Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

3 Resources to Help Invigorate Your Standard Content Routine

Copyblogger Collection - refresh your content creation routine

You’re probably familiar with “art imitating life” and “life imitating art.” I know I am.

We can apply this idea to content marketing, as well.

Your content may imitate life if it’s engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members’ worldviews.

But how can life imitate your content?

Well, winning content marketing is often the product of trying different experiments to see what works best for your message and your business. These experiments help you get to know your audience better and may help you uncover a new, more effective content strategy.

You see this in life when you try a new activity and broaden your outlook of what you thought was possible.

Today, we’re going to focus on techniques that could expand the types of content you offer your audience. This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to use content marketing to sell your creative work
  • How to take your Pinterest marketing to the next level
  • How to determine if you should publish a curated email newsletter

As you work your way through the material below, think of the following lessons as a mini content creation course.
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CAN-SPAM 101: A Crash Course in Bulk Email Regulations

how to ensure your email message gets delivered

I met a woman at a networking event last year. I’ll call her Nicki.

Nicki and I chatted for a few minutes, and she struck me as smart and motivated. I liked her.

That was six months ago, and now Nicki’s emails are driving me insane.

After that networking event, Nicki added my name and email address to her mailing list. She didn’t ask if I wanted to join her list — she just added me.

And since then, about once a month, Nicki has been copying me on bulk email messages she sends to hundreds of people using her email’s “BCC” field.

None of Nicki’s emails have an “unsubscribe” link at the bottom, so I can’t opt out of these emails without personally writing to her and saying, “Please stop emailing me!”

Nicki’s email marketing strategy is a CAN-SPAM nightmare. She’s breaking the law on a regular basis, and I’ll bet she has no idea she’s doing it. It even gets worse.

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4 Quick Solutions that Spawn Radical Email List Growth

quick ways to grow your email list

I know building your email list can be a painfully slow process.

Even if you have a tantalizing incentive to give away, sometimes your prospects may still be hesitant to sign up.

Since readers are increasingly cautious about giving up their email addresses, you need to build trust and put in extra effort to turn casual readers into email subscribers.

While the top of your site’s sidebar is the “traditional” spot for an email list opt-in form, you don’t want it to be your sole method for collecting email subscribers.

Today, I’m going to share improvements you can make to your site to grow your email list — and many take five minutes or less to implement!

How else can you get readers to subscribe?
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13 Tantalizing Incentives that Will Build Your Email List

irresistible gifts to encourage visitors to join your list

Need a quick way to entice someone to join your email list or register for your website? Give away something for free.

By giving away something site visitors can download or access instantly, you can break through your readers’ hesitations about handing over their email addresses. And you earn their trust by giving them something useful immediately .

Some call it a “bribe,” some call it an “incentive,” and some call it a “freebie.” Whatever you call it, this technique can bring in big results as a list-building strategy.

But finding the right incentive for your audience — something that really makes people stand up and take notice — can be tricky.

Whether they’re opting in to an email list or registering to become a free member of your site, they’ve got to overcome their initial hesitation.
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How to Write Email Subject Lines that Make People Stop, Click, and Read

subject lines that get attention

Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.

If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.

Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience.

Let’s get started.
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How to Write a Heroically Effective Email Autoresponder Series

build an autoresponder that champions your business

Autoresponders are the hardest-working, unsung heroes of content marketing. They’re a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them.

They keep working day and night, continuously reaching out to your audience with valuable content and relevant offers.

They work for you whether you’re writing, eating, sleeping, or playing with your pooch. They never get tired, and they never give up.

That’s pretty heroic.

When used correctly, autoresponders can add serious momentum to your business. But when you sit down to actually write your own autoresponder series, you may feel stuck or confused.

To clear up any bewilderment, here’s a clear list of email autoresponder recommendations, with practical advice about how to actually write the damn things.
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