Are You a Marketing Artist or Scientist?

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Let’s face it, you already know the answer to that question.

Instinctively, you know whether you belong with the black-clad Bohemians sipping coffee and absinthe in the cool cafes, doodling in your moleskine and staring into space as you dream up your latest creation …

… or whether you’re more at home with the gadget-toting geeks, crunching numbers, running tests, comparing data sets and outputting conclusions robust enough to survive rigorous peer review. 

It’s not a conscious decision or something you can change — you know in your gut which tribe you belong to.

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Do Customers Actually Care about Your Company’s Values?

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There’s a lot of back and forth about the value of online “engagement” for businesses.

Do customers want more engagement with the businesses they frequent? Do they care about it? Does the word engagement actually mean anything at all? Or is it just another feel-good buzzword?

A recent article from Harvard Business Review asserts that customers don’t care much about interaction with businesses — instead they feel most engaged (and buy more) when they believe they share values with the company.

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Case Study: How to Build a Vast Audience by Mastering the Art of the Interview

Content Marketing Case Studies | copyblogger.com

Srinivas Rao graduated from business school in 2009, straight into one of the worst U.S. job markets we’ve faced since the Great Depression.

But, instead of getting frustrated at the lack of opportunity in corporate America, Srini reinvented himself as a content marketer.

Srini’s interviews on his podcast, BlogcastFM, are legendary.

He’s hosted Chris Guillebeau, Danielle LaPorte, Tim Ferriss, and Seth Godin, and his site has become a sought-after stop for authors during any successful book launch.

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Scribe for Microsoft Word: Content Marketing from Your Desktop

Scribe for Microsoft Word: Content Marketing from Your Desktop

Let’s face it: a lot of us still write in Microsoft Word. I know I do.

And in the corporate world, it’s not even an option. Microsoft apps are just what you use.

Why not do more at the point of creation?

You can already use our Scribe content marketing software in WordPress, Joomla, and in our web-based application for any CMS and any client. Today, you’ve got another option.

We’re pleased to announce Scribe for Microsoft Word. Now you can do research, optimization, and content promotion right in your native creation environment.

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How to Create Consistently Great Content for the Long Haul

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Want to know a powerful secret weapon you can use in your quest for better creative output? Think of it as an industrial-strength antidote to resistance, creative blocks, and stale ideas.

This amazing secret weapon is called a habit.

Developing better creative habits is one of the most valuable things you can do as a content creator.

Legendary Choreographer Twyla Tharp’s practical book The Creative Habit: Learn It and Use It for Life, is a ground-breaking guide to becoming a calmer, better balanced, more productive creative professional.

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3 Ways Your Website is Losing Readers

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The last time you got into your car, did you notice if your wheels were properly aligned?

My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway?

But it’s an important question. Wheels being out of alignment can decrease gas mileage, reduce the longevity of tires through uneven wear, and make handling the car more difficult.

You might even say that it can cost you in traffic.

The same is true for your website.

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