How to Avoid Getting Sucker-Punched by Internet ‘Facts’

cp-internet-facts

Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars.

In the early days of the social web, we thought that bringing people together would create a knowledge utopia. What we got instead was a battleground of competing ideas — many of them misguided or just plain wrong.

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The Right Way to Think About Google

staying on top of search engine updates without losing your mind

Oops, they did it again.

Our friend Google caused a panicked rumble through the tech world late Monday afternoon, when they announced they’d be restructuring under a new holding company called Alphabet.

Never mind that this is something companies do all the time. Never mind that there’s no reason to think it will change what’s happening with search in any way. Never mind the weird, April-Fools-looking new domain.

Google can’t really do “normal things,” because every time they make even a small visible change, most of us wonder,

What will this do to my rankings?

Why the collective jumping at shadows? Well, because if your business depends on your search rankings — and we’ll talk about that in a minute — you probably have a certain amount of Google-induced stress disorder.

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On Pink Hair, Marketing, and Business on Your Own Terms

image of Copyblogger CCO Sonia Simone

It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business.

Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention.

Small children think I’m some kind of live-action muppet, which I enjoy very much.

TSA security officials look at the combination of the pink hair and the business jacket, and give me a puzzled smile. My fellow business travelers give me confused looks … mixed, sometimes, maybe with a tiny bit of jealousy as well.

Anything you do that’s visibly different will get people telling stories in their own heads. Pink hair seems to inspire stories about freedom from arbitrary rules, about navigating the economic changes of the 21st century, about 4-hour workweeks.

The 4-hour workweek part is bogus, but the rest of it has some merit.

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New Book: Success Secrets of the Online Marketing Superstars

Media allows authority to be demonstrated and earned rather than claimed.

In 2005, the Internet had already begun to profoundly change the world of business, yet for many online entrepreneurs the roadmap to success was unclear.

In response, I compiled the first edition of Success Secrets of the Online Marketing Superstars, a book that celebrated the ways in which the most successful marketers on the web had blazed trails, set records, and created benchmarks to make the Internet overwhelmingly relevant to modern business practices and the business world.

Now, in 2015, the Internet has not only transformed the business world, but also the world at large.

Once a promising tool, the Internet has now redefined the way in which we learn and relate to one another as humans.

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Announcing The 2015 Cost of Online Business Report [Infographic]

2015 Cost of Online Business Report - A Copyblogger Survey

Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey.

Now, more than likely it’s a prank. A prank by some misfit in Boca Raton.

But I have to confess: part of me wants there to be a goat keeper (somewhere exotic) who is a faithful reader of Copyblogger. An enterprising shepherd who dreams of growing his herd — with content marketing.

Ah, to dream.

But whether or not the goat keeper is real doesn’t really matter. It is, however, just one of dozens of interesting discoveries we made during our 2015 Cost of Online Business survey.

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Adaptive Content: A Trend to Pay Attention to in 2015

The Lede Podcast logo

Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business.

Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon because they work and prove important. Others flash then fade like the pet rock.

So the question now as we look ahead to 2015 is what buzz concept should you be paying attention to?

Because if there is a concept that is starting to pick up steam, and will prove worthy, you’re going to want to get in on it at the ground floor.

Well guess what? There is.

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