Why Originality Is King, and Why Every Online Business Owner Needs to Embrace It More


Youpreneur.FM host Chris Ducker delves into what it takes to be truly original in online business, why it’s important, and why you don’t need to cut corners in order to create new content.

We are back with another solo show on Youpreneur.FM!

Originality is something many of us have lost touch with, especially in the online world. We’ve forgotten how to set ourselves apart from the crowd, and many have simply ripped off other people’s ideas and content as their own.

On today’s episode, Chris maps out the five reasons why he believes originality is king in today’s online marketplace, why each reason is important, and how you can implement them in your business for greater success.

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11 Insights on Finding a Writing Voice Readers Take Seriously [SlideShare]

11 famous authors help you find your writing voice

This is the trap we typically fall into online:

We survey the landscape, note what our contemporaries and competitors are doing, and do likewise. We might put a small spin on what we see, but we largely end up saying something mild and meaningless to avoid criticism. God forbid if we upset the applecart.

Poppycock. Online, you must upset the applecart. Particularly if your livelihood is on the line.

As my friend Joanna Wiebe said, the attention and sales go to the people who “say something of consequence.” That convinces people to take you seriously.

And I’m not talking about being sensational here. Don’t say something controversial for the sake of controversy.

Instead, dig deep during your research to uncover the hook — the one idea that takes a risk and stands out. The angle, words, or voice in your content marketing that make people take a second look. Even if it is shocking.

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How to Use Humor in Content (Without Looking Like a Clown)


Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode of Hit Publish is for you.

Using humor is a great way to build bridges and tear down barriers with your customers.

More and more, consumers today want to see the “personal” side of a business and light-hearted content is perfect for this.

Even if you don’t think of yourself as a “comedian,” Hit Publish host Amy Harrison has six simple rules to help you test the water (safely) for using humor to win over your customers.

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How Andy Weir (Bestselling Author of ‘The Martian’) Writes: Part One


The New York Times bestselling author of The Martian dropped by The Writer Files to chat with host Kelton Reid about his writing process and the upcoming movie adaptation of his hit book, directed by Ridley Scott and starring Matt Damon (release date October 2, 2015).

The author’s journey to #1 on the New York Times Best Sellers list began as a humble series of blog posts that grew enough interest to demand self-publishing to Amazon. When The Martian’s popularity sky-rocketed, traditional publisher Random House called, and the rest is history.

From software engineer to sci-fi phenom, Andy is a down-to-earth writer and self-described “space nerd,” who still answers all of his fan mail.

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How to Take Extraordinary Action (on Ordinary Things)


Today’s guest on Hack the Entrepreneur is the author of The Brain Audit, a cartoonist, marketing strategist, and brilliant entrepreneur.

A degree in accountancy got him a job at one of the best advertising agencies in the world. This opportunity helped guide him through the world of copywriting, TV commercials, cartoons, as well as graphic and web design.

As the owner of Psychotactics, he writes about marketing strategies, offers business and marketing strategy workshops, and personally advises at 5000bc, his highly sought-after membership community.

In his spare time, he is the host of The Three Month Vacation podcast.

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How to Use the ‘Rule of Three’ to Create Engaging Content

structure your ideas with the rule of three

What’s so magical about the number three?

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

It all comes down to the way we humans process information. We have become proficient at pattern recognition by necessity, and three is the smallest number of elements required to create a pattern.

This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.

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