4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

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Are your blog posts helping you win clients?

Blogging helps boost your authority, drive relevant traffic, and generate leads.

But are your blog posts working for your business?

Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.

Not just one lead. But a handful or more of quality leads.

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New Book Excerpt: Keep It Simple, But Not Simplistic

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The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, coming this fall from Ann Handley and Wiley Publishing. More about Ann’s new book and some sweet free prizes below.

Any fool can make something complicated. It takes a genius to make it simple. ~ Woody Guthrie

Business, like life, can be complicated.

Products can be intricate and concepts may seem impenetrable. But good content deconstructs the complex to make it easily understood. It sheds the corporate Frankenspeak. It conveys ideas in concise, economic, human, and accessible terms.

A bit of wisdom from my journalism days: No one will ever complain that you’ve made things too simple to understand.

Of course, simple does not equal dumbed down.

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The Pain-Free Guide to Generating Valuable Leads From Online Forums

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Serious about making your living via the Web?

Then you’ve likely shelled out good money for an online course or subscription that includes access to a forum.

And if you’re anything like me, you eagerly devour the webinars, worksheets, and ebooks … but avoid the forum, as you would the pee-smelling seat on the train.

I’ve seen forums more tedious than an office cocktail party — chock-full of people who want to talk about themselves and cozy up to important people.

Not to mention it’s a total time suck to wade through all the threads before you find anything interesting.

But it turns out, my attitude was a bit cynical.

I recently found a different type of forum — one that changed my mind.

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7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance

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So, you’re full of information and have a dramatic story for your audience?

Good.

But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing.

Before I spill the secret, let me tell you what it’s not …

It’s not about having the right intentions. Your intentions don’t even matter.

Your burning desire to enlighten those around you thirsting for knowledge is useless unless you can clearly explain the information you’d like to share.

The problem is not your amount of knowledge; it’s how you distribute it.

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How to Market Your Freelance Business Without Feeling Like an Impostor

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You’ve felt it, haven’t you?

That sick feeling clawing at your stomach every time you think about marketing your freelance business.

You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems.

You may still feel like an impostor even if you’ve established a very solid level of authority and credibility with your blog.

What if you can’t deliver?

What if clients don’t love your work?

What if your past success has all been a fluke?

Just the thought of it makes your blood run cold, and you don’t know how to make yourself feel better.

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53 Freelancing Mistakes That Are Costing You Clients, Cash, and Credibility

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I don’t know about you, but when I started freelancing as a writer, I made a ton of mistakes.

And by “a ton,” I mean everything I did was pretty much a disaster.

Thankfully, you can fix mistakes. And contrary to popular belief, making mistakes is a good thing — provided you learn from them.

But if you’re thinking, “Great! As long as I learn from my mistakes, it’s all good,” I have to tell you something … and you won’t like it.

You may not even know you’re making a mistake.

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