Warning: Are Your Words Helping
or Hurting Your Business?

image of evergreen branch

Earlier this week we saw a stark lesson in the power of a label when it comes to promoting your business.

Using the right vocabulary is everything when it comes to writing powerful copy. And though I adore words even more than donuts, it was only recently that I realized I had been using some of them all wrong.

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How to Do Less and Get More

Less is More

I’m a big fan of Leo Babauta.

His book, The Power of Less, is required reading for anyone who wants a rewarding life.

But many of Leo’s followers think doing less means, well, settling for less.

I’m here to tell you it can mean achieving much more.

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10 Surprising Books That Will Transform Your Writing

image of antique books

You don’t have to look far to find a list of the best books a writer should read. A benefit for new writers, no doubt.

Unfortunately, those of us who have been around for a number of years often own every book that tends to make these lists.

Not only do we own them, we’ve absorbed them into our bloodstream.

It wouldn’t be so bad if the list changed from year to year.

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The Eminem Guide to Becoming a Writing and Marketing Machine

image of the rapper Emineml

Ten years back, my soon-to-be wife, Cindy, and I first noticed the bombarding beat for Marshall Mather’s “My Name Is.”

“What an ass,” I said as the two of us sat to watch the Grammies a year later. “It’s sad he can sell so many records just by being vile. Really, how much talent can that possibly take?”

“Have you heard the record?” Cindy asked.

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Free Report:
How to Become an Entrepreneur

Lateral Action Report

I’ve written another piece of extended content, this time for Lateral Action. Rather than sending you over there, I’ll just tell you about it here.

It’s a free 31-page PDF report (don’t worry, it reads fast) called The Lateral Action Guide to Becoming a Creative Entrepreneur. It’s probably the most personal I’ve gotten about my history, but it’s still heavy on actionable, real-life examples.

Here’s what you’ll discover:

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Seven Bad Writing Habits
You Learned in School

image of a schoolboy

What is good writing?

Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence. Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve been written by Willie Nelson scores a B (or worse).

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