Johnny’s Copyblogger Wrap-Up:
Week of March 22, 2010

image of copyblogger logo

I know what you’re thinking. Here you thought it was Saturday, and yet there’s a new post on Copyblogger.

So either you’re drunk, or it’s actually a weekday and you stayed home by mistake and now you’re going to get fired and lose the family farm.

Or maybe this is a new feature. Maybe each Saturday, I’m going to run down the week’s posts for you in my own inimitable style so you can see what you may have missed in concise little blurbs.

Think of it as the Readers’ Digest or Cliff’s Notes version of copywriting and content marketing . . . on crack.

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The Difference Between Salad and Garbage

image of carrots

There are worse things in life than death. Have you ever spent an evening with an insurance salesman? ~Woody Allen

You’ve got to feel for insurance salesmen.

They actually rank below used-car salesmen and bloggers on the list of people no one wants to hang out with. With only a slight edge over politicians . . . maybe.

Pushy pitches, cheesy glad-handing, clumsy attempts to build rapport. And all those lame rehearsed messages to move the sale forward. The worst, right?

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The Betty Crocker Secret to Email Marketing
That People Want

Email Marketing 101

You’ve heard it a thousand times: the money’s in the list. If you’re serious about getting results online, you need to build a list of people who are paying attention to you, typically an email list.

So how do you get people to sign up for your email newsletter?

You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer PDF special report or white paper, an exclusive podcast.

Sure, everyone else does that. Because it works.

It works . . . if you do it the right way.

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What Avatar Can Teach You About
Repurposing Your Content

image from the movie Avatar

The entertainment and CGI world has been fawning over the movie Avatar for months, and it seems you can’t watch any entertainment news program without hearing about James Cameron’s groundbreaking 3D epic.

And even if Cameron went home last week without the armful of Oscars he expected, directing the highest-grossing movie of all time probably takes the sting out.

But despite the movie’s brilliant effects and the unique world it creates, you’ll likely feel as if you’ve heard its underlying story before. In fact, you may very well predict the ending about an hour into the film.

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The Power of Confident Writing

image of a sign saying confidence

There’s a wonderful European-style market and bakery in the Oak Lawn area of Dallas. They serve everything from made-to-order salads and sandwiches to chef-prepared, ready-to-eat meals.

But what I love most about the place is the sign on the door when you leave. It’s classic.

The sign doesn’t read “Please Come Again” or “Thank You for Your Business” or some other typical exit sign platitude.

It says . . .

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Give and Grow Rich:
The Power of Focused Generosity

image of boy giving flowers

There are two kinds of people on the Internet: the greedy and the generous.

The greedy want you to pay for everything. Every link is an affiliate link. Every recommendation has a profit motive. The really good content is locked away until you fork over some money.

The generous want to give you everything free.

It never occurs to them that their time or expertise has value. They’re kind, selfless, giving, and (too often) dirt poor.

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