8 (Easily Avoidable) Ways to Lose Your Prospect’s Trust

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Let’s imagine I arrive at your site — or Google your company — and I’ve got my credit card on the desk in front of me: I’m ready to buy.

But, after a few minutes (or, more likely, a few seconds) I close the browser and make myself a cup of tea … without buying a thing.

I was ready to give you my money. But something I saw on your site gave me serious doubts.

What was it? And how do you fix it?

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Case Study: How a Corporate Consultant Built a Thriving Business with Content

Content Marketing Case Studies | copyblogger.com

When I met Jen Waak at a group dinner for women bloggers during the South by Southwest conference, I was impressed with her warm, engaging personality.

Then she stood up from the table and (with Sonia Simone’s help) demonstrated what a good kettlebell swing technique looked like — and I noticed what an amazing athlete she is, as well!

Jen is a smart entrepreneur with a much-needed message. What she teaches is simple, yet powerful — that just because we sit behind desks all day doesn’t mean we can’t also take good care of our bodies, and do everything we can do stay healthy and pain-free.

Let’s dig into Jen’s entrepreneurial story, and find out how agile content creation helped her discover her calling, built her audience, and turned her niche blog into a thriving business …

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How to Find More Content Ideas than You’ll Ever be Able to Create

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You’ve probably heard this writing advice before: content is king, write 500 words a day, and commit to a regular posting schedule.

It’s frustrating advice because it’s so damned correct that it almost hurts.

The “secret” to enjoying success online has always been about producing great content. But that creates an uncomfortable problem for the small business owner aspiring to dominate his or her industry:

How on earth are you supposed to keep dreaming up great ideas to write about?

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6 Simple Steps to Writing Seductive Web Copy

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How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a marketer and copywriter, I’ve studied the seductive techniques that big brands use to win customers.

How does Apple tempt us to part with our hard-earned cash and trade in a perfectly fine iPhone 4 for an iPhone 5?

How did Amazon ever persuade me to read books on a Kindle when I love the look, feel, and smell of real books?

The “secret” to writing seductive web copy is to follow a proven 6-step process.

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Seven Lessons Learned from Three Years of Content Creation

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Life and business are full of lessons if you look for them.

Some you learn the easy way, and some you learn the hard way.

A few years ago, I started creating content for my brand-new site. It wasn’t easy — I didn’t consider myself a writer, so cranking out blog posts on a consistent schedule was daunting at first.

But over the years I’ve become more comfortable with content creation, and I’ve even added to my writing workload. I now write a weekly newsletter, and I write guest posts regularly for some pretty big sites, some of which you may know. 😉

I have learned a few valuable lessons along the way.

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How to Build an Audience that Builds Your Business

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There was a time — not too long ago — when you could solve your sales problems by simply throwing money at television, print, and radio ads.

And that approach can still work … if you’ve got a lot of time and a lot of money.

But even if you do, traditional (interruptive) advertising has lost its mojo. People are dropping out, turning on, and tuning in … to content.

Your potential customers could not care less about how “creative” your ads are … but if you regularly give them the useful, interesting, and relevant content they’re already looking for online, you (and your business) can win.

So, how do you give your prospects what they want?

To answer that very question for you, we’ve built a powerful training resource called MyCopyblogger. When you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course).

Take a quick look at what’s waiting for you …

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