How to Turn Bland Text into Sparkling Online Content

close-up image of a sparkling sunset

Let me guess …

You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject.

But your writing doesn’t sound like you. At all.

No matter how hard you try, you struggle to find the right words.

You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse.

You’re not a boring old fogie, so why do dull sentences sneak into your content?

You know your writing should be more conversational. But how?

It may seem difficult to write content that’s engaging and seductive. But it really doesn’t need to be so hard.

Let’s have a look at the three steps that turn boring (yawn) sentences into sparkling content.

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The Aggressive Work Ethic of Highly Creative People

image of door ready to be kicked in

Magicians. Curious bunch.

They pull furry mammals out of their hats. Levitate humans. Hide automobiles out of sight.

The great ones make a killing, jet set around the globe, and beat groupies off with a brass-tipped wand.

The not-so-great ones — the average ones — are still amazing.

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The Best of Copyblogger: 2013 Edition

image of alarm clock showing 2014

It’s that time of year again — time for us to look back and pick out our favorite posts from last year.

The editorial team got together and selected the posts that struck us — the ones that made us stop and think, the ones that got us up and writing again, the ones that pushed us to see things in a new way.

Because while we create the blog, we’re also writers — and we need education, advice, and inspiration just like you do.

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The New Year’s Writing Resolution You Can Actually Keep

image of school desks

It’s that time of year again. Time for resolutions, and for all of the skeptics and killjoys who say that resolutions never work.

They certainly can work, but you need to approach them the right way.

Most people fail at resolutions (at any time of year) for two reasons. The first is that they focus on outcomes (“lose 50 pounds”) rather than behaviors. The second is that they try to put massive changes into place all at once. (“I will work out three hours a day,” even though today I work out 0 minutes a day.)

And if you want to become a better writer, so you can reap all those awesome benefits of being a strategic, authoritative content creator, you’re not going to get there by resolving to “be a better writer” this year. Or by promising yourself you’re going to write for six hours a day, every day.

Here’s a more realistic habit you can develop instead — one that will actually get you where you want to go.

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3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy

Theodor Seuss Geisel sitting at his desk

Great copywriters hook readers in word by word, line by line.

Like renowned fiction writers, even children’s book writers, great copywriters know how to make content so addictive, it’s nearly impossible to put down.

They know how to write the kind of copy that can stay with their audience for years.

Let’s add a little bit of this kind of power into your own writing, right now …

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Could Reading Children’s Books Help You Become a Better Business Writer?

I don’t care how old you are — 17 or 70 — as a writer you can benefit from reading children’s stories.

Stories like Madeline, Interrupting Chicken, Henry’s Freedom Box, The Giving Tree, and I Took the Moon for a Walk.

Keep in mind, the reason these are considered “children’s” books is not because of the material.

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