Think of a story, any story.
How about Cinderella, for instance.
If you remember it, what does that story bring up right away in your mind? If we examine the Cinderella story closely we see three basic elements …
- The sequence
- The suspense
- The roller coaster
I argue that these same elements exist in every great story, and that it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there.
So how do you do it, particularly if you’re not a visionary like Walt Disney?