Many bloggers already know that Twitter is one of the best ways to drive traffic to your blog.
When I talked to Guy Kawasaki about my book, he called the Tweetmeme Retweet button “the most important button on the web,” because of the enormous traffic-driving power it possesses. With one click, any of your readers can spread your post to hundreds or thousands of their followers.
As a marketer, I, of course, see this as an opportunity for optimization. When I see a powerful tool, my first impulse is to figure out how to make it even more powerful.
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Some days headlines are a breeze to write. The perfect words flow from brain to page in a flash of brilliance.
But copywriting isn’t always that way, and some days you’re staring at that blank space where a killer headline should be, with no idea how to move forward.
It can be intimidating, frustrating, and a little bit humbling . . . and worst of all it can grind your projects to a halt.
It doesn’t have to be that way — as long as you have a few sources of headline inspiration at your disposal.
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Imagine you’re going through your RSS reader and skimming the headlines as you sip your coffee, thinking about the busy day ahead.
You have an early presentation, lunch with Sue, a meeting at 2:30 and a call at 3:10. You promised the wife you’d pick up chicken for supper and then there’s that new DVD you wanted to grab on the way home.
You’re skimming the list and just one headline reaches out and grabs you.
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Sure, we talk a lot about the rules for writing great headlines here at Copyblogger, but what if you’re still doing it wrong? Are there a collection of common mistakes that bloggers and content marketers make with their headlines — mistakes that we can help you overcome?
Yep.
Fact is, you can get all of the fundamentals right and still end up with a lousy headline. Sometimes, the only way to improve isn’t being told what to do… it’s being told what not to do.
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I’ve noticed a strange trend lately.
For some reason, people seem to be equating social media with social networking.
At the same time, they seem to be treating blogging as something other than social media.
I find this very strange indeed.
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You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.
The following 9 headline formulas are some of the easiest to write and the most powerful. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.
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