Four Old-School Ways to Thrive in any Economy

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So, how’s the economic meltdown been treating you? Excited about the opportunities, or sick to your stomach worrying about how your bills will get paid?

Exhilarated or freaked out?

Maybe a little of both?

It’s impossible to really see massive change when we’re still in the middle of it. But there are a handful of things you can bank on. One of them is that human nature doesn’t fundamentally change, even though the environment can change radically.

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How a Stay-at-Home Mom Built a Million-Dollar Business (from Her Living Room) through Passionate Online Marketing

Content Marketing Case Studies |

Kelly Lester’s business is hugely successful (she’s on track to make $1.5 million in 2013) and it came straight from the kitchen.

She’s built her brand by working closely with bento bloggers and other diehard fans of her product. And, at the center of her business strategy is a surprising secret — Pinterest.

Kelly needed a solution to one her most pressing problems — she was looking for a quick, easy ways to create healthy, interesting lunches for her three kids. So she developed EasyLunchboxes, a slick, easily washable lunchbox set.

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The Answers to Last Week’s Content Marketing Quiz …

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Last week we published a 10-question quiz to test your content marketing chops.

If you missed it, go back and take the test before reading this!

Below are the answers to those questions, from each corresponding ebook that you’ll find in our free MyCopyblogger resource.

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7 Tips for Creating and Running Your First Membership Site

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Does earning a regular monthly income and a bunch of loyal customers sound good to you?

Let’s make it even better … what if these paying customers could be a great testing ground for your newest service or product ideas?

And better still — what if you had the chance to spend time creating powerful, in-depth content — while getting paid for it over and over again?

Well, this doesn’t need to be a “what if” situation for you …

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Why It’s Not About You (Except When It Is)

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When new entrepreneurs learn about copywriting that works, many think, “Great! Now I can talk about myself in a more compelling way!”

No. Never talk about yourself.

Once you learn this rule, your audience may start paying attention — but if you follow it blindly, your copywriting will lack punch … and it’ll lack a high conversion rate, too.

That’s why you need to learn the following three exceptions to the “Never Talk About Yourself” rule …

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The 5 Things Every (Great) Marketing Story Needs

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Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story.

Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.

Stories are memorable and shareable — and those are two of the most important aspects of the very best content.

So we can all agree that stories matter … but how do you tell them?

What, specifically, makes for a good marketing story?

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