How to Use Humor in Content (Without Looking Like a Clown)


Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode of Hit Publish is for you.

Using humor is a great way to build bridges and tear down barriers with your customers.

More and more, consumers today want to see the “personal” side of a business and light-hearted content is perfect for this.

Even if you don’t think of yourself as a “comedian,” Hit Publish host Amy Harrison has six simple rules to help you test the water (safely) for using humor to win over your customers.

Read More…

How to Immediately Become a More Productive (and Better) Writer

a small step to improve your writing today

You want to become a better writer.

I know this because you’re reading Copyblogger.

I also know that you fear becoming a better writer.

This I know because you must change to become better and to fear change is to be human.

But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?

Would you believe me?

You should. It’s not just theory; it’s science.

Read More…

The Perfect Anatomy of a Modern Web Writer [Infographic]

The Perfect Anatomy of a Modern-Day Web Writer (Infographic)

High school was an era of my life I never really want to repeat. Not because it was a nightmare. Yes, there was a little turbulence, but mostly bewilderment and embarrassment.

  • Why do I have to read The Old Man and the Sea while my gym teacher sleeps behind a newspaper?
  • Why do I have to stand in the cold with other lackluster teenagers waiting for a bell to ring?
  • And why am I wearing a white leather jacket with padded shoulders?

To this day, I have no clue why they gave me a diploma:

Me: Did I do something to earn this?

High School: No. Just leave, please.

Hey, not a problem. Happy to oblige. Yet, there was at least one high point during my dim career in secondary school.

Biology class. Specifically, the anatomy portion of biology class.

Read More…

Seth Godin’s Top Tips for Freelancers


When Brian Clark started his first business in 1998, it turns out he did a lot of things right. It wasn’t until May of 1999 when Brian read a book called Permission Marketing that he realized what he was missing, which led to his first successful business.

Since that time, Seth Godin has written several other marketing classics. In a wonderful twist of fate (given his influence on Brian), he’s even mentioned Brian in a couple of them.

In short, when Seth has something to say, Brian is listening. Earlier this year, Seth created a course for unemployable types, specifically freelancers. So, it seems like a natural thing to bring Mr. Godin on Unemployable as Brian’s second special guest.

Read More…

How to Use a Comma


On this episode of Editor-in-Chief, host Stefanie Flaxman continues her Editorial Standards series with a lesson about correct comma usage.

Commas are often underused or overused. Do you know how to implement the right balance in your writing?

When punctuation marks are used correctly, readers take them for granted — they are merely symbols that seamlessly guide readers through your text.

And there are consequences when punctuation marks are used incorrectly.

Read More…

A Creative Email Trick for Becoming a Plain Spoken Writer


Writing is weird. Unlike speaking, it’s not something we do naturally. And unless we train ourselves out of it, that weirdness renders some creative, but wooden and dense prose.

Speaking is a natural act. Every single human being has the ability to do it. And at a very young age. The reason why, says cognitive scientist and linguist Stephen Pinker, is because we have a language instinct.

We master this instinct as we imitate sounds made by mom and dad, brother and sister, nana and popo.

Soon we are forming one word sentences, then two and three words sentences, and, at around age two, we are demanding to put our seat belts on ourselves while “you worry about yourself.”

Writing, however, is another story.

Read More…