Guest Posting Best Practices From Copyblogger’s Guest Post Gatekeeper

gate opening to a property

Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list.

Five years later, I achieved my goal.

So, how did I spend the time between making my list and May 23, 2013 when my first blog post appeared on Copyblogger?

Rigorously practicing my writing, of course.

Although I had high hopes of guest posting for Copyblogger during the early stages of my online copy editing business, it was my rejection from Copyblogger that shaped my subsequent guest posting success.

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How to Spot the Weakest Part of Your Blog Post (and What to Do About It)

a close-up image of a man looking through binoculars

What does a rough draft of a blog post have in common with all the other blog posts by all the other content creators in your niche?

Too much.

I’m sure you’re aware that there are countless other writers musing about the same ideas you are, and in similar ways.

The goal of a typical first draft is to transform your scattered thoughts into a cohesive article that explains a topic to your target audience. But why should readers choose your content over another writer’s work?

If you don’t take the time to revise your rough draft in a way that shows you are an authority, and that you have a solution that isn’t available anywhere else, they won’t.

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5 Tips for Turning Drab Information Into a Tantalizing Tutorial

Reading Man Detail, George F. Fishman's 1991 Mosaic Faces Of Flower Avenue (Silver Spring, MD)

Sigh.

Ever read a tutorial that was sooooo boring your mind kept wandering off?

Or perhaps you even fell asleep?

Tutorials can be mind-numbingly dull.

But why?

Why are many how-to articles so monotonous and drab?

With a little effort and a few simple tricks, even the most boring topic can be turned into an inspirational tutorial.

When you share your expertise in an enchanting way, your authority rises quickly. People will love sharing your content. And they’ll be knocking on your door to learn from you.

Sound good?

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How to Turn Bland Text into Sparkling Online Content

close-up image of a sparkling sunset

Let me guess …

You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject.

But your writing doesn’t sound like you. At all.

No matter how hard you try, you struggle to find the right words.

You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse.

You’re not a boring old fogie, so why do dull sentences sneak into your content?

You know your writing should be more conversational. But how?

It may seem difficult to write content that’s engaging and seductive. But it really doesn’t need to be so hard.

Let’s have a look at the three steps that turn boring (yawn) sentences into sparkling content.

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How to Write Damn Good Sentences

Well look at that.

Can you believe this is already the fourth installment in our 11-part series on the essential ingredients of a blog post?

Time sure does fly when you’re having pure podcasting fun … and churning out a new bite-sized episode each week.

We’ve already explained how to write a magnetic headline, discussed how to nail your opening, and (hopefully) convinced you about the importance of using persuasive words.

Today, we take it one step further.

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7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post

image of Antelope Canyon by Moyan Brenn

I don’t get it.

When you find an article that is helpful or empathetic to your situation, you want to comment on it and share it with your friends.

You probably do the same when you find an article that is offensive.

What do both of those scenarios have in common? You understand the message the writer intended to convey … or at least you think you do.

So chances are good that the writer proofread the piece with meticulous focus and a creative spirit.

Wait, creativity and proofreading can go together?

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