The Write Way to Answer Your Most Pressing Questions

fingers typing on keyboard - a simple ways to access your inner genious

I’m going to go out on a limb here. Because what I’m about to suggest might seem a little crazy.

But it really works.

And I want you to know about this simple habit, because the sooner you adopt it, the sooner you’ll start to see what I discovered.

I stumbled upon this weird (and unexpected) benefit while I was developing a different habit.

Now the habit is a daily practice for me because of the powerful results it produces.

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How Bestselling Author Austin Kleon Writes, Part Two

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New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine, and he stopped by The Writer Files to chat about creativity and the writing life.

Austin is the author of three illustrated books: Steal Like An Artist, Newspaper Blackout, and Show Your Work!. They’re guides The Writer Files host Kelton Reid recommends to all writers seeking insights for tapping into your endless reserves of creativity and innovation.

In addition to being featured on NPR’s Morning Edition, PBS’s Newshour, and The Wall Street Journal, Mr. Kleon speaks about “creativity in the digital age” for organizations as varied as Pixar, Google, SXSW, TEDx, and The Economist.

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How Every Creative Must Think about Marketing and Advertising

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Albert Lasker. Mel Martin. Eugene Schwartz. Robert Collier. Victor Schwab. David Ogilvy. John Caples. Maxwell Sackheim. Bill Jayme.

Copywriters who wrote beautiful copy. Ads that drove results. As David Ogilvy said, “We sell or else.”

This is the point. Advertising comes in two flavors: artistic and mechanical.

One obscures the message and is judged by its originality. It conforms to the principles of art.

The other clarifies the message and is judged by performance. It conforms to principles of copywriting, of advertising.

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Why Clarity Is Crucial in Becoming a Successful Digital Entrepreneur

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In this episode of No Sidebar with Brian Gardner, discover how the Authority Rainmaker conference paved the way to a six-figure line of business for one attendee.

In order to succeed in the business world, identifying and embracing your skills are crucial.

Without them, you run the risk of creating a business that simply fails.

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These 4 Sales Principles Can Improve Anyone’s Writing

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In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when Demian Farnworth was first introduced to the world of direct-response copywriting, he fell in love.

Demian fell in love with the thought of using his writing to influence and persuade people. He also fell in love with the idea of getting rich. (He wanted to be a wealthy snob).

But the road between loving it and actually writing with great skill (and making obscene amounts of money) is a long one.

And Demian had one particularly painful road block that made his journey way longer than it really should have been: he was the poet, but certainly not “the killer.”

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How Bestselling Author Austin Kleon Writes, Part One

wf-austin-kleon-file-one

New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine, and he stopped by The Writer Files to chat about creativity and the writing life.

Austin is the author of three illustrated books: Steal Like An Artist, Newspaper Blackout, and Show Your Work!. They’re guides The Writer Files host Kelton Reid recommends to all writers seeking insights for tapping into your endless reserves of creativity and innovation.

In addition to being featured on NPR’s Morning Edition, PBS’s Newshour, and The Wall Street Journal, Mr. Kleon speaks about “creativity in the digital age” for organizations as varied as Pixar, Google, SXSW, TEDx, and The Economist.

Read More…