Content marketing tools and training.
You want to become a better writer.
I know this because you’re reading Copyblogger.
I also know that you fear becoming a better writer.
This I know because you must change to become better, and to fear change is to be human.
But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?
Would you believe me?
What would you do if you discovered that the secret to your success online lay in firing yourself? Would you do it?
That’s the question Alex, a freelance copywriter, had to face.
Alex started his copywriting business three years ago, after the local newspaper he worked for as a staff writer was shut down.
From the get-go he scrambled to pick up writing jobs, tapping his network, searching freelance websites, and sending query after query.
Opportunities soon began to open up for him, and he took every single one.
In many ways, this century has mostly been a dark time for online writers.
Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?!
Yes. And no.
Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain later, the importance was placed on the page, which created a nasty race to the bottom as far as writer’s value was concerned.
When Seth Godin talks, people listen.
We’ve been listening for years to this bestselling author of 17 books with a storied background in publishing, entrepreneurship, and online marketing.
It’s no coincidence that Mr. Godin writes like he talks, with conviction. And that his mission has always — in one form or another — been to dispel your fear of being remarkable.
Remarkable writing requires an evaluation of the Self, and Seth offers his wisdom to all of us about writing every day and letting go of your fear.
Finally, online writers and content producers are getting their day in the sun.
As one more way to celebrate the “year of the online writer” I’m setting out to bring you regular Q&As with some of our most esteemed colleagues, friends, and writing heroes, to explore the craft of the writer at work.
I want to give you a glimpse into the minds and the habitats of the scribes I admire.
