How Our Obsession With Greatness Kills the Ability to Do Good Work

obsession-kills

The pressure to be great — well, so great that it cripples us — injects us with expectations that are typically unrealistic.

We spin our wheels trying to write that epic post. But we have a tendency to measure ourselves up so inadequately to those we admire — so much so that, in the end, we don’t write anything.

It’s okay to focus on being great, but not at the expense of being good. You can’t reach the summit unless you start at the base of the mountain.

Read More…

A Simple Content Marketing Strategy for Creative Folks

man with glasses working on laptop on yellow couch

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.

Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?

Read More…

Will Your Website Survive the Upcoming Google Mobile Penalty?

how smart marketers are protecting their websites

You are standing in a booth. People are lined up, handing you money in exchange for a small book. This lasts, with little let up, for most of the day. At sundown, you tuck your money in a backpack and head home.

This has been your life for the last two years. Business has been good, so there was no reason to suspect anything would be different the next day.

Except there was.

You show up to your little booth, and wait. Occasionally, a customer trickles in, but otherwise you are alone. Around lunchtime, you peer down the lane. A few stalls seem to have a steady stream of customers. But not many.

You look at the calendar. It is April 21, 2015. You scratch your head and wonder if tomorrow is going to be same.

Read More…

How Establishing an Online Persona Can Impact Your Business

online-persona

Knowing how to position yourself is key to being successful. Those who get it right are great examples of what to do and what not to do.

What would you do if you only had one shot at writing your social media bio — if you were limited to saying all that you wanted to about yourself in 140 characters or less.

Fortunately for us, there’s an “edit” button that allows us to continuously update the things we want to say about ourselves. It gives us the freedom to be “lots of things” and present them as we see fit.

Read More…

How a Minimalist Design Made an Unexpected Impact on Book Sales

no-sidebar-results

Once in a while, you make a decision that affects your business and 100 percent of your revenue stream.

Such was the case with Joshua Becker of Becoming Minimalist, except that he had someone else to share the blame with when things fell apart — Brian Gardner.

Nearly a year ago, Brian redesigned Joshua’s website, and along the way Brian insisted he remove the sidebar … which was where Joshua was selling his books. In the spirit of minimalism, they felt it was necessary, and the impact it had was something neither one of them expected.

Read More…

Images: How to Find and Choose High-Impact Photos

find-good-photos

Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post?

Let’s start with the bad news: a terrible stock photo is worse than no photo at all.

The good news? There are more free stock photos available now than ever before!

But you have to know where to look. And you need to understand a little about image licensing, like the difference between free, royalty-free, and Creative Commons license terms. Or else that photo you use could land you in legal trouble.

Read More…