How to Create Effective Content Experiences

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This is the final part of the three-part Adaptive Content series on The Mainframe.

Hosts Tony Clark and Chris Garrett discuss how you can use adaptive content to create richer content experiences that work for attraction, retention, and conversion.

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How to Price Your Product so Your Prospect Says Yes (Yes!)

a pricing strategy to get to yes faster

It was the year 2003.

I was in Australia speaking at my first marketing conference.

Well, not quite. It was billed as a marketing conference, but it was really a pitch-fest. The speakers delivered their speeches, and then sold their products from the podium.

And there was one speaker who literally got people pushing and shoving each other to get his product.

So what caused all the pushing and shoving?

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9 Landing Page Goofs that Make You Lose Business [Infographic]

9 landing page goofs that make you lose business

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?

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How to Boost Your Conversions with Split Testing

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Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements.

And it does not have to be difficult, expensive, or complex to get started.

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Deadly Conversion Busters: How to Fix a Horrible Headline

mn-fixing-bad-headlines

Headlines can make or break your conversions.

How do you craft a headline that works every time?

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Deadly Conversion Busters: How to Craft Your Uniqueness and Stand Out from the Competition

stand-out

How do you get your market to notice, remember, and value you, when there are so many competing and conflicting messages out there vying for their attention?

And why did Tony record this session from within a pillow fort?

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