Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

Pro Tips on Building an Audience That Will Stick with You

sr-sticky-audience

This week on The Showrunner, get a sneak peek at the lessons inside The Showrunner Podcasting Course as Chris Garrett and Christina Canters provide expert advice on the right way to build, and even move, your audience.

The episode opens with a reflection on the unique experience Jerod and Jonny shared this week: Jerod stepping into Jonny’s Hack the Entrepreneur host shoes and hacking … Jonny.

The occasion? The 100th episode of Hack the Entrepreneur. (And yes, there was an important lesson learned.)

Then it’s sneak peek time.

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Why Every Podcast Needs an Email List

sr-podcast-email-marketing

The smartest showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience.

The next step, one that should never be overlooked, is building an email list so your most engaged listeners can take the next step in connecting with you.

In this episode, Jerod Morris and Jon Nastor provide an overview about email. There is a lot to cover.

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Will Millennials Kill Email Marketing?

millennial-email

The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people.

But that doesn’t mean Millennials are reading your email. Rather, there’s a good chance that your email is getting deleted unread, prompting an unsubscribe, or worst of all, marked as spam.

Smarter online marketers are connecting with the Millennial generation by email just fine. Here’s how.

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Why #VanityMetrics Are Worthless (and What Really Matters)

vanity-metrics

It’s been a bad couple of weeks for Web 2.0.

The original queen of mommy bloggers, Dooce, is retiring from blogging. And blogging’s original crown prince, Jason Kottke is having similar thoughts. For no other reason than what used to seem like a decent business model (ad-driven, independent blogging) isn’t so much anymore.

Across town, Twitter just lost billions of dollars in market cap, for pretty similar reasons — Web 2.0 just isn’t as valuable a place to spend time as it used to be.

At least, not for people hoping to make money.

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How Not to Be a Dirty, Rotten Spammer

dirty-rotten-spammers

Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong.

If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or scam us.

But not all spam is created on purpose. Lots of well-meaning businesses are creating ugly, hated spam with their marketing, without intending to at all.

This session of Confessions of a Pink-Haired Marketer talks about how to create email marketing that your prospects, leads, and customers will actually want to open and read.

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Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic]

Curated email newsletter, decision tree

Let’s start with the basics. What is a curated email newsletter?

Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF.

What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content.

This is what it means to curate.

They then package that curated content into an email, add a little commentary about each link, and deliver it to your email inbox.

Some do it daily. Others do it weekly.

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