3 Powerful Tips for Building Your Business and Career

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A lot of marketing strategies that work for big companies can also work for smaller companies, or even freelancers gutting it out online.

I believe that in today’s world, everyone has to be a world-class marketer in order to stand out and achieve career and business success.

In today’s marketplace, the biggest challenge professionals have is standing out in the crowd, becoming recognized as an authority, and obtaining their dream job.

Tested, proven marketing strategies can help you solve these challenges, whether you think of yourself as a marketer or not.

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When it Comes to Content, Who Cares if there’s an App for That?

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One of the more satisfying aspects of the more than 8 years of publishing Copyblogger has been the renewed praise for email marketing. Misguided pundits had proclaimed it dead for years.

Email, of course, is alive, well, and had never left the building. That’s because email still converts to sales at the highest rate of any online medium, while social media barely registers.

Email may be “old,” but it works.

The other favorite target of the doomsday punditry is the web itself. Specifically, the tried-and-true website.

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Thought Leadership is a Synonym for Attention

I’ve been thinking about thought leadership lately.

Many smart people, including venture capitalist Brad Feld and Marketo cofounder Jon Miller, equate content marketing with becoming a thought leader.

Personally, I’ve never liked the term. It signifies some exalted guru status, and my 15 years of online content marketing suggest something much less exclusive.

Anyone can achieve business authority with content, if they truly want to. I’ve done it in several industries, starting as a complete unknown in each.

Still, when smart people speak, I listen. I decided to dig a little deeper into the concept of thought leadership, especially since I don’t think I’ve ever mentioned it before on Copyblogger.

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Has Google’s Author Rank Arrived?

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In this article I am going to provide a short review of the recent events related to Authorship and Google’s In-Depth Articles feature, and then provide my analysis as to what this means for Author Rank and the birth of “In-Depth Article SEO.”

Back in January of 2013, I predicted that Author Rank would become a real ranking signal during 2013. I wrote in more detail about Author Rank in March of 2013.

In case you haven’t seen Copyblogger’s recent articles about Author Rank, it all started to be something people speculated on when Google announced its rel=author intiative back in June of 2011.

It caused quite a stir in the online publishing world.

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The Return of Audience Optimization

The word optimization is funny, you know? At least how we use it online.

Search engine optimization. Social media optimization. Over-optimization.

(By definition, it’s impossible to over-optimize. Going beyond optimal is no longer optimal. But I digress).

Optimization is a good thing, if you think about it the way copywriters did before the Internet. It wasn’t about algorithms or social sharing button placement. It wasn’t about “big data” beyond what people responded to.

In other words, the optimization of online content is about making it near-perfect for the people you’re trying to reach. Everything else follows, including the all-mighty traffic.

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The Art of Writing Great Google+ Posts

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There’s no denying it: we love Google+.

Sure, we’ve made hay over other social networking sites like Twitter, Facebook, and Pinterest. That’s because it’s smart to be where your audience is … to engage them there, and then direct them back to your own digital property.

But Google+ is something different.

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