3 Editing and Proofreading Lessons to Help You Elevate the Quality of Your Content

Copyblogger Collection - build authority with careful quality control

Let’s compare bland content to plain bread.

Plain content bread isn’t going to build an authority sandwich for your business; it’s fairly easy to produce and many other places offer it.

Editing and proofreading are the peppercorn-crusted turkey and applewood-smoked bacon you need to layer on top of your plain content bread.

With peppercorn-crusted turkey and applewood-smoked bacon (and maybe even some Dijon mustard or horseradish mayonnaise), you’re able to craft an engaging experience for readers — something savory, a little spicy, and more robust than all the other plain content bread out there.

Building an audience is hard work because you have to offer people an experience they don’t get anywhere else. The winning details that make your content a go-to resource can emerge during the time you take to edit and proofread.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to objectively review your own writing
  • How to transform your content into persuasive and shareable works of art
  • How to catch more writing mistakes with an underutilized proofreading trick

As you work your way through the material below, think of the following lessons as a mini editing and proofreading course.

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How to Use an Iterative Loop to Dominate Your Niche

How to Use an Iterative Loop to Dominate Your Niche

Here at Rainmaker Digital, we’re riding an iterative loop. It’s how we do business.

We listen, we create, we offer, we improve, and the cycle goes on.

Approaching your content strategy as an iterative loop will help you create useful, in-demand information that serves your customers and builds your business.

Out in the business world, this approach is called design thinking. And design thinking is in the news right now. Harvard Business Review ran a cover story on it this past September. The New York Times featured it earlier this month.

Here at Copyblogger, we’ve been talking about design thinking since 2010.

Design thinking isn’t difficult — it’s just different. It requires a mindset shift that will change the way you create products, content, and customer experiences.

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The Single Best Way to Create Hit Content in Record Time

how to refurbish and republish your best content

Once in a while, wouldn’t it be nice if there was a way to publish a piece of stunning content without writing it from scratch?

You’re in luck, content marketer, there is.

But wait … No doubt right about now you’re wondering if I’m depriving some village of their idiot.

If maybe I hit bottom and kept digging? If maybe I’m about to introduce you to the content creation version of the ShamWow?

Relax. What I’m saying is completely achievable. It’s called republishing.

Republishing is the process of updating and polishing an old article — and then publishing it on a new date. That’s it.

It’s something we do here at Copyblogger. It isn’t necessarily an easy publishing option either, if you want to do it right.

Dedicating time and effort to republishing benefits your content marketing efforts in several ways.

Today we’re going to explore five, as well as the steps to take to republish your own content.

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3 Content Marketing Infographics to Help You Present Your Ideas with Style

Copyblogger Collection - three infographics to inspire your content

Style is the answer to everything.
A fresh way to approach a dull or dangerous thing.
To do a dull thing with style is preferable to doing a dangerous thing without it.
To do a dangerous thing with style is what I call art.
– Charles Bukowski, Style

The concept of style has multiple layers of meanings, and this week’s Copyblogger Collection contains multiple layers of insights.

At first glance, the following is a series of three handpicked content marketing lessons that will show you:

  • How to tell a meaningful marketing story
  • How to optimize every blog post you write
  • How to avoid landing page pitfalls that make you lose business

Within these lessons, however, you’ll also discover three different types of infographics.

Infographics visually depict your unique perspective and immediately communicate style.

As you work your way through the material below, consider how you can attract new readers with intriguing illustrations that complement your written content.

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How to Write Email Subject Lines that Make People Stop, Click, and Read

subject lines that get attention

Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.

If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.

Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience.

Let’s get started.

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An Advocate Who Helps People Change the World with Content Marketing

Hero's Journey - helping make change happen with content

There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to.

The common thread?

Amy helps nonprofits, research institutes, and public sector agencies craft ultra-effective content. Her words help them get more support and more donations.

Her words help them change the world.

Once a month here on Copyblogger, we tap the collective wisdom of our community members to bring you reports from the front lines of the content marketing world.

For this month’s Hero’s Journey feature, I asked Amy to remove her superhero cape momentarily to tell us more about her business — who she helps, and how she helps them.

Here are her answers in her own words.

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