“Come sit down, Child. Gently put your hands on my crystal ball,” I say, directing you into my dimly lit fortune teller studio. I’m wearing a Stevie Nicks-inspired black lace shawl and gold hoop earrings.
“You’d like to know if you should publish guest blog posts on your website, yes? Let’s ask.”
My long, blood-red fingernail taps on the glass, as a thick fog swirls underneath the surface of the orb for several minutes.
“Looks like I can’t help you. Good thing you paid in advance.”
And with a swift kick in the rear, you exit the studio without an answer.
My crystal ball couldn’t help you decide whether or not you should publish guest blog posts on your site because it depends on a number of specific circumstances.
This post will help you focus on the factors you need to consider before you start running a multi-author publication. (Who knew an article could provide more guidance than a crystal ball?)
It’s been said that every entrepreneur is a digital entrepreneur.
This is right. This is wrong.
It’s right in the sense that all entrepreneurs are using digital technology to build, launch, and grow their businesses.
But it’s wrong in the sense that not all entrepreneurs are doing everything digitally — which is, amazingly, now possible to do. And it can create compelling career and lifestyle options in the process.
We just launched a new podcast, The Digital Entrepreneur, that discusses the specific strategies, concepts, and tactics necessary for pure digital entrepreneurs to thrive in today’s ever-evolving online marketplace.
Will entrepreneurs who use digital technology benefit from this show? Absolutely. Because the big ideas apply to all businesses in a digital world.
But we’re talking directly to the pure digital entrepreneur.
Is that you?
Brian Clark and I invite you to join this discussion, which you need to be a part of.
If you’re feeling overwhelmed and confused, I don’t blame you.
When using content marketing to build your business, you can work on: email marketing; cornerstone content; landing pages; paid traffic; building an email list; promoting your content on social media; creating opt-in incentives; writing and setting up an autoresponder (or five); offering webinars; using Blab or Periscope; running Facebook ads; offering content bonuses; hosting a podcast; creating content inside membership sites; publishing a book; writing guest posts … the tactics go on and on.
Faced with all these options for building your online presence with content marketing, where will you start?
What will you focus on first, second, and third?
Of course you’d like to have all of the above in place. And maybe someday you will.
But right now? All those tactics look like a mountain you need to climb. You don’t know which path to take to the summit. You don’t even know where to start!
At least, you didn’t know where to start. After reading this article, you will.
Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed.
Today, these seven pitfalls frequently appear in popular culture, including the thriller film Se7en and the Morgan Spurlock documentary television series 7 Deadly Sins.
If you perform a quick online search, you’ll also find playful examples, such as the YouTube video that features examples of each deadly sin taken from various episodes of Spongebob Squarepants. No, I’m not kidding.
With the seven deadly sins all over television, film screens, and social media, I started mulling over the major moral pitfalls of email marketing. Wouldn’t it be great to have a roadmap for email marketing, too?
In this post, you’ll discover the seven email marketing sins we should avoid and the seven desirable email marketing virtues we should work hard to cultivate when creating an email marketing strategy.
Traditional advertising pretty much had its way with the 20th century.
Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe to say that influence continues into the 21st century.
But content marketing is starting to make some noise of its own. In fact, interest in content marketing has risen rapidly in the last five years.
What are the differences, advantages, and disadvantages of both? When should you use advertising, and when should you use content marketing?
And which method is better?
We’ll answer those questions and more in this article.