Is Content Marketing Worth the Effort?

image of Rosie the Riveter

We preach it every week.

Attract the right kind of traffic by creating exceptional content.

Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down.

Then use smart copywriting and conversion techniques to turn those raving fans into customers.

No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.

Read More…

How to Build an Audience with Google+ Hangouts

Image of Google Hangouts Player

There is nothing more effective for building your audience than face-to-face communication.

Social media posts can’t compare with the ability to see your audience blink, follow their hand gestures, or witness their eye movements and facial expressions — all key components of what’s been called human media.

Human media is an emerging layer of social media, and it uses real-time video chat technology to help you build a closer relationship with your audience.

Read More…

What’s the Best Way to Backup Your WordPress Website?

Image of the Modern Portfolio Theme by StudioPress

Nearly 14 years ago today, some of the greatest advice in the history of online publishing was dispensed.

Twas May of 1999 when the chart-topping modern day philosopher Terius Gray (better known by his apt stage name ‘Juvenile’), applied his lyrical genius to the Internet, imploring website owners everywhere to “back that thang up.

For those of you not up on the latest slang definitions, “thang,” of course, means “website.”

Read More…

How to Keep Your Audience Reading

Image of J.R. Ewing

Listen …

Just because you got people to read your headline doesn’t mean your job is done.

Nor is your job done if they read the first sentence. Or the second.

This article is a case in point.

I might have hooked you with the headline … intrigued you with the first sentence … lured you with the second, third, and so on, until you and I meet right here, at the ninth.

“Hmm,” I say, kicking a pebble with my shoe. “What to do next?”

I’ve got an idea.

Read More…

Why Quitting May be the Most Profitable Thing You Do This Year

Image of Writing on Blackboard

“I’m not hungry,” I told my grandmother one night at the dinner table.

My stomach was in a knot. Food lost its taste a long time ago, but this was the first time in my 28 years that I’d turned down my grandmother’s meatballs. For an Italian grandson, this kind of behavior can get you condemned.

I had a blank, vacant stare, but my mind was racing a mile a minute. I was obsessed with my business.

More specifically, I was obsessed with finding new customers.

Read More…

Are You a Marketing Artist or Scientist?

Image of Picasso's Guernica

Let’s face it, you already know the answer to that question.

Instinctively, you know whether you belong with the black-clad Bohemians sipping coffee and absinthe in the cool cafes, doodling in your moleskine and staring into space as you dream up your latest creation …

… or whether you’re more at home with the gadget-toting geeks, crunching numbers, running tests, comparing data sets and outputting conclusions robust enough to survive rigorous peer review. 

It’s not a conscious decision or something you can change — you know in your gut which tribe you belong to.

Read More…