Kill Your Good Ideas

image of a handgun

Why do some people easily get hordes of comments on their blogs and quickly build a massive following, while others struggle?

It’s not because they hit the front page of Digg.

It’s not because they’re super-connected with A-listers.

It’s not even because they’re really smart.

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How Your Emotions Are Strangling the
Life Out of Your Copy

image of a hangman's noose

You battle an insidious enemy every time you sit down to write, and it usually wins.

It squeezes the impact out of your ideas, leaving a limp and lifeless copy carcass laid to rest in your text editor.

It’s your emotional needs filter, and it’s draining the message out of your message.

What’s an emotional needs filter? It’s a filter you’re running your ideas through when you write.

Whenever you feel like you’re taking a risk, an emotional response is triggered. Your emotional needs feel threatened. The filter is engaged, and your bold copy turns into a big puddle of boringness.

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How To End Writer’s Block Forever
(And Make Readers Fall In Love With You)


Think back to the last time you felt the crushing pressure of writer’s block.

When that locked-up feeling of helplessness transformed a blank page (or post) into a terrifying testament to your own private insecurities, what did you do? Did you curse your frozen creativity, try to wrestle an idea out of your head — or worse yet, retreat altogether from the keyboard to escape?

We all have our private ways of handling the freak-out moments that every writer (no matter how prolific) falls victim to. But wouldn’t it be better not to freak out at all? There is a way — and it’s easier than you think.

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How to Stop Making Yourself Crazy
with Self-Editing

stressed out man

Write. Edit. Write. Edit. Edit. Edit. Edit. Write.

Does this sound familiar? If it doesn’t then you’re probably from Mars, because most of us drive ourselves crazy with self-editing when we write.

And it’s not only when writing.

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Don’t Do These 12 Things
When Writing Headlines

stop sign

Sure, we talk a lot about the rules for writing great headlines here at Copyblogger, but what if you’re still doing it wrong? Are there a collection of common mistakes that bloggers and content marketers make with their headlines — mistakes that we can help you overcome?


Fact is, you can get all of the fundamentals right and still end up with a lousy headline. Sometimes, the only way to improve isn’t being told what to do… it’s being told what not to do.

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The Real Secret to Becoming a
Popular Blogger

Popular Blogger

Let’s play pretend for a minute, shall we?

Let’s say you live in an old Italian Market. On your rounds as a door-to-door zucchini salesman, you drop in on two tailors’ shops that are quite different.

The first is run by Roberto Andolini, a very skilled tailor who has a ridiculous mustache and always greets you warmly, asking about your kids and your business. Roberto has a large collection of fountain pens and is always telling you about his latest acquisition.

Each time you see him, he cracks the same joke about making sure to keep the pens away from the clothes he’s tailoring. And each time he tells it, he’s so amused by his own hilarity that he uncorks a big, billowing laugh. You like Roberto very much.

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