How Facebook is Gunning for Google
(And Killing SEO)

Mark Zuckerberg

This weekend, my mother-in-law asked me to enter a life of crime.

Not in the real world, of course – she’d like the father of her grandkids to remain jail-free. No, instead she invited me to play that Mafia game that’s so popular on Facebook.

Not interested in the game, I politely declined. But when my mother-in-law, who has just joined Facebook, becomes part of an online trend, that’s a sure sign that it’s hitting critical mass in the population at large.

Facebook is quickly becoming the immovable object that will soon butt heads with Google’s irresistible force.

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7 Ways You’re Screwing Up
Relationship Marketing

Hugs

Raise your hand if you’ve heard of relationship marketing. Now keep it up if you know what it means.

Lots of hands still up, huh? OK. Fine. You, there. You with the iPhone and the I’m Kind of a Big Deal on Twitter t-shirt. What does relationship marketing mean?

Mmm hmm?

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Do You Know When to Shut Up?

Shut up

There are writers. And then there are writers.

But I was a cartoonist.

Let me take you way back to the year 1988 for a lesson in shutting up.

I was drawing cartoon strips for a very popular newspaper called ‘Mid-Day’. And every day, I’d draw a new strip, and submit it to the newspaper. And since it was back in the days before the Internet, I often had to get on a train, travel 20 miles, and walk for 15 minutes to get to the newspaper office before the 7:30 am deadline.

One day I ran into the editor. And he commended me on my cartoons.

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You’re Boring (But Not Hopeless)

Seth Godin pulled no punches with this pithy Saturday-morning post – You’re Boring. Seth argues that unlike the old days when boring brands could simply buy attention, now the only option for anyone is to “become interesting, noteworthy and yes, remarkable.”

Along those lines, we thought it a good idea to send you back to How to be Interesting by Jon Morrow. Because it’s never too late to stop being boring.

Amazing Blogs: The 1-2-3 Plan
Every Blogger Should Know

1-2-3

There are well over 100 million blogs out there. Why’s anyone going to read yours?

Every keyword phrase, every niche, every topic, every angle has been covered. The competition for attention and traffic is fierce. But there’s still room for your blog . . . if it’s amazing.

A blog is trivially simple to start, but not so easy to keep rolling. There are so many factors — traffic, social media strategy, design, monetization. If you try to absorb everything at once, you’ll be too overwhelmed to keep going.

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9 Ways People Respond to Online Content

Comment

Rajesh Setty has a great guest post over at Lateral Action that could have easily appeared on Copyblogger, so today I’ll send you over there. It’s called 9 Ways People Respond to Your Content Online and it presents a response scale that demonstrates that the more creative your content, the greater overall return you get for your efforts.

It’s good stuff, so check it out. And make sure to leave Raj an exquisite, meaningful comment. :)