Pamela Wilson Is Now Working With the Copyblogger Team

Designer and business educator Pamela Wilson

I am so pleased to announce that Pamela Wilson is going to be working with the Copyblogger Media team on some cool new projects.

You may know Pamela from her many Copyblogger posts, or from her business, Big Brand System, where she gives out lots of great business and design advice to help business owners look more professional, cohesive, and successful. She’s an award-winning graphic designer and marketing consultant who’s been helping small businesses and large organizations create “big brands” since 1987.

Pamela also has a real gift for taking complex marketing tasks and breaking them into easy-to-understand sequences.

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Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers

woman taking iPhone photo

If you have kids — or if you’ve ever been around kids — you’ve heard the sound before.

It’s a noise that’s somewhere between the cry of a lost wolf cub and the wail of a nearby car alarm. It’s one of the most annoying sounds you’ll ever hear.

It’s the ear-piercing cry of a child who has been over-stimulated.

The angelic child becomes a hot mess of whiny, clingy neediness.

If you’re the adult in charge and you manage to keep a cool head, you say something like, “Calm down. I don’t understand what you need. Use your words.”

And sometimes it works. It stops children long enough to engage their brains rather than just their emotions, and they are able to communicate what they need.

As consumers of information online, we’re a little like that over-stimulated child.

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The 8 Types of Images That Increase the Psychological Impact of Your Content

Close-up images of old school cameras

The importance of using images in blogging goes far beyond “looking nice.”

It’s actually deeply psychological.

For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text.

And visuals, when they complement your text, help your message connect: 40 percent of people will respond better to visual information than to text.

Read on to learn about the eight most effective types of images, and where to find them online.

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AWeber Now Offering 7 Beautiful, StudioPress-Inspired Email Templates

studiopress-themes1

How do you design an email template that looks and feels like your own website design?

Sounds like it would be hard to do, doesn’t it?

You either need to be a whiz with code, or you need to find an email marketing service that just so happens to have templates that look and feel like your website. Not very likely.

Until now … because AWeber decided to do something about it.

Many of our StudioPress customers now have an email marketing option that will seamlessly extend their website’s branding into their email communication …

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The 3-Step Journey of a Remarkable Piece of Content

Image of a person hiking in Norway

You know it when you’ve read it.

It’s that blog post, article, video, or speech that changes you.

It touches you. You are so affected by its message you can’t help but share it.

We’ve all experienced content like this. But do we know how to create it? That’s the question. Because consistently creating remarkable content over time is what it’s all about.

You’re aiming to create content that makes people pay attention, think, and feel.

I believe that remarkable content takes a three-step journey.

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Should Your Site’s Design Be Sexy or Smart?

Image of a Subaru ad at a card dealership that says Sexy is the New Smart

This might surprise you. (It surprised me.)

Since being released in February, Parallax Pro has been the top-selling child theme for Genesis.

No, that’s not what is surprising.

Parallax Pro is a gorgeous theme and the web is smitten with parallax effects. (Plus, the worst fears about parallax are unfounded.) Its enormous sales numbers are expected.

It is sexy — interesting, appealing, exciting. And sexy sells.

Now the surprise.

Would you believe that Executive Pro and Enterprise Pro — two child themes for Genesis that seem to revel in being decidedly unsexy — are also among the best sellers in the StudioPress portfolio?

Believe it.

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