Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you’re willing to never compromise on producing useful audio, this version of the MVP can be extremely helpful to keep you moving forward.
This week, we have the very distinct pleasure of talking to a gentleman who is not only a talented member of the WordPress community … but the one responsible for it.
Matt Mullenweg is the founding developer of WordPress, which currently powers more than 26 percent of sites on the web. The WordPress website says it’s “a state-of-the-art semantic personal publishing platform.”
More importantly, WordPress is a part of who Matt is.
Online discounts are powerful incentives to get people to buy — if you know the right ways to put them together.
Over the years, our marketing team at Rainmaker has experimented with numerous discount options. Some have been successful and others not so much.
And if you think “discounts” mean you have to cut your price, well think again. There are numerous ways to offer financial incentives to your online audience without having to cut into your profit margin.
Remember the classic Saturday Night Live sketch?
Is it a dessert topping? Is it a floor wax? It’s both!
This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin.
One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a “soft” marketing approach.
They seem like opposites, but in fact, each side benefits and supports the other. Smart marketers will use both … hopefully with a little more grace than a combination dessert topping/floor wax.
What is good writing?
Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence.
Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve been written by Willie Nelson scores a B (or worse).
Not all English teachers abide by this system, but the vast majority do. Just look at the writing of most graduates, and you’ll see what I mean. It’s proper, polite, and just polished enough not to embarrass anyone. Mission accomplished, as far as our schools are concerned.
But let me ask you something:
Is that really good writing?
I think most good writers listen to the way English teachers want them to write and think, “This isn’t real. It has no feeling, no distinctiveness, no oomph. You’re the only person in the world who would willingly read it. Everyone else would rather chew off their own eyelids than read more than three pages of this boring crap.”
And they’re right.
As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide.
You may not know, however, that the first instance of online crowdfunding dates way back to 1997, when fans underwrote an entire U.S. tour for the British rock group Marillion — raising $60,000 in donations via a fan-based internet campaign.
Even I developed our first product by selling something that didn’t yet exist in 2007 — going from zero to six figures in a week — almost two years before Kickstarter was founded. Both are examples of how having an existing audience is the key ingredient for getting people to invest in your ideas.