Guy Kawasaki on Understanding the Math of Success

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Today’s guest on Hack the Entrepreneur popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform.

He is also the author of 13 books, including Art of the Start 2.0 and Enchantment.

His books are used by some of the finest academic institutions and have been New York Times and Wall Street Journal bestsellers.

He gives more than 50 keynote speeches a year on topics such as innovation, enchantment, social media, evangelism, and entrepreneurship. His clients include Apple, Nike, Audi, Google and Microsoft.

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Podcasting for SEO? Yep …

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Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade.

Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) … and then found themselves taking different paths for career ambitions, only to end up doing exactly what they had originally intended.

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A Brief Introduction to the Art of Catching Hell

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There are about 100 ways to become a better writer. For example, you could:

  • Read 100 books
  • Listen to Ira Glass’s This American Life
  • Cultivate a sick sense of humor
  • Think like a psychologist
  • Rack up rejections
  • Write like mad

But did you know catching hell can help you sharpen your copy chops, too? Yep. Starting a little controversy can do that.

Rocking the boat forces you to defend your ideas, examine what you can stomach, stretch your world, and test the waters.

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Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy

Beware: Don't plant your content flag on borrowed land

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop, so you can relax with an espresso. They get your favorite writers to come in for readings, so there’s always an event and a sense of excitement.

They do everything right, and they’ve always had plenty of customers.

But they still closed their doors last year.

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The ‘Horror’ of Making a Living from Selling eBooks

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Look out, Stephen King.

A new generation of Horror authors are using the power of self-publishing to climb the ranks, get new fans, and push the envelope in the genre.

J. Thorn is an up-and-coming Horror author who knows how to write great books … and build an audience and income stream with them.

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An Entrepreneur’s Guide to Investing in Yourself

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Today’s guest on Hack the Entrepreneur is a marketing expert, consultant, author, and blogger for Fast Company magazine and a regular contributor to The Globe and Mail’s Report on Business section.

He is the author of Evergreen, which was an instant number one bestseller in the sales and marketing section of Amazon.

Evergreen describes how companies can become so obsessed with finding new customers that they lose valuable customers along the way.

Evergreen is a guide to customer retention, experience, and strategy … and today’s guest shows us how to cultivate enduring customer loyalty that keeps businesses thriving.

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