How to Learn From Your Mistakes

The Lede Podcast logo

Everybody makes mistakes.

And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth.

But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place.

In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently.

[ Continue Reading… ]

Trolls, Unkind Words, and How to Know You’re on the Right Track

image of Inuksuk sculpture from the Athabasca Glacier, taken by James Pratley

At the end of the day, I just find your persona incredibly grating.

Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to my email list dating back at least seven years now.

I heard lots of good things back then, too. I was helping people, sharing what I knew in a way that was useful to my (then tiny) audience. But I don’t remember any of the good comments verbatim.

Even back then, though, the note made me laugh.

(Ruefully.)

Because I knew that it was a signpost. A signal that I was headed in the right direction.

[ Continue Reading… ]

Why Creating Your First Blockbuster Online Product Is Easier Than You Think

chocolate cupcakes with white frosting and rainbow sprinkles

Imagine you’ve just launched your first product.

It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love.

This online course has been a transformative force in your life.

You’ve found financial freedom, because you’re no longer constrained by the economics of trading time for money. And you’ve multiplied your impact, making the world a better place for dozens, hundreds, or even thousands of people.

It’s a pretty picture, isn’t it?

But you and I both know it isn’t so easy to achieve.

[ Continue Reading… ]

Announcing The 2015 Cost of Online Business Report [Infographic]

2015 Cost of Online Business Report - A Copyblogger Survey

Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey.

Now, more than likely it’s a prank. A prank by some misfit in Boca Raton.

But I have to confess: part of me wants there to be a goat keeper (somewhere exotic) who is a faithful reader of Copyblogger. An enterprising shepherd who dreams of growing his herd — with content marketing.

Ah, to dream.

But whether or not the goat keeper is real doesn’t really matter. It is, however, just one of dozens of interesting discoveries we made during our 2015 Cost of Online Business survey.

[ Continue Reading… ]

An Easy Fix for 5 Website Woes That Can Threaten Your Business

portrait of man looking down

It’s something that hangs heavy over your head every day.

You’ve got traffic flowing to your site. You’ve built an audience and overcome the obscurity problem.

The number of links pointing to your site grows every day, social shares to your content rise with each passing moment, and you’ve recently started creating products and services your audience loves and buys.

It’s safe to say you’ve reached your hockey stick moment and handily solved the sustainability question, too. You are finally making money as a blogger (the impresario), which has allowed you to quit your job.

It is so satisfying after all you’ve been through. So what could possibly be bothering you?

[ Continue Reading… ]

Seth Godin on Stepping Up and Making it Happen

Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.

But if you had to sum Seth up in one word, it might well be impresario.

The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.

The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy, is as follows:

One who gathers others together for creating art–the art of making a ruckus; the art of inventing the future; the art of important work.

Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, it’s the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.

[ Continue Reading… ]