How to Leverage the Power of the Kindle Ecosystem to Build Your Business

Image of Amazon's Kindle Paperwhite

As if you’re not doing enough.

You have a website. You update your blog once a week. You’re growing your email list. And you try to maintain some presence on Facebook, Twitter, and Google+.

Why the heck would you worry about Amazon and Kindle?

I used to hold the same opinion.

I liked the idea of writing a book. Who doesn’t want to be a published author?

But having to format, launch, and promote a Kindle book didn’t sound appealing at all. And apart from the snob factor of being an author, I couldn’t see how producing a book could be a valuable use of my time.

Could it seriously generate business leads?

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Why You Need to Become an “Independent Publisher”

Image of Old Books on Shelf

If you’re thinking about writing a book, you should be thinking about self-publishing it.

More and more established writers are choosing the independent path. In fact, the number of independently published titles tripled between 2006 and 2011.

There are many reasons for this change, including retaining artistic direction, a higher percentage of profits, and the increasing lack of editorial and marketing support offered by traditional publishing houses.

But that’s just the tip of the iceberg …

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21 Things You Need to Know About Self-Publishing 2.0

Image of James Altucher eBook Cover

I wanted to write a book because I thought it would make me attractive to women. I thought it would make me attractive to future employers.

I also thought — maybe — I would make a lot of money. I would stand in the shower and count how much money I was going to make from every book.

I would be a WRITER!

I’ve published ten books. I wrote five with traditional publishers (Wiley, Penguin, HarperCollins). I self-published five. I’ve sold hundreds of thousands of copies of my books. I’ve had ten million visits on my blog since I started it in 2010.

None of those things happened.

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How to Use Ebooks Strategically and Reach Your Content Marketing Goals

Image of Stacks of Books

Have you written an ebook yet?

Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income.

Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.

Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals …

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Start Your Engines: It’s Time for the
Copyblogger EBookWriMo Challenge!

image of typewriter

As you know, we’re all about smart content marketing here.

And an ebook is a nifty little piece of content marketing that can get you all kinds of things for your business. It can generate traffic, earn you some links, get social sharing love … you can even package it up and sell it as a product.

An ebook can be a fantastic distillation of your topic wisdom and the unique contributions you can make to your audience.

It’s all a wonderful thing … except for the whole writing the ebook part.

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Last Day to Grab Our New Content Marketing Ebook Without Registration

image of scribe ebook cover

Heads up, today’s the last day to download our free 22-page content marketing ebook without registering first.

I wrote this piece to explain the integrated process of content + social + search as an introduction to an entire series of in-depth follow-up ebooks, seminars, and other educational resources.

There’s no charge … and no email address required until the end of the day. So go grab it, and if you like what you see, register for access to the entire ebook series that follows (link at the end of the book).

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