Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
You know the drill: another day, another piece of content to connect with your audience.
You churn out post after post, social media update after social media update — typing, typing, typing all the way.
It reminds me a little of this classic Dunkin’ Donuts commercial.
We’ve all felt like Fred the Baker from time to time — dragging ourselves to our keyboards to create yet another readable, but forgettable, post.
What if you could break the “time to make the donuts” cycle with an information-packed piece of content that readers would line up (and sign up) to consume?
You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction.
Easy to say. Not so easy to do.
We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story — a story in which the audience member sees himself or herself in the role of hero while we play the role of mentor.
But how do we get from Point A (the concept) to Point B (the actual story that takes an audience on a transformative journey that results in a transaction)?
You’ll find out on this week’s episode of The Lede.
Content marketing works. This is no longer up for debate.
Granted, there are no shortcuts. You have to publish useful content that stands out above the noise, you have to do it consistently over the long haul, and your content strategy needs to place you into a particular kind of role relative to your audience.
When you do all of this, content marketing works and you give yourself an unfair business advantage.
But there’s one major problem with content marketing.
When I’m not reminiscing about the days of card catalogs and telephone books, I’m busy looking for ways to make my workday easier.
Luckily, for those who get nostalgic like me, you don’t have to completely abandon old-school routines to fit in the contemporary content marketing world.
We now have the luxury of combining classic organizational methods with the latest technologies to stay on top of our crazy schedules and take our online businesses to the next level.
I decided to ask some of the smartest people around — the Copyblogger editorial team — about the tools that help them the most.
A lot of smart writers can’t stand list posts.
What’s a list post? It’s also known as a numbered list post, or a (shudder) listicle, and it’s a post whose headline features a numbered collection of things. This post, for example, is a list post.
There are an awful lot of crummy ones out there. The celebrity sites make frequent use of them (These 17 Celebrities Used to Be Hot, etc.). In fact, all of the CRaP blogs use them liberally.
So it’s natural that a quality-focused content writer (like you) might try to avoid them. But that would be silly. And here’s why: