Content marketing tools and training.
Rajesh Setty has a great guest post over at Lateral Action that could have easily appeared on Copyblogger, so today I’ll send you over there. It’s called 9 Ways People Respond to Your Content Online and it presents a response scale that demonstrates that the more creative your content, the greater overall return you get for your efforts.
It’s good stuff, so check it out. And make sure to leave Raj an exquisite, meaningful comment. 
The unique selling proposition (USP) is one of the cornerstones of marketing. There has to be a reason people do business with you and not someone else – a winning difference that sets you apart and makes you the only real choice.
Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with.
There’s nothing wrong with this approach if it works for you. But if it doesn’t, try throwing it out the window and doing it the cheap and easy way instead.
What is it that makes you want to slave over an article or a blog post, to get your point across and to have other people read your words? What is it that makes you – or any of us for that matter – want to write?
Imagine that your occupation involves doing what you truly love, regardless of money.
Now imagine you do actually make good money doing what you love.
Let’s face it, unless you’re a trust fund kid or the developer of a Web 2.0 site, money still matters.
Let me tell you two stories.
For the first, we go back to Syracuse, Sicily, in the third century B.C.
Archimedes, a Greek mathematician, physicist, and inventor, was called before the throne to solve a difficult problem. The king had ordered a pure gold crown from the local goldsmith. But when the crown arrived, the king suspected the goldsmith of keeping some of the gold and replacing it with silver. The king asked Archimedes to help him prove it.
Dragging or pushing yourself to the computer? Too many posts starting with an apology for not having been around of late? The joy you first brought to blogging now a distant memory?
Looks like a case of blogger’s block. Don’t worry… there is a cure.
