Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

Will Millennials Kill Email Marketing?

millennial-email

The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people.

But that doesn’t mean Millennials are reading your email. Rather, there’s a good chance that your email is getting deleted unread, prompting an unsubscribe, or worst of all, marked as spam.

Smarter online marketers are connecting with the Millennial generation by email just fine. Here’s how.

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Why #VanityMetrics Are Worthless (and What Really Matters)

vanity-metrics

It’s been a bad couple of weeks for Web 2.0.

The original queen of mommy bloggers, Dooce, is retiring from blogging. And blogging’s original crown prince, Jason Kottke is having similar thoughts. For no other reason than what used to seem like a decent business model (ad-driven, independent blogging) isn’t so much anymore.

Across town, Twitter just lost billions of dollars in market cap, for pretty similar reasons — Web 2.0 just isn’t as valuable a place to spend time as it used to be.

At least, not for people hoping to make money.

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How Not to Be a Dirty, Rotten Spammer

dirty-rotten-spammers

Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong.

If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or scam us.

But not all spam is created on purpose. Lots of well-meaning businesses are creating ugly, hated spam with their marketing, without intending to at all.

This session of Confessions of a Pink-Haired Marketer talks about how to create email marketing that your prospects, leads, and customers will actually want to open and read.

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Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic]

Curated email newsletter, decision tree

Let’s start with the basics. What is a curated email newsletter?

Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF.

What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content.

This is what it means to curate.

They then package that curated content into an email, add a little commentary about each link, and deliver it to your email inbox.

Some do it daily. Others do it weekly.

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Giveaways: How to Create an Irresistible Incentive to Join Your Email List

irresistible-email-incentives

Getting that opt-in to your email list is much easier when you offer an enticing incentive in exchange for an email address.

But what should you create? And how will you ever find the time to make it? And what if no one wants it?

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for creating irresistible giveaways: the kind that have people clamoring to sign up just so they can get their hands on them.

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How to Build a Profitable Email List with Social Media Advertising

social-advertising

Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in in the first place.

Noah Kagan has spent over $2 million on Facebook ads while building his business AppSumo, powered by an email list of over 700,000. A bold move, but you have to also realize that Kagan was employee number 30 at Facebook and helped build their ad system.

Needless to say, Noah has vast experience and can share exactly how to do profitable ad spends on Facebook for list-building. So who better to have on the show for another free consulting wisdom-seeking episode of New Rainmaker?

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