3 Resources to Help You Create Remarkable Visual Content

Copyblogger Collection: visual content that surprises and delights

As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird.

But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.

In the current digital marketing landscape, the strategic use of visual content — whether it accompanies text or stands alone — is a smart move as you strive to produce the best experience for your audience.

This week’s Copyblogger Collection is a series of three handpicked articles that will help you learn:

  • How to create simple, captivating drawings
  • How to use images to engage distracted readers
  • How to create a visual brand

As you work your way through the material below, think of these lessons as a mini visual content creation course.

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How to Create a Visual Brand and Fight the Dark Forces

How to Create a Visual Brand and Fight the Dark Forces

Have you seen Star Wars? Of course you have.

My colleagues at Copyblogger are a little crazy about this movie, so when they found out that I had never seen Star Wars, they all freaked out.

The next day, I received a package with the complete trilogy on Blu-ray (the original one, of course) from our Chief Digital Officer, Chris Garrett.

I rushed to my TV set and watched them all at once.

I really enjoyed the films, but the visual branding of the dark forces really held my attention.

What can we learn about building a visual brand from Star Wars?

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Guy Kawasaki on Understanding the Math of Success

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Today’s guest on Hack the Entrepreneur popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform.

He is also the author of 13 books, including Art of the Start 2.0 and Enchantment.

His books are used by some of the finest academic institutions and have been New York Times and Wall Street Journal bestsellers.

He gives more than 50 keynote speeches a year on topics such as innovation, enchantment, social media, evangelism, and entrepreneurship. His clients include Apple, Nike, Audi, Google and Microsoft.

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How Pamela Wilson (VP of Educational Content for Copyblogger) Writes

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Award-winning designer and marketing consultant Pamela Wilson — who has helped small businesses and large organizations alike create 
”big brands” since 1987 — stopped by The Writer Files to chat about what it’s like to run the blog at Copyblogger.com and her mission to publish impeccable online content.

As head of the editorial team for Copyblogger Media, she helps guide an abundance of educational content for one of the top content marketing and copywriting sites in the world.

Pamela’s unique point of view comes from the marriage of design, branding, content, and conversion — something she has coined “Customer Experience Design.”

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How to Build a Business that Lets You Live the Life You Want

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Today’s guest on Hack the Entrepreneur is the founder of Design Pickle, a graphic design subscription service that offers unlimited requests and revisions for a monthly fee.

He is also a creative consultant at Digital and Disruptive, where he hosts workshops to help companies rapidly develop marketing or brand strategies.

He is a charitable guy and has been on the board of directors for the Alzheimer’s Association and is the co-founder of One Small Business, which provides entrepreneurial education for young people.

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The (Unfinished) Story of an Accidental Entrepreneur

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On this episode of No Sidebar with Brian Gardner, you’ll hear a story of one creative who followed his passion and built a company without a business plan.

In the journey of every person who wants to build a digital business, there comes a point when you need to make a decision. Usually that decision is surrounded by fear, and in some cases that fear can be crippling.

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