Is Social Media Making Us Dumb?

how to stay focused in a world of distraction

It’s 2016, and Skynet doesn’t need to send Terminators to wipe us out. A new gaming app ought to do the trick.

I’ve seen the best minds of my generation destroyed, made starving and hysterical by Kim and Amber posting a selfie.

The over-the-top tomfoolery of the current election in the U.S. The crumbling of even minimal scientific literacy. The Kardashians.

We’re living in a culture that can’t stop asking if it can haz cheezburger, and it is rendering us … stupid.

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This Simple Illustration Explains the Difference Between a Cornerstone Content Page and a Blog Post

structure your content with this simple technique

In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages.

The response was immense: Almost 4,000 people signed up and in just a couple days the forum was bristling with people posting questions, comments, and replies. We were throwing back the jitter juice morning, noon, and night to stay on top of all the activity.

Now, one of the original reasons for launching this program was to teach the importance of cornerstone content pages.

And one of the most common questions that popped up on day two of this mini course was: what’s the difference between a cornerstone content page and a blog post?

Great question, and fortunately, it’s pretty easy to answer with a simple illustration. But we need to deal with another issue first.
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Rainmaker Rewind: How Oscar Nominee Emma Donoghue, Screenwriter of ‘Room,’ Writes

Rainmaker.FM rewind

Editor’s Note: For all you audiophiles out there, we are pleased to begin syndicating Rainmaker Rewind, a quick, curated look at top picks of the week from Rainmaker.FM!

This week’s edition of Rewind features our recent interview with Emma Donoghue, Oscar nominee and author/screenwriter of Room.

In this episode of “The Writer Files,” international bestselling author and critically acclaimed screenwriter Emma Donoghue chats with host Kelton Reid about her writing process and adapting her best-known work into an award-winning movie.
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3 Resources to Help Beginners Become Professional Content Marketers

copyblogger collection - become a content pro

“Da” was the first pronoun I used to refer to myself as a small child. I think I was trying to say “I,” but I overcomplicated the word.

At any rate, whenever I encountered a new or challenging task — like growing human beings do — I would say out loud:

“Now how Da do dis?” (Translation: How do I do this?)

It became a running joke in my family, and it’s a phrase I still use today. When I sat down to write this article, I said to myself, “Now how Da do dis?” I say it to myself every time I write.

Ideally, content marketers of all levels are impassioned and driven, but beginners tend to be an especially enthusiastic bunch. There are so many possibilities and you want to explore them all. You know you can master content marketing; you just need to figure out how.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to take advantage of exactly where you are right now
  • How to transform your business with a well-built brand statement
  • How to use specificity to build a profitable audience

As you work your way through the material below, think of the following lessons as a mini content marketing course for beginners.
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The 79-Year Master Plan for Becoming Unforgettable

masterful moves that get attention and keep it

During his career he was loved, hated, admired, dissed, fought over … but never ignored.

His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y …

Picasso.

Anybody with a name like that was bound to lead a big, bold, messy life, and Picasso did exactly that.

I have to confess that I’ve had a creative crush on him ever since I first encountered his work in my college art history class.

But it wasn’t until I stood in front of piece after piece of his art that I learned the most important lesson Picasso ever taught me — and how it applies to content marketing.

I’ll get to that.

First, let’s talk about a few other digital marketing and sales lessons I’ve gleaned from the life of this amazing, torrential painter.
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Why a Comprehensive Content Strategy Includes Podcasting

how a podcast amplifies your message

What if there was a way to cut through the noise, get noticed, and make a real connection with your audience?

For many businesses, on-demand audio content is the way to do just that.

Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated.

There’s still plenty of room in the market for you, so don’t worry that you’re too late to get started.

It could be argued that podcasting is not right for every business. It could also be argued that blogging is not right for all businesses.

Yet, if your business takes content marketing seriously, then podcasting can be a strong component of your content strategy.

Here are four reasons to embrace podcasting as an integral part of your strategy.
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