3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

black and white image of an invisible man with no face, only a hat and suit

Most people think music is about the notes.

But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition?

Without the silence, you only hear dozens of notes jostling madly into each other, causing a cacophony.

Copywriting is a bit like writing a concerto.

You may believe that copywriting is only about words. If so, you are forgetting about critical, invisible elements that affect whether or not you make a sale.

[ Continue Reading... ]

5 Subtle Writing Strategies That Drive Email Signups

bird eating seeds out of a person's hand

Email subscribers are your protection from Google.

Even Brian Clark agrees with me on that one.

Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

But how do you gain more email subscribers?

You already have so many ongoing content marketing tasks. When it comes to growing your email list, which methods work and which ones are a waste of time?

[ Continue Reading... ]

Easy Design Tricks That Will Lift Your Web Sales

Image of a desk with laptop

Advice about web design, as a rule, either concerns itself with established conventions like “design for humans” or arcane tips such as creating responsive images with the “srcset” attribute.

Tricks of conversion, however, don’t typically appear in the ordinary design presentation …

You know, those little design secrets that make all the difference between something beautiful and something beautiful and profitable.

[ Continue Reading... ]

The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

Buttons are cute, and they’re charming. You can’t be scared of a button.

These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness.

And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. Costing you conversions. Costing you money.

Why?

And what can you do about it?

I invited Joanna, Conversion Copywriter for Copy Hackers, to be the guest on this week’s episode of The Lede so she can answer these two questions for you …

Because Joanna has the answers and the data to back them up.

[ Continue Reading... ]

6 Tactics That Turn a Blog Into a Business Engine

image of railroad engine from 1927

Somewhere, a business owner is writing a blog post.

She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.

Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.

This is the legend of the lone blogger who climbs the mountain of success one post at a time.

I’m not going to debunk this story.

[ Continue Reading... ]

7 Proven Secrets of High-Converting Checkouts

Joanna Wiebe -- Authority Intensive Speaker

Your checkout is not just bleeding visitors …

It’s a burst artery.

And all those prospects you worked so hard to attract and persuade are gushing out of your site at a mind-boggling rate.

Studies show that 67.89 percent of online shopping carts are abandoned.

To put it in perspective, that’s like walking into a grocery store and seeing seven filled carts just sitting there, abandoned, near the checkout … while only three people walk out with groceries…

But we can fix it.

[ Continue Reading... ]