Serious content creators know that each article they publish is a piece of a larger content marketing arena.
But the thought of generating content ideas on a regular basis often knocks us out before the opening bell even rings.
It can be difficult to consistently write exceptional content that encourages visitors to stick around and learn about your unique selling proposition.
For example, let’s pretend you’re the marketing director for a store that makes and sells boxing equipment. You need to convey the passion, care, and expertise your company puts into creating its specialized gear, but the problem is that your message is only a couple paragraphs.
Your wimpy, single piece of content reads more like a press release or “About” page than a compelling story that spreads across multiple blog posts.
You’re stuck with limited material when you need to develop many different articles that help boxers and boxing enthusiasts find your merchandise. Instead of “throwing in the towel” and losing a marketing opportunity, view your situation from a creative perspective.
With that in mind, here are 16 ways a boxing equipment business could approach blog post writing. Note that each idea below can be applied to your niche to make your website a fresh and valuable resource in your industry.