Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

How to Use Content Curation to Create a Recurring Revenue Business

a close-up image of a man looking through binoculars

It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation.

You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others.

Sound strange?

Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy:

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How One Marketing Blog Tripled Its Email Subscribers With 3 Simple Strategies

crowd lined up outside a record store

You’ve probably heard how important email marketing is for your business, but do you know how it can specifically save you time and increase revenue?

When I started AppSumo.com, it took me three months to get a special deal with a company to promote one of our sales. Then on the day of the sale, I’d ask everyone I know to tweet about it.

We’d have a successful launch, but then the following week when we did another promotion, we had to start all over again — and go make as much noise as possible to get our potential customers’ attention.

I call this “amnesia marketing.” It’s when marketers have to start from the bottom every time they promote a product.

But once we grew our email list and had a built-in audience, we were able to ditch amnesia marketing once and for all.

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Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

social women standing in line for a sale

Are you working your butt off to run your business?

But feeling you’re not making enough progress?

You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right?

Building a thriving online business may often feel like an insurmountable task.

But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool.

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5 Innovative Email Marketing Tips That Drive Readers to Action

image of a street with cars driving

Email marketing advice is all around us — a dime a dozen.

You’ve heard all the contradictory tips.

Send marketing emails often … Don’t send marketing emails too often.

Focus on the content, not the design … Design can make or break your campaigns.

You may just want to ignore it altogether, but there’s good reason not to give up on email.

Email marketing works. It was one of the first forms of digital marketing, and it’s still one of the most effective ways to produce tangible results that improve your business.

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5 Subtle Writing Strategies That Drive Email Signups

bird eating seeds out of a person's hand

Email subscribers are your protection from Google.

Even Brian Clark agrees with me on that one.

Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

But how do you gain more email subscribers?

You already have so many ongoing content marketing tasks. When it comes to growing your email list, which methods work and which ones are a waste of time?

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What You Need to Know About Canada’s New Anti-Spam Law

sign saying Keep Calm and Don't Spam

There’s a new piece of legislation in Canada — known as CASL — that has some content marketers rattled.

It goes into effect on Tuesday, July 1, and it’s a wide-reaching attempt to regulate electronic communication (email, but also texts and social media conversations) that’s commercial in nature.

As usual when you’re talking about change on the web, there’s a lot of flutter and noise around the issue. But if you’ve been following email marketing best practices, it isn’t as scary as it might seem.

First things first: I am not your attorney and I can’t give you specific advice about whether your business’ particular email practices are in line with the new law.

But I can share with you what I’ve learned while researching it for our own business, and provide some general reassurance. Despite some nosebleed-steep potential fines, the law overall is very much in line with what good content marketers are already doing.

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