How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience

stick figure confused by a stock photo

Struggling to find a stock image for your next blog post?

You browse Flickr for ages. You settle on a picture that’s okay. You’d love to hire a professional illustrator, but you don’t have the budget. Not yet.

Sometimes you wonder if a better source of images exists.

What if you could create your own images to clarify your ideas? What if your custom images could make readers smile and draw them closer to you? Images that make you stand out online?

Sound far-fetched?

Read on and we’ll show you how anyone — even you — can draw images. No art school required. No fancy tools necessary.

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This Simple Writing Technique Will Help You Overcome the Inertia of Perfectionism

man and woman sitting on floor writing in lined notebooks

When you have to create fresh topics for your blog each week, sometimes you just feel stuck.

Or maybe you can’t nail down your unique selling proposition that sets your business apart from the competition.

Perhaps you’re still wrestling with ideas for your email autoresponder series.

All of these issues are completely normal for writers who continuously aim to serve their audiences.

Since finding a way into your readers’ hearts and minds is your goal, you can exhaust your brain trying to find that perfect connection. As a result, instead of producing the perfect piece of content, you accomplish very little or nothing at all.

Several years ago, I discovered a writing trick that helps me overcome these types of perfectionism problems.

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The Surprising Spooky Secret to Enduring Success Habits

ghost figure in pumpkin patch with Autumn leaves

Are you addicted to productivity advice?

I was, for a long time. I bought every system, book, and blueprint out there.

I had a very spiffy David Allen-inspired GTD process that was only 642 steps long and took a mere 3 hours a day to implement (during which time I wasn’t actually, you know, getting anything done).

That wasn’t David Allen’s fault, by the way, it was mine. But I don’t think I was alone.

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The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

title card: The Amazingly Simple Anatomy of a Meaningful Marketing Story

Think about it.

Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.

At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer.

And as they repeated their stories over and over again, they got under our skin. Through simple stories, these companies won our allegiance and business.

Tell the right story and you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.

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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

illustration of a brain generating ideas

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.

More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.

Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles.

They’re irresistible. They create massive hits. At their best, they balance style and substance.

They can be relentlessly imaginative. And like John, Paul, George, and Ringo, they can communicate sophisticated ideas to a mass audience.

Yep, they’re lovable. How lovable?

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How to Ignite a Feeling in Your Audience

The Lede Podcast logo

Articulating the goal of content marketing, a wise man once wrote:

You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction.

Easy to say. Not so easy to do.

We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story — a story in which the audience member sees himself or herself in the role of hero while we play the role of mentor.

But how do we get from Point A (the concept) to Point B (the actual story that takes an audience on a transformative journey that results in a transaction)?

You’ll find out on this week’s episode of The Lede.

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