Why You Should Curate Content (And How to Do It Right)

Why are we doing a four-part podcast series about content curation?

Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time.

But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority.

And if you follow Copyblogger, you know how important developing and maintaining authority is.

In the first episode of this series, Demian and I discuss what content curation is, the benefits of doing it, and provide an overview of how to do it effectively.

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How to Plug the Holes in Your Content Funnel That Are Costing You Money

image of a woman with short hair and quote Hi, I'm your customer, remember be?

Content is not king.

Yep, I said it. (This guy did, too.)

In the realm of content marketing, the customer is ruler of our domain.

Without falling deep into a series of Game of Thrones allusions, let’s agree that all content must be created with the customer’s needs in mind. Otherwise we are wasting time and resources as marketers.

I’ve already written much on personas and their usages across digital marketing, but it’s tying those personas to user journeys and content that yields remarkable increases in conversion.

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The Smart Way to Use Other People’s Audiences to Build Your Own

image of tiny stuffed animal and little toy people arranged to look like the animal is addressing the group

In the beginning, there was no audience.

Yet the overlords demanded that one be created.

The wizard came forth and cast great spells and the audience was conjured out of thin air, and the content marketing campaign was begun.

If only that was all there was to it!

Unfortunately, we have no wizard to conjure an audience for you, the kind of audience that can give you an unfair business advantage. So you must build one for yourself.

How do you do that?

That’s also simple in concept …

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The Best of Seth Godin on Copyblogger

Two weeks from now, Seth Godin will be providing one of two keynote speeches at Authority Intensive.

It will be just the latest instance of one of our favorite marketing teachers delivering useful advice and inspiring stories to the Copyblogger audience.

Mr. Godin has imparted his wisdom on how to develop authority. He has shared with us how (and where) he writes.

And he has spent nearly an hour talking shop with Brian Clark and Robert Bruce on past podcast episodes.

Those episodes are the crux of this latest episode of The Lede.

I dug them out of the archives, dusted off the cobwebs, listened … and realized that almost everything the guys discussed with Mr. Godin remains relevant today.

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How to Win Friends and Influence People (While Sharing Social Content)

image of Dale Carnegie with his wife Dorothy Price Vanderpool.

More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.”

To this day, Mr. Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worse seems to change very little over time.

In the modern age of the Internet and social content sharing, we can still look to age-old truths in deciphering a code to grow an audience (win friends) and successfully market online content via social media (influence people).

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The 14 Keys to Writing Advertorials That Sell

still life image of a desk with Mac products, colored pencils, books, etc

Advertorials are native ads with a single purpose: getting specific action from the reader.

This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.

An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next. This is the call to action.

Advertorials come in all shapes and sizes.

  • They could be lists or guides
  • They could be videos or print articles
  • They could be one page or six

Regardless of the format or medium, however, most tell a story.

This is why there are so many similarities between the essential ingredients of a blog post and an advertorial.

But there are still some specific things you must know.

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