The “Talk Radio” Approach to Effective Email Marketing

image of on air sign

Most people struggle with email marketing because they think email is … email.

But it’s not.

At least, not when you’re selling online.

When you’re selling with email it’s far more like talk radio than it is sending an email.

What do I mean by this?

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Check Out the New

image of StudioPress

Sometimes your house needs a cosmetic update.

Other times you just want one. This is one of those times.

We recently unveiled a brand spanking new design for our StudioPress WordPress theme shop, and invite you all to head on over and check it out.

If you’ve been over to StudioPress before, you’ll certainly notice the new light and bright look. This is a near top-to-bottom re-imagining of the site design and a stand-alone showcase of what’s possible with the Genesis Framework.

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How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day

Image of red alarm clock

Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising), dozens and dozens of successful ads, and countless articles for well-known publications all over the world.

He did it all by — in his own words — writing only 3 hours a day, 5 days a week.

And he did it in style.

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What Don Draper Knows That You Don’t
About Persuasion and Success

image of actor Jon Hamm as Don Draper

Every writer and marketer could learn a thing or two from Don Draper — the anti-hero of AMC’s hit series Mad Men, which is set in the swinging 60s world of advertising.

Born from dirt, Don is a verbal Superman who uses his unique outlook on life to articulate his way into influence, money, and creative success.

Isn’t that the recipe all us marketing raconteurs are looking for?

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How the Buddha Solved His Marketing Problem

image of the buddha

When you think of the Buddha, you don’t think of marketing.

At least I hope not.

The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money.

But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.

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21 Ways to Create Compelling Content When You Don’t Have a Clue

Sometimes you’re just flat out of ideas.

It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.

This happens to the best of us — even veterans who consistently produce quality content have their off days.

Yet they continue to write.

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