Check out the Lineup for Authority Rainmaker: Denver, May 13-15, 2015

Image of Ellie Caulkins Opera House

The photo above is the Ellie Caulkins Opera House in Denver. It’s a world-class hall designed in the lyric style with acoustical excellence, state-of-the-art technology, and clean sight lines, and it’s the venue for our second annual live conference — Authority Rainmaker.

We’re in the Super Early Bird phase of ticket sales, so I want to share with you the extraordinary group of speakers that will be fueling next year’s event experience. You’ll want to grab your tickets now and save $500.

I previously announced our keynote speakers — Daniel Pink, Sally Hogshead, and Henry Rollins (yes, that Henry Rollins). Today I want to highlight each of the industry experts you’ll hear from in this two day, single-track event covering the core topics of Design, Content, Traffic, and Conversion.

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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

illustration of a brain generating ideas

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.

More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.

Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles.

They’re irresistible. They create massive hits. At their best, they balance style and substance.

They can be relentlessly imaginative. And like John, Paul, George, and Ringo, they can communicate sophisticated ideas to a mass audience.

Yep, they’re lovable. How lovable?

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How to Make Winning Infographics Without Risk

portrait photo of Salvador Dalí gesturing with his hand

The infographic is the Salvador Dalí of content marketing. By far the most interesting person at the cocktail party.

Who can compete with the thin, longhorn mustache decorated with forget-me-nots? The anteater curled at his feet?

His closest peer, the video, dozes near the crackling fire … slippered feet propped up, face buried in a white beard.

The podcasts, hovering in the shadows, laugh at all his jokes in between sips of sparkling wine.

And the blog posts? Yeah. The blog posts go home to weep themselves to sleep.

The infographic holds court. He is the darling of the content marketing world. For good reason.

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Which of These New WordPress Themes is Right For Your Audience?

Image of Genesis framework on three different devices

Is your website’s design the right fit for the audience you want to attract?

I urge you to do more than simply nod and say “yes.”

Really think about it.

Who are the people who make up your audience? What are their worldviews?

And what specific design elements will allow your visitors to have a human experience on your website — the kind that lays the foundation for them to know you, like you, trust you, and ultimately join your audience?

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3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

black and white image of an invisible man with no face, only a hat and suit

Most people think music is about the notes.

But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition?

Without the silence, you only hear dozens of notes jostling madly into each other, causing a cacophony.

Copywriting is a bit like writing a concerto.

You may believe that copywriting is only about words. If so, you are forgetting about critical, invisible elements that affect whether or not you make a sale.

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Get the WordPress Theme That Gives You an Unfair Business Advantage

preview image of Generate Pro theme

So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy?

This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014.

“That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how to respond. What, exactly, had we done to sell so many tickets so quickly?

“Let me ask our VP of Marketing,” I said. “He’ll know.”

And he did.

“We invited our audience to attend, largely by sending out a few emails,” he said.

Wow. That was a lightbulb moment for me. I’d heard Sonia when she said that your audience is your most valuable asset. But now I got it.

And how do you generate such an audience? Well it’s simple … but not easy:

  1. You create and share useful content over time
  2. You convert readers into subscribers
  3. You make the right design choices that tie it all together

And if it’s email subscribers that you’re after — the kind of engaged subscribers who will help you sell out your first ever live event months before it begins — then Generate Pro is your way to go.

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