6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

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Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable.

His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.

In Gary’s defense, I think he simply has not given Google+ a fair shake.

In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.

But no Google+.

That’s a shame. And strange.

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How the Grinch Stole Your Authority

Every Who
Down in Who-ville
Craved authority a lot …

But the Grinch,
Who lived just North of Who-ville,
Did NOT!

Now, Authority Intensive is not until May,
But your wallet may suffer if the Grinch has his way.

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These 5 Writers Won the First Copyblogger Essay Contest …

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250 words is not a lot of words.

It barely fits on a single sheet of paper.

So when you answer the question “Why is online authority essential?” you must be lean and creative.

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Are You Too Lazy to Write Less?

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How long should an article or a blog post be?

How about a landing page?

The answer is, of course: “As long as necessary. And no longer.

Obvious, right?

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Content is a Verb: A Challenge for Freelance Writers

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“Can you content my website?”

Here’s the thing you need to know when clients ask you to create content for their websites.

They don’t just need this asset called “content.” Because content marketing is more than a collection of text documents to be cut and pasted into WordPress or an email program.

It would be delightful if we could just write a whole bunch of words and call the job done. But (with the glorious exception of the email autoresponder) the real world doesn’t work that way.

Content is a noun — a set of files you send the client. But it’s also a verb — a collection of actions you deliver over time.

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A Content Marketing Experience Designed to Take Your Business to the Next Level

It’s a frightfully familiar scenario.

Smart, motivated people attend an online marketing conference, and get overwhelmed with fascinating facts, figures, and tactics. They then get back home and realize they have no comprehensive framework to implement these otherwise valuable tips.

That’s because most conferences are packaged as a “big box of awesome.” A whole bunch of great stuff, but no assembly instructions to put it all together in a meaningful way.

Authority Intensive is different.

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