6 Tactics That Turn a Blog Into a Business Engine

image of railroad engine from 1927

Somewhere, a business owner is writing a blog post.

She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.

Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.

This is the legend of the lone blogger who climbs the mountain of success one post at a time.

I’m not going to debunk this story.

[ Continue Reading... ]

7 Proven Secrets of High-Converting Checkouts

Joanna Wiebe -- Authority Intensive Speaker

Your checkout is not just bleeding visitors …

It’s a burst artery.

And all those prospects you worked so hard to attract and persuade are gushing out of your site at a mind-boggling rate.

Studies show that 67.89 percent of online shopping carts are abandoned.

To put it in perspective, that’s like walking into a grocery store and seeing seven filled carts just sitting there, abandoned, near the checkout … while only three people walk out with groceries…

But we can fix it.

[ Continue Reading... ]

Does Your Copy Pass the “Forehead Slap” Test?

One of the most repeated rules of writing compelling copy is to stress benefits, not features.

In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase.

This is one rule that always applies, except when it doesn’t.

[ Continue Reading... ]

3 Ways Your Web Design Can Better Connect You to Your Audience

cinemagraph

How do people recognize good web design?

There is a big difference between good and bad design. Many people can identify a good design, but they don’t know what makes the difference.

Most people are not looking at a website and thinking: That website has well-matched serif and sans-serif fonts and a nice usage of white space!

Nope. Only designers think that.

In most cases people just feel like there is something good about it. Maybe it’s that eye-catching font or maybe that vibrant color, but they never actually know for sure.

There is something more to good design than making it just look right.

[ Continue Reading... ]

12 Writing Exercises That Will Transform Your Copy Today

writing exercises

Effective copywriting boils down to one thing: keying into your prospect’s overriding need.

Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need.

The rest of your copy must amplify that need.

When it does, your product emerges as the fulfillment, and it overcomes lethargy, skepticism, and price.

Keep in mind: you can’t create this need. You can only expand on it and bring it into greater focus. You can only channel it into a goal … namely, your product.

But there is a catch.

[ Continue Reading... ]

How the Grinch Stole Your Authority

Every Who
Down in Who-ville
Craved authority a lot …

But the Grinch,
Who lived just North of Who-ville,
Did NOT!

Now, Authority Intensive is not until May,
But your wallet may suffer if the Grinch has his way.

[ Continue Reading... ]