Deadly Conversion Busters: How to Craft Your Uniqueness and Stand Out from the Competition

stand-out

How do you get your market to notice, remember, and value you, when there are so many competing and conflicting messages out there vying for their attention?

And why did Tony record this session from within a pillow fort?

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Button Boost: How to Label and Design High-Converting Buttons

high-converting-buttons

Your website visitor hovers over your button, deciding whether or not to click. It’s the moment of truth!

There’s a lot more to creating a high-converting button than simply getting the design right. Whether or not that button gets clicked depends on the button label, the text around the button, and even the content on the rest of your website.

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice on creating buttons that work.

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Deadly Conversion Busters: How a Lack of Goodwill Could Be Hurting Your Authority

goodwill-conversion

Goodwill can be the difference between a happy, growing community and a declining audience where you get more unsubscribes than opt-ins.

Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your content.

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Deadly Conversion Busters: How to Make it Easier to Buy

deadly-conversion-busters-1

Are you trying too hard in your sales letters and landing pages?

Which elements are hindering, rather than helping, your conversions?

Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how your efforts might be working against your goals, and how to make it easier for people to buy from you with confidence.

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Split-Testing 101: How to Know Which Words Work

The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain

That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.

Nowadays, we’ve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world won’t help you if you don’t know what to test, or test incorrectly.

To make sure that doesn’t happen to you, I invited Joanna Wiebe of Copyhackers to give us free consulting share her wisdom at the intersection of creative copy and no-nonsense testing.

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Do Lower Prices Lead to More Sales?

Sean D'Souza, speaker at Authority Rainmaker 2015

Let’s say you’re choosing between three photography courses covering similar topics.

The prices are stacked like this:

  • $200
  • $250
  • $2,000

What’s going through your mind right now?

Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses.

If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest.

But that’s not how we’re built as human beings.

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