How to Turn Bland Text into Sparkling Online Content

close-up image of a sparkling sunset

Let me guess …

You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject.

But your writing doesn’t sound like you. At all.

No matter how hard you try, you struggle to find the right words.

You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse.

You’re not a boring old fogie, so why do dull sentences sneak into your content?

You know your writing should be more conversational. But how?

It may seem difficult to write content that’s engaging and seductive. But it really doesn’t need to be so hard.

Let’s have a look at the three steps that turn boring (yawn) sentences into sparkling content.

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How to Write Damn Good Sentences

Well look at that.

Can you believe this is already the fourth installment in our 11-part series on the essential ingredients of a blog post?

Time sure does fly when you’re having pure podcasting fun … and churning out a new bite-sized episode each week.

We’ve already explained how to write a magnetic headline, discussed how to nail your opening, and (hopefully) convinced you about the importance of using persuasive words.

Today, we take it one step further.

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7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post

image of Antelope Canyon by Moyan Brenn

I don’t get it.

When you find an article that is helpful or empathetic to your situation, you want to comment on it and share it with your friends.

You probably do the same when you find an article that is offensive.

What do both of those scenarios have in common? You understand the message the writer intended to convey … or at least you think you do.

So chances are good that the writer proofread the piece with meticulous focus and a creative spirit.

Wait, creativity and proofreading can go together?

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Michael Stelzner on Capturing Emails and Committing to Quality

From nothing to Technorati’s #1 business blog in a little over four months.

That’s quite a story.

It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked.

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30 Quick Editing Tips Every Content Creator Needs to Know

Image of a Red Pencil

Inbox 0: in a bad way.

Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience?

If you think your articles are top-notch, but there’s a lonely tumbleweed blowing through your barren website, it may be because you’re just a writer.

You heard me, Gloria.

If everybody wants you, why isn’t anybody calling? Once you create a blog or email newsletter, you need to also actively take part in its evolution.

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The Art of Finding Ideas

image of humphrey bogart and maltese falcon

Every writer who has ever lived has lusted after ideas.

Where are they, how do I get them, and how do I keep them coming?

If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun.

Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas.

So, relax.

But the page is not going to write itself, is it? Where then do we turn for ideas that work, ideas that move, ideas that persuade?

In short, we steal them.

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