Content marketing tools and training.
Did you know that Benjamin Franklin never said “A penny saved is a penny earned?”
As popular as the saying is, it doesn’t really make sense (or its meaning is not as clear as it could be). Here’s what Franklin actually said:
“A penny saved is twopence dear.”
Translated, if you save your money you can double it (or a penny saved is two pennies earned). Ahhh… sound investment advice! So maybe Ben can help you out in other business matters, even when it comes to marketing on the Internet.
What do you get when you put five marketing-minded bloggers on the air, and let listeners in on the party?
I’m not sure, but we’ll find out tomorrow night.
I’ll be joining in with Scott Baradell of Media Orchard, Click Here’s Cam Beck and Paul Herring who blog at Chaos Scenario, and the irrepressible Paul McEnany of HeeHaw Marketing. We call it the DMZ (Dallas Marketing Zoo) because, um… we all live in Dallas.
But don’t let geography discourage you. We’ll be talking about all sorts of topics relevant to social media marketing, and you’re welcome to join in live. It should be good for a few laughs at a minimum, if only to see which one of us trys to tell the worst joke.
Here are the details:
When: December 18, 2006 at 8:00 p.m. CST
Where: Blog Talk Radio
How to Call In: 646-915-8556
Well, the emails have started again. 
After my last post, several people wrote in wondering what exactly I meant by this:
Or you can simply blog to meet cool people with great skills and great ideas and do business with them.
Well, basically, my method of doing business online involves joint ventures.
Now, depending on your familiarity with that term as it’s been used lately online, you may be thinking of something that I’m not.
I learned about joint ventures from practicing law, not from some Internet “guru.” In fact, I was so fascinated by what the clients were doing when setting up deals that I knew I’d never be satisfied simply “papering” the details for them.
Stories sell, there’s no doubt about it.
But they don’t sell because they tell people what to do.
It’s what a story allows people to tell themselves that makes it a powerful selling tool.
Sometimes people do believe what you tell them.
But people rarely ever doubt what they themeselves.
Take the novel and film Fight Club for instance.
