This post is by Roberta Rosenberg.
I’ve been dropping hints about this new series for months now, but the time has arrived! Copywriting Maven’s Creative Plan Makeovers are now open for business—your business!
Why the transition from landing pages to creative plans? The reason became glaringly obvious. In many cases, if not most cases, I was offering assistance too late or assistance that couldn’t help a deeply flawed promotion premise.
Everyone loves free stuff, right? Here are three quality things that will make your weekend better, and you won’t even have to open your wallet.
Remember when I mentioned the book The Medici Effect in my content crossroads post? Well, author Frans Johansson has released the entire book online in PDF format on The Medici Effect site. I’d still spring for it in paperback, but at least now you can read as much as you want before you part with any bucks.
Do you:
If you do, then you may be suffering from a writing disorder that affects millions of bloggers worldwide. You might’ve thought you were undisciplined, easily distracted, or a poor writer, but that’s not necessarily true. It might not even be your fault at all.
You could be experiencing MADD: Muse Attention Deficit Disorder.
Do you know what happens down at the crossroads?
Legend has it that Robert Johnson—the most famous of the Delta blues musicians from the 1930s—took his second-hand guitar and went down to the crossroads in the middle of the night. When the young plantation worker returned home, his guitar skills had taken a quantum leap.
The overnight improvement in Johnson’s playing wasn’t just significant; it was supernatural. Something strange happened down at that crossroads.
So, why do we publish all this online content, anyway?
See if this sounds right:
Sounds like what advertising is supposed to do, but doesn’t do so well anymore.
When it comes to writing and other creative work, time management is crucial. For example, I have a certain writing “zone” when I can get the words out, and if I miss it, the day is pretty much shot as far as writing goes.
I just finished reading Time Management for Creative People, a free ebook released by writer and creativity coach Mark McGuinness. It’s a really well done 32-page download that provides practical time management and productivity tips tailored specifically for those performing creative work.
You can get your own free copy at Mark’s blog, grab the PDF directly, or read it online.
