How to Use a Comma

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On this episode of Editor-in-Chief, host Stefanie Flaxman continues her Editorial Standards series with a lesson about correct comma usage.

Commas are often underused or overused. Do you know how to implement the right balance in your writing?

When punctuation marks are used correctly, readers take them for granted — they are merely symbols that seamlessly guide readers through your text.

And there are consequences when punctuation marks are used incorrectly.

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How to Grab Great Ideas (Without Using Your Hands)

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It’s funny, how we forget things. Sublime reflections and exalted ideas. Like they were never even there. But if they were so sublime and exalted, why did they not remain with us?

And it’s funny how we fear losing these ideas. The lengths we will go to preserve them. The legends are legion.

Keeping waterproof slates in your shower. Talking into your phone’s voice memo app while you pump gas on a dusty August day. Scribbling in your tiny notepad in the dark of night so you don’t wake your spouse. In the morning light, however, the handwriting is illegible. You might as well have been drunk.

I know. I’ve done it.

But at what point do you draw the line when it comes to stopping what you are doing to record an idea: How many times do you interrupt the family dinner? The mowing of the lawn? The cross-country run? How many times do you wake up in the middle of the night to write that rare never-before-thought idea down in your diary?

Not to mention, there’s the risk you may interrupt the full blossoming of an idea if you prematurely stop what you are doing to write it down.

Well, this is what you do when you can’t — or don’t want to — stop to write down an idea.

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5 Powerful Ways to Keep Building Authority Once Your Content Has Matured

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You’ve launched. You now have loads of content on your blog. You’re happy with the growth and the traction you’ve gained. Your audience is growing — not as fast as you’d like, but you’re meeting goals.

Things are looking up because you’ve created authority with what seems to be a solid and loyal audience. But the rush of new content ideas is slowing, and enthusiasm (both yours and your audience’s) is cooling.

You’re worried about sustaining the momentum while deepening your authority and influence with your audience. And there’s a really good reason why this is a significant concern.

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3 Resources to Help You Create Remarkable Visual Content

Copyblogger Collection: visual content that surprises and delights

As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird.

But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.

In the current digital marketing landscape, the strategic use of visual content — whether it accompanies text or stands alone — is a smart move as you strive to produce the best experience for your audience.

This week’s Copyblogger Collection is a series of three handpicked articles that will help you learn:

  • How to create simple, captivating drawings
  • How to use images to engage distracted readers
  • How to create a visual brand

As you work your way through the material below, think of these lessons as a mini visual content creation course.

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Why Don’t Some Online Courses Sell?

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Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services.

But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling at all.

There’s a methodical analysis you can perform to see if you can spot the problem. Of course, this is the same analysis you should perform before you create a course.

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Two Ways to Turn Facebook Fans into Paying Customers

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Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why.

When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for.

By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers at the whopping rate of 92%.

It might sound to good to be true, but tune in and hear Jon describe how he did it, and it’ll all make sense.

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