Millennials … you’ve got to love them. Particularly when it comes to their devotion to checking their email.
According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email:
- From bed (70 percent)
- From the bathroom (57 percent)
- While driving (27 percent)
That’s a lot of looking at your email inbox. But the rest of us aren’t far behind.
Kristin Naragon, Director of Email Solutions at Adobe, writes:
“On average, survey respondents report using email six hours a day, or 30+ hours a week.”
So much for social media killing the email star. In other words, if you want to reach Millennials — the largest generation in the U.S. population with $200 billion in annual buying power by 2017 — use email marketing.
But what exactly is email marketing? How would you define it?