in 2010.

You may be taking a little time off yourself. Or you may still be going into the office, but the last week of the year is often a time when routine tasks slow down or stop altogether.

So what’s the smartest, most productive use you could make of the next seven days?

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Should We Be Worried About
Fast Food Content?

image of guy looking at a hamburger

Earlier this week on TechCrunch, Michael Arrington wrote an alarmed post about “fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today.”

Mom and pop operations and hand-crafted content sounds an awful lot like you and me, doesn’t it?

So is this actually something we need to worry about? Is what Arrington calls “the rise of cheap, disposable content on a mass scale, force fed to us by the portals and search engines” going to destroy the businesses we’re building on a foundation of high-quality content?

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How to Do Less and Get More

Less is More

I’m a big fan of Leo Babauta.

His book, The Power of Less, is required reading for anyone who wants a rewarding life.

But many of Leo’s followers think doing less means, well, settling for less.

I’m here to tell you it can mean achieving much more.

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The First Rule of Copyblogger

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Are you guilty of spamducation?

Spamducation is a white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad. Jon Stribling describes them as “compelling headlines and disappointing content written by amateurs or second-rate copywriters.”

The content is too often a lame version of work done by a real expert. (You know, someone who cared enough about the topic to actually learn a lot about it.)

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