The Essentials of Web Design That Works

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Raise your hand if your website is designed for little Martian men. Go ahead. Don’t be shy.

Anyone? Anyone? I didn’t think so.

Our sites are created for human interaction. And we human beings — for all our splendiferous variety — share some universal behaviors, no matter where we’re from.

As publishers to the open web, we ignore these behaviors at our peril. What are they?

I thought you’d never ask.

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7 Tips for Falling in Love with Your Blog All Over Again

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You’re trying hard not to show it,
But baby, baby I know it …
You’ve lost that loving feeling …

~The Righteous Brothers

Ever get to a point with your blog and your internet marketing strategy where you’re just … worn out?

The writing that used to thrill you now feels like a chore. Your readers are getting on your nerves. The tedious little tasks are getting to you.

You don’t want to quit … but you do want to get some of that old magic back, the way it was in the early days.

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3 Quick Ways to Find Hidden Guest Blogging Opportunities

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Guest posting is a great strategy for building an audience — no doubt about it.

If you regularly write guest posts for legitimate blogs that feature quality content, your posts can be an amazing source of traffic and inbound links.

Guest blogging just works … when you do it right.

But finding quality guest posting opportunities can be a chore. Everyone who needs guest posting gigs is searching Google for terms like “guest posts.”

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6 Ways to Find an Audience that Hangs on Your Every Word

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What’s one thing content marketers really want?

You want an audience that hangs on your every word.

Loyal fans are the foundation of your business, and they’re the best guarantee of your entrepreneurial success.

You can read a lot of powerful advice on how to build a powerful relationship with your audience. But some nuggets of marketing gold are found in unexpected places — like a live pop concert.

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Why Hunter S. Thompson Would’ve Loved Author Rank (And Why You Should, Too)

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Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.

Are you one of them?

One of the thousands — maybe millions — of faceless web writers toiling away on content that immediately slips into obscurity?

Are you doing what you love for something you hate? Feeling used — even abused — because you are not getting credit for your work?

It’s like a page out of a science fiction novel where people aren’t known by a name, but merely a number.

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9 Ways to Lose the Trust of Your Audience

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Know. Like. Trust.

You know the formula by now. When you accomplish that holy trifecta, you’re well on your way to earning a paying customer. You might even win that customer’s loyalty.

But your readers have very sensitive slime radars.

You don’t even need to be a complete slimeball to discredit your character. Your readers’ trust issues may not trace back to the words you say or write — they could even be inflamed by the stuff you don’t say.

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