Seth Godin on Stepping Up and Making it Happen

Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.

But if you had to sum Seth up in one word, it might well be impresario.

The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.

The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy, is as follows:

One who gathers others together for creating art–the art of making a ruckus; the art of inventing the future; the art of important work.

Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, it’s the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.

[ Continue Reading… ]

Michael Hyatt on Building a Media Platform and Becoming a 10-Year Overnight Success

Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. In fact, Hyatt has been involved in the traditional publishing business his entire working life.

Not the typical profile of a do-it-yourself blogger, right?

And yet, in 2012 when Thomas Nelson was acquired by HarperCollins and Michael left his executive role, it was his 8-year-old blog that opened the door to an exciting and vibrant new chapter of his life. A blog that he toiled over in frustrating obscurity for many of those foundational years.

It was the blog that provided the launch pad for his New York Times, Wall Street Journal, and USA Today bestselling book Platform: Get Noticed in a Noisy World. And it was the book that opened the door to his membership program Platform University. Seems like we can learn a few things from this guy about building our own online marketing and sales platforms.

[ Continue Reading… ]

Why Shark Tank is Terrible for Your Business

Maybe they’ll take away my Entrepreneur’s Secret Hat and Decoder Ring for saying this, but I hate Shark Tank.

My husband and son like it, and every time it comes on, my teeth start to grind and my eye does that little twitchy thing.

I’m not saying the investors don’t give some decent advice. They do. And most of the Sharks seem like reasonable people. (With Kevin O’Leary doing his duty as designated villain, obligatory on most reality shows.)

But the core premise of Shark Tank — I hate it. I think it’s wrong, and I think it’s dangerous, and I think it hurts business owners.

Here’s why.

[ Continue Reading… ]

David Siteman Garland on the Infinite Scalability of Online Courses

It’s the ultimate Internet dream: create something once that sells over and over again, even while you sleep. And what better product than information itself?

Turns out, it’s not that easy for the idle dreamer. And often, Internet entrepreneurs work 16-hour days in order to “make money while they sleep.”

The good news is that the dream has shifted. Instead of hucksters offering “no work Internet cash machine” models to gullible business opportunity types, the concept of an “online business” has become a viable thing that experienced professionals and committed entrepreneurs explore and attain as part of the legitimate business world.

David Siteman Garland discovered this for himself thanks to his popular podcast, The Rise to the Top. He was constantly asked by his audience for the secret to creating a popular and profitable show, and David’s answer was always the same — it’s the art of the interview. So he created a course on the topic, and the rest (including his podcast!) is history.

[ Continue Reading… ]

Pat Flynn on Entrepreneurial Inspiration and His Profitable Content Strategy

In 2008, Pat Flynn was happily employed by an architectural firm. And then, like a lot of people in 2008, just like that … out of a job.

It was the best thing that ever happened to him.

Since that point, Pat has built a business that supports his family through blogging and podcasting. And he’s just getting started.

Rather than some “Master of the Universe” type, Pat shares with you that (like most of us in this industry) he was initially scared and winging it. But it wasn’t long until he had the confidence to take the next step, and then the next … all by simply putting in the work and being consistent.

Listen in to Pat’s story and the specific steps he took to go from broke and unknown to running his own new media business. This was my first conversation with Pat, and I was impressed by not only his knowledge and business savvy, but how genuine he is.

[ Continue Reading… ]

The Most Important Lessons You Should Have Learned in 2014

The Lede Podcast logo

For so many of us, the end of every year revolves around holiday celebrations and spending quality time with friends and family. As it should.

But the end of the year is also a time for purposeful reflection — for considering the successes and failures of the year gone by, and for making sure that lessons have been learned and that plans are in place to hit the ground running in the new year.

On this episode of The Lede, Demian Farnworth and I spend a little time purposefully reflecting on 2014 and the most important lessons we will carry forward with us into 2015.

[ Continue Reading… ]