Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic]

Curated email newsletter, decision tree

Let’s start with the basics. What is a curated email newsletter?

Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF.

What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content.

This is what it means to curate.

They then package that curated content into an email, add a little commentary about each link, and deliver it to your email inbox.

Some do it daily. Others do it weekly.

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Giveaways: How to Create an Irresistible Incentive to Join Your Email List

irresistible-email-incentives

Getting that opt-in to your email list is much easier when you offer an enticing incentive in exchange for an email address.

But what should you create? And how will you ever find the time to make it? And what if no one wants it?

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for creating irresistible giveaways: the kind that have people clamoring to sign up just so they can get their hands on them.

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How to Build a Profitable Email List with Social Media Advertising

social-advertising

Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in in the first place.

Noah Kagan has spent over $2 million on Facebook ads while building his business AppSumo, powered by an email list of over 700,000. A bold move, but you have to also realize that Kagan was employee number 30 at Facebook and helped build their ad system.

Needless to say, Noah has vast experience and can share exactly how to do profitable ad spends on Facebook for list-building. So who better to have on the show for another free consulting wisdom-seeking episode of New Rainmaker?

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How an Email Newsletter Publisher Built an Audience of 223,991 Subscribers

Image of the Rainmaker.FM Logo

Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market.

It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four years, then turning all that work into a sustainable business.

And hang in there, even if you have no interest in (or understanding of) programming, Javascript, Ruby, or HTML5, you’ll be able to apply the lessons of this episode to your own business …

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Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy

seagulls landing on shore by Patryk Sobczak

Ever wanted to know how you can gain more email subscribers when you guest post?

You work hard to establish connections with editors. You share your most valuable tips. You polish your writing until each word shimmers and shines.

But when your article goes up?

You feel a tad disappointed.

Why don’t more people join your email list? What’s stopping them?

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10 Essential Tips for Creating Mobile-Friendly Emails

three people, each holding and looking down at a different mobile device

Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops.

It seems that every other week a new study cites an overwhelming number of people who read emails on their mobile devices — 51 percent according to Litmus66 percent according to Movable Ink.

The numbers vary, but the savvy content marketer knows that overlooking mobile-friendly emails is a big mistake.

Your job is to not only get your emails opened and read, but also to make your customers’ experiences just as strong as if the messages were opened on laptops or desktops.

Do you know how to make that happen?

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