Internet Marketing for Smart People

image of Albert Einstein

There’s no delicate way to put this. If you’re a regular Copyblogger reader, you’re just . . . well . . . smarter than most people looking to market online.

You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing after that magical silver bullet that will solve all your problems.

Mainly, you’d just like some solid, smart advice on online business that actually works.

In other words, you don’t have to be an Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing “gurus” (many of whom have never done what they’re “teaching” before).

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Landing Page Makeover Clinic #19: Lunchsense.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

As the mom to three kids and the wife of a “brown-bagging” federal worker, I’ve bought (and replaced) more than my share of lunch boxes and bags. At the end of a typical school year, the bags that haven’t been lost are ripped, falling apart, and generally pretty disgusting. They, along with the detritus of my kids’ backpacks, get dumped into the trash at the start of every summer.

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What Mitch Hedberg Can Teach You About Making Money Online

Mitch Hedberg

Are you familiar with the late comedian Mitch Hedberg? Very funny man, taken from us far too soon.

More on him in a minute.

But first I want to say that there are a lot of good internet marketers out there — people who have a ton of integrity and who produce excellent material. These people aren’t scammers.

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The Tao of Online Marketing

Chinese symbol for Tao

You say people don’t act on your offer.

Yes, but they act as they are.

You say you shouldn’t have to appeal to human emotion.

Yes, but otherwise nothing gets done.

You say you want to change the world.

Yes, but you seek change through reality, not in spite of it.

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The 3 Secrets to Massive
Online Marketing Success

Success

If you’re trying to sell products and services online, you’re probably looking for that one magic key to make your business work.

You buy CDs and DVDs that will tell you the secret.

You subscribe to sites like Copyblogger to study the secret.

You look at mega-successful sites in your market and try to reverse engineer the secret.

After all of this searching, you may be tempted to believe there is no secret. But the secret is real.

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The Art of Winning the Online Marketing Game

The best book I’ve ever read about marketing isn’t about marketing. It’s about baseball.

The book’s called Moneyball: The Art of Winning an Unfair Game, by Michael Lewis. If you’re a marketer or advertiser you need to read this book.

The premise is that baseball insiders are guilty of a herd mentality that’s focused on the wrong things and reaches the wrong conclusions. If you know nothing at all about baseball you’ll still learn very valuable lessons about business.

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