3 Editing and Proofreading Lessons to Help You Elevate the Quality of Your Content

Copyblogger Collection - build authority with careful quality control

Let’s compare bland content to plain bread.

Plain content bread isn’t going to build an authority sandwich for your business; it’s fairly easy to produce and many other places offer it.

Editing and proofreading are the peppercorn-crusted turkey and applewood-smoked bacon you need to layer on top of your plain content bread.

With peppercorn-crusted turkey and applewood-smoked bacon (and maybe even some Dijon mustard or horseradish mayonnaise), you’re able to craft an engaging experience for readers — something savory, a little spicy, and more robust than all the other plain content bread out there.

Building an audience is hard work because you have to offer people an experience they don’t get anywhere else. The winning details that make your content a go-to resource can emerge during the time you take to edit and proofread.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to objectively review your own writing
  • How to transform your content into persuasive and shareable works of art
  • How to catch more writing mistakes with an underutilized proofreading trick

As you work your way through the material below, think of the following lessons as a mini editing and proofreading course.

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4 Delightful Editing Tips to Make Your Words Dazzle and Dance

how to create excellence through editing

Do you ever read back a draft of your writing and wonder what happened?

Red-cheeked, you thought your draft was complete. You felt excited. Brimming with enthusiasm. You knew it … this was going to be superb. Probably your best-ever blog post. Yay!

You poured yourself a beer, feeling elated with your success.

Any minor editing and proofreading could wait until the next day.

But, the next day … you feel disappointed. Your writing sounds bland. Your sentences seem to stutter.

What can you do?

How can you create a smooth and enjoyable reading experience? How can you make your content dazzle and dance?

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How to Protect Your Digital Publication


On Search and Social, host Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors — and protecting the authority and reputation of a blog by governing such content.

Listen in to get all the details.

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The Difference Between Responsibility and Control


Discover why an Editor-in-Chief doesn’t have to be (and shouldn’t be) controlling in order to be responsible.

When you recognize the difference between being responsible and being controlling, you can aim to embody the qualities that will help you work with ease and become more productive.

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The 7-Minute Content Makeover


A few tweaks and checks can often boost a piece of written content about one “grade level.”

In other words, if it starts out “good,” this will take it to “very good.” Here’s the process Sonia Simone uses.

No, this isn’t a “write a blog post in seven minutes” podcast.

It’s the process Sonia goes through once she has written a piece, to add that final layer of polish. Once you have the habits in place, you should be able to make these changes in about five-to-seven minutes.

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Does an Editor-in-Chief Have to Be a Control Freak?


If an Editor-in-Chief takes responsibility for all aspects of her content creation, can she ever relinquish control?

People want control when they’re emotionally attached to outcomes; they want a final result to align with their preferences and therefore (desperately) attempt to shape a situation in their favor.

However, do strict preferences create the most productive work environment and maximize your chances of creating your best work? Editor-in-Chief host Stefanie Flaxman argues they don’t.

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