Split-Testing 101: How to Know Which Words Work

The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain

That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.

Nowadays, we’ve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world won’t help you if you don’t know what to test, or test incorrectly.

To make sure that doesn’t happen to you, I invited Joanna Wiebe of Copyhackers to give us free consulting share her wisdom at the intersection of creative copy and no-nonsense testing.

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Do Lower Prices Lead to More Sales?

Sean D'Souza, speaker at Authority Rainmaker 2015

Let’s say you’re choosing between three photography courses covering similar topics.

The prices are stacked like this:

  • $200
  • $250
  • $2,000

What’s going through your mind right now?

Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses.

If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest.

But that’s not how we’re built as human beings.

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Take Your Content Marketing to the Next Level at Authority Rainmaker (And Save)

The “what” and “why” phases of the content marketing revolution are over. To effectively gain and maintain your competitive advantage, you need a clear and concise strategy with the exact tactics to effectively execute.

More than that, you need the best talent you can get. You’re tasked with finding and assessing the right strategic partners, content production pros, and technical resources to optimize the audience experience that builds your business.

Enter Authority Rainmaker. Happening again this year in Denver, Colorado, it’s live content marketing training and networking for real-world results.

There’s an amazing lineup of keynote speakers and presentations from industry experts. There’s a stunning venue. There are parties and networking opportunities galore.

Super Early Bird pricing is now in effect, which saves you $500 off full price. The price goes up on January 15, so don’t wait and pay more.

Give yourself an early holiday gift that pays you back for the rest of your career. Join us May 13-15, 2015 in sunny Denver, Colorado for Authority Rainmaker.

Get all the details here.

A Preview of Rainmaker Professional (And How to Lock in a Steal of a Deal)

In case you missed it, back in September we introduced Rainmaker, the complete website solution for building your online marketing and sales platform. With Rainmaker, you can:

  • Create powerful content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Absorb cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your content and domain to WordPress at any time you choose.

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The ABCs of Landing Pages That Work [Infographic]

The ABCs of Landing Pages that Work graphic

Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what I did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online.

So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?

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Check out the Lineup for Authority Rainmaker: Denver, May 13-15, 2015

Image of Ellie Caulkins Opera House

The photo above is the Ellie Caulkins Opera House in Denver. It’s a world-class hall designed in the lyric style with acoustical excellence, state-of-the-art technology, and clean sight lines, and it’s the venue for our second annual live conference — Authority Rainmaker.

We’re in the Super Early Bird phase of ticket sales, so I want to share with you the extraordinary group of speakers that will be fueling next year’s event experience. You’ll want to grab your tickets now and save $500.

I previously announced our keynote speakers — Daniel Pink, Sally Hogshead, and Henry Rollins (yes, that Henry Rollins). Today I want to highlight each of the industry experts you’ll hear from in this two day, single-track event covering the core topics of Design, Content, Traffic, and Conversion.

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