So we’ve all done it. We’ve all given away the farm. We’ve satisfied the interest of a reader or buyer by giving away too much information.
It’s a mistake all copywriters make — particularly early in our careers …
See, with physical products, restraint is just part of the deal. Cars, computers, or steak knives. You can’t really start enjoying these items until you buy the product and make it your own.
But when it comes to selling intangible products like software, consultations, or online courses, copywriters often over-educate … and end up giving away the farm.