Jay Baer on “Generosity Marketing” and the Power of Business Podcasting

You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it.

In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one more project to his portfolio.

I asked Jay to be the first in a series of Rainmaker.FM interviews that illuminate the path of content marketing into the future. You’ll notice some common themes that turn up time and again among those who have already successfully built audiences, and Mr. Baer sets the stage perfectly.

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Can You Help Us Out? Take Our 2015 Online Business Survey

The Cost of Doing Business Online Survey

Here at Copyblogger Media, it’s safe to say that we’ve been in your shoes. As freelancers, consultants, content publishers, and small business owners …

It’s in our DNA.

Our founder, Brian Clark, was a recovering attorney in the mid 90s when he discovered the Internet and just knew he could make a living from it.

In less than a decade, he went on to build several businesses before he grew Copyblogger Media into a $10 million a year company — started, mind you, from nothing more than a blog that published two articles a week.

And just about every other employee here has either ran a business or freelanced online. People like Sonia Simone, Brian Gardner, Chris Garrett, Jerod Morris, Robert Bruce, Lauren Mancke, Rafal Tomal, Stefanie Flaxman … and the list goes on and on.

Fact is, probably none of us would have made it without the Internet. It’s the perfect medium for growing an audience (especially for the introverts among us).

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Introducing Rainmaker: The Complete Solution for Content Marketers and Internet Entrepreneurs

Four years ago this month, Copyblogger Media was born.

Up until that point, I had launched several businesses off of Copyblogger, with several smart partners. Each of those individual businesses were killing it and had me involved, but those smart individuals weren’t collaborating with each other … because why would they?

The five of us convened in a Denver conference room – the first time the group had ever met in person. In just three hours, we worked through the seemingly impossible task of merging five companies into one new entity, with everyone’s equity interest and responsibilities in place.

How was that even possible? In short: shared vision.

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The Right Way to Think About Google

mesmerized crowd looking up

You may have seen last week that Google abruptly — and almost offhandedly — announced it was terminating a key element of its future strategy for ranking content.

The Authorship program, which would let Google rank content according to the authority of the person who created it, was nuked on Thursday afternoon at the end of the business day on a Google+ thread.

It’s not really new behavior. Google is abrupt, secretive, and dismissive of the time and energy it encourages its users to put into its various programs.

Google giveth, and Google taketh away.

And to be honest, this can get right on your last nerve. But if it causes you more than a few moments of irritation, you may benefit from shifting the way you think about the web’s favorite 800-pound gorilla.

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The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

two question mark cufflinks

On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?”

The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52’s blog.

By the end of the day on July 7, just three days later, the quiz had been viewed more than 20,000 times — it was a hit.

Food52’s quiz-success story is not the only recent one. In the last six months, quizzes have been popping up at an increasing pace all over the web.

Content marketers are itching to get involved, but the elements of a successful quiz are complicated.

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How to Fix the Content Marketing Problem

If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing.

I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm.

Here’s the main thing you need to understand about online content that builds a business: It’s different from traditional marketing, but it accomplishes what marketing is supposed to do.

It’s those differences that cause so many people to struggle. At this point, I’ve come to the conclusion that the terminology is part of the problem.

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