Here’s How Master Brand Storyteller Bernadette Jiwa Writes

Bernadette Jiwa, Authority Rainmaker 2015 speaker

Not many people can claim they single-handedly created the new marketing model for the 21st century. And did it simply with a five-column graph called The Difference Map.

Well, Bernadette Jiwa can.

Which is one reason why we are so excited that she will be a featured speaker at Authority Rainmaker.

But her list of achievements doesn’t stop there. She has created brands and unique innovation strategies. The products and ideas she has touched range from football boots to a medical journal, businesses to blogs, books to Kickstarter projects, non-profits, and more.

And she does it with stories.

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Split-Testing 101: How to Know Which Words Work

The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain

That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.

Nowadays, we’ve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world won’t help you if you don’t know what to test, or test incorrectly.

To make sure that doesn’t happen to you, I invited Joanna Wiebe of Copyhackers to give us free consulting share her wisdom at the intersection of creative copy and no-nonsense testing.

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Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy

seagulls landing on shore by Patryk Sobczak

Ever wanted to know how you can gain more email subscribers when you guest post?

You work hard to establish connections with editors. You share your most valuable tips. You polish your writing until each word shimmers and shines.

But when your article goes up?

You feel a tad disappointed.

Why don’t more people join your email list? What’s stopping them?

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7 Steps That Will Hook Your Audience through the Magnetic Force of Fascination

women holding bowls gazing down at one of their phones by Sigfrid Lundberg

Throughout your journey to overcome online obscurity, you produce a lot of content.

Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results.

But what if your posts aren’t getting the engagement you need to take your digital media platform to the next level? How do you create content that deepens your connection with your audience?

The answer may lie in the specific reason why we absorb certain information, while overlooking other content.

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Do Lower Prices Lead to More Sales?

Sean D'Souza, speaker at Authority Rainmaker 2015

Let’s say you’re choosing between three photography courses covering similar topics.

The prices are stacked like this:

  • $200
  • $250
  • $2,000

What’s going through your mind right now?

Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses.

If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest.

But that’s not how we’re built as human beings.

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5 Traffic Strategies That Build Your Curation Audience

Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here:

Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising?

Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed a certain way for a curation project. Others are seemingly a little “outside the box,” and yet they complement a curated email newsletter perfectly.

In this 22-minute episode Robert Bruce and I discuss:

  • What makes curated content shareable and linkable
  • The best audience building strategy on the planet
  • How to borrow (and delight) a massive audience
  • How to get others to share your curated content
  • Why infographics are pure media curation
  • How to take advantage of visual microcontent
  • The true value of iTunes for audience building
  • The podcast interview as valuable curation content
  • The viral catalyst the exploded Copyblogger in the early days

Click Here to Listen to Rainmaker.FM Episode No. 26

Or, grab it in iTunes.