Here’s How to Stop Worrying About Google Once and for All

Is Google Evil?

Boy, people don’t seem very happy with Google lately, huh?

Never mind the future implications of a world controlled by Big G. Webmasters and bloggers are making more and more noise about the pervasive power Google has over their online businesses right now. Selling links is the newest hot point, and it looks like some people have been made an example of to put the FUD in the rest of us.

Believe it or not, my strategy since the beginning of Copyblogger has been to pretty much forget search engines exist. Don’t get me wrong… I’m not doing anything to annoy them, and I certainly don’t turn away visitors from search engines. I just don’t depend on them for traffic.

While people work hard to attract links to rank better in search engines, you’ve got to realize that some of the highest quality traffic comes directly from the links. Pretend like search engines are not even a traffic option, and instead focus on repeat traffic and referral sources that no one can take away.

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How to Use Valuable Content to
Attract Opportunity

Content Equals Opportunity

Are you struggling to attract prospects? Do you need to increase the size of your opt-in email-marketing list?

How can you stand out in a sea of noise?

With so many disruptive (and alluring) technologies such as email, RSS readers, instant messaging and mobile phones, prospects are distracted like never before—and chances are, so are you!

This attention-deficient dilemma makes it exceptionally difficult for businesses and professionals to stand out.

So what can you do?

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How to Improve Your Image by
NOT Delivering

Bottlneck

This is the first Copyblogger post by Michael Stelzner of Writing White Papers.

Today’s “I want it now” culture dictates that you make people happy by providing what they want, when they want it.

Need information? Google it.

However, is it really wise for marketing folks to satisfy people’s desire for instant access?

M. Scott Peck describes delayed gratification as a sacrifice of present comforts for future gain in his book, The Road Less Traveled.

By NOT providing people what they want, when they want it, you can actually improve your image, enhance your branding and increase your sales.

Why?

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Blogging is Easy Money, Right?

Wrong. But you didn’t need me to tell you that.

Those who are making a living directly from blogging (as opposed to using a blog to promote an existing business) know that it took a lot of hard work to get there. Those that think the secret is cranking out generic “content” that does little more than fill up space are quitting in droves or desperately searching for the answer that will get them over the hump.

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The Benjamin Franklin Guide to Marketing Your Business Online

Benjamin Franklin PictureDid you know that Benjamin Franklin never said “A penny saved is a penny earned?”

As popular as the saying is, it doesn’t really make sense (or its meaning is not as clear as it could be). Here’s what Franklin actually said:

“A penny saved is twopence dear.”

Translated, if you save your money you can double it (or a penny saved is two pennies earned). Ahhh… sound investment advice! So maybe Ben can help you out in other business matters, even when it comes to marketing on the Internet.

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Social Media Marketing on Blog Talk Radio

What do you get when you put five marketing-minded bloggers on the air, and let listeners in on the party?

I’m not sure, but we’ll find out tomorrow night.

I’ll be joining in with Scott Baradell of Media Orchard, Click Here’s Cam Beck and Paul Herring who blog at Chaos Scenario, and the irrepressible Paul McEnany of HeeHaw Marketing. We call it the DMZ (Dallas Marketing Zoo) because, um… we all live in Dallas.

But don’t let geography discourage you. We’ll be talking about all sorts of topics relevant to social media marketing, and you’re welcome to join in live. It should be good for a few laughs at a minimum, if only to see which one of us trys to tell the worst joke.

Here are the details:

When: December 18, 2006 at 8:00 p.m. CST
Where: Blog Talk Radio
How to Call In: 646-915-8556