How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part Two


Author and Fast Company Editor Joe Berkowitz stopped by The Writer Files this week. His latest, a humor book titled You Blew It!: An Awkward Look at the Many Ways in Which You’ve Already Ruined Your Life, lands this October. He took a break from his busy schedule to rap with host Kelton Reid about how he survives the harried life of a big city journalist.

In addition to his work for Fast Company, Joe’s writing has been featured in The Awl, Salon, The Village Voice, Vulture,,, McSweeney’s Internet Tendency, and many others.

For a writer who works on breakneck deadlines, and almost never gets a break from the writing life, he has some pretty solid advice for keeping the cursor moving.

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Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time


If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode of Hit Publish is for you.

Email marketing is a powerful, intimate way to reach your readers and nurture leads. But it’s something a lot of business owners struggle with.

What should you write about? How can you increase your chances of getting your email opened and read? This episode gives you an overview of what you need to know to get you started in the best possible way.

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Minimalism, Success, and How to Be a Big Shot


Today’s episode of Confessions of a Pink-Haired Marketer might seem like a “soft” topic, but it also ties tightly to serious pragmatism about how to reach your goals — and more to the point, what reaching your goals is going to do for you.

Everyone wants a little more success, and everyone has goals they’re aiming for, but the quality of your life can be greatly influenced by the kinds of goals you chase.

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Shakespeare’s 5 Rules for Making Up Words (to Get Attention)

Shakespeare's best word concoction tips

Advertising. Bloodstained. Cold-blooded. Epileptic. Fashionable. Hobnob. Moonbeam. New-fangled. Puking. Swagger. Worthless. Zany.

Those are just a sample of the many words William Shakespeare invented.

In fact, some say he invented somewhere between 1,700 and 2,200 words — possibly more. It’s no surprise the English language owes a massive debt to Shakespeare.

But Shakespeare doesn’t have a monopoly on inventing words. He wasn’t the first to do it, and he certainly wasn’t the last to create new words.

In fact, every year we introduce new words into the English language. Some fade out quickly, while others become part of the canon. Here are a few Oxford added to their online dictionary in 2015 alone:

  • Awesomesauce
  • Manspreading
  • Onboarding

But why make up words to use in your content marketing? Why not just stick with the ones we’ve got?

Good question. Fortunately, I’ve got an answer.

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Up Periscope: Why Twitter’s Live Streaming App is a Personal Branding Game-Changer


Today’s episode of Youpreneur.FM is all about the latest social media favorite, Periscope, and how it’s taking the online marketing world by storm.

Chris gives tips on how to start your own scopes and how he’s been able to monetize the app himself.

He has seen firsthand how this app increases personal brand recognition like nothing else on the market right now. In fact, Chris is such a believer, he has devoted an entire show to helping you utilize Periscope for building your audience and your business.

Chris highlights some of the biggest benefits and useful tips so you get the most bang for your Periscope buck. He talks about how best to engage your viewers, why you must be consistent with your Periscope schedule, why you should watch your replays, and a whole lot more!

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3 Editorial Lessons from Chief Content Writer Demian Farnworth


Demian Farnworth returns to Editor-in-Chief to share three lessons he learned from recording 100 episodes of his podcast, Rough Draft.

Unknowingly, Demian assumed the role of Editor-in-Chief of Rough Draft and had to make decisions that served both his audience and his own production capabilities.

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