Email Marketing Articles and Advice

The latest email marketing articles and advice from Copyblogger. For an introduction to email marketing, check out Email Marketing 101.

Two Ways to Turn Facebook Fans into Paying Customers

tt-facebook-to-customer

Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why.

When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for.

By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers at the whopping rate of 92%.

It might sound to good to be true, but tune in and hear Jon describe how he did it, and it’ll all make sense.

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How to Move Prospective Customers Deeper Into the ARC Reactor with Segmentation

mn-moving-prospects

Are you sending the right people, the right messages, at the right time?

Or are you annoying people with irrelevant, unhelpful clutter?

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The Betty Crocker Secret to Email Marketing that People Want

a tested secret to motivate people to sign up for your list

You’ve heard it a thousand times: the money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.

So, how do you get people to sign up for your email newsletter?

You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast.

Sure, everyone else does that. Because it works.

It works … if you do it the right way.

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3 Resources that Will Help You Use Email to Build an Engaged Audience of Superfans

build an audience who wants to hear from you

This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you.

You’ll learn:

  • How to turn website traffic into business
  • How to encourage visitors to sign up for your email list
  • How to use landing pages to speak directly to readers

That’s right — these resources will help you connect with excited fans who love what you do and want to hear more about the products and services you offer.

And if you want more information about smart email marketing strategies, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, July 23, 2015.

Space is limited, so grab your spot right now!

Register for Free: Build a Responsive Email List with Rainmaker

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Free Webinar: Build an Email List That Builds Your Business

Free webinar! Build an email list that builds your business

Originally, this was a 1,000-word article.

It was replete with impressive data points and links to research reports. After all, when email converts to sales 40 times (not percent, times) higher than social media, you need the facts.

The goal was to convince you that email remains the most powerful way to build a connection with an audience that drives mutually beneficial action, and why technology usage trends suggest this power will endure.

As I sometimes do, I sent it to Brian Clark. I like to get his opinion. He’s smart.

His opinion:

Dude, just announce the webinar. 😉

Alrighty then …

Do you want to build a better email list?

You already know that you can’t truly do effective digital marketing without building a responsive email list. It’s still the ultimate online sales channel.

So join me and Brian Clark for a free webinar on Thursday, July 23, 2015 that will cover the why and how of building a robust email list:

  • We’ll share all that impressive research about the importance of email
  • Brian will walk you through a smart email strategy that builds your list fast
  • Then I’ll give you a detailed demonstration of how you can use the Rainmaker Platform to do it.

Space is limited, so please don’t wait to register:

Register for Free: Build a Responsive Email List with Rainmaker

This one hour could make years of difference for your business.

The Psychology Behind Winning Email Subject Lines

rd-email-subject-lines

A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.

Normal, healthy people’s BS detectors kick in after four or five seconds. By that time, though, it’s too late. They’re hooked. They want inside. They want inside because you tapped into a deep, very human emotion. Fear. Greed. Pride. Love. Security. Curiosity.

The unbreakable law of the web applies to your inbox, too: people blaze through there like it were an autobahn.

And they blaze on the autobahn to do one thing … look at billboards … subject lines. They open what interests them and they delete the rest.

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