Content marketing tools and training.
It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.
Today, how to choose the power words that make headlines work harder.
Okay, show of hands.
Who wonders if their writing might be just a teensy bit boring?
How’s that for a headline?
If you saw the news out of the Obama camp yesterday, “Hey” was the most successful email subject line of a very data-driven and oddly personal email campaign for fundraising. By all accounts (especially election results), Obama’s digital strategy was a wild success.
So, I decided to try that headline with this post. I’ll be able to easily see how it does based on email open rates and traffic levels, plus other metrics like social sharing and commenting.
And, despite violating every bit of headline and subject line advice we’ve ever given you, it just might work. The reason why may surprise you, though.
Writing credible, useful headlines that work is one of the most important — if not the most important — ways to spend your marketing time and effort online.
If you get your headlines right, it’ll transform the spread of your ideas. If you get them wrong, you’ll miss countless opportunities with your content.
Use these links. Read them. Re-read them. Most importantly, understand why these formulas work.
It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.
Today, sign up for our free headline clinic, coming later this week.
Do you ever have trouble with headlines? Most content marketers do, from time to time.
Well we have good news.
Continuing the theme of yesterday’s Headline Hacks announcement, Sonia Simone and I are getting together and holding a Copyblogger headline clinic.
It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.
Up first, a stellar special report for immediate free download.
Some people say Merry Christmas.
Others say Happy Hanukkah.
Still others believe the holiday season is a massive conspiracy created by corporate America to part you with your money.
Welcome to The Lede.
Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.
Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.
No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.
All right then, on with it …
