You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.
The following 9 headline formulas are some of the easiest to write and the most powerful. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.
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Michael Arrington of Tech Crunch shares the sunshine with all.
If that seems like an odd question, it is.
Still… what if?
We’re in a strange (if not brave) new world. For all the good it’s brought us, there’s a potentially dark underbelly that needs to be considered.
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Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
But don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you have something of your own to share.
In both cases, what you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.
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Getting people to say “yes” is the goal for any sales message. It’s what psychologists call “compliance.”
However, my first exposure to the idea of compliance was not in a psychology book, but beneath a tree decades ago when my grandfather, in a moment of playfulness, showed me something startling with a stick and a few red feathers.
One day, he handed me a long stick with a clump of red feathers taped to the end and said he wanted to show me something. He had a familiar, mischievous look in his eye, so I knew it would be fun.
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There’s an old saying in the world of advertising:
Tell your story, or someone else will tell it for you.
Now that mass marketing channels have fragmented and social media has blossomed, getting someone else to tell your story sounds pretty damn good. But, from the look of things, most companies just don’t get how this stuff works.
It’s simple, right?
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It’s the reason people love NASCAR and read National Enquirer.
We don’t want to admit it. We’re not supposed to feel that way. But secretly buried, deep down inside, we all want a front row seat to the wipe out of the season.
It’s not that we want to see anyone get hurt. It’s not that we wish failure or disaster on anyone (let’s keep our in-laws and competitors out of this). We just want to know all the juicy details once it’s already gone down.
We even feel bad about this irrepressible urge…but we just gotta know!
And, understanding this impulse will let you tap a side of blogging that holds the potential to explode readership… if you have the will.
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