8 Tips for Running Wildly Successful In-Person Events

event planning veterans share their tips

As soon as I walked in the room, I could feel the energy of the audience. There was a palpable buzz of anticipation and excitement in the air.

We were all waiting for Seth Godin to deliver the opening keynote at Copyblogger Media’s first-ever live event, Authority Intensive.

Everyone was excited about Seth, but as members of the Copyblogger community, we were also completely delighted to be together, in person, all in one room.

It felt like we were in the middle of a huge family reunion of people we really wanted to hang out with. People we actually like.

Live events. There’s nothing like them.

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Do We Celebrate Failure Too Much?


The only people who don’t fail are people who don’t try anything outside of their comfort zones, which is no way to grow.

So a certain amount of failure is not only okay, it’s desirable. But have we reached a point where we are now over-glorifying failure?

The Lede hosts Jerod Morris and Demian Farnworth dive deep and discuss.

And in case you’re wondering where the idea for this episode came from … just look back one week in the archive.

In the last episode of The Lede, James Altucher used a term that made both Demian and Jerod do a double take: “failure porn.”

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Jeff Goins on Creating Amidst Chaos


Today’s guest on Hack the Entrepreneur is a communicator, consultant, creator, and an entrepreneur. He is also a writer, speaker, and master audience builder.

Originally from Chicago, he then moved to Nashville after graduating from college and spending a year traveling with his band.

He has written four books, including his latest The Art of Work, and also teaches a popular online course called Tribe Writers.

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4 Deep Marketing Questions (with Answers!)


Once again, Confessions of a Pink-Haired Marketer host Sonia Simone is jazzed to have four great questions from the audience about marketing and business.

How do you move forward when you’ve made a big change with your business? How do you get the confidence to launch your product?

And just what is Sonia’s evil ulterior motive for recording her podcast?

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5 Surprising Reasons Why Good Podcasts Fail to Get Noticed

why is it that no one pays attention to your podcast?

All businesses are in the media business, whether or not they acknowledge it (or like it).

The Internet has rapidly changed how customers discover, research, and interact with companies.

You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to you, and then create products or services that benefit them.

You can achieve this through the intimate nature of on-demand audio content — or as they’re commonly known, podcasts. This is why Copyblogger Media is betting big on podcasting.

Whether you are trying to build a thriving personal brand or create a business bigger than just yourself, it is essential to understand what makes a podcast get the attention it deserves.

Of course, this is not as easy as it sounds. It never is. And even smart podcasters make avoidable mistakes.

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How to Find a Multiplier Effect for Your Income


Today’s guest on Hack the Entrepreneur is an entrepreneur and an inventor who consistently earns millions of dollars licensing his ideas to companies like Disney, Nestlé, and Coca-Cola.

He is not high-tech, but he knows how to take an idea and make it a global sensation very quickly.

Before becoming a savvy inventor, he spent part of the 1980s as the head of design at Worlds of Wonder. They had two number-one hit toys that you may remember: Teddy Ruxpin and Lazer Tag.

Since that time, he has started his own businesses, InventRight and Spinformation, and has sold hundreds of millions of dollars in products.

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