6 Questions to Ask Before You Spend a Dime on Graphic Design

image of a U.S. dime (ten-cent coin)

I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client.

There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all.

There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.”

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125 Tips for Building an Irresistible Brand

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There are countless blogs and articles on the web that proclaim the importance of building a unique brand.

But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority?

And how do you do it if you’ve never built one before?

In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success, many of you said you were having trouble finding your unique style and turning it into a brand.

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How Your Prospect’s Brain Becomes Your Secret Persuasion Partner

x-ray of human brain

What if you could have a secret ally working behind the scenes, steadily working to convince your ideal customer or client that you are absolutely the right person for her to choose?

Well, you can. One of the most potent marketing forces you can use in capturing, holding, and influencing the attention of your prospect’s brain is the power of consistency.

You can easily trip yourself up without meaning to. Many bloggers get bored with their message and think their prospective clients are, too. This can lead to the thought that you have to constantly reinvent yourself to liven things up. You think you should start to write new things, put out new opinions, shake things up a little.

Nothing could be further from the truth.

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The Most Important Element of Your Marketing Story

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Robert wrote yesterday about David Mamet’s advice on dramatic tension, the key element that drives every compelling story.

But there’s another element that’s critical to story, and it’s particularly important when you’re telling a story that intends to persuade.

Whether you want to make a sale, gain an email subscription, or motivate a change in behavior, your dramatic story will fail if it doesn’t have one thing:

A relatable protagonist.

In other words, your story needs to be about someone we care about.

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Why Your Blog Doesn’t Make Money

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Not a single founding member of Third Tribe earns the bulk of their income from the blogs that are practically (or in Brogan’s case, literally) synonymous with their names.

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How to Find Thousands More Prospects for Your Business

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Ever wonder why conversion rates are so low?

A “good” sales page will usually convert between 1 and 5 percent of its readers. Those numbers vary wildly depending on about a zillion factors, but that’s the middle of the bell curve.

So that means between 95 and 99 percent of people reject what you’ve got to offer. Seems a little depressing when you look at it that way, right?

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