David Ogilvy’s Prophetic “Secret Weapon” of Selling

Image of Drayton Bird Ad for Ogilvy & Mather Direct

Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of advertising that actually works.

It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply and directly to his audience on the other side of the camera.

The prophecy he uttered in that grainy 7-minute film all those years ago has come to pass, with a bullet.

[ Continue Reading... ]

6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

Editor’s Note: We are very pleased to announce that Joanna Wiebe will be speaking at Authority Intensive — Copyblogger’s live content marketing event in May 2014. Get all the details (and your tickets) right here.

Visitors who don’t click don’t convert.

As marketers, we know this to be true.

Your visitors can’t get through your checkout process or signup form without clicking at least one button. And that one button — like all of your buttons — can be improved on.

But we fail to optimize calls to action for pretty simple reasons, all of which are complete BS.

We need to stop ignoring the so-called “small things,” especially when conversions depend on them.

[ Continue Reading... ]

(Sorry, This Contest is Over) Enter Copyblogger’s First-Ever Essay Contest For a Chance to Win $7,000 in Content Marketing Prizes

Image of The Copyblogger Essay Contest Poster

Great content creators demand attention. They grow audiences and influence thousands.

They become high-priced mentors, run popular membership programs, build successful businesses, and get the pick of top marketing jobs for some of the best companies.

They are the Seth Godins of the world. The Darren Rowses. The Ann Handleys, Sonia Simones, and Brian Clarks.

See, content makes the Internet work — and when a content creator makes great content, it’s just a matter of time before their name becomes synonymous with their field of expertise.

Fortunately, achieving that status isn’t out of your reach.

This is why we rolled out our content marketing training program Authority, and our upcoming live event Authority Intensive. Our goal with these training resources is to help you become an online publisher people cannot ignore.

And you now have a new and unique way of getting involved …

[ Continue Reading... ]

Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate?

Image of a 'Headlines That Work' logo

Welcome to Headlines That Work, a new regular feature here at Copyblogger where we will nerd out about writing headlines.

Headlines, as you know are “the first, and perhaps only, impression you make on a prospective reader.” This is why your headlines need to be magnetic.

And it is why nerding out about headlines — studying them in-depth to analyze why they work — is such a worthwhile endeavor.

But wait … are we really nerding out about headlines … or are we geeking out about them? Is there even a difference?

[ Continue Reading... ]

Get this Marketing Cornerstone Right … Or Go Home

image of valentine heart candies

If you’re marketing a product or service, there’s one thing you absolutely need to get right.

Your writing voice might not be that awesome. Your call to action might need some help. Your big idea might be … not so big.

But if you can get this one down, you’ll do all right. You may not thrive, but you’ll live to sell another day.

On the other hand, if you get it wrong, no amount of brilliant marketing can help you.

What is this terrifyingly important factor?

[ Continue Reading... ]

5 Ways to Write a Damn Good Sentence

Image of a newspaper ad

Average copywriters write average sentences. You, I’m guessing, don’t want to be average.

You want to be great. You believe you can be remarkable.

That means you need to write damn good sentences … without even thinking about it … day in and day out.

Do that and you’ll become an unstoppable writing machine. You’ll become a killer copywriter.

[ Continue Reading... ]