You’re probably familiar with “art imitating life” and “life imitating art.” I know I am.
We can apply this idea to content marketing, as well.
Your content may imitate life if it’s engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members’ worldviews.
But how can life imitate your content?
Well, winning content marketing is often the product of trying different experiments to see what works best for your message and your business. These experiments help you get to know your audience better and may help you uncover a new, more effective content strategy.
You see this in life when you try a new activity and broaden your outlook of what you thought was possible.
Today, we’re going to focus on techniques that could expand the types of content you offer your audience. This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to use content marketing to sell your creative work
- How to take your Pinterest marketing to the next level
- How to determine if you should publish a curated email newsletter
As you work your way through the material below, think of the following lessons as a mini content creation course.