Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

How to Write Email Subject Lines that Make People Stop, Click, and Read

subject lines that get attention

Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.

If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.

Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience.

Let’s get started.

Read More…

How to Write a Heroically Effective Email Autoresponder Series

build an autoresponder that champions your business

Autoresponders are the hardest-working, unsung heroes of content marketing. They’re a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them.

They keep working day and night, continuously reaching out to your audience with valuable content and relevant offers.

They work for you whether you’re writing, eating, sleeping, or playing with your pooch. They never get tired, and they never give up.

That’s pretty heroic.

When used correctly, autoresponders can add serious momentum to your business. But when you sit down to actually write your own autoresponder series, you may feel stuck or confused.

To clear up any bewilderment, here’s a clear list of email autoresponder recommendations, with practical advice about how to actually write the damn things.

Read More…

Email Newsletters vs. Content Notifications: A Head-to-Head Comparison

which one won? newsletters vs notifications

Remember when email newsletters were the latest, greatest thing in online marketing?

Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves?

Unfortunately, those days are over. In today’s overcrowded online market, getting email subscribers is a lot more complicated than it used to be.

Most people are rabidly protective of their email inboxes, and we’re understandably hesitant to sign up for yet another newsletter we’re not going to have time to read.

What people do want, though, is good content. They want helpful, useful, and entertaining articles, podcast episodes, and videos that will make their lives easier and solve their problems.

As a content marketer, what does that mean for you?

Read More…

Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time


If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode of Hit Publish is for you.

Email marketing is a powerful, intimate way to reach your readers and nurture leads. But it’s something a lot of business owners struggle with.

What should you write about? How can you increase your chances of getting your email opened and read? This episode gives you an overview of what you need to know to get you started in the best possible way.

Read More…

Publishing Lessons from Dave Pell, the Web’s Most Fascinating Email Newsletter Writer


Dave Pell, the man behind the extremely popular curated email newsletter “NextDraft,” has perhaps the best list of testimonials anywhere.

On most testimonial pages, you might see one marquee name, followed by a list of no-names. Mr. Pell’s testimonials involve a list of Who’s Who in the news world.

For example, Steve Bodow, Executive Producer of The Daily Show, said, “Dave finds stuff I didn’t see but should have. Add that to his drop-dead sexiness and you’ve got yourself an indispensable newsletter.”

Then there’s this one from CNN Executive Editor Ram Ramgopal: “NextDraft is a must-read. Dave scours the Internet and presents a smörgåsbord of stories that educate and entertain, and even elevate the discourse surrounding the major headlines of the day.”

And how about this one from ESPN Senior Writer Don Van Natta Jr.: “The NextDraft newsletter is indispensable. Dave Pell cuts through the clutter with urgency, humor and smarts. I never miss it.”

Read More…

Your Top-to-Bottom Email Checklist: What to Include Before You Hit Send

Free checklist - send emails with confidence

It’s time for you to send an email to your list — but you’re scared silly.

Now that you’ve grown your mailing list beyond just your closest friends and family, sending emails to your subscribers has turned into a nail-biting experience.

When you’re sending an email, there are a lot of little details to remember — and those details can make or break the success of your email campaign.

Email mistakes are difficult to correct and can be costly or damaging to your reputation.

That’s why we’ve created a step-by-step checklist that contains the elements you need to think about before you send an email to your list. Think of it as a quality-assurance check for your marketing emails.

Read More…