Adaptive Content: A Trend to Pay Attention to in 2015

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Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business.

Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon because they work and prove important. Others flash then fade like the pet rock.

So the question now as we look ahead to 2015 is what buzz concept should you be paying attention to?

Because if there is a concept that is starting to pick up steam, and will prove worthy, you’re going to want to get in on it at the ground floor.

Well guess what? There is.

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Take Your Content Marketing to the Next Level at Authority Rainmaker (And Save Money)

The “what” and “why” phases of the content marketing revolution are over. To effectively gain and maintain your competitive advantage, you need a clear and concise strategy with the exact tactics to effectively execute.

More than that, you need the best talent you can get. You’re tasked with finding and assessing the right strategic partners, content production pros, and technical resources to optimize the audience experience that builds your business.

Enter Authority Rainmaker. Happening again this year in Denver, Colorado, it’s live content marketing training and networking for real-world results.

There’s an amazing lineup of keynote speakers and presentations from industry experts. There’s a stunning venue. There are parties and networking opportunities galore.

Super Early Bird pricing is now in effect, which saves you $500 off full price. The price goes up on January 15, so don’t wait and pay more.

Give yourself an early holiday gift that pays you back for the rest of your career. Join us May 13-15, 2015 in sunny Denver, Colorado for Authority Rainmaker.

Get all the details here.

Michael Hyatt on Building a Media Platform and Becoming a 10-Year Overnight Success

Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. In fact, Hyatt has been involved in the traditional publishing business his entire working life.

Not the typical profile of a do-it-yourself blogger, right?

And yet, in 2012 when Thomas Nelson was acquired by HarperCollins and Michael left his executive role, it was his 8-year-old blog that opened the door to an exciting and vibrant new chapter of his life. A blog that he toiled over in frustrating obscurity for many of those foundational years.

It was the blog that provided the launch pad for his New York Times, Wall Street Journal, and USA Today bestselling book Platform: Get Noticed in a Noisy World. And it was the book that opened the door to his membership program Platform University. Seems like we can learn a few things from this guy about building our own online marketing and sales platforms.

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Why Shark Tank is Terrible for Your Business

Maybe they’ll take away my Entrepreneur’s Secret Hat and Decoder Ring for saying this, but I hate Shark Tank.

My husband and son like it, and every time it comes on, my teeth start to grind and my eye does that little twitchy thing.

I’m not saying the investors don’t give some decent advice. They do. And most of the Sharks seem like reasonable people. (With Kevin O’Leary doing his duty as designated villain, obligatory on most reality shows.)

But the core premise of Shark Tank — I hate it. I think it’s wrong, and I think it’s dangerous, and I think it hurts business owners.

Here’s why.

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10 Essential Tips for Creating Mobile-Friendly Emails

three people, each holding and looking down at a different mobile device

Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops.

It seems that every other week a new study cites an overwhelming number of people who read emails on their mobile devices — 51 percent according to Litmus66 percent according to Movable Ink.

The numbers vary, but the savvy content marketer knows that overlooking mobile-friendly emails is a big mistake.

Your job is to not only get your emails opened and read, but also to make your customers’ experiences just as strong as if the messages were opened on laptops or desktops.

Do you know how to make that happen?

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David Siteman Garland on the Infinite Scalability of Online Courses

It’s the ultimate Internet dream: create something once that sells over and over again, even while you sleep. And what better product than information itself?

Turns out, it’s not that easy for the idle dreamer. And often, Internet entrepreneurs work 16-hour days in order to “make money while they sleep.”

The good news is that the dream has shifted. Instead of hucksters offering “no work Internet cash machine” models to gullible business opportunity types, the concept of an “online business” has become a viable thing that experienced professionals and committed entrepreneurs explore and attain as part of the legitimate business world.

David Siteman Garland discovered this for himself thanks to his popular podcast, The Rise to the Top. He was constantly asked by his audience for the secret to creating a popular and profitable show, and David’s answer was always the same — it’s the art of the interview. So he created a course on the topic, and the rest (including his podcast!) is history.

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