Laura Roeder is known for putting together agile companies that put the customer first — including her current hit, Edgar, a SaaS (software as a service) product that hit a million dollars in revenue in its first year in business.
She excels at “keeping it simple” — maybe because she ran ultra-successful online education companies for five years. She turned around and put those lessons into a software business — and she’s crushing it.
Laura leapt out on her own as a freelancer at 22, without giving it a lot of thought. As she laughingly put it in her Unemployable interview with Brian Clark, it was:
“… probably the worst way to do it.”
You can find that interview here: From Freelance Designer to SaaS Superstar
She hadn’t done any prep, she hadn’t lined up any clients … she didn’t even know what a proposal was.