Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business.
Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon because they work and prove important. Others flash then fade like the pet rock.
So the question now as we look ahead to 2015 is what buzz concept should you be paying attention to?
Because if there is a concept that is starting to pick up steam, and will prove worthy, you’re going to want to get in on it at the ground floor.
Well guess what? There is.