Copywriting Essentials from A to Z

image of cutout letters

Where do you begin?

I wondered that as a fresh-faced, new copywriter, staring at the blank page and a phone that wouldn’t ring.

There was so much information online — and I didn’t know where to start.

Today I offer you the guide I wish I’d had back then: an A to Z of the absolute essentials of copywriting — plus a good bit of further reading for each.

[ Continue Reading… ]

The Art of Enchanting Online Marketing with Guy Kawasaki

What’s the driving force behind effective online marketing?

  • Is it self-centered promotional messages?
  • Manipulation?
  • A secret hard-sell method that social media won’t reject?

Nope.

So what is it?

[ Continue Reading… ]

10 Lessons from My First Million-Dollar Launch

image of man thinking of money

I was amazed.

Jaw-on-the-floor astounded.

I’d been imagining what it would feel like for a long time, and truly believed if I put my mind to the task and nose to the grindstone, it was sure to happen.

But the reality was like seeing a six-pack after 100,000 crunches (not that I’d know anything about that).

I never thought I would know what it felt like to hit a million dollars with a first launch.

[ Continue Reading… ]

6 Questions to Ask Before You Spend a Dime on Graphic Design

image of a U.S. dime (ten-cent coin)

I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client.

There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all.

There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.”

[ Continue Reading… ]

125 Tips for Building an Irresistible Brand

image of the word brand

There are countless blogs and articles on the web that proclaim the importance of building a unique brand.

But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority?

And how do you do it if you’ve never built one before?

In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success, many of you said you were having trouble finding your unique style and turning it into a brand.

[ Continue Reading… ]

How Your Prospect’s Brain Becomes Your Secret Persuasion Partner

x-ray of human brain

What if you could have a secret ally working behind the scenes, steadily working to convince your ideal customer or client that you are absolutely the right person for her to choose?

Well, you can. One of the most potent marketing forces you can use in capturing, holding, and influencing the attention of your prospect’s brain is the power of consistency.

You can easily trip yourself up without meaning to. Many bloggers get bored with their message and think their prospective clients are, too. This can lead to the thought that you have to constantly reinvent yourself to liven things up. You think you should start to write new things, put out new opinions, shake things up a little.

Nothing could be further from the truth.

[ Continue Reading… ]