Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising), dozens and dozens of successful ads, and countless articles for well-known publications all over the world.
He did it all by — in his own words — writing only 3 hours a day, 5 days a week.
And he did it in style.
Every writer and marketer could learn a thing or two from Don Draper — the anti-hero of AMC’s hit series Mad Men, which is set in the swinging 60s world of advertising.
Born from dirt, Don is a verbal Superman who uses his unique outlook on life to articulate his way into influence, money, and creative success.
Isn’t that the recipe all us marketing raconteurs are looking for?
When you think of the Buddha, you don’t think of marketing.
At least I hope not.
The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money.
But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.
Sometimes you’re just flat out of ideas.
It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.
This happens to the best of us — even veterans who consistently produce quality content have their off days.
Yet they continue to write.
So you want your online content to get noticed, huh?
Maybe you’re an blogger that aspires to crack into the A-list crowd.
Perhaps you’re a promising author with an irresistible story idea.
Or you may simply be an online freelance writer with big league dreams.
Kudos if you are, because the exploding digital content universe needs you to be at your best.