Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

5 Subtle Writing Strategies That Drive Email Signups

bird eating seeds out of a person's hand

Email subscribers are your protection from Google.

Even Brian Clark agrees with me on that one.

Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

But how do you gain more email subscribers?

You already have so many ongoing content marketing tasks. When it comes to growing your email list, which methods work and which ones are a waste of time?

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What You Need to Know About Canada’s New Anti-Spam Law

sign saying Keep Calm and Don't Spam

There’s a new piece of legislation in Canada — known as CASL — that has some content marketers rattled.

It goes into effect on Tuesday, July 1, and it’s a wide-reaching attempt to regulate electronic communication (email, but also texts and social media conversations) that’s commercial in nature.

As usual when you’re talking about change on the web, there’s a lot of flutter and noise around the issue. But if you’ve been following email marketing best practices, it isn’t as scary as it might seem.

First things first: I am not your attorney and I can’t give you specific advice about whether your business’ particular email practices are in line with the new law.

But I can share with you what I’ve learned while researching it for our own business, and provide some general reassurance. Despite some nosebleed-steep potential fines, the law overall is very much in line with what good content marketers are already doing.

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Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?

image of a pig bowl with pork jelly inside

Let’s say you’re at Alfredo’s.

Alfredo’s is your favorite Italian restaurant and you’ve been yearning all week for this lasagna.

You sit down, chomp a mouthful, then another mouthful. The flavors explode in your mouth. Then Alfredo steps in and takes the plate away before you get the third bite in.

It’s enough to make you choke, right?

You were into the meal, but Alfredo says you have to get up from your table and continue your meal in the next room.

Email newsletters can make you boiling mad like that too, you know …

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How Paying for Postage Made me a Better Marketer

image of postage stamps

I have a confession. I’m a direct mail guy.

I’ve been responsible for over a billion pieces of mail. And when I say “mail,” I mean those paper things that come to your physical mailbox. (Good thing I didn’t have to lick the stamps.)

I’ve learned a ton from the online marketers I’ve been hanging around with the last few years. Your expertise in harnessing technology amazes me, and the speed with which you execute astounds me.

But as we all know — especially in the Copyblogger community — good great copy and creative raises all boats.

And anyone who claims to be “crushing it” online could, well, “crush it even more” if they paid as much attention to their copy as they do to the technology.

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Michael Stelzner on Capturing Emails and Committing to Quality

From nothing to Technorati’s #1 business blog in a little over four months.

That’s quite a story.

It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked.

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How Email Design Limitations Can Actually Be Liberating

Authority Intensive Presenter Dean Levitt

Long before email newsletters became a central part of my life, I harbored dreams of being a famous jazz guitarist.

While I know now that fame and jazz is a mythical combination, akin to a unicorn triple-crown winner, that was my goal in my early twenties.

One of my jazz improv teachers would force his students, including me, to practice for hours using only two fingers (on the piano or guitar). It was frustrating, annoying … and then, eventually, freeing.

One day, it clicked.

Freed from the pressure of virtuosity, I could focus on just keeping it simple.

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