How to Use Ebooks Strategically and Reach Your Content Marketing Goals

Image of Stacks of Books

Have you written an ebook yet?

Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income.

Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.

Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals …

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Start Your Engines: It’s Time for the
Copyblogger EBookWriMo Challenge!

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As you know, we’re all about smart content marketing here.

And an ebook is a nifty little piece of content marketing that can get you all kinds of things for your business. It can generate traffic, earn you some links, get social sharing love … you can even package it up and sell it as a product.

An ebook can be a fantastic distillation of your topic wisdom and the unique contributions you can make to your audience.

It’s all a wonderful thing … except for the whole writing the ebook part.

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Last Day to Grab Our New Content Marketing Ebook Without Registration

image of scribe ebook cover

Heads up, today’s the last day to download our free 22-page content marketing ebook without registering first.

I wrote this piece to explain the integrated process of content + social + search as an introduction to an entire series of in-depth follow-up ebooks, seminars, and other educational resources.

There’s no charge … and no email address required until the end of the day. So go grab it, and if you like what you see, register for access to the entire ebook series that follows (link at the end of the book).

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How to Beat 7 Common Self-Publishing Fears

image of walt whitman, self-publisher

Maybe you’ve watched other bloggers launch their ebooks, and you want to do the same — but something’s holding you back.

You probably already know the benefits of publishing an ebook …

  • Establishing yourself as an expert author
  • Finally making real money from your blog
  • Creating a low-priced product to draw new customers in

You keep telling yourself that you will write an ebook someday … just not yet. And it’s almost certainly the case that one of the seven common fears in this article is holding you back.

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