Are You Too Lazy to Write Less?

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How long should an article or a blog post be?

How about a landing page?

The answer is, of course: “As long as necessary. And no longer.

Obvious, right?

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Content is a Verb: A Challenge for Freelance Writers

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“Can you content my website?”

Here’s the thing you need to know when clients ask you to create content for their websites.

They don’t just need this asset called “content.” Because content marketing is more than a collection of text documents to be cut and pasted into WordPress or an email program.

It would be delightful if we could just write a whole bunch of words and call the job done. But (with the glorious exception of the email autoresponder) the real world doesn’t work that way.

Content is a noun — a set of files you send the client. But it’s also a verb — a collection of actions you deliver over time.

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A Content Marketing Experience Designed to Take Your Business to the Next Level

It’s a frightfully familiar scenario.

Smart, motivated people attend an online marketing conference, and get overwhelmed with fascinating facts, figures, and tactics. They then get back home and realize they have no comprehensive framework to implement these otherwise valuable tips.

That’s because most conferences are packaged as a “big box of awesome.” A whole bunch of great stuff, but no assembly instructions to put it all together in a meaningful way.

Authority Intensive is different.

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David Ogilvy’s Prophetic “Secret Weapon” of Selling

Image of Drayton Bird Ad for Ogilvy & Mather Direct

Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of advertising that actually works.

It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply and directly to his audience on the other side of the camera.

The prophecy he uttered in that grainy 7-minute film all those years ago has come to pass, with a bullet.

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6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

Editor’s Note: We are very pleased to announce that Joanna Wiebe will be speaking at Authority Intensive — Copyblogger’s live content marketing event in May 2014. Get all the details (and your tickets) right here.

Visitors who don’t click don’t convert.

As marketers, we know this to be true.

Your visitors can’t get through your checkout process or signup form without clicking at least one button. And that one button — like all of your buttons — can be improved on.

But we fail to optimize calls to action for pretty simple reasons, all of which are complete BS.

We need to stop ignoring the so-called “small things,” especially when conversions depend on them.

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(Sorry, This Contest is Over) Enter Copyblogger’s First-Ever Essay Contest For a Chance to Win $7,000 in Content Marketing Prizes

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Great content creators demand attention. They grow audiences and influence thousands.

They become high-priced mentors, run popular membership programs, build successful businesses, and get the pick of top marketing jobs for some of the best companies.

They are the Seth Godins of the world. The Darren Rowses. The Ann Handleys, Sonia Simones, and Brian Clarks.

See, content makes the Internet work — and when a content creator makes great content, it’s just a matter of time before their name becomes synonymous with their field of expertise.

Fortunately, achieving that status isn’t out of your reach.

This is why we rolled out our content marketing training program Authority, and our upcoming live event Authority Intensive. Our goal with these training resources is to help you become an online publisher people cannot ignore.

And you now have a new and unique way of getting involved …

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