Take Your Content Marketing to the Next Level at Authority Rainmaker (And Save Money)

The “what” and “why” phases of the content marketing revolution are over. To effectively gain and maintain your competitive advantage, you need a clear and concise strategy with the exact tactics to effectively execute.

More than that, you need the best talent you can get. You’re tasked with finding and assessing the right strategic partners, content production pros, and technical resources to optimize the audience experience that builds your business.

Enter Authority Rainmaker. Happening again this year in Denver, Colorado, it’s live content marketing training and networking for real-world results.

There’s an amazing lineup of keynote speakers and presentations from industry experts. There’s a stunning venue. There are parties and networking opportunities galore.

Super Early Bird pricing is now in effect, which saves you $500 off full price. The price goes up on January 15, so don’t wait and pay more.

Give yourself an early holiday gift that pays you back for the rest of your career. Join us May 13-15, 2015 in sunny Denver, Colorado for Authority Rainmaker.

Get all the details here.

10 Essential Tips for Creating Mobile-Friendly Emails

three people, each holding and looking down at a different mobile device

Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops.

It seems that every other week a new study cites an overwhelming number of people who read emails on their mobile devices — 51 percent according to Litmus66 percent according to Movable Ink.

The numbers vary, but the savvy content marketer knows that overlooking mobile-friendly emails is a big mistake.

Your job is to not only get your emails opened and read, but also to make your customers’ experiences just as strong as if the messages were opened on laptops or desktops.

Do you know how to make that happen?

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A Preview of Rainmaker Professional (And How to Lock in a Steal of a Deal)

In case you missed it, back in September we introduced Rainmaker, the complete website solution for building your online marketing and sales platform. With Rainmaker, you can:

  • Create powerful content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Absorb cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your content and domain to WordPress at any time you choose.

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Check out the Lineup for Authority Rainmaker: Denver, May 13-15, 2015

Image of Ellie Caulkins Opera House

The photo above is the Ellie Caulkins Opera House in Denver. It’s a world-class hall designed in the lyric style with acoustical excellence, state-of-the-art technology, and clean sight lines, and it’s the venue for our second annual live conference — Authority Rainmaker.

We’re in the Super Early Bird phase of ticket sales, so I want to share with you the extraordinary group of speakers that will be fueling next year’s event experience. You’ll want to grab your tickets now and save $500.

I previously announced our keynote speakers — Daniel Pink, Sally Hogshead, and Henry Rollins (yes, that Henry Rollins). Today I want to highlight each of the industry experts you’ll hear from in this two day, single-track event covering the core topics of Design, Content, Traffic, and Conversion.

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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

illustration of a brain generating ideas

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.

More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.

Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles.

They’re irresistible. They create massive hits. At their best, they balance style and substance.

They can be relentlessly imaginative. And like John, Paul, George, and Ringo, they can communicate sophisticated ideas to a mass audience.

Yep, they’re lovable. How lovable?

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How to Make Winning Infographics Without Risk

portrait photo of Salvador Dalí gesturing with his hand

The infographic is the Salvador Dalí of content marketing. By far the most interesting person at the cocktail party.

Who can compete with the thin, longhorn mustache decorated with forget-me-nots? The anteater curled at his feet?

His closest peer, the video, dozes near the crackling fire … slippered feet propped up, face buried in a white beard.

The podcasts, hovering in the shadows, laugh at all his jokes in between sips of sparkling wine.

And the blog posts? Yeah. The blog posts go home to weep themselves to sleep.

The infographic holds court. He is the darling of the content marketing world. For good reason.

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