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The Art of Finding Ideas

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Every writer who has ever lived has lusted after ideas.

Where are they, how do I get them, and how do I keep them coming?

If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun.

Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas.

So, relax.

But the page is not going to write itself, is it? Where then do we turn for ideas that work, ideas that move, ideas that persuade?

In short, we steal them.

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You Already Know How to Write an Ebook … So What’s Stopping You?

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There are plenty of great reasons to write an ebook.

A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members.

A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.

Being able to say, “I’m an author.” could give your credibility a massive boost.

So what’s stopping you? I think I know …

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3 Steps to Finding Your True Writing Voice

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As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?”

My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!”

OK, I’m not really that egocentric.

But I do typically respond with something along the lines of “I’d love to teach you how, but I don’t know how I do it … I just do it.” And then I run off to a dark corner somewhere to eat sweet potato French fries like they’re going outta style.

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A Crash Course in Marketing With Stories

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Remember learning Greek mythology in school?

I’m going to give you one name, and I want you to think about the first image that pops into your head …

Hercules.

What’d you think about? Was it what you read in that dusty old history book, or was it the unforgettable Disney cartoon?

That, my friends, is the power of storytelling in action.

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6 Ways to Supercharge Your Writing

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Have you ever gotten so caught up in a deadline (or your own expectations) that writing anything at all felt … uncomfortable?

Too often as writers we measure ourselves by our level of productivity. We get so worried about being productive that we forget to enjoy ourselves.

Here’s the rub: if you aren’t enjoying your writing, you aren’t truly being productive.

Give me six minutes and I’ll give you six techniques that’ll make you a happy and productive writer.

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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

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When was the last time you wrote something with the intent to specifically motivate your readers to take action?

Admit it or not, we’re all in the same game.

Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.

You want them to do something.

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