Create Successful Products with the MVP Process

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You create a successful product when you deliver something people want to buy, simple as that. Is there a way to figure out what people want before spending a ton of time and money?

There is a way, and it’s becoming more and more popular due to the lean startup movement. It’s called the minimum viable product approach.

The technical definition of minimum viable product (MVP) is a product with the highest return on investment versus risk. And the way you minimize risk related to your investment of time and money is basically figuring out if people want to buy that product.

Most lean startup examples of the MVP approach involve software. Let’s look at a few examples in product categories other than software to give you an idea of how the process can work for you.

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The Art of Planning Before Podcasting

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As creatives, freelancers, entrepreneurs, and Showrunners, we have a tendency to get an idea, follow our gut, and jump straight into it without planning.

The Showrunner hosts Jerod Morris and Jonny Nastor agree that this can sometimes be necessary, but not always the best plan.

Jerod and Jonny begin this episode with a quick discussion about the upcoming Podcast Movement conference and how you can join them without flying to Texas.

Then they dive into the topic of the week: how much research is enough and how much is too much? As you will learn in this episode, this is more art than science, but Jerod and Jonny give you some key metrics to help you along your journey.

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How to Let Your Business Thrive (By Getting Out of Its Way)

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Today’s guest on Hack the Entrepreneur has started several successful businesses, written three books, is a motivational speaker, and has consulted with companies in several different industries.

He coaches teams and businesses on the actions required in order to grow. As a result, he is known as the entertainer, educator, and consultant of choice for America’s leading companies.

He is the founder of Thrive 15, an online education and practical training platform for entrepreneurs, which is taught by millionaires, mentors, and everyday success stories.

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The Critical Importance of Customer Onboarding

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So many businesses focus solely on getting the sale, but as far as the customer is concerned … the sale is just the beginning.

What comes next can make or break not just that one customer relationship, but the future viability of your business as a whole.

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When Do You Abandon the Editing Process?

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Like gravity pulls objects to the earth, the web pulls people across the landscape of connected information — whizzing by landmarks (content) at breakneck speed.

Thus, when people arrive at your blog, they should be able to size up your content in an instant. From the headline, down the subheads, to the call to action.

In other words, it should be clear what’s in it for them … and is it even worth their time? And it should be concise.

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The Dangerous Myth of the Magical Tool

Reality Check: Is your mind playing tricks on you?

When we’re starting out, we want to know the best tools to use.

What platform should I build my website on? What’s the best tool for writing? What should I use to create images for my site? What social media platforms should I invest time in?

These thoughts can swirl around and around and keep us firmly planted in analysis paralysis.

Don’t get me wrong: It makes sense to look for solid tools from the very beginning. You want to get your business off to a good start. You want to build it on a reliable platform and avoid having to make a painful switch to a different platform later.

But you have to move on from that stage. Don’t dawdle there.

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