This is the first Copyblogger post by Michael Stelzner of Writing White Papers.
Today’s “I want it now” culture dictates that you make people happy by providing what they want, when they want it.
Need information? Google it.
However, is it really wise for marketing folks to satisfy people’s desire for instant access?
M. Scott Peck describes delayed gratification as a sacrifice of present comforts for future gain in his book, The Road Less Traveled.
By NOT providing people what they want, when they want it, you can actually improve your image, enhance your branding and increase your sales.