Five Ways to Make Your Email Marketing
Work Better

Email Marketing 101

When I wrote a few weeks ago about making your email so good it can’t be stopped, a few readers wrote to ask for more specifics.

It’s an understandable request, given the percentage of permission-based messages that are being thrown away by email service providers.

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The Most Horrible Blog Post Ever

Horrible

Have you ever felt like your blank screen is having a staring contest with you?

And it’s winning?

You want to get that blog post written — you really do — but the words just aren’t flowing. They’re not even dripping.

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How to Keep Your Email Marketing from
Being Killed Dead

Email Marketing 101

A new study by the email marketing firm Return Path shows that nearly a quarter of the permission-based email sent to Gmail never gets there.

No, I’m not saying it goes to a junk box. Most of it doesn’t get delivered at all. No bounce message. No spam folder. Just . . . gone.

(This is not spam I’m talking about, either. It’s email you asked to get, which Gmail decided not to give to you.)

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Bloggers: Are You Being of Service or
Self Serving?

Service Bell

Writers love metaphors, and one of my personal favorites is the comparison between writing and sports. They’re both something anyone can do, but few can do it at a professional level.

What’s intriguing about the comparison – at least for this writing teacher and novelist turned blogger – is that while hardly anybody with an ounce of sanity who takes up tennis or golf thinks they’ll eventually turn pro at it, just about everyone who has ever darkened the door of a writing workshop or has secretly begun writing a novel has every intention of doing so.

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The Freelance Copywriter’s Unfair Marketing Advantage

Unfair

This week we’ve been focusing on the business of freelance copywriting. There are two good reasons for that.

First of all, the demand for quality online content and copy that converts has exploded in the last several years. And that demand will only grow.

That means a lot of opportunity for freelance copywriters.

It also means copywriters have an unfair advantage when it comes to marketing themselves. Why?

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How To Be 20% Funnier Than You Really Are

Funny

My name is Brandon, and I have achieved blogging success:

  • I live with my wife’s parents.
  • Nobody knows who I am.
  • And I am constantly asked, “When are you getting a real job?”

Thankfully, Twitter needed a Kathy Griffin to join their Angelina Jolies on the Suggested User List. Several months later, I have over a half million people following me. Most of them? They have no idea who I am either.

So why are they still following?

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