Content marketing tools and training.
The last time you got into your car, did you notice if your wheels were properly aligned?
My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway?
But it’s an important question. Wheels being out of alignment can decrease gas mileage, reduce the longevity of tires through uneven wear, and make handling the car more difficult.
You might even say that it can cost you in traffic.
The same is true for your website.
Raise your hand if your website is designed for little Martian men. Go ahead. Don’t be shy.
Anyone? Anyone? I didn’t think so.
Our sites are created for human interaction. And we human beings — for all our splendiferous variety — share some universal behaviors, no matter where we’re from.
As publishers to the open web, we ignore these behaviors at our peril. What are they?
I thought you’d never ask.
Through superior flexibility and excellent quality, WordPress shed the label of mere “blogging” software long ago.
It’s become an indispensible content publishing platform for millions of real businesses and talented writers and thinkers across the web.
Chances are, it’s even powering your website, which makes the infographic you’ll find below indispensible.
If you’re running your site on WordPress there’s a chance you’re running into certain errors that can make you look, well, just a little bit silly.
Click, click, click. Your ideal customer has eleven tabs open, and is flipping through them, trying to find some information.
Will he stop at your site? Or will he click and make it disappear?
What’s stopping him from ditching your site altogether?
He’ll make up his mind about the quality of your information before he’s even read it, and it will be based on his gut reaction to your website’s design.
If it doesn’t pass muster, he may never read your words. He’ll hover over that big X on the browser, click it, and make your site go away. How can you invite him in and keep him there?
In case you’ve been living in a mountain cave in Bhutan for the past couple of months, Pinterest is a relatively new social networking site that allows users to create online image collages, then quickly and easily share those collages — called “pinboards” — with other Pinterest users.
It’s fun, easy, and catching on like wildfire right now.
Part of Pinterest’s appeal is that it’s beautiful. Enter the lovely world of Pinterest, and all the troubles of your day-to-day life just seem to slip away in a stream of perfect little black dresses, baby otters, and cherubic children who never seem to get dirty or mouth off to their parents.
Raise your hand if this sounds familiar …
You meet someone and they say all the right things. They’re full of compliments and accolades.
Except, something bugs you about them. Their words don’t quite match their actions. They can be forgetful, and even mean. Eventually, the glow wears off, and you see them for who they really are. It’s not what people say, it’s what they do that makes a relationship work.
And that’s how it is with your hosted WordPress website, especially if you’re just getting started.
