On Pink Hair, Marketing, and Business on Your Own Terms

image of Copyblogger CCO Sonia Simone

It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business.

Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention.

Small children think I’m some kind of live-action muppet, which I enjoy very much.

TSA security officials look at the combination of the pink hair and the business jacket, and give me a puzzled smile. My fellow business travelers give me confused looks … mixed, sometimes, maybe with a tiny bit of jealousy as well.

Anything you do that’s visibly different will get people telling stories in their own heads. Pink hair seems to inspire stories about freedom from arbitrary rules, about navigating the economic changes of the 21st century, about 4-hour workweeks.

The 4-hour workweek part is bogus, but the rest of it has some merit.

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New Book: Success Secrets of the Online Marketing Superstars

Media allows authority to be demonstrated and earned rather than claimed.

In 2005, the Internet had already begun to profoundly change the world of business, yet for many online entrepreneurs the roadmap to success was unclear.

In response, I compiled the first edition of Success Secrets of the Online Marketing Superstars, a book that celebrated the ways in which the most successful marketers on the web had blazed trails, set records, and created benchmarks to make the Internet overwhelmingly relevant to modern business practices and the business world.

Now, in 2015, the Internet has not only transformed the business world, but also the world at large.

Once a promising tool, the Internet has now redefined the way in which we learn and relate to one another as humans.

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Announcing The 2015 Cost of Online Business Report [Infographic]

2015 Cost of Online Business Report - A Copyblogger Survey

Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey.

Now, more than likely it’s a prank. A prank by some misfit in Boca Raton.

But I have to confess: part of me wants there to be a goat keeper (somewhere exotic) who is a faithful reader of Copyblogger. An enterprising shepherd who dreams of growing his herd — with content marketing.

Ah, to dream.

But whether or not the goat keeper is real doesn’t really matter. It is, however, just one of dozens of interesting discoveries we made during our 2015 Cost of Online Business survey.

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Adaptive Content: A Trend to Pay Attention to in 2015

The Lede Podcast logo

Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business.

Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon because they work and prove important. Others flash then fade like the pet rock.

So the question now as we look ahead to 2015 is what buzz concept should you be paying attention to?

Because if there is a concept that is starting to pick up steam, and will prove worthy, you’re going to want to get in on it at the ground floor.

Well guess what? There is.

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Jay Baer on “Generosity Marketing” and the Power of Business Podcasting

You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it.

In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one more project to his portfolio.

I asked Jay to be the first in a series of Rainmaker.FM interviews that illuminate the path of content marketing into the future. You’ll notice some common themes that turn up time and again among those who have already successfully built audiences, and Mr. Baer sets the stage perfectly.

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Can You Help Us Out? Take Our 2015 Online Business Survey

The Cost of Doing Business Online Survey

Here at Copyblogger Media, it’s safe to say that we’ve been in your shoes. As freelancers, consultants, content publishers, and small business owners …

It’s in our DNA.

Our founder, Brian Clark, was a recovering attorney in the mid 90s when he discovered the Internet and just knew he could make a living from it.

In less than a decade, he went on to build several businesses before he grew Copyblogger Media into a $10 million a year company — started, mind you, from nothing more than a blog that published two articles a week.

And just about every other employee here has either ran a business or freelanced online. People like Sonia Simone, Brian Gardner, Chris Garrett, Jerod Morris, Robert Bruce, Lauren Mancke, Rafal Tomal, Stefanie Flaxman … and the list goes on and on.

Fact is, probably none of us would have made it without the Internet. It’s the perfect medium for growing an audience (especially for the introverts among us).

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