3 Juicy Marketing Questions Answered


This week on Confessions of a Pink-Haired Marketer, Sonia Simone is pleased to have three big questions from Authority, our community of content marketers.

Major thanks and kudos to David, Julie, and Mike for the food for thought …

Here are three really smart questions from the audience … and some in-depth answers.

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Where Headlines Have Gone Horribly Wrong


When I was young, I sported pink hair, suede sneakers, raver jeans, and punk t-shirts.

Sure, I was cool, but strike up a conversation and you’d wonder if something was wrong with me.

I had nothing interesting to say. I was all show.

And that, unfortunately, is the direction online content has been going.

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4 Ways to Identify Site Visitors (and Why It Matters)

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You think we all would know what marketing automation meant, the way we throw the phrase around in the corporate hallways and home offices of America.

“Reginald, what you need is a marketing automation solution — then your sales team would be balling!”

That’s the idea. Software that captures, nurtures, and delivers leads to a sales team. But not everyone needs this style of marketing automation.

Case in point: Copyblogger Media.

A little more than a year ago, we hired a well-known marketing automation provider to help us convert more of our traffic into sales. We spent several weeks with them adding code and tweaking analytics.

It was some scary good stuff. Then they asked about our sales team.

“Eh, the sales team?”

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Last Week to Save on Authority Rainmaker 2015

image of Seth Godin opening Authority Intensive 2014 while Brian Clark looks on — this week is your last week to get the Early Bird Price on tickets to Authority Rainmaker 2015

We call Authority Rainmaker a different kind of online marketing conference … and that’s for many good reasons.

Rather than a multi-track free-for-all that requires you to choose between sessions and gamble on what’s worth your precious time, Authority Rainmaker is a cohesive two-day presentation in itself. The four segments—design, content, traffic, and conversion—provide an integrated bundle of tactics within a broader strategic approach to effective online marketing.

And there’s no “call for speakers.” We handpick each industry expert, and then collaborate with them individually to deliver the perfect piece of the broader puzzle.

It’s more work, and worth it — judging from the response we got from last year’s attendees and speakers. In fact, two of this year’s session topics were overhauled in the last two weeks to ensure the most current and relevant information possible.

Finally, the agenda is set. Head over and check it out for yourself. Also, we have discounted hotel rooms still available, but not for long.

Make sure to secure your spot before March 31, when our Early Bird pricing ends. You’ll find that given the included education, networking, parties, food and drinks, Authority Rainmaker is the best value in the business.

Grab your seat for Authority Rainmaker: May 13–15, 2015, Denver, Colorado.

Giveaways: How to Create an Irresistible Incentive to Join Your Email List


Getting that opt-in to your email list is much easier when you offer an enticing incentive in exchange for an email address.

But what should you create? And how will you ever find the time to make it? And what if no one wants it?

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for creating irresistible giveaways: the kind that have people clamoring to sign up just so they can get their hands on them.

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Brian Kurtz on Avoiding the ‘Entrepreneurial Gap’


Today’s guest on Hack the Entrepreneur has recently ended a 34-year career as a serial direct marketer and made the transition from intrapreneur to entrepreneur.

He made this transition while taking Boardroom Inc. — which he worked within and later became a partner of — from around $3 million in revenues in 1981 to a high of $150 million and creating marketing messages that have reached more than one billion people.

As of last January, Jon Nastor’s guest made the official and final step into entrepreneurship with the launch of his own consulting business. To kick it off, he held a conference called The Titans of Direct Response and featured today’s greatest direct marketing entrepreneurs.

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