Content marketing tools and training.
At the 1961 Masters Tournament, Arnold Palmer held a one stroke lead over Gary Player as he walked off the 18th tee. On the trip up the fairway he allowed himself to talk to a friend who congratulated Palmer on his win.
Even though Palmer knew he needed to concentrate on finishing the hole, he couldn’t help but think about the green jacket that would soon be on his shoulders.
Palmer bogeyed the hole and lost the Masters by one stroke to Player.
You want to become a better writer.
I know this because you’re reading Copyblogger.
I also know that you fear becoming a better writer.
This I know because you must change to become better, and to fear change is to be human.
But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?
Would you believe me?
You don’t usually envision a poet engaging in a pistol duel — let alone twenty-nine — but that’s exactly what Alexander Pushkin did.
His last duel proved fatal.
Sadly, as long as there are two people on earth, there will be conflict. But it doesn’t always have to end in death.
I’ve been in several duels myself. Not of the pistol-slinging variety — but the copywriting kind. You’ll probably recognize the scenario …
At this point, we hope you’re seeing how content marketing can transform an online business into a runaway success story.
It’s probably less obvious how you might go about doing that with a more traditional brick-and-mortar business. But those under-explored territories can be
particularly fertile ground for a solid content strategy. Today we’ll talk about just one example.
Marcus Sheridan’s pool company was hit hard by the recession in 2008. He and his business partners discovered that in order to save their business, they had to get creative — fast.
If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here, and let me show you how to do it in this article.
Here’s the story …
One problem a lot of people have with writing effective emails is they think they’re writing a sales letter. And because they think their emails are like sales letters, they pack them with benefits and use all the usual copywriting tricks — out of context — and selling “choke holds.”
I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice.
I’ve been watching this day creep towards me for a long time, and now that it’s here, I’m feeling more emotions than I can describe. Excitement and an agreeable sort of fear are vying for the top spot right now.
