The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them)

Image of Cinderella and Her Slipper

Think of a story, any story.

How about Cinderella, for instance.

If you remember it, what does that story bring up right away in your mind? If we examine the Cinderella story closely we see three basic elements …

  1. The sequence
  2. The suspense
  3. The roller coaster

I argue that these same elements exist in every great story, and that it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there.

So how do you do it, particularly if you’re not a visionary like Walt Disney?

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Case Study: How a Self-Published Author and Blogger Negotiated a Six-Figure Traditional Book Deal

Content Marketing Case Studies |
I discovered Torre DeRoche’s fun and exciting blog a few years back, when she was in the process of self-publishing her book, Love with a Chance of Drowning.

Since then, Torre has taken the international publishing world by storm.

Shortly after she self-published her book, Torre was “discovered” by film producers and publishers via social media, and negotiated lucrative book deals with Hyperion (in North America) and Penguin (in Australia). A film adaptation of her story is also in the works.

I’m delighted to report that her book is one of the most fun, inspiring memoirs I’ve ever had the pleasure of reading. Pick it up today, and enjoy the ride.

Today, Torre joins us here for a Copyblogger Case Study, to share her story of love, independent content production, adventure, and fear …

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How to Market a Book if You Have No Audience

Editor’s Note: This podcast is syndicated from Brian Clark’s Entreproducer project.

In this episode of the podcast, Brian Clark and I answer eleven questions that the Entreproducer audience asked about content marketing.

We ran through the challenges of book marketing, as well as circling back around to the big ideas of “starting from nothing” and “building independent media properties,” which I hope will inform your process as you’re out there doing the same.

In this 44-minute discussion, Brian and I answer …

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8 (Easily Avoidable) Ways to Lose Your Prospect’s Trust

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Let’s imagine I arrive at your site — or Google your company — and I’ve got my credit card on the desk in front of me: I’m ready to buy.

But, after a few minutes (or, more likely, a few seconds) I close the browser and make myself a cup of tea … without buying a thing.

I was ready to give you my money. But something I saw on your site gave me serious doubts.

What was it? And how do you fix it?

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Case Study: How a Corporate Consultant Built a Thriving Business with Content

Content Marketing Case Studies |

When I met Jen Waak at a group dinner for women bloggers during the South by Southwest conference, I was impressed with her warm, engaging personality.

Then she stood up from the table and (with Sonia Simone’s help) demonstrated what a good kettlebell swing technique looked like — and I noticed what an amazing athlete she is, as well!

Jen is a smart entrepreneur with a much-needed message. What she teaches is simple, yet powerful — that just because we sit behind desks all day doesn’t mean we can’t also take good care of our bodies, and do everything we can do stay healthy and pain-free.

Let’s dig into Jen’s entrepreneurial story, and find out how agile content creation helped her discover her calling, built her audience, and turned her niche blog into a thriving business …

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How to Find More Content Ideas than You’ll Ever be Able to Create

Image of Medical Drawing of Human Brain

You’ve probably heard this writing advice before: content is king, write 500 words a day, and commit to a regular posting schedule.

It’s frustrating advice because it’s so damned correct that it almost hurts.

The “secret” to enjoying success online has always been about producing great content. But that creates an uncomfortable problem for the small business owner aspiring to dominate his or her industry:

How on earth are you supposed to keep dreaming up great ideas to write about?

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