3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

black and white image of an invisible man with no face, only a hat and suit

Most people think music is about the notes.

But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition?

Without the silence, you only hear dozens of notes jostling madly into each other, causing a cacophony.

Copywriting is a bit like writing a concerto.

You may believe that copywriting is only about words. If so, you are forgetting about critical, invisible elements that affect whether or not you make a sale.

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Get the WordPress Theme That Gives You an Unfair Business Advantage

preview image of Generate Pro theme

So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy?

This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014.

“That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how to respond. What, exactly, had we done to sell so many tickets so quickly?

“Let me ask our VP of Marketing,” I said. “He’ll know.”

And he did.

“We invited our audience to attend, largely by sending out a few emails,” he said.

Wow. That was a lightbulb moment for me. I’d heard Sonia when she said that your audience is your most valuable asset. But now I got it.

And how do you generate such an audience? Well it’s simple … but not easy:

  1. You create and share useful content over time
  2. You convert readers into subscribers
  3. You make the right design choices that tie it all together

And if it’s email subscribers that you’re after — the kind of engaged subscribers who will help you sell out your first ever live event months before it begins — then Generate Pro is your way to go.

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Pamela Wilson Is Now Working With the Copyblogger Team

Designer and business educator Pamela Wilson

I am so pleased to announce that Pamela Wilson is going to be working with the Copyblogger Media team on some cool new projects.

You may know Pamela from her many Copyblogger posts, or from her business, Big Brand System, where she gives out lots of great business and design advice to help business owners look more professional, cohesive, and successful. She’s an award-winning graphic designer and marketing consultant who’s been helping small businesses and large organizations create “big brands” since 1987.

Pamela also has a real gift for taking complex marketing tasks and breaking them into easy-to-understand sequences.

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Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers

woman taking iPhone photo

If you have kids — or if you’ve ever been around kids — you’ve heard the sound before.

It’s a noise that’s somewhere between the cry of a lost wolf cub and the wail of a nearby car alarm. It’s one of the most annoying sounds you’ll ever hear.

It’s the ear-piercing cry of a child who has been over-stimulated.

The angelic child becomes a hot mess of whiny, clingy neediness.

If you’re the adult in charge and you manage to keep a cool head, you say something like, “Calm down. I don’t understand what you need. Use your words.”

And sometimes it works. It stops children long enough to engage their brains rather than just their emotions, and they are able to communicate what they need.

As consumers of information online, we’re a little like that over-stimulated child.

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The 8 Types of Images That Increase the Psychological Impact of Your Content

Close-up images of old school cameras

The importance of using images in blogging goes far beyond “looking nice.”

It’s actually deeply psychological.

For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text.

And visuals, when they complement your text, help your message connect: 40 percent of people will respond better to visual information than to text.

Read on to learn about the eight most effective types of images, and where to find them online.

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AWeber Now Offering 7 Beautiful, StudioPress-Inspired Email Templates

studiopress-themes1

How do you design an email template that looks and feels like your own website design?

Sounds like it would be hard to do, doesn’t it?

You either need to be a whiz with code, or you need to find an email marketing service that just so happens to have templates that look and feel like your website. Not very likely.

Until now … because AWeber decided to do something about it.

Many of our StudioPress customers now have an email marketing option that will seamlessly extend their website’s branding into their email communication …

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