Case Study: How Keyword Research Works in the Wild

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You’ve got a straightforward system for finding keywords that work for you.

You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site.

But you’ve still got some questions about how this research works in real life.

Let’s take this final article in my content marketing research series to walk through a simple case study that explains how one business owner conducted her own keyword research.

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Why Google+ Is the Best Social Platform for Content Marketers

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Play along with me here for a minute.

Imagine some drunk wandering down the sidewalk at 3 in the morning. He’s got a cigarette dangling from his lip and a half-empty beer bottle he’s sloshing around in his hand. He’s alternately singing “Paradise by the Dashboard Light,” kicking the rearview mirrors of parked cars, and sobbing.

He’s a sad sight — until he slips on the ice in front of your house.

You run out and help him to his feet. He thanks you, pinches your cheek, and says, “I love you man.” You hand him his now empty bottle, shove him off, and think that’s the end of it.

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Seven Ways Writers Can Build Online Authority with Google+

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Google was founded on a simple principle — some web pages are more important than others.

How is that importance quantified? Ideally, it’s based on the fact that people think that page satisfies their questions about the topic better than other pages.

Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.

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Check Out What’s Happening at Entreproducer

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I launched Entreproducer one year ago (to the day) as a multimedia email newsletter.

My idea was to — very publicly — lay out the experiences I’ve had running several successful online businesses, profile the entrepreneurs and companies that are pushing digital content innovation, and take a shot at sharing with where I think independent digital media is going.

After doing a bunch of writing over there (and taking a break to get some work done), Robert Bruce and I shifted into audio mode. We missed doing the Internet Marketing for Smart People Radio Show, but we also felt it was time for a slightly different angle on the business of content marketing and DIY digital media.

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How to Build an Audience Using Gamification

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Back in November, Firepole Marketing’s Content Editor made a complete and utter fool of herself.

On purpose.

And she was happy to do it.

She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette Mario Brothers re-enactment) to the dangerous (construct and use web-slingers), to the simply embarrassing (narrate the introduction to an adult film).

Why would they do this? Because they wanted to win.

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How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It)

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

In many ways, this century has mostly been a dark time for online writers.

Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?!

Yes. And no.

Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain later, the importance was placed on the page, which created a nasty race to the bottom as far as writer’s value was concerned.

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