The #1 Conversion Killer in Your Copy (and How to Beat It)

easy ways to send the trolls away

What makes people almost buy?

What makes them get most of the way there and then drop out of your shopping cart at the last second?

What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?

It turns out there’s a hideous troll hiding under the bridge. Every time you get close to making a sale, the troll springs out and scares your prospect away. Get rid of the troll and your copy will start converting better than it ever has before.

The ugly, smelly, dirty, bad-mannered troll is prospect fear.

And it’s sitting there right now, stinking up your landing page and scaring good customers away.
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3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

hp-conversion-tactics

Ever wondered if those content tips you read a few years back are still relevant today? Hit Publish host Amy Harrison has just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And she wants to share them with you …

Last week, Amy was part of a copywriting panel at the Call to Action Conference in Vancouver. The two-day event was packed with practical, actionable tactics from conversion experts all around the world.

These are the people who know what to do to your landing page, in terms of design and content, to make people want to take action.

Amy has picked her top three takeaways that she thinks you, as a Hit Publish listener, will love, but she’s also linking to more resources on Rainmaker.FM to help you boost those conversion rates.

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How to Get Your Metrics Really Working

mn-zen-metrics-3

In the final part of this series on The Mainframe, hosts Tony Clark and Chris Garrett discuss how to use your tools to apply metrics processes that provide you with the information you need to take action.

And please note: Chris had a bit of audio trouble in this episode. Normal service will resume next week!

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How to Create Effective Content Experiences

mn-content-experiences

This is the final part of the three-part Adaptive Content series on The Mainframe.

Hosts Tony Clark and Chris Garrett discuss how you can use adaptive content to create richer content experiences that work for attraction, retention, and conversion.

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How to Price Your Product so Your Prospect Says Yes (Yes!)

a pricing strategy to get to yes faster

It was the year 2003.

I was in Australia speaking at my first marketing conference.

Well, not quite. It was billed as a marketing conference, but it was really a pitch-fest. The speakers delivered their speeches, and then sold their products from the podium.

And there was one speaker who literally got people pushing and shoving each other to get his product.

So what caused all the pushing and shoving?
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9 Landing Page Goofs that Make You Lose Business [Infographic]

9 landing page goofs that make you lose business

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?
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