Collaboration is all the rage these days. It’s implied in many words and phrases we love to hate:
- There’s no “I” in “team!”
- Let’s brainstorm!
And it seems there is no stopping this train. There’s even furniture that encourages collaboration.
Malcolm Gladwell presents a reason for this growing way of thinking: “Innovation — the heart of the knowledge economy — is fundamentally social.”
It’s beyond question that innovation is important for most companies, and if innovation is fundamentally social as Gladwell argues, then the fallout of such a view includes a depreciation of rugged individualism.
In fact, some argue individualism could be dying.
Is the great creative individual a thing of the past?