The Three Essentials of
Breakthrough Content Marketing

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Your business needs help, fast. Your site isn’t getting the traffic you need. You aren’t converting that traffic to sales. The tactics you used to rely on aren’t working. And the lousy economy means you won’t be able to even give up in disgust and just keep (or go get) a day job.

You want to find your own village of loyal customers, but you can’t seem to capture their attention. And when you do get it, you aren’t closing as many sales as you need to.

You need to know what works today to find customers and persuade them to buy. And the answer to that question is content marketing.

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Take 15 Minutes to Find Your Winning Difference

The unique selling proposition (USP) is one of the cornerstones of marketing. There has to be a reason people do business with you and not someone else – a winning difference that sets you apart and makes you the only real choice.

Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with.

There’s nothing wrong with this approach if it works for you. But if it doesn’t, try throwing it out the window and doing it the cheap and easy way instead.

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5 Steps to Going Viral on Twitter

TwitterBack in 2006 when Brian wrote the Viral Copy report, Twitter didn’t even exist. Now Twitter is a force that any serious web publisher needs to reckon with in order to gain maximum exposure for content.

Twitter is changing the way information spreads online. Links that would have been blogged a couple of years ago are now more often shared via the micro-blogging service instead, which fundamentally changes strategy when trying to get content to spread.

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Are You a Fancy Nancy Writer?

Fancy Nancy

Do you know Fancy Nancy? She’s a rather endearing character for children created by writer Jane O’Connor and illustrator Robin Preiss Glasser.

Fancy Nancy prefers fuchsia to pink, tomes rather than books, and parfaits over boring old ice cream. And, bien sur, if you can say it in French, so much the better. There is nothing so ordinary that Fancy Nancy won’t add sprinkles, ruffles, or glitter to fancy it up.

This is a charming quality in a seven-year-old.

But it’s a fatal one in a copywriter.

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The Amazing Spider-Man Guide to
Responsible Word Power

Spiderman

As all writers know, words are immensely powerful. You can make readers laugh or cry with fewer than a hundred of them. You can part people from their money. You can make someone’s day. You can change the course of lives.

And you don’t have to be Spider-Man to know that “with great power comes great responsibility.” But why not let ol’ Spidey give us some tips for responsible word power?

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Master the 4 Cs of Quality Content to
Create Sparkling Results

Diamond

Most of us know that diamonds are just well-organized carbon. There are 4 Cs that differentiate a fabulously expensive, brilliant diamond from an industrial-grade one:

  • clarity
  • cut
  • color
  • carats

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