Let’s face it — choosing just the right word can be a lot of fun. Most writers like to play with language, and choosing the perfect word makes you feel like a master chef selecting the perfect spice.
But words, like spices, can be overused. If you’re not careful, you’ll end up with the enemy of writing that communicates and persuades. You’ll cross over into that dread zone — “purple prose.”
Earlier this week on TechCrunch, Michael Arrington wrote an alarmed post about “fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today.”
Mom and pop operations and hand-crafted content sounds an awful lot like you and me, doesn’t it?
So is this actually something we need to worry about? Is what Arrington calls “the rise of cheap, disposable content on a mass scale, force fed to us by the portals and search engines” going to destroy the businesses we’re building on a foundation of high-quality content?
Are you guilty of spamducation?
Spamducation is a white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad. Jon Stribling describes them as “compelling headlines and disappointing content written by amateurs or second-rate copywriters.”
The content is too often a lame version of work done by a real expert. (You know, someone who cared enough about the topic to actually learn a lot about it.)