Mickey Spillane did not suffer from delusions of grandeur.
He didn’t expect his novels — featuring private eye Mike Hammer — to be regarded as great works of literature.
What he wanted was for them to sell.
I have no fans. You know what I got? Customers. And customers are your friends. – Mickey Spillane
His books have sold more than 225 million copies, so this approach served him well.
As we build an online presence with our content marketing, we have to answer this essential question:
Should we develop fans or customers?
The answer isn’t as straightforward as it may seem.