5 Ways to Build Long-Lasting Authority

Authority Intensive Post Image of John Jantsch

Authority is where it’s at these days.

Of course, as a Copyblogger reader you know that already.

Google values authority so much that it’s trying to build an authority measurement into its algorithm.

Authority has simply become the way to stand out and get ahead.

  • Business owners need to create authority around their business ideas.
  • Marketers need to create authority around the brands they represent.
  • Sales professionals need to create a kind of personal authority that turns them from unwanted pest to welcomed guest.

A great deal of the information put out on the topic of authority building centers on ways to create authoritative content, places to amplify that content, and even on the various plugins, SEO tactics, and networks one must use in order to build authority.

While much of that advice is relevant and essential, it often overlooks how the kind of authority that lasts is actually developed.

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5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage

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Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank. At least not in the way we usually think of the concept of a “company.”

Startups are instead temporary organizations on a mission to find a scalable business model. Once that business model is found, a “real” company is born to execute on it.

For many years, Steve Blank has been a mentor to Eric Ries, whose book The Lean Startup took the entrepreneurial world by storm in 2011. If you haven’t read Eric’s book yet, you should as soon as possible.

For now, let’s dig in deeper on the meaning and origin of “lean” in the context of business.

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How to View Constraints as Blessings in Disguise

constraints

“What we need is to tell a powerful story on our thank you card,” I said.

The team unanimously agreed to the concept and in minutes volunteered me to lead that storytelling project. This happened in the volunteer marketing team meeting at Sankara Eye Foundation, which has helped perform one million free eye surgeries in India.

Sending a thank you card is an annual project at the non-profit. We send out tens of thousands of thank you cards to all the donors and, of course, ask for more donations in the same outreach.

The task was clear and the constraints were set: a powerful and engaging story had to be told on a single thank you card.

Constraints generally denote problems. There is a negative connotation to the word itself.

But that is not the only way to look at constraints.

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How to Succeed Online (Even if You Aren’t a Rock Star)

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Yesterday on Google+, Charlotte Pierce made a very sensible remark.

By the way, does everyone have to be a hotshot, guru, or a rock star? How about just quietly excellent?

I’m with Charlotte. In fact, I’ve just about lost my patience with the parade of internet-famous quasi-celebrities.

Maybe being a rock star isn’t so awesome

Now I’m not putting down marketers with big audiences. That would just be stupid.

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5 Ways to Protect Your Entrepreneurial Confidence

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I know I told you your audience was your most important business asset. And I stand by that — if we’re talking about something that exists outside of yourself.

But there’s an internal, mental asset that you need to develop and protect if you’re going to do all the rest of it. (Develop your audience, produce top-notch content that solves real problems, make compelling offers, grow and sustain a great business.)

Business coach Dan Sullivan has said that as business owners, our greatest duty is to protect our own confidence.

Because the reality is: the most successful rockstar ninja business badass you know — that one who seems fearless and unstoppable — has days when their confidence wobbles.

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Why It’s Not About You (Except When It Is)

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When new entrepreneurs learn about copywriting that works, many think, “Great! Now I can talk about myself in a more compelling way!”

No. Never talk about yourself.

Once you learn this rule, your audience may start paying attention — but if you follow it blindly, your copywriting will lack punch … and it’ll lack a high conversion rate, too.

That’s why you need to learn the following three exceptions to the “Never Talk About Yourself” rule …

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