2012 was the year that mainstream businesses started to get it. They realized that content marketing is where they should be putting their time and energy.
And inevitably, when a particular term gets a lot of coverage, you’ll see a backlash. I’d start watching for “Content Marketing is Dead” posts around the first of next year, if not earlier.
And what will those misguided posts be pointing to?
They’ll point out that an awful lot of content is … how can I put this delicately?
It’s really, really bad.