Are you struggling to attract prospects? Do you need to increase the size of your opt-in email-marketing list?
How can you stand out in a sea of noise?
With so many disruptive (and alluring) technologies such as email, RSS readers, instant messaging and mobile phones, prospects are distracted like never before—and chances are, so are you!
This attention-deficient dilemma makes it exceptionally difficult for businesses and professionals to stand out.
So what can you do?
This is the first Copyblogger post by Michael Stelzner of Writing White Papers.
Today’s “I want it now” culture dictates that you make people happy by providing what they want, when they want it.
Need information? Google it.
However, is it really wise for marketing folks to satisfy people’s desire for instant access?
M. Scott Peck describes delayed gratification as a sacrifice of present comforts for future gain in his book, The Road Less Traveled.
By NOT providing people what they want, when they want it, you can actually improve your image, enhance your branding and increase your sales.
Why?
Wrong. But you didn’t need me to tell you that.
Those who are making a living directly from blogging (as opposed to using a blog to promote an existing business) know that it took a lot of hard work to get there. Those that think the secret is cranking out generic “content” that does little more than fill up space are quitting in droves or desperately searching for the answer that will get them over the hump.
Did you know that Benjamin Franklin never said “A penny saved is a penny earned?”
As popular as the saying is, it doesn’t really make sense (or its meaning is not as clear as it could be). Here’s what Franklin actually said:
“A penny saved is twopence dear.”
Translated, if you save your money you can double it (or a penny saved is two pennies earned). Ahhh… sound investment advice! So maybe Ben can help you out in other business matters, even when it comes to marketing on the Internet.
What do you get when you put five marketing-minded bloggers on the air, and let listeners in on the party?
I’m not sure, but we’ll find out tomorrow night.
I’ll be joining in with Scott Baradell of Media Orchard, Click Here’s Cam Beck and Paul Herring who blog at Chaos Scenario, and the irrepressible Paul McEnany of HeeHaw Marketing. We call it the DMZ (Dallas Marketing Zoo) because, um… we all live in Dallas.
But don’t let geography discourage you. We’ll be talking about all sorts of topics relevant to social media marketing, and you’re welcome to join in live. It should be good for a few laughs at a minimum, if only to see which one of us trys to tell the worst joke.
Here are the details:
When: December 18, 2006 at 8:00 p.m. CST
Where: Blog Talk Radio
How to Call In: 646-915-8556
I did a podcast interview with Yaro Starak of Entrepreneur’s Journey last week. Yaro asked some great questions, to which I gave my typical rambling responses.
