How to Avoid Getting Sucker-Punched by Internet ‘Facts’


Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars.

In the early days of the social web, we thought that bringing people together would create a knowledge utopia. What we got instead was a battleground of competing ideas — many of them misguided or just plain wrong.

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Why These Famous Time-Management Techniques Are Ruining Your Productivity

Most creative people will take your head off if you butt in while they are “flowing.”

But that’s exactly what the Pomodoro technique does, a popular time management trick designed to boost your productivity.

The concept is simple: set a kitchen timer for 25 minutes and work until it rings. Then take a short break.

Eugene Schwartz swore by a similar method. He gunned for 33.33 minutes (not sure how he managed the .33 part given he wasn’t using a digital clock — I guess he eyeballed it).

During those 33 plus minutes he could do anything he wanted: stare out the window, drink coffee, drool on his wrist, or write the ad he needed to write.

The hitch? He couldn’t leave his seat.

The hope was he’d get so bored he’d just write. And soon enough that’s what would happen.

And now, fortunately, the recommended burst of focus time is getting longer. And that’s a good thing.

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Is Podcasting Replacing Written Content Marketing?

spoken words vs. written words

That is the question.

It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger.

You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you.

But we may have confused you, too. Based on the questions I get, we’ve certainly confused at least some of you.

I’m here today to set the record straight. I want to let you know what we really think about podcasting, and how it relates to written content, and where we see content marketing going in the future.

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How Neuroscientist Michael Grybko Defines Storytelling


Have you ever wondered why storytelling is such an omnipresent theme of human life? Welcome to another guest segment of “The Writer’s Brain,” where Kelton Reid picks the brain of a neuroscientist about elements of great writing.

Research scientist Michael Grybko — of the Department of Psychology at the University of Washington — returned to the podcast to help Kelton define storytelling from a scientific standpoint.

If you missed the first two installments of The Writer’s Brain — on How Neuroscience Defines both Creativity and Empathy — you can find them on and iTunes.

In this file, Kelton Reid and Michael Grybko discuss:

  • Why storytelling is the default mode of human communication
  • How empathy makes storytelling such an effective tool
  • Why Hollywood continually taps into ‘The Hero’s Journey’
  • How blueprints help writers connect with their audience
  • Why reading fiction makes us more empathetic
  • Writers’ addiction to stories (especially the dark ones)
  • Where humanity would be without storytelling

Click Here to Listen to
The Writer Files on iTunes

Click Here to Listen on Rainmaker.FM

How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)


If you’re using social media channels such as Twitter to promote your content, then this show is for you. This week, Hit Publish host Amy Harrison is looking at different ways you can ‘beef up your tweets’ and write multiple updates to promote just one post (without sounding boring or repetitive).

When you’re posting tweets (or other social media updates) to get people to your content, it can feel like you are broadcasting again and again, just repeatedly sending out information and hoping someone bites.

But social media is really just a conversation, so when you’re thinking about what to write, don’t think about sending a message to your followers, instead, imagine you’re sitting opposite one potential reader. You have one sentence to encourage them to read your content. What would you say?

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The Value of Crafting an Entrepreneurial Vision (and Sticking to It)


Today’s guest on Hack the Entrepreneur is a scientist turned digital artist, animator, entrepreneur — as well as an academic escapee.

She has a Ph.D. from the University of Waterloo and has over 15 years of experience in research. During this time, she has generated $340,000 in funding, prepared manuscripts, and lectured.

Today, she is the founder of, where she explains scientific concepts by creating simple graphics, infographics, custom animations, and explainer videos.

This year, she was named one of the 25 entrepreneurs to watch by

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