Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

How Paying for Postage Made me a Better Marketer

image of postage stamps

I have a confession. I’m a direct mail guy.

I’ve been responsible for over a billion pieces of mail. And when I say “mail,” I mean those paper things that come to your physical mailbox. (Good thing I didn’t have to lick the stamps.)

I’ve learned a ton from the online marketers I’ve been hanging around with the last few years. Your expertise in harnessing technology amazes me, and the speed with which you execute astounds me.

But as we all know — especially in the Copyblogger community — good great copy and creative raises all boats.

And anyone who claims to be “crushing it” online could, well, “crush it even more” if they paid as much attention to their copy as they do to the technology.

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Michael Stelzner on Capturing Emails and Committing to Quality

From nothing to Technorati’s #1 business blog in a little over four months.

That’s quite a story.

It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked.

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How Email Design Limitations Can Actually Be Liberating

Authority Intensive Presenter Dean Levitt

Long before email newsletters became a central part of my life, I harbored dreams of being a famous jazz guitarist.

While I know now that fame and jazz is a mythical combination, akin to a unicorn triple-crown winner, that was my goal in my early twenties.

One of my jazz improv teachers would force his students, including me, to practice for hours using only two fingers (on the piano or guitar). It was frustrating, annoying … and then, eventually, freeing.

One day, it clicked.

Freed from the pressure of virtuosity, I could focus on just keeping it simple.

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8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results

peanut butter and chocolate

Your blogging and email marketing efforts are like chocolate and peanut butter.

The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States.

You can get that same kind of best-selling synergy with a content marketing strategy that smartly combines blogging and email marketing.

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Announcing: Winners of the Email Subject Line Contest

You might remember that in December, we worked together with the team at MarketingExperiments.com to run an email subject line contest.

In order to preserve the integrity of the test, we didn’t announce any of the finalists before the test was run. But today we’re announcing all 10 finalists, as well as the final winner of the split test.

The quest? To find a subject line that would get their email opened — but also, acted on, in the form of a click through to the offer being made.

This was a real-world promotion for MarketingSherpa’s live Email Summit 2014 in Las Vegas. Five finalists were chosen from the Copyblogger audience, and five from the readers of the MarketingExperiments blog.

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The Best of Copyblogger: 2013 Edition

image of alarm clock showing 2014

It’s that time of year again — time for us to look back and pick out our favorite posts from last year.

The editorial team got together and selected the posts that struck us — the ones that made us stop and think, the ones that got us up and writing again, the ones that pushed us to see things in a new way.

Because while we create the blog, we’re also writers — and we need education, advice, and inspiration just like you do.

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