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Finally, Something New in RSS

I haven’t posted about RSS much lately, since there’s been very little going on.

But this week Gabe Rivera of TechMeme announced a very cool use of RSS—he pulls posts from his sponsor’s blogs via feed and displays them in the sponsor area.

Great content is the advertisment (as it should be).

That’s very cool, and there’s a lot more to explore in the area that Gabe is blazing a trail in.

Now today, Text Link Ads released Feedvertising, a free WordPress plugin that allows you to rotate sponsored advertising copy and links in your RSS feed. If you’re reading this via feed (or email) right now, look down at the bottom to see an example.

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How to Attract Links and Increase Web Traffic – The Ultimate Guide

Links and traffic… who wants some?

The number of excellent resources that have come out since the beginning of the year on attracting links and building traffic has really mushroomed. Plus there are some timeless classics that are still very relevant today.

I think it makes sense to compile the very best in one handy location and share it, so here’s my entire collection. If I missed your link and traffic resource let me know and I’ll take a look.

Now, it doesn’t matter if you like the term “link baiting” or not. It’s the process that one goes through to attract links that matters, not whether you prefer to think of your content as bait for links. I like to think that creating content that increases web traffic and builds links simply falls under the general social media optimization marketing buzz phrase that is gaining in popularity.

So, here’s your ultimate “how to” guide to creating content that attracts links and drives traffic in the social media environment:

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The Peril of Free Keyword Research Tools

So, let’s say you’re being a good Internet marketer and doing your search engine keyword research. You’re looking for new search trends that you can profit from.

Maybe you’ll start a brand new blog, or even develop an information product.

While poking around in the free Yahoo/Overture Keyword Selector Tool, you discover a phrase that is getting 173,359 searches per month. You think you’ve hit the jackpot.

Hopefully you verified that search count with a more reliable source before you started work, because it turns out that a more accurate accounting for that phrase might be closer to zero.

In the course of shooting an episode of my 7 Steps to Creating and Selling Niche Information Products series at Tubetorial, I happened across just that scenario.

Watch the video here to learn why you should never rely on the results from the Yahoo/Overture Keyword Selector Tool, or any other keyword research tool that pulls solely from Yahoo’s results. And there’s some other stuff in there about finding a strong topic for an information product, too. :)

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Why the AdWords Landing Page Fiasco Won’t Hurt Bloggers

What a terrible morning it was last week when many Google AdWords advertisers woke up to find that many (if not all) of their sweet low-cost-per-click bids had been disabled, and minimum bid requirements enacted that killed any chance for a return on investment. Turns out Google tweaked its landing page relevancy algorithm, with disastrous results for many big-spending AdWords players.

Scott Karp has been on top of this issue, mainly from an affiliate marketing standpoint, and I agree with him that a transition from pay-per-click to cost-per-action is beneficial to both Google and advertisers. But the reasons for the recent trauma may not be all that nefarious, and instead simply a reflection of the way Google tends to evaluate relevancy.

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