How to Use an Iterative Loop to Dominate Your Niche

How to Use an Iterative Loop to Dominate Your Niche

Here at Rainmaker Digital, we’re riding an iterative loop. It’s how we do business.

We listen, we create, we offer, we improve, and the cycle goes on.

Approaching your content strategy as an iterative loop will help you create useful, in-demand information that serves your customers and builds your business.

Out in the business world, this approach is called design thinking. And design thinking is in the news right now. Harvard Business Review ran a cover story on it this past September. The New York Times featured it earlier this month.

Here at Copyblogger, we’ve been talking about design thinking since 2010.

Design thinking isn’t difficult — it’s just different. It requires a mindset shift that will change the way you create products, content, and customer experiences.

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3 Resources to Help Content Marketers Learn About Smart Web Design

Copyblogger Collection - web design tips for content marketers

I like to snack. I’m a big snacker.

And I like to examine the packaging that houses my snacks. It’s a side effect of being a content marketer.

Recently, I studied the wrapper of a granola bar. One side listed the ingredients, and the other side was white with small, green polka dots.

Polka dots seem upbeat and happy — feelings the manufacturer wants you to have when you eat their granola bar, so that you associate their product with positive emotions and continue to purchase it.

But I have no idea if that was the intention; I’m no design expert.

That’s why I’m going to direct you to distinguished designers who will help you enhance your content with smart and beautiful web design.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to use visual hierarchy to create clear and easy-to-read web pages
  • How to use web design to better connect you to your audience
  • How to know when your web design is done

As you work your way through the material below, think of the following lessons as a mini web design course for content marketers.

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Brian Gardner on ‘Hitting the Wall’ and Pushing Through


Today’s guest on Hack the Entrepreneur is a Starbucks addict, Sarah McLachlan fan, web designer, and digital entrepreneur.

He is a partner at Rainmaker Digital. He is also the Founder of the Genesis Framework for WordPress and StudioPress. In fact, he invented the business of premium WordPress themes.

As you will hear in this episode, he started StudioPress as a side business. He didn’t go full-time with it until long after he was earning more every month from his side business than he was earning yearly as an architect.

He is one of the nicest and most humble people host Jon Nastor has ever had the pleasure to meet, and Jon is so happy to welcome him onto the show today.

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How to Fully Engage Your Readers’ Brains with Images

how to make your images say more

This is an ode to your visual cortex.

It’s a little unsung hero that sits, unassuming, at the back of your brain.

It’s small — almost hidden — but it dominates your senses and creates the world around you.

And it’s hungry.

You see, your visual cortex is fast. It processes visual information faster than the rest of your brain processes words.

That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.

The image you add to your next post, podcast episode, or social media missive may connect with your reader in 13 milliseconds (or less). You’re able to convey meaning before a single word is read.

Images are powerful communicators.

Are you fully engaging your readers’ brains with images? If not, read on. We’re going to talk about how to find, choose, and use images so you can harness their power in all of your content.

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A Sneak Peek at the Redesign of

Here's what's coming in the Copyblogger website redesign

Over the past few months, the team at Rainmaker Digital has been working hard to redesign

We’re creating a new interface that will be easier to read and use. And we can’t wait to show it to you!

The new site isn’t quite ready yet. But in this post, we’re going to give you a sneak peek at what’s coming and why we’re making the changes you’ll see.

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How to Design a Book Cover That Sells


If your book cover stinks, your book is not going to sell … period.

We live in a world where first impressions mean everything when it comes to quick browsing/shopping. You’ve got something like a millisecond to get someone interested in your book through your cover.

Are you 100 percent sure your cover is right for your genre? Are you 100 percent sure your cover is using the right imagery and fonts?

If not, you’ll want to listen to this episode of Authorpreneur with master book cover designer Derek Murphy.

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