How Jay Baer Uses LinkedIn for Content Marketing

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New York Times bestselling author of Youtility Jay Baer explains how he uses LinkedIn to help drive his hugely prosperous business.

The Missing Link host Sean Jackson and Mica Gadhia welcome one of their favorite content marketing leaders of our time, Jay Baer! It may have been the baby picture that drew them in, but what he wrote made Sean and Mica want to book him on the show.

As one of the first thousand members of LinkedIn, he’s seen all of the platform’s changes. You’ll learn which ones he likes as well as the ones that make him wonder why. He shares why he continues to use LinkedIn actively and some of the tactics he employs.

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Content Marketing: A Truly Winning Difference

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In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement.

Never mind that all beer companies used the same process. No one had told that story before.

Advertisers became more astute after that point, which led to the development of the unique selling proposition by a guy named Rosser Reeves. This was the beneficial feature of a product or service that the competition would not — or could not — offer.
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How to Build a Community of Raving Fans

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Youpreneur.FM host Chris Ducker chats with Jadah Sellner of the wildly successful Simple Green Smoothies about how to build strong communities and what they can do for you and your online business.

If you’ve ever worried that giving away your content on social media will stall your efforts to build your email list and grow your empire … worry no more.

Jadah reveals how Simple Green Smoothies gave away their best recipes on Instagram and still built an email list with more than 300,000 sign-ups. 300,000!

Jadah and her co-founder, Jen Hansard, started Simple Green Smoothies just over three years ago on Instagram. What began as an addendum to their “mommy blogs” today has grown into an incredible, thriving business.

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The Surprising Truth about Earning a Profit from Your Content

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There are four stages to creating a remarkable content experience.

And so far on The Lede, hosts Jerod Morris and Demian Farnworth explored three out of the four: authenticity, usefulness, and reliability. Today, they discuss the fourth: profitability.

But this is not only about figuring out how to make a living from your content. Which is important, mind you. Because you can love what you are doing and not mind spending hours a day creating content … but eventually you have to make a profit.

You could sell ads or subscriptions, but the preferred method is selling digital products like ebooks, audio training courses, and membership sites.

However, there’s another type of profitability you can’t ignore.

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How to See Business Opportunities Everywhere

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Today’s guest on Hack the Entrepreneur is an actor, filmmaker, director and producer, journalist, event organizer, and entrepreneur.

As an actor, he has appeared in award-winning movies, commercials, and television shows, such as HBO’s True Blood, as well as the popular British soap operas, EastEnders and Holby City.

He is the co-founder of Stuck for Staff, the largest promotional staff resource in the UK and US. He is also the co-founder of SponsorBridge, and WeRehearse, a better video chat built specifically for actors.

He was named in Who’s Who of Britain’s Business Elite and also regularly speaks on business and marketing panels.

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How to Play the Long Game to Bring Your Idea to Life

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Not long ago, Chris Healy and Lindsay Barto were driving back from a client meeting. It went well, but they couldn’t help asking themselves, “What’s our thing?”

Lindsay and Chris run a creative agency, Round Two Creative Group. They make websites, set up email systems, create original content, build sales funnels, and more.

But what was their silver bullet? What differentiated them from everyone else?

As they drove back to San Diego, it suddenly became clear: they’d talk about hair ties … for guys!

Except they didn’t have any hair ties. For guys, or for anyone. Or a website. Or a brand. Or anything — except an idea and a funny commercial they made.

That’s when they realized it’s not about a loop of elastic. It’s about why guys with long hair need hair ties for guys.

Chris and Lindsay’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all the Hero’s Journey posts here.

Let’s hear directly from Chris and Lindsay to discover how two guys created a recognizable brand around their long hair.
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