Why You’re Too Qualified and Respectful to Produce Great Content

Respect

If you’re like most bloggers, you’re making two huge mistakes with your content. You’re suffering from both qualification and respect when you write.

You’ll need to leave both of those behind if you want to be a successful writer with high conversion rates. The only way to write powerfully is to be bold, and to write boldly you must stop qualifying yourself and being overly respectful.

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The 7 Deadly Sins of Blogging

Bloggng Sins

If you write a blog, the bad news is you have millions of competitors.

The good news is most of them suck.

The same problems come up again and again, keeping bloggers from building a real audience for what they have to say. So how about you? Do you commit one of these seven deadly sins with your content?

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The Ramones’ Guide to Killer Content

Ramones

What could you possibly learn about killer online content from an old 70’s punk band consisting of three chords, four pinheads, and excessive Prince Valiant hair? The answer is: a whole bunch!

“Hey, Ho… let’s Go!” and “Gabba Gabba Hey!” are just two of the iconic chants the Ramones made famous when they exploded onto the scene in 1974.

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Five Ways to Make Your Email Marketing
Work Better

Email Marketing 101

When I wrote a few weeks ago about making your email so good it can’t be stopped, a few readers wrote to ask for more specifics.

It’s an understandable request, given the percentage of permission-based messages that are being thrown away by email service providers.

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The Most Horrible Blog Post Ever

Horrible

Have you ever felt like your blank screen is having a staring contest with you?

And it’s winning?

You want to get that blog post written — you really do — but the words just aren’t flowing. They’re not even dripping.

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How to Keep Your Email Marketing from
Being Killed Dead

Email Marketing 101

A new study by the email marketing firm Return Path shows that nearly a quarter of the permission-based email sent to Gmail never gets there.

No, I’m not saying it goes to a junk box. Most of it doesn’t get delivered at all. No bounce message. No spam folder. Just . . . gone.

(This is not spam I’m talking about, either. It’s email you asked to get, which Gmail decided not to give to you.)

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