Content marketing tools and training.
This case study kicks off a new series at Copyblogger: Real-world stories of people like you who have used the “Copyblogger method” of content marketing to strengthen their businesses, launch strong new projects, and do epic work.
We’re starting with the story of versatile content marketer Aurélien Amacker. Sonia Simone met him at a marketing conference late last year, and they immediately hit it off.
You devour online marketing lessons. You feast on articles, reports, books, and ebooks.
Maybe you spend some of your precious time attending webinars and conferences, and you can’t help but join the conversation on blogs and social networks.
Good for you.
For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.
One of them is that every year, just around the time when you wondered if your relatives were ever going home, we slip in a “Best of Copyblogger” post right before New Year’s.
It’s a chance for you to catch up on something you might have missed.
And it lets us revisit content we are particularly proud of.
These are some of our votes for the best Copyblogger articles from 2012, based both on your enthusiasm and our own.
How’s that for a headline?
If you saw the news out of the Obama camp yesterday, “Hey” was the most successful email subject line of a very data-driven and oddly personal email campaign for fundraising. By all accounts (especially election results), Obama’s digital strategy was a wild success.
So, I decided to try that headline with this post. I’ll be able to easily see how it does based on email open rates and traffic levels, plus other metrics like social sharing and commenting.
And, despite violating every bit of headline and subject line advice we’ve ever given you, it just might work. The reason why may surprise you, though.
I’m going to let you in on a well-kept secret.
There’s nothing new about “social media.”
Further, most online social sharing still happens outside of social networks.
From the very first email sent by researchers in Switzerland in 1971, to modern sites like Google+ and Pinterest, the Internet, and the valuable content it distributes, have always been social.
The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate.
The year is 1962. The public approval rating for US president John F. Kennedy is dipping. And dipping fast. It’s fallen from the once incredible 83% to a merely average 62%.
That’s the time when his old friend — and Republican Party member Clare Boothe Luce — gives him a piece of advice.
Her advice is simple: stop doing so many things. Stop catering to everyone. Concentrate.
A great man is one sentence.
~ Clare Boothe Luce
