Think about it.
Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.
At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer.
And as they repeated their stories over and over again, they got under our skin. Through simple stories, these companies won our allegiance and business.