How to Use an Iterative Loop to Dominate Your Niche

How to Use an Iterative Loop to Dominate Your Niche

Here at Rainmaker Digital, we’re riding an iterative loop. It’s how we do business.

We listen, we create, we offer, we improve, and the cycle goes on.

Approaching your content strategy as an iterative loop will help you create useful, in-demand information that serves your customers and builds your business.

Out in the business world, this approach is called design thinking. And design thinking is in the news right now. Harvard Business Review ran a cover story on it this past September. The New York Times featured it earlier this month.

Here at Copyblogger, we’ve been talking about design thinking since 2010.

Design thinking isn’t difficult — it’s just different. It requires a mindset shift that will change the way you create products, content, and customer experiences.

Read More…

How the Perfect Name Changes Everything

the wow factor behind a great name

Take a look at the image we chose for this post.

Ten years ago, any woman reading this would have looked at the woman’s hair and thought, “Oh, her roots are growing out.” If a woman lightens her hair and then doesn’t repeat the procedure, her natural hair color starts growing in, and you see the effect above — the hair is lighter at the bottom, darker at the top.

Over the years, hair salons have earned millions of dollars helping women to keep this from happening to their hair. Until a few years ago, that is.

Now, that hairstyle has a name — it’s the “ombré effect.” According to Wikipedia, ombré “… describes the gradual blending of one color hue to another, usually moving tints and shades from light to dark.”

That’s the transformative effect of a perfect name.

The right name can legitimize a style, an approach, or a movement. It can make something that was unacceptable suddenly acceptable — even desirable!

How can you find the perfect name for your next product, project, event, or service? That’s what we’ll cover in today’s post.

Read More…

Why It’s Not Always About the Money


Today’s guest on Hack the Entrepreneur is a black belt in Tae Kwon Do, professional blogger, podcaster, and an entrepreneur.

Shockingly, he’s also an engineering director for the firm that makes the microprocessors that go into your iPhone. Yes, he has a high-demand job and a side-business that gives him more income than most people’s full-time businesses.

He and his wife started their first business, Bumblebee Linens, after his wife became pregnant and wanted to quit her job. Their online store managed to replace her $100,000 salary in just a year.

He is the founder of where he offers advice on blogging and starting up small businesses. He is also the host of the My Wife Quit Her Job podcast, an interview show involving small business entrepreneurs who started their ventures to improve their lifestyles.

Read More…

5 Reasons Why You Should Consider Launching Your Own Membership Site


In this episode of Youpreneur.FM, host Chris Ducker shares some truths about why he put a membership site together, the lessons he’s learned along the way, and why entrepreneurs may want to consider launching a membership site.

What is the holy grail of online business? It is membership sites.

Over the last few years, Chris has been doing one mastermind event in cities where he’s been speaking, and there were two things he noticed during all of these events. The first is that everyone walks away with at least one nugget from another attendee, and the second is getting people together created a space for support and accountability.

Seeing the opportunity to do this on a bigger scale, Chris recently launched the Youpreneur membership site and community. He has learned many lessons during the launch and shares them on this episode of Youpreneur.FM!

Read More…

Talking Versus Doing: Which Business Stage Are You In?


You only have so much energy; where are you choosing to spend it?

Listen to Editor-in-Chief and take a fun self-assessment. Plus, you’ll learn why physical notebooks with lined paper are the best tools for keeping you grounded and productive.

Read More…

How to Become a Full-Time Authorpreneur


At 25 years old, Monica Leonelle realized that she could use a book to get a job.

Then later realized that her book could turn into highly paid speaking gigs. Then realized that she could write even more books, quit her job, and become a full-time authorpreneur.

Want to know how she did it?

Read More…