The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

Buttons are cute, and they’re charming. You can’t be scared of a button.

These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness.

And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. Costing you conversions. Costing you money.

Why?

And what can you do about it?

I invited Joanna, Conversion Copywriter for Copy Hackers, to be the guest on this week’s episode of The Lede so she can answer these two questions for you …

Because Joanna has the answers and the data to back them up.

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Never Fear Google Again: The Smart Person’s Guide to Guest Blogging

Image of motel sign reading Guest Enter Here

It’s simple really — at least in theory.

You run a blog and want new material.

Others out there want some new exposure.

You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off.

But there are shadows behind the glossy exterior of guest blogging.

  • When you open up your blog for guest posts you might be immediately swarmed with spammy offers
  • You might accidentally allow worthless or shady links in the posts
  • You might even be punished by search engines like Google

What seems so simple can quickly turn into a hot mess.

So why even bother?

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Join Brian Clark and Jerod Morris at Content Marketing World 2014

Logo for Content Marketing World

(And get a discount when you register before May 31st. Details below.)

Copyblogger Media is proud to be a sponsor and presenter at Content Marketing World 2014 — the one event in the world where you can find all the brightest and most accomplished content marketing professionals, together, at the same time.

CMWorld returns to Cleveland, Ohio September 8-11, 2014. And this year they’ve lined up Oscar winning actor, director, and producer Kevin Spacey as the closing keynote!

Created for motivated marketing professionals just like you, Content Marketing World features knowledgeable and energetic speakers, information-packed sessions, and comfortable networking opportunities.

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The Boring Niche’s Secret Weapon (And How to Use it)

Image of four birds on a fence

I hear it constantly: “My niche isn’t sexy enough for content marketing.”

It’s a lie.

It’s a crutch.

It’s a flat-out excuse.

The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about what makes your steak sizzle.

The “boring” niche actually has a secret weapon.

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Being a Salesperson Sucks (Think Like a Farmer Instead)

image of a farmer on a tractor, you can see him far away, with a heart cut into the field he is working on

Ugh.

Do you feel like that on Mondays?

You wake up, take the kids to school, and off to the office you drive.

After downing several cups of coffee, you muster the inner strength you need every day to make a living.

You start with the emails to prospects, make a few cold calls, and zip off to an appointment … all with the hope of “closing the deal.”

Some days the tedium wears on you like a musty coat. Other days, days when a sale is made, the “thrill of the kill” makes it all seem worthwhile.

But that momentary exhilaration is replaced with the thought that tomorrow, it starts all over again.

Day in and day out, it’s the same. And yet you know that there has to be a better way to make a living selling.

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Are You Sacrificing Future Trust for Sales Today?

Image of a squirrel about to walk onto an open human hand; the squirrel is looking up at the human wondering if he or she can be trusted

The first lesson you learn in sales is how to qualify a lead.

After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs.

But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase long after you’ve cashed their check.

Just because you can smooth talk your way into a sale doesn’t mean you should.

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