Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

How To Sell Without Selling

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If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here, and let me show you how to do it in this article.

Here’s the story …

One problem a lot of people have with writing effective emails is they think they’re writing a sales letter. And because they think their emails are like sales letters, they pack them with benefits and use all the usual copywriting tricks — out of context — and selling “choke holds.”

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A Real Simple Solution to the Death of Google Reader

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The white plume of smoke that rose above The Vatican on March 13, 2013 signaled the dawning of a new Pope in Rome.

Meanwhile, halfway across the world, a plume of black smoke rose over Mountain View, CA as last rites were read to a content distribution legend.

Google Reader is dead, put down by the hands of its maker.

The beloved RSS reader will be laid to rest officially on July 1, making the next 3+ months a requiem … for a stream.

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Email Marketing: How to Master the Campaign Platform of Kings

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Persuasive email campaigns are a long studied art and science, of particular interest to copywriters.

If you’ve ever watched HBO’s hit series, Game of Thrones, you’ve seen key political figures try to outflank one another in bloody campaigns to win the highest office of the land, the Iron Throne.

In the show, based on the bestselling fantasy novels by George R. R. Martin, ravens are used as messengers between heads of military camps who all live in a land sadly devoid of the Internet.

In real life, however, ravens have never been used as messengers because they lack a strong directional sense (they’re great at cleaning up road-kill though).

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7 Email Publishers Profiting From the Inbox

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The oldest form of social media is still the most potent for online publishers.

No, I’m not referring to Friendster.

The first email was sent in 1971, and it definitely didn’t include any “today only” offers on flatscreen TVs or discounted Indian food.

When we think of “social media” we think of faster, sexier platforms like Google +, Twitter, Instagram, Pinterest, or (ahem) Facebook.

But every single minute, some 170 million emails are sent by an estimated 3.3 billion accounts worldwide, and around 100 a day land in your own inbox.

How can this ancient technology possibly drive the profits of a business online?

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How to Get More Subscribers for Your Email List

Email Marketing 101

Email subscribers are the lifeblood of the online business.

We all know we need them, and we all have specific ideas about how to capture them.

Ethical bribes, free eBooks, special reports, pop-up forms, Internet radio shows.

But if you want to have a truly fantastic conversion rate, you need to look deeper at the mind of the email subscriber.

You need to find out what causes them to hand over their email address to complete strangers.

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A History of Social Media [Infographic]

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I’m going to let you in on a well-kept secret.

There’s nothing new about “social media.”

Further, most online social sharing still happens outside of social networks.

From the very first email sent by researchers in Switzerland in 1971, to modern sites like Google+ and Pinterest, the Internet, and the valuable content it distributes, have always been social.

The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate.

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