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Discover Your Strengths and Supercharge Your Business

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Have you ever been kept awake until 2 in the morning having an imaginary conversation with one of your blog readers who thinks you’re great and left a long comment telling you so?

Or spent hours obsessively trying to figure out how to do better work, spurred by a fan letter from a customer about the terrific job you did?

Or is it maybe more likely that your late-night solo conversations and obsessive problem-solving go to the trolls, the complainers, and the folks who just plain can’t stand you?

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Do Customers Actually Care about Your Company’s Values?

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There’s a lot of back and forth about the value of online “engagement” for businesses.

Do customers want more engagement with the businesses they frequent? Do they care about it? Does the word engagement actually mean anything at all? Or is it just another feel-good buzzword?

A recent article from Harvard Business Review asserts that customers don’t care much about interaction with businesses — instead they feel most engaged (and buy more) when they believe they share values with the company.

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An Internet Marketing Education in 20 Emails. No Charge.

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Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation?

Want to convert those leads to customers and clients?

We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.

This 20-installment email course and newsletter delivers the techniques and strategies you need to know to become a much smarter marketer online.

Find out more and sign up (free) right here.

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After You Read this Article You’ll Forget It (at least the first half)

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You will have trouble remembering what I’ve written in this article — the first half at least.

Why?

Because it’s all words. There’s nothing to see. Nothing visually illustrating the concepts I share and the points I attempt to make.

Don’t get me wrong, I’ll try my best to help you understand what I’m saying; that’s the goal … but it’s an uphill battle.

I’ll use the visual tools at my disposal, like short, punchy sentences separated by whitespace and bold to highlight important phrases. Good copywriters are masterful at this.

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Why You Should Fire Yourself

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What would you do if you discovered that the secret to your success online lay in firing yourself? Would you do it?

That’s the question Alex, a freelance copywriter, had to face.

Alex started his copywriting business three years ago, after the local newspaper he worked for as a staff writer was shut down.

From the get-go he scrambled to pick up writing jobs, tapping his network, searching freelance websites, and sending query after query.

Opportunities soon began to open up for him, and he took every single one.

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Rock Stars, Goonies, and your Content Marketing Empire

I don't need ninjas or rock stars. Give me a couple of passionate goonies and I will take over the universe. ~Sonia Simone

As Beth mentioned yesterday, the Copyblogger team is back from a get-together in Austin during SXSWi.

As you might imagine with this crew, we had a lot of fascinating conversations. One thing that struck me again and again was that even though we have a lot of employees you might call “rock stars,” none of them would in 10,000 years describe themselves that way.

They don’t focus on their impressive lists of accomplishments. They don’t make a point of letting you know how many Twitter followers they have or how many Google+ circles they’re in.

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