125 Tips for Building an Irresistible Brand

image of the word brand

There are countless blogs and articles on the web that proclaim the importance of building a unique brand.

But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority?

And how do you do it if you’ve never built one before?

In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success, many of you said you were having trouble finding your unique style and turning it into a brand.

[ Continue Reading... ]

How Your Prospect’s Brain Becomes Your Secret Persuasion Partner

x-ray of human brain

What if you could have a secret ally working behind the scenes, steadily working to convince your ideal customer or client that you are absolutely the right person for her to choose?

Well, you can. One of the most potent marketing forces you can use in capturing, holding, and influencing the attention of your prospect’s brain is the power of consistency.

You can easily trip yourself up without meaning to. Many bloggers get bored with their message and think their prospective clients are, too. This can lead to the thought that you have to constantly reinvent yourself to liven things up. You think you should start to write new things, put out new opinions, shake things up a little.

Nothing could be further from the truth.

[ Continue Reading... ]

The Most Important Element of Your Marketing Story

image of actor Charlie Chaplin

Robert wrote yesterday about David Mamet’s advice on dramatic tension, the key element that drives every compelling story.

But there’s another element that’s critical to story, and it’s particularly important when you’re telling a story that intends to persuade.

Whether you want to make a sale, gain an email subscription, or motivate a change in behavior, your dramatic story will fail if it doesn’t have one thing:

A relatable protagonist.

In other words, your story needs to be about someone we care about.

[ Continue Reading... ]

Why Your Blog Doesn’t Make Money

image of roll of money

Not a single founding member of Third Tribe earns the bulk of their income from the blogs that are practically (or in Brogan’s case, literally) synonymous with their names.

[ Continue Reading... ]

How to Find Thousands More Prospects for Your Business

image of thousands

Ever wonder why conversion rates are so low?

A “good” sales page will usually convert between 1 and 5 percent of its readers. Those numbers vary wildly depending on about a zillion factors, but that’s the middle of the bell curve.

So that means between 95 and 99 percent of people reject what you’ve got to offer. Seems a little depressing when you look at it that way, right?

[ Continue Reading... ]

Dr. Evil’s 7 Tips for Achieving Worldwide Marketing Domination

image of Dr. Evil

Usually we save all the sneaky tricks and techniques for the newsletter, but today I’m feeling rambunctious so I decided I’d uncork some of the good stuff.

Don’t read today’s post unless you want to reach out and scoop more than your fair share of customers and sales. If you’re already making more money than you want, this one’s not for you.

Are you evil enough to join us?

OK. Here are 7 dastardly, fiendish, and just plain frickin’ evil tactics to get ONE MILLION DOLLARS.

[ Continue Reading... ]