How to Design a Book Cover That Sells


If your book cover stinks, your book is not going to sell … period.

We live in a world where first impressions mean everything when it comes to quick browsing/shopping. You’ve got something like a millisecond to get someone interested in your book through your cover.

Are you 100 percent sure your cover is right for your genre? Are you 100 percent sure your cover is using the right imagery and fonts?

If not, you’ll want to listen to this episode of Authorpreneur with master book cover designer Derek Murphy.

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Why Content Creators Should Kiss Their Programmers


Some would say it’s the age of digital content creators. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing.

In this episode of The Lede, Pamela “Battle-Ax” Wilson joins hosts Jerod Morris and Demian Farnworth one more time for this award-winning series (listen to find out why) to help Jerod put Demian in the hot seat.

A couple weeks ago, Demian wrote an article called “The Unstoppable Rise of the Digital Content Creator.” While it’s loaded with some of the best writing this side of Saturn, what can’t be missed is Demian’s central premise: programmers and engineers have paved the road for digital content marketers.

Without these professionals, modern-day content creators would still be forced to develop coding chops or hire someone to do it for them.

Instead, we live in a world where it’s easy to create and share digital content online. But there are still a lot of unanswered questions.

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How to Take Extraordinary Action (on Ordinary Things)


Today’s guest on Hack the Entrepreneur is the author of The Brain Audit, a cartoonist, marketing strategist, and brilliant entrepreneur.

A degree in accountancy got him a job at one of the best advertising agencies in the world. This opportunity helped guide him through the world of copywriting, TV commercials, cartoons, as well as graphic and web design.

As the owner of Psychotactics, he writes about marketing strategies, offers business and marketing strategy workshops, and personally advises at 5000bc, his highly sought-after membership community.

In his spare time, he is the host of The Three Month Vacation podcast.

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3 Resources to Help You Create Remarkable Visual Content

Copyblogger Collection: visual content that surprises and delights

As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird.

But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.

In the current digital marketing landscape, the strategic use of visual content — whether it accompanies text or stands alone — is a smart move as you strive to produce the best experience for your audience.

This week’s Copyblogger Collection is a series of three handpicked articles that will help you learn:

  • How to create simple, captivating drawings
  • How to use images to engage distracted readers
  • How to create a visual brand

As you work your way through the material below, think of these lessons as a mini visual content creation course.

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How to Create a Visual Brand and Fight the Dark Forces

How to Create a Visual Brand and Fight the Dark Forces

Have you seen Star Wars? Of course you have.

My colleagues at Copyblogger are a little crazy about this movie, so when they found out that I had never seen Star Wars, they all freaked out.

The next day, I received a package with the complete trilogy on Blu-ray (the original one, of course) from our Chief Digital Officer, Chris Garrett.

I rushed to my TV set and watched them all at once.

I really enjoyed the films, but the visual branding of the dark forces really held my attention.

What can we learn about building a visual brand from Star Wars?

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Guy Kawasaki on Understanding the Math of Success


Today’s guest on Hack the Entrepreneur popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform.

He is also the author of 13 books, including Art of the Start 2.0 and Enchantment.

His books are used by some of the finest academic institutions and have been New York Times and Wall Street Journal bestsellers.

He gives more than 50 keynote speeches a year on topics such as innovation, enchantment, social media, evangelism, and entrepreneurship. His clients include Apple, Nike, Audi, Google and Microsoft.

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