Podcasting is the Andy Warhol of content marketing.
During the 1950s and 1960s, Warhol created a unique story proposition by exploring the link between art and popular culture.
His work was at the forefront of the visual and pop art scene because almost nobody else was doing what he did — and he made much of his best work freely available.
Today, podcasting is the emerging platform for forward-thinking content marketers who want to take advantage of the power of audio.
But just like other content marketing activities, to get the most from your audio content, it’s best to approach it as one important part of an overall content marketing strategy.