Research Ain’t Easy (But it’s Necessary)

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Let’s face it — doing research might not be as fun as creating killer headlines, writing the first draft of a genius blog post, or crafting your next irresistible offer.

But solid research is absolutely essential if you truly want to be successful as a content marketer.

When you hear the word “research” in conjunction with content marketing, you might immediately think about keywords (and optimizing your content for search engines using those keywords.)

And yes — keyword research is incredibly important. Mostly because it’s the language of your audience — even if search engines didn’t exist.

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How to Get More Subscribers for Your Email List

Email Marketing 101

Email subscribers are the lifeblood of the online business.

We all know we need them, and we all have specific ideas about how to capture them.

Ethical bribes, free eBooks, special reports, pop-up forms, Internet radio shows.

But if you want to have a truly fantastic conversion rate, you need to look deeper at the mind of the email subscriber.

You need to find out what causes them to hand over their email address to complete strangers.

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8 Strange Rituals of Productive Writers

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Writers and content producers are always looking for a fresh perspective, and sometimes subjects completely unrelated to a niche can send you down a rabbit hole of creative thought.

Robert Bruce recently sent me a stark email with the subject line “Read Me” and a link to a short article about baseball great Ichiro Suzuki and the strange ritual that dictates how he prepares for each game.

At first it seemed weird and unrelated to what we teach at Copyblogger … then the connection came to me in a flash.

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Scribe 4 Integrates with Raven Tools for
Smart Content Optimization

Raven Internet Marketing Tools

When it comes to hardcore competitive research, social media monitoring, and metrics, we love Raven Tools.

Our resident data nerds Tony Clark and Jessica Commins can often be heard singing the praises of the diverse set of online marketing tools that Raven provides.

So we couldn’t be more please to announce that the all new Scribe 4 has been added to Raven as the content optimization solution that complements those other premier tools.

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3 Questions Content Producers Must Answer

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Have you ever read a non-fiction book that was so poorly structured that you couldn’t finish it, because you were constantly confused about what you were supposed to be learning?

I know I have. And I know that my not being able to finish it or not learning whatever I was supposed to wasn’t my fault — it was the fault of the author and their editors.

Learning is a journey. Effective teachers help students navigate that journey smoothly. The major difference between learning on your own and learning from a teacher is the fact that the teacher knows where you need to go and how to help you get there.

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A History of Social Media [Infographic]

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I’m going to let you in on a well-kept secret.

There’s nothing new about “social media.”

Further, most online social sharing still happens outside of social networks.

From the very first email sent by researchers in Switzerland in 1971, to modern sites like Google+ and Pinterest, the Internet, and the valuable content it distributes, have always been social.

The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate.

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