Posts Filed Under Internet Marketing

Do you want to know the real secret of success?

Okay, I’ll tell you. But first I want you to meet my grandparents. They lived in the heart of West Virginia. As a child, I spent many long summer days at their home, running in the wide green yard and splashing through the creek looking for crawdads. I’d play until my grandmother called me in for dinner.

The meals were never fancy but always fresh because my grandparents raised a lot of their own food, including corn, potatoes, green beans, strawberries, grapes, cabbage, tomatoes, carrots, onions, and a few chickens.

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“I think you really ought to consider advertising on Google,” she said.

The year was 2003, business was really slow and I was about to plunk big dollars into a trade publication ad. I had never heard of paying to have someone come to my website.

But, on the advice of a peer, I took the leap of faith.

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So, I’ve been promising that I’d release a free report this week, and I actually got it done. There’s even an audio version, should you be so inclined.

Anyway, I’ll let the download page give you the details, but if you’ve ever wondered what NASA, Russian cosmonauts, the film industry in the 1940s, Marshall McLuhan and the Sex Pistols have to do with online business….

Well, you’re going to want to read this.

Boy, people don’t seem very happy with Google lately, huh?

Never mind the future implications of a world controlled by Big G. Webmasters and bloggers are making more and more noise about the pervasive power Google has over their online businesses right now. Selling links is the newest hot point, and it looks like some people have been made an example of to put the FUD in the rest of us.

Believe it or not, my strategy since the beginning of Copyblogger has been to pretty much forget search engines exist. Don’t get me wrong… I’m not doing anything to annoy them, and I certainly don’t turn away visitors from search engines. I just don’t depend on them for traffic.

While people work hard to attract links to rank better in search engines, you’ve got to realize that some of the highest quality traffic comes directly from the links. Pretend like search engines are not even a traffic option, and instead focus on repeat traffic and referral sources that no one can take away.

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Are you struggling to attract prospects? Do you need to increase the size of your opt-in email-marketing list?

How can you stand out in a sea of noise?

With so many disruptive (and alluring) technologies such as email, RSS readers, instant messaging and mobile phones, prospects are distracted like never before—and chances are, so are you!

This attention-deficient dilemma makes it exceptionally difficult for businesses and professionals to stand out.

So what can you do?

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This is the first Copyblogger post by Michael Stelzner of Writing White Papers.

Today’s “I want it now” culture dictates that you make people happy by providing what they want, when they want it.

Need information? Google it.

However, is it really wise for marketing folks to satisfy people’s desire for instant access?

M. Scott Peck describes delayed gratification as a sacrifice of present comforts for future gain in his book, The Road Less Traveled.

By NOT providing people what they want, when they want it, you can actually improve your image, enhance your branding and increase your sales.

Why?

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