The 3 Secrets to Massive
Online Marketing Success

Success

If you’re trying to sell products and services online, you’re probably looking for that one magic key to make your business work.

You buy CDs and DVDs that will tell you the secret.

You subscribe to sites like Copyblogger to study the secret.

You look at mega-successful sites in your market and try to reverse engineer the secret.

After all of this searching, you may be tempted to believe there is no secret. But the secret is real.

[ Continue Reading... ]

The Art of Winning the
Online Marketing Game

Moneyball

The best book I’ve ever read about marketing isn’t about marketing. It’s about baseball.

The book’s called Moneyball: The Art of Winning an Unfair Game, by Michael Lewis. If you’re a marketer or advertiser you need to read this book.

The premise is that baseball insiders are guilty of a herd mentality that’s focused on the wrong things and reaches the wrong conclusions. If you know nothing at all about baseball you’ll still learn very valuable lessons about business.

The book is centered on Billy Beane, general manager of the Oakland A’s.

Beane ignores all the conventional wisdom (i.e., baloney) that permeates the sport. He and his staff developed their own principles about what makes a ballplayer valuable. And they follow these principles regardless of what the herd thinks.

[ Continue Reading... ]

10 Quick Tips for Building a Business Online

Online Business

The opportunities to build a business with online marketing are huge and growing every day. In fact, there’s so much opportunity out there some people become overwhelmed by all the possibilities.

When you can do anything, often you end up doing nothing. People get so dazzled by dollar signs and freedom from bosses and geography that it’s easy to forget that what you do for money is often more important than how much money you make.

[ Continue Reading... ]

The “Chicken Plucking” Secret of Success

Chicken

Do you want to know the real secret of success?

Okay, I’ll tell you. But first I want you to meet my grandparents. They lived in the heart of West Virginia. As a child, I spent many long summer days at their home, running in the wide green yard and splashing through the creek looking for crawdads. I’d play until my grandmother called me in for dinner.

The meals were never fancy but always fresh because my grandparents raised a lot of their own food, including corn, potatoes, green beans, strawberries, grapes, cabbage, tomatoes, carrots, onions, and a few chickens.

[ Continue Reading... ]

How to Gain Instant Exposure With
Search Advertising

Google Adwords Logo

“I think you really ought to consider advertising on Google,” she said.

The year was 2003, business was really slow and I was about to plunk big dollars into a trade publication ad. I had never heard of paying to have someone come to my website.

But, on the advice of a peer, I took the leap of faith.

[ Continue Reading... ]

Free Report: Teaching Sells

Teaching Sells

So, I’ve been promising that I’d release a free report this week, and I actually got it done. There’s even an audio version, should you be so inclined.

Anyway, I’ll let the download page give you the details, but if you’ve ever wondered what NASA, Russian cosmonauts, the film industry in the 1940s, Marshall McLuhan and the Sex Pistols have to do with online business….

Well, you’re going to want to read this.