Online marketing that works
It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.
Today, how to choose the power words that make headlines work harder.
Okay, show of hands.
Who wonders if their writing might be just a teensy bit boring?
TweetShare
It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.
Today, sign up for our free headline clinic, coming later this week.
Do you ever have trouble with headlines? Most content marketers do, from time to time.
Well we have good news.
Continuing the theme of yesterday’s Headline Hacks announcement, Sonia Simone and I are getting together and holding a Copyblogger headline clinic.
TweetShare
It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.
Up first, a stellar special report for immediate free download.
Some people say Merry Christmas.
Others say Happy Hanukkah.
Still others believe the holiday season is a massive conspiracy created by corporate America to part you with your money.
TweetShare
Welcome to The Lede.
Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.
Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.
No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.
All right then, on with it …
TweetShare
Every writer who has ever lived has lusted after ideas.
Where are they, how do I get them, and how do I keep them coming?
If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun.
Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas.
So, relax.
But the page is not going to write itself, is it? Where then do we turn for ideas that work, ideas that move, ideas that persuade?
In short, we steal them.
TweetShare
Imagine you’re having a discussion with a talkative, hyperactive teenager.
The conversation goes something like this …
We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t really want to go to the movies without popcorn. But right after that we went to have some pizza and there was this creepy guy outside the store. But listen to this — because that’s not the best part. The best part is that Sylvie dumped Josh, and like, they ran into each other in the street …
Annoying right? Then why do we so often write our web copy just like that teenager talks?
TweetShare