The Best Articles Always Have This (and a Great Headline)


Everything up to now — all these markers that flag a reader to come in for a landing — traded in words.

But not the next element. And curiously enough, it’s probably as important and powerful as the headline.

Remember the episode of Rough Draft about the headline experiment involving Google Reader?

Remember how host Demian Farnworth said he learned that trick from Robert Scoble, who claimed to be able to “read” 1,000 blog posts in a very short period of time?

Well, it was the headline and the image that got him to stop and pay attention to the blog posts he was actually going to read.

But not just any image.

Read More…

6 Proven Ways to Open an Article with a Bang


Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.

Sound excessive?

Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence.

It happens. Here’s how not do that.

Read More…

5 Ways to Get More of the Online Attention You Crave

image of Elvis Presley toy

Listen — I remember what it was like.

Working hard on writing the best content I could. Content that solved reader problems, was interesting to read, showed some personality, and furthered my business goals.

Spending hours on posts that got nice attention from my small audience — but having trouble getting traction with a larger crowd.

It was working, but it was slow. And that’s frustrating. It’s hard to know you’re on the right path if only a few people are paying attention to you.

Over the months (and years), I learned some things about how to get that traction and grow my audience. Here are some of the most important ones I found.

Read More…

How to Use RSS to Write Better Headlines


Is 90 minutes of your time worth learning about which headlines actually work online?

Ever wonder why some headlines are better than others? I mean what makes some headlines irresistible and others fall flat?

More importantly, ever dream of actually writing headlines that clothesline people and then flings them into your article so they read every word of it?

Then listen on …

Read More…

How to Write Headlines that Get Results


Headline writing is probably the first and most important skill you need to learn as a web writer.

John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods.

And you can sum up those four chapters in one hyphenated word.

Read More…

Where Headlines Have Gone Horribly Wrong


When I was young, I sported pink hair, suede sneakers, raver jeans, and punk t-shirts.

Sure, I was cool, but strike up a conversation and you’d wonder if something was wrong with me.

I had nothing interesting to say. I was all show.

And that, unfortunately, is the direction online content has been going.

Read More…