The Most Important Element of Your Marketing Story

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Robert wrote yesterday about David Mamet’s advice on dramatic tension, the key element that drives every compelling story.

But there’s another element that’s critical to story, and it’s particularly important when you’re telling a story that intends to persuade.

Whether you want to make a sale, gain an email subscription, or motivate a change in behavior, your dramatic story will fail if it doesn’t have one thing:

A relatable protagonist.

In other words, your story needs to be about someone we care about.

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Why Your Blog Doesn’t Make Money

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Not a single founding member of Third Tribe earns the bulk of their income from the blogs that are practically (or in Brogan’s case, literally) synonymous with their names.

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How to Find Thousands More Prospects for Your Business

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Ever wonder why conversion rates are so low?

A “good” sales page will usually convert between 1 and 5 percent of its readers. Those numbers vary wildly depending on about a zillion factors, but that’s the middle of the bell curve.

So that means between 95 and 99 percent of people reject what you’ve got to offer. Seems a little depressing when you look at it that way, right?

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Dr. Evil’s 7 Tips for Achieving Worldwide Marketing Domination

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Usually we save all the sneaky tricks and techniques for the newsletter, but today I’m feeling rambunctious so I decided I’d uncork some of the good stuff.

Don’t read today’s post unless you want to reach out and scoop more than your fair share of customers and sales. If you’re already making more money than you want, this one’s not for you.

Are you evil enough to join us?

OK. Here are 7 dastardly, fiendish, and just plain frickin’ evil tactics to get ONE MILLION DOLLARS.

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How to Build a Successful Business With a Small Audience

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More subscribers. More traffic. More followers.

It’s easy to get caught up in the race for more. More is better, right?

We all want our businesses and blogs to grow. But not all growth is ideal or even beneficial. Sometimes blind growth can be harmful.

More contacts and more eyeballs doesn’t always mean better eyeballs. Would you rather have 1,000 people’s eyes completely glued to everything you do, or 100,000 with an attention span rivaling a fruit fly on amphetamines?

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Who is the Internet Marketing for Smart People Course for?

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It’s only for people who want:

  • A systematic, simple way to get a good grasp of the power of effective online marketing.
  • Easy-to-navigate tutorials on the “Copyblogger method” of creating a profitable online business or marketing your offline business online.
  • An organized reference guide to the “best of the best” that’s appeared on Copyblogger over the years.

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